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ELTAF- Social Media 2012 11-24
 

ELTAF- Social Media 2012 11-24

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This is a presentation on Social Media that I gave at a workshop for ELTAF in November, 2012. The audience were freelance Business English Teachers.

This is a presentation on Social Media that I gave at a workshop for ELTAF in November, 2012. The audience were freelance Business English Teachers.

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  • Who am I? I‘ve been blogging and following Social Media since 2006 Initially got into Social Media as a way of promoting my blogs I‘m an American living in Germany so I often see beyond what people see at first glance I firmly believe that Social Media can be a powerful tool and can be a lot of fun
  • How many of you read the newspaper today? How many of you saw the news on television today? How many of you listed to the news on the radio today? How many of you have a mobile phone (smart phone)? How many of you have an iPad or tablet? How much time do you spend reading the newspaper or watching TV news? How much time do you spend online? Where do you get your news from?
  • Social Media entry @ Wikipedia http://en.wikipedia.org/wiki/Social_media
  • “ Users of the world, unite! The challenges and opportunities of Social Media” Andreas M. Kaplan *, Michael Haenlein http://michaelhaenlein.com/Publications/Kaplan,%20Andreas%20-%20Users%20of%20the%20world,%20unite.pdf
  • Blogs, Social Networking Sites, Virtual Social Worlds, Collaborative Projects, Content Communities, and Virtual Game Worlds are categories defined by Andreas M. Kaplan & Michael Häenlein .
  • Picture from: http://brienchen.wordpress.com/2012/03/25/social-media-2012-pubslishing-sharing-playing-localization/
  • Bob Dylan picture from: http://pinterest.com/pin/242138917435578726/ Lyrics from „ The Times They Are A-Changin‘”
  • Motorola RAZR V3 pictures from: http://www.gsmarena.com/motorola_razr_v3-pictures-853.php
  • Infographic from: http://hosting.ber-art.nl/future-iphone-android-smartphone/
  • Infographic from: http://pierretran.posterous.com/smartphone-users-statistics-and-facts
  • The Web Strategist Jeremiah Owyang provides an insider view on Social Media. He provides a lot of insight into Social Media in a B2B prespective. He has a big picture view and an longer range eye on emerging trends. http://www.web-strategist.com/blog/
  • In march Apple had announced that the App Store had reached 25 billion downloads http://www.technews24h.com/2012/06/apples-app-store-hits-30-billion.html
  • Infographic from http://blog.neolane.com/mobile-marketing-2/mobile-application/
  • App store started in 2008 Infographic from: http://blog.neolane.com/mobile-marketing-2/mobile-application/
  • iTunes logo http://9to5mac.files.wordpress.com/2011/10/itunes10logo.jpeg iTunes- Say Anything http://pinterest.com/pin/106116134940232867/
  • Images from http://www.apple.com/itunes/ http://www.apple.com/the-beatles/
  • Definition from: http://en.wikipedia.org/wiki/Podcast
  • iTunes http://www.apple.com/itunes/ Podcast Alley http://www.podcastalley.com/ BBC http://www.bbc.co.uk/podcasts NPR (National Public Radio) http://www.npr.org/rss/podcast/podcast_directory.php TED Talks http://www.ted.com/talks
  • Graphic from: http://mashable.com/2011/07/14/freelancer/
  • Inside the Mind of a Freelancer [INFOGRAPHIC] http://mashable.com/2012/06/22/mind-of-freelancer/
  • Infographic from http://visual.ly/2011-arab-spring-infographic-timeline
  • From: http://www.greenpeace.org/international/en/campaigns/climate-change/kitkat/
  • From: http://www.sierraclub.org/oilspill/downloads/beyondOil.pdf
  • From: http://www.greenpeace.org.uk/blog/forests/mattel-and-barbie-drop-deforestation-20111005
  • From: http://media02.hongkiat.com/infographics/Crude-Awakening-Gulf-Spill-Infographic.jpg
  • Pictures from: http://www.greenpeace.org.uk/files/bp/rebranded/media/winners/rebranded.jpg http://www.flickr.com/photos/greenpeaceuk/4663075478/in/pool-rebrandbp http://www.flickr.com/photos/greenpeaceuk/4659039355/in/pool-rebrandbp http://www.flickr.com/photos/greenpeaceuk/4662453597/
  • Graphic from: http://edudemic.com/2012/03/the-powerful-role-of-video-games-in-learning/
  • Graphic from: http://socialtimes.com/gamification-almost-in-the-oxford-dictionary-is-it-the-next-big-thing-infographic_b86491
