Sports Matters 2013 Wrap Report


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Sports Matters 2013 Wrap Report

  1. 1. Sports Matters Wrap Report 18-19 September 2013, St.Regis Singapore Friday, 11 October 2013
  2. 2. What is Sports Matters? Sports Matters aimed to build the foundations for a healthy and sustainable Asian sports industry Produced by Branded (owners of Digital & Music Matters and Social Media Matters) and Haymarket Media (publishers of Campaign, FourFourTwo and F1 Racing), Sports Matters was a two day conference that gathered together the great and good of the global sports business to examine who and what is driving the industry, how Asia contributes to the global sports industry and what the future holds Flanked by the Spikes creative festival and the F1 Grand Prix, Sports Matters set out to exploit the convergence of buyers at each end of this busy week providing a perfect platform for both sponsors and broadcasters 9& 011:0*8& 730.8$8;5& 5*))$55& #.& 1*<./& =2/$="$3& 0& )261$::#./& 132/3066$& 0.8& 0.& $()#+./& :#.$& *1& 2%& 51$0>$35?& @,$3& ="25$& =A2& 80B5& 2%& -123=5& C0D$35E& -#./0123$& F$)06$&="$&)2.G*$.)$&12#.=&%23&="2*/"=&:$08$35&0.8&:$08#./&130)++2.$35&%326&="$& /:2F0:&5123=5&#.8*5=3B?& !"#$%&'(%# '' !"#$%&'($)*+,$& -#./0123$&42*3#56&72038& Friday, 11 October 2013
  3. 3. Who led the field? We were privileged to have over 60 globally recognised guest speakers on the programme, including ten influential keynote leaders who shared their vision for the business of sport in Asia Satyan Gajwani Stacey Allaster Chris Renner Giles Morgan Lionel Yeo CEO Chairman & CEO CEO Group Head of Sponsorship and Events Chief Executive Andrew Georgiou Michael Roche Prinz Mathew Pinakatt Jamie Reigle Tan Tong Hai CEO Executive Director Global Director Alliances & Ventures MD APAC CEO Friday, 11 October 2013
  4. 4. Look who attended! (#)$&' !!#",&' *#,)&' !"#$%&' $#(!&' !(#!)&' 420+ Attendees including: 60+ Speakers 220+ Companies 20+ Countries 100+ Broadcasters 50+ Brands !(#!)&' +#%*&' %#")&' *#,)&' (#)$&' !!#",&' *#,)&' -./012/3'4'5678/90.:;<:=760>20.:->?/79320.:5/>26' !"#$%&' =760>3' $#(!&' =7@6>163A/73:;B6C@7D3' !(#!)&' It was a fantastic two days, great people and very slick in production and delivery. An honour for us to have been on the stage with that speaker list. +#%*&' Jamie Reigle !*#%"&' MD APAC, Manchester !"#*+&' %#")&' *#,)&' !"#*+&' !*#%"&' E@?/70D/0A' !(#!)&' F/.6B:;7@G/332@06B'H/7?21/3:I@03JB90.' 5/>26:HK@7A3'L@J706B23A3' HK@03@73' HK@7A3'M/>/769@03:-33@1269@03:E@?/7020.'=@>2/3' HK@7A3'5678/90.:N?/0A:5606./D/0A'I@DK602/3' HA6>2JD'5606./D/0A' OAP/7'<2.PA3'Q@B>/73' OAP/7' Friday, 11 October 2013
  5. 5. Look who played! Friday, 11 October 2013
  6. 6. Day 2 Content TECHNOLOGY MATTERS Presented by ® Presented by ESPN, this forum kicked off with the results of our Sponsorship Survey (Click here to obtain a copy) and included a hard talk brand panel hosted by Campaign Presented by Eurosport in association with Trace Sports and Produced by Lightning International, this forum focused on sports broadcast issues Presented by Brightcove, this workshop investigated how to deliver a sports story in the digital world What mattered? What mattered? What mattered? The need for an industry to form an association to represent the interests of those invested in the business of sponsorship The global vs local debate, TV Rights cost vs revenue, and OTT Apps, social media, monetisation themes and more... Friday, 11 October 2013
  7. 7. Networking Friday, 11 October 2013
