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Advertising In The New Paradigm is a research paper made available for download that outlines the application of a method of testing that may be of interest to those in neuromarketing, advertising and movie production today. Specifically, it lays out simple, practical methods of testing that are available to people at every level and most phases of production.
It documents a glimpse of three years of research and everyday application by the author. Related case studies include TV ads, direct mail, movie production as well as insights to logo and creative design.
Its focus is how to tailor your advertising to the level of consciousness of your audience. Addressing a critical problem in advertising today, it explains how a person can test the level of truth of the advertisement and therefore raise the believability and acceptance levels with the public.