  • Picture from: http://voicecomnews.blogspot.it/2012/04/la-gamification-il-microprocessore-e-la.html
  • Graphic from: http://blog.annegrabs.de/2012/03/18/gamification-im-bildungsbereich/
  • Image from: http://itunes.apple.com/ca/app/itunes-u/id490217893?mt=8&ls=1
  • „ Monopoly Gets an Unofficial Social Media Edition“ http://mashable.com/2010/08/09/social-media-monopoly/
  • Graphic from: http://socialtimes.com/the-ultimate-time-machine-social-media-from-1960-2012-infographic_b91675
  • Graphic from: http://socialtimes.com/the-ultimate-time-machine-social-media-from-1960-2012-infographic_b91675
  • Graphic from: http://socialtimes.com/the-ultimate-time-machine-social-media-from-1960-2012-infographic_b91675
  • Graphic from: http://www.coreysmith.ws/blog/social-media-explained-bacon
  • Facebook has since passed the billion mark. Graphic from: http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographic-infographic/
  • Graphic from: http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographic-infographic/
  • Graphic from: http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographic-infographic/
  • Graphic from: http://www.futurebiz.de/artikel/maslowsche-bedurfnispyramide-fur-soziale-netzwerke-infografik/
  • Graphic from: http://pinterest.com/pin/53621051783276238/
  • Graphic from: http://www.jeffbullas.com/2012/01/03/6-social-media-networks-to-watch-in-2012-plus-infographics/
  • Graphic from: http://www.jeffbullas.com/2012/01/03/6-social-media-networks-to-watch-in-2012-plus-infographics/
  • What is SlideShare? -It‘s like YouTube for presentations, it‘s a growing social network built around presentations Below „Featured“ there you‘ll find what is hot in Facebook, Twitter, & LinkedIn A presentation that is featured, obviously gets more exposure http://www.slideshare.net/
  • This is my SlideShare profile. The presenation box shows the latest presentation that you‘ve uploaded, but allows viewers to look at your other presentations as well. Because SlideShare is social you have the ability to follow others and others can follow you as well. There are many other features that you‘ve come to expect in our increasingly social world.
  • When you click on the „11 SlideShares“ you‘ll see all of my presentations listed. This can help you to look through all the presentations that a particular user has uploaded. 3 of my presentations have over 4000 views and several have over 200 views.
  • The Darling Librarian… She has 48 persentations on SlideShare, she has 119 followers, her website is listed with a link, and you can see that she is in Twitter http://www.slideshare.net/gwynethjones The Darling Librarian website: http://www.thedaringlibrarian.com/
  • Very popular Social Media/Music/Entertainment conference held yearly in Austin, TX This is an „unofficial“ channel This channel goes back to 2007 NASA and the White House are also on SlideShare SlideShare: NASA http://www.slideshare.net/nasa SlideShare: White House http://www.slideshare.net/whitehouse
  • SlideShare: Facebook http://www.slideshare.net/search/slideshow?searchfrom=header&q=Facebook 200k+ presentations about Facebook! Presentations telling you all kinds of things about Facebook
  • You can embed presentations on websites and blogs and share them via Facebook and Twitter. The SlideShare Blog provides a lot of interesting information http://blog.slideshare.net/
  • LinkedIn Icon http://www.hongkiat.com/blog/freebie-release-social-truck-icon-set/
  • Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
  • Famous American Actor Kevin Bacon Kevin Bacon Picture http://en.wikipedia.org/wiki/File:Kevin_Bacon.jpg LinkedIn‘s Wikipedia entry http://en.wikipedia.org/wiki/LinkedIn Quantcast Stats on LinkedIn http://www.quantcast.com/linkedin.com LinkedIn Passes Myspace to Become No. 2 U.S. Social Network http://www.bloomberg.com/news/2011-07-08/linkedin-tops-myspace-to-become-second-largest-u-s-social-networking-site.html
  • The Kevin Bacon game is usually played connecting two actors/actresses together via Kevin Bacon Forbes connected the two via 3 different paths: The Julliard School route, the Ted Turner route, and the Harvey Weinstein, who reportedly paid Kevin Bacon $25,000 not to star in the upcoming Escape From Planet Earth. 6 Degrees Of Louis Bacon And Kevin Bacon http://www.forbes.com/sites/calebmelby/2012/03/08/6-degrees-of-louis-bacon-and-kevin-bacon/ Six degrees of separation http://en.wikipedia.org/wiki/Six_degrees_of_separation Network Quote http://www.finestquotes.com/select_quote-category-Networking-page-0.htm#ixzz1sDwZcKv4