  8. 8. Feedback Matters I strongly believe on the importance of the I strongly believe on the importance of the Asian Sponsorships Association. Please count Asian Sponsorships Association. Please count on me to help get this off the ground. on me to help get this off the ground. Congratulations on organizing such a successful event and I personally found the content, quality of participants and the presentation by far superior to other Sports Conferences/ Seminars' [which I have attended] Andres Gonzalez Andres Gonzalez Vice President, AP && MEA Sponsorships, Vice President, AP MEA Sponsorships, MasterCard Worldwide MasterCard Worldwide Annabel Pennefather Senior Consultant, Corporate & Securities Department, Head of Sports Law Practice, Khattar Wong LLP The energy and even organization was nothing short of spectacular! It has been an incredible experience for me, & indeed Sports really do matter even more than ever!for Asia. Eddy Lim The line up was excellent and the content was relevant and useful. Robbie Henchman SVP, Head Head of Business Development of Business Development Asia Pacific IMG Sales & Marketing Manager Malaysia Airlines It was extremely well run and really informative. You guys do great work. Jim Small Vice President, Asia, Major League Baseball Friday, 11 October 2013 Awesome networking opportunities; met some great new prospects. Laura Gordon Business Development Director, Asia Pacific Omnicom Media Group "#$%&!$'$(&!%()!*%(&%+,-!&.#(/.&!*/#!%(!0(%.1.#%2!$3/#&44445$$(!&/!+$$!67%&!8/.922!)/! */#!%(!$(-/#$4! !"#$%&'()'*+,-! ./'0%"1%23"45! 6"7879/%:;:<! Travelling half way round the world to listen to other people talk seemed like a crazy decision, but a great guest list, very well organised and I’ll be back next year for what deserves an annual slot on the sports business calendar. Peter Hutton COO MP & Silva
  9. 9. Using #SportsMatters, we had tweets coming from 24 countries around the world reaching over 700,000 individuals Friday, 11 October 2013
  10. 10. OVER USD$ 520,000 IN GLOBAL PR VALUE from 3 news dailies, 4 broadcast channels and 44 online portals Media Matters Friday, 11 October 2013
  11. 11. Results Sports Matters delivered a world-class event which targeted the entire sports industry value chain including associations, rightsholders, sponsors, broadcasters and agencies Sports Matters programme presented compelling and region-specific content and speakers Sports Matters provided sponsors with a client-facing industry event for the first time in Asia An industry has spoken... stay tuned for the launch of the Asian Sponsorship Association! Thanks to you for putting on an excellent conference – truly one of the best I have ever attended! Christopher Renner CEO Helios Partners Friday, 11 October 2013
  12. 12. We want to hear from you! For more information on partnering with us for Asia’s most important sports conference, please contact: For speaking opportunities, please contact Siabhan Duguid for all things Sports Matters ( For sponsorship opportunities and discovering ways to partner with us, please contact Victoria Pawsey, Branded’s Sales Director ( To keep up with our news, videos and presentations from Sports Matters 2013 please visit Friday, 11 October 2013
  13. 13. CO-PRESENTED BY SUPPORTED BY IN SUPPORT OF SPORTS PROMOTION IN ASSOCIATION WITH ® The support of these organisations helped to make Sports Matters 2013 a reality for which we are truly grateful THANK YOU Friday, 11 October 2013 TRADE & MEDIA PARTNERS PARTNERS IN SPORTS
  14. 14. BRANDED MATTERS Founded in 2001 and listed as a top 10 Event Marketing Agency by Marketing Magazine, Branded markets & produces events by, with and for the Asian media & entertainment industry. Owners of the “Matters” series of events including Sports Matters, Social Media Matters and the award winning Digital & Music Matters, Branded has worked with a number of the world’s leading attractions including the Rolling Stones, Jason Mraz, Coco Lee, Black Eyed Peas, House of Dancing Water, Jamie Cullum and Cirque du Soleil. Branded also specialises in the new technology and digital media space working with organisations such as YouTube, CASBAA & Haymarket Media. For more information please contact us: Branded Ltd. 1802 Winsome House 73 Wyndham St Central, Hong Kong Tel: +852 2167 8040 Head of Operations: Head of Content: Head of Sales: Friday, 11 October 2013