  • The game is famous illustrations of Six Degrees of Separation. Everyone is, on average approximately six steps away from any other person on Earth, so a chain of, "a friend of a friend" statements can be made to connect any two people in six steps or fewer. Six Degrees of Seperation Picture http://en.wikipedia.org/wiki/File:Six_degrees_of_separation.svg
  • Six Degrees of Seperation Picture http://en.wikipedia.org/wiki/File:Six_degrees_of_separation.svg
  • Figures from: http://en.wikipedia.org/wiki/XING Picture from: http://pinterest.com/pin/4714774580255264/ https://www.xing.com/
  • Facebook Icon http://www.hongkiat.com/blog/freebie-release-social-truck-icon-set/ Facebook is always making changes that push the boundaries on privacy, so I can understand and respect if you don‘t wish to use it. Lots of people are fatigued with all of the status updates you get and requests for this and that. But if Facebook were a country it would be the 3rd largest in the world, which is the biggerst reason why you might want to use it! Even as early as November 1st, 2010 Facebook would have been the 3rd largest country… http://socialmediatoday.com/don-bulmer/228567/if-facebook-were-country The Wall Street Journal reported that Facebook had over 1 billion users on October 4th… http://online.wsj.com/article/SB10000872396390443635404578036164027386112.html
  • Facebook has passed the 1 billion mark Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
  • With video and photos, you should post them elsewhere and link to them if Facebook if you want them associated with your Facebook account.
  • Picture from: http://pinterest.com/pin/70228075410828877/ Article at: http://mashable.com/2012/11/07/obama-four-more-years-tweet/
  • Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
  • http://twitter.com/
  • Here are my tweets
  • http://hootsuite.com/ Hootsuite allows you to post to Facebook, Twitter, & LinkedIn Allows you to schedule your updates They have an app for iPhone
  • http://tweetdeck.com/
  • Pinterest symbol on corkboard: https://pinterest.com/pin/138556126006737034/
  • Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
  • Pinterest is very visual with users „pinning“ photos and videos (from the web as well as presentations from SlideShare) to virtual pinboards with various themes http://pinterest.com/
  • This changes all the time, so it is only a snapshot.
  • This means that more than one person is allowed to pin in it.
  • Huey Lewis had a song in the 80‘s called „Hip to Be Square“, there are lots of people pinning „Geeky“ or „Nerdy“ things or even having whole board dedicated to it. Why not join along. I‘ve started a group board called „*Our Geekness“
  • On 2012-11-19: 85 likes & 196 repins Pin @ http://pinterest.com/pin/28147566392158574/
  • On 2012-11-19: 9 likes & 14 repins Pin @: http://pinterest.com/pin/28147566392580458/
  • Our Michigan group board on Pinterest at: http://pinterest.com/darrylheron/our-michigan/ On 2012-11-19 45 pinners, 861 followers, & 402 pins
  • *Our Geekness groupboard on Pinterest http://pinterest.com/darrylheron/our-geekness/ On 2012-11-19: 29 pinners, 832 followers, and 237 pins
  • The front of the card is a picture of you (dog not included) or some other eye catching graphic or picture. Backside has your name, a headline, a webpage, email address, QRC code. There are tons of apps out there for iPhone, Android, and so on that can scan a QRC code (people like to do this) QRC brings the people to your About.me page.
  • About.me can be your online mission statement, your about me page… This is a screenshot of my page at about.me. This is now my homepage that directs people to the different places that I can be found on the web. The topline under my name is a headline, this is followed by a description and „tags“. You can link to your various social profiles (Facebook, LinkedIn, etc) as well as provide links to blogs and websites. I‘ve provided a link to my profiles at Pinterest and SlideShare. Be sure to see my presentation on About.me at: http://www.slideshare.net/darrylheron/aboutme-business-card-20 I recommend also mentioning in your profile at About.me that you‘re a Toastmaster. By the way, the dog is named Hobbit, he is a Bearded Collie.
  • Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
  • Graphic from: http://www.jeffbullas.com/2011/11/28/social-media-marketing-10-inspiring-infographics/
  • Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
  • Group logo from: http://birdknowsbest.com/category/essential-apps/ foursquare logo from: http://www.networksolutions.com/smallbusiness/2012/07/foursquare-to-become-recommendation-engine-what-that-means-for-your-marketing-strategy/ Foursquare checkin logo from: http://www.promomasters.at/blog/foursquare-cling/
  • Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
  • Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/ http://instagram.com/
  • Maintaing a website can be a lot of work, you might want to consider a blog instead. Picture from: http://pinterest.com/pin/30047522484185968/
  • Graphic from: http://www.jeffbullas.com/2012/01/03/6-social-media-networks-to-watch-in-2012-plus-infographics/
  • Graphic from: http://www.jeffbullas.com/2012/01/03/6-social-media-networks-to-watch-in-2012-plus-infographics/
  • Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
  • https://www.tumblr.com/
  • Zenhabits.net uses it’s tumblr to share links with its readers. http://zenhabits.tumblr.com/
  • http://zenhabits.tumblr.com/
  • Definition from: http://en.wikipedia.org/wiki/SEO
  • Definition from: http://en.wikipedia.org/wiki/SEO
  • Infographic from: http://www.ticbeat.com/wp-content/uploads/2012/06/seo-infografia.jpg
  • This shows one view of how Social Media fits into the SEO picture Some people would consider blog posts as part of Social Media Infographic from: http://www.ticbeat.com/wp-content/uploads/2012/06/seo-infografia.jpg
  • Infographic from: http://cms.searchenginewatch.com/IMG/848/191848/seo-wars-what-color-is-your-lightsaber-infographic-by-angie-schottmuller.png?1314736294
  • Graphic from: http://fr.mashable.com/2011/09/08/du-concret-sur-le-roi-des-medias-sociaux/
  • Graphic from: http://fr.mashable.com/2011/09/08/du-concret-sur-le-roi-des-medias-sociaux/
  • Graphic from: http://fr.mashable.com/2011/09/08/du-concret-sur-le-roi-des-medias-sociaux/
  • Graphic from: http://fr.mashable.com/2011/09/08/du-concret-sur-le-roi-des-medias-sociaux/
  • Graphic from: http://fr.mashable.com/2011/09/08/du-concret-sur-le-roi-des-medias-sociaux/
  • Picture from: http://www.ultimatecoupons.com/blog/2012/03/brand-madness-using-bracketology-to-crown-a-social-media-champion-infographic/
  • Be sure to check out: „ The Way to Peronal Branding“ http://jorgensundberg.net/way-personal-branding-infographic/
  • „ 7P‘s of Social Media Marketing“ http://advancedfanpagesolutions.com/facebook/7ps-of-social-media-marketing
  • „ 7P‘s of Social Media Marketing“ http://advancedfanpagesolutions.com/facebook/7ps-of-social-media-marketing
  • „ 7P‘s of Social Media Marketing“ http://advancedfanpagesolutions.com/facebook/7ps-of-social-media-marketing
  • What is your potential audience looking for? There are somethings that are universal and some that will be specific to your audience. Some of the universal items are in this graphic of 21…. Graphic from: http://contentmarketinginstitute.com/2012/06/content-we-crave/
  • Graphic from: http://contentmarketinginstitute.com/2012/06/content-we-crave/
  • Graphic from: http://ticsyformacion.com/2012/08/10/las-36-reglas-del-social-media-infografia-infographic-socialmedia/
  • Toastmasters http://www.toastmasters.org/ Word Weavers- Wiesbaden, Germany (my home club) http://www.word-weavers.de/
  • http://www.commoncraft.com/
  • http://www.youtube.com/user/leelefever?feature=results_main These videos will help explain a lot: Twitter in Plain English http://www.youtube.com/watch?v=ddO9idmax0o Blogs in Plain English http://www.youtube.com/watch?v=NN2I1pWXjXI Wikis in Plain English http://www.youtube.com/watch?v=-dnL00TdmLY Video: RSS in Plain English http://www.youtube.com/watch?v=0klgLsSxGsU Social Networking in Plain English http://www.youtube.com/watch?v=6a_KF7TYKVc Google Reader in Plain English http://www.youtube.com/watch?v=VSPZ2Uu_X3Y Social Media in Plain English http://www.youtube.com/watch?v=MpIOClX1jPE Twitter Search in Plain English http://www.youtube.com/watch?v=jGbLWQYJ6iM Social Bookmarking in Plain English, for the rest of us http://www.youtube.com/watch?v=HeBmvDpVbWc Podcasting -in Plain English (not Commoncraft) http://www.youtube.com/watch?v=qBgO30h2cY8 LinkedIn in Plain English (not Commoncraft) http://www.youtube.com/watch?v=kYk9y5p6pFk
  • Graphic from: http://www.flowtown.com/blog/the-small-business-social-media-cheat-sheet
  • Graphic from: http://www.flowtown.com/blog/the-small-business-social-media-cheat-sheet
  • Graphic from: http://www.flowtown.com/blog/the-small-business-social-media-cheat-sheet
  • Mashable is a great source for information on Social Media and what is going on in the world of technology. It is a great place to read about trends, new technology, and what is going on the world of startups…. http://mashable.com/ Try: http://mashable.com/follow/topics/freelance/
  • Jeremiah Owyang- The Web Strategist Over 3500 followers, 51 presentations http://www.slideshare.net/jeremiah_owyang
  • Joe Murphy http://www.slideshare.net/joseph.murphy Website: http://joemurphylibraryfuture.com/ http://www.slideshare.net/joseph.murphy/60-apps-in-60-mins
  • Jane Hart does a lot of presentations about education. She has 1225 followers and 51 presentations http://www.slideshare.net/janehart Website: http://www.c4lpt.co.uk/ http://www.slideshare.net/janehart/toptools2012
  • Mari Smith http://www.marismith.com/ http://www.slideshare.net/marismith http://www.facebook.com/MariSmith http://www.youtube.com/facebookmari http://www.twitter.com/marismith
  • http://www.twitip.com/
  • http://www.problogger.net/
  • Additional Reading… 7 Social Media Marketing Tips for Artists and Galleries http://mashable.com/2012/11/10/social-media-marketing-tips-artists-galleries/ 75 Digital Media Resources You May Have Missed http://mashable.com/2012/11/10/digital-media-resources-59/ A Complete Guide to Facebook Lists http://mashable.com/2012/08/17/guide-facebook-lists/ App Tells Freelancers How Much to Charge http://mashable.com/2012/08/24/myprice/ How to get the most out of SlideShare http://www.slideshare.net/rashmi/how-to-get-the-most-out-of-slideshare
  • How Freelancers Might Use Social Media in the Future http://mashable.com/2010/08/09/freelancers-social-media-future/ How Freelancers are Using Social Media for Real Results http://mashable.com/2010/04/26/freelancers-social-media/ 85+ Tools & Resources for Freelancers and Web Workers http://mashable.com/2009/03/03/freelance/ 7 Productivity Tips, Plus Tools for Freelancers and Web Workers http://mashable.com/2009/02/03/productivity-tips-for-freelancers/
  • Self-Employed? How to Give Yourself a Raise in 2012 http://mashable.com/2011/12/19/freelance-raise-rates/ Teach What You Know: How to Make a Living on Skillshare http://mashable.com/2012/01/19/skillshare-how-to/ 5 Valuable Online Communities for Freelancers http://mashable.com/2011/05/02/freelancer-communities/ The Most Popular Freelancer Apps for Work-Life Balance [INFOGRAPHIC] http://mashable.com/2012/08/21/freelancer-apps/ Freelancer's Game of Life http://mashable.com/2011/05/12/freelancers-life/
  • LinkedIn http://de.linkedin.com/in/darrylheron Facebook http://facebook.com/darryl.heron Twitter https://twitter.com/darrylheron Pinterest http://pinterest.com/darrylheron/ Slideshare http://www.slideshare.net/darrylheron About.me http://about.me/darrylheron
  • Picture from: http://pinterest.com/pin/279997301803300032/

ELTAF- Social Media 2012 11-24 ELTAF- Social Media 2012 11-24 Presentation Transcript