ELTAF- Social Media 2012 11-24

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This is a presentation on Social Media that I gave at a workshop for ELTAF in November, 2012. The audience were freelance Business English Teachers.

This is a presentation on Social Media that I gave at a workshop for ELTAF in November, 2012. The audience were freelance Business English Teachers.

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  • Who am I? I‘ve been blogging and following Social Media since 2006 Initially got into Social Media as a way of promoting my blogs I‘m an American living in Germany so I often see beyond what people see at first glance I firmly believe that Social Media can be a powerful tool and can be a lot of fun
  • How many of you read the newspaper today? How many of you saw the news on television today? How many of you listed to the news on the radio today? How many of you have a mobile phone (smart phone)? How many of you have an iPad or tablet? How much time do you spend reading the newspaper or watching TV news? How much time do you spend online? Where do you get your news from?
  • Social Media entry @ Wikipedia http://en.wikipedia.org/wiki/Social_media
  • “ Users of the world, unite! The challenges and opportunities of Social Media” Andreas M. Kaplan *, Michael Haenlein http://michaelhaenlein.com/Publications/Kaplan,%20Andreas%20-%20Users%20of%20the%20world,%20unite.pdf
  • Blogs, Social Networking Sites, Virtual Social Worlds, Collaborative Projects, Content Communities, and Virtual Game Worlds are categories defined by Andreas M. Kaplan & Michael Häenlein .
  • Picture from: http://brienchen.wordpress.com/2012/03/25/social-media-2012-pubslishing-sharing-playing-localization/
  • Bob Dylan picture from: http://pinterest.com/pin/242138917435578726/ Lyrics from „ The Times They Are A-Changin‘”
  • Motorola RAZR V3 pictures from: http://www.gsmarena.com/motorola_razr_v3-pictures-853.php
  • Infographic from: http://hosting.ber-art.nl/future-iphone-android-smartphone/
  • Infographic from: http://pierretran.posterous.com/smartphone-users-statistics-and-facts
  • The Web Strategist Jeremiah Owyang provides an insider view on Social Media. He provides a lot of insight into Social Media in a B2B prespective. He has a big picture view and an longer range eye on emerging trends. http://www.web-strategist.com/blog/
  • In march Apple had announced that the App Store had reached 25 billion downloads http://www.technews24h.com/2012/06/apples-app-store-hits-30-billion.html
  • Infographic from http://blog.neolane.com/mobile-marketing-2/mobile-application/
  • App store started in 2008 Infographic from: http://blog.neolane.com/mobile-marketing-2/mobile-application/
  • iTunes logo http://9to5mac.files.wordpress.com/2011/10/itunes10logo.jpeg iTunes- Say Anything http://pinterest.com/pin/106116134940232867/
  • Images from http://www.apple.com/itunes/ http://www.apple.com/the-beatles/
  • Definition from: http://en.wikipedia.org/wiki/Podcast
  • iTunes http://www.apple.com/itunes/ Podcast Alley http://www.podcastalley.com/ BBC http://www.bbc.co.uk/podcasts NPR (National Public Radio) http://www.npr.org/rss/podcast/podcast_directory.php TED Talks http://www.ted.com/talks
  • Graphic from: http://mashable.com/2011/07/14/freelancer/
  • Inside the Mind of a Freelancer [INFOGRAPHIC] http://mashable.com/2012/06/22/mind-of-freelancer/
  • Infographic from http://visual.ly/2011-arab-spring-infographic-timeline
  • From: http://www.greenpeace.org/international/en/campaigns/climate-change/kitkat/
  • From: http://www.sierraclub.org/oilspill/downloads/beyondOil.pdf
  • From: http://www.greenpeace.org.uk/blog/forests/mattel-and-barbie-drop-deforestation-20111005
  • From: http://media02.hongkiat.com/infographics/Crude-Awakening-Gulf-Spill-Infographic.jpg
  • Pictures from: http://www.greenpeace.org.uk/files/bp/rebranded/media/winners/rebranded.jpg http://www.flickr.com/photos/greenpeaceuk/4663075478/in/pool-rebrandbp http://www.flickr.com/photos/greenpeaceuk/4659039355/in/pool-rebrandbp http://www.flickr.com/photos/greenpeaceuk/4662453597/
  • Graphic from: http://edudemic.com/2012/03/the-powerful-role-of-video-games-in-learning/
  • Graphic from: http://socialtimes.com/gamification-almost-in-the-oxford-dictionary-is-it-the-next-big-thing-infographic_b86491
  • Picture from: http://voicecomnews.blogspot.it/2012/04/la-gamification-il-microprocessore-e-la.html
  • Graphic from: http://blog.annegrabs.de/2012/03/18/gamification-im-bildungsbereich/
  • Image from: http://itunes.apple.com/ca/app/itunes-u/id490217893?mt=8&ls=1
  • „ Monopoly Gets an Unofficial Social Media Edition“ http://mashable.com/2010/08/09/social-media-monopoly/
  • Graphic from: http://socialtimes.com/the-ultimate-time-machine-social-media-from-1960-2012-infographic_b91675
  • Graphic from: http://socialtimes.com/the-ultimate-time-machine-social-media-from-1960-2012-infographic_b91675
  • Graphic from: http://socialtimes.com/the-ultimate-time-machine-social-media-from-1960-2012-infographic_b91675
  • Graphic from: http://www.coreysmith.ws/blog/social-media-explained-bacon
  • Facebook has since passed the billion mark. Graphic from: http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographic-infographic/
  • Graphic from: http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographic-infographic/
  • Graphic from: http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographic-infographic/
  • Graphic from: http://www.futurebiz.de/artikel/maslowsche-bedurfnispyramide-fur-soziale-netzwerke-infografik/
  • Graphic from: http://pinterest.com/pin/53621051783276238/
  • Graphic from: http://www.jeffbullas.com/2012/01/03/6-social-media-networks-to-watch-in-2012-plus-infographics/
  • Graphic from: http://www.jeffbullas.com/2012/01/03/6-social-media-networks-to-watch-in-2012-plus-infographics/
  • What is SlideShare? -It‘s like YouTube for presentations, it‘s a growing social network built around presentations Below „Featured“ there you‘ll find what is hot in Facebook, Twitter, & LinkedIn A presentation that is featured, obviously gets more exposure http://www.slideshare.net/
  • This is my SlideShare profile. The presenation box shows the latest presentation that you‘ve uploaded, but allows viewers to look at your other presentations as well. Because SlideShare is social you have the ability to follow others and others can follow you as well. There are many other features that you‘ve come to expect in our increasingly social world.
  • When you click on the „11 SlideShares“ you‘ll see all of my presentations listed. This can help you to look through all the presentations that a particular user has uploaded. 3 of my presentations have over 4000 views and several have over 200 views.
  • The Darling Librarian… She has 48 persentations on SlideShare, she has 119 followers, her website is listed with a link, and you can see that she is in Twitter http://www.slideshare.net/gwynethjones The Darling Librarian website: http://www.thedaringlibrarian.com/
  • Very popular Social Media/Music/Entertainment conference held yearly in Austin, TX This is an „unofficial“ channel This channel goes back to 2007 NASA and the White House are also on SlideShare SlideShare: NASA http://www.slideshare.net/nasa SlideShare: White House http://www.slideshare.net/whitehouse
  • SlideShare: Facebook http://www.slideshare.net/search/slideshow?searchfrom=header&q=Facebook 200k+ presentations about Facebook! Presentations telling you all kinds of things about Facebook
  • You can embed presentations on websites and blogs and share them via Facebook and Twitter. The SlideShare Blog provides a lot of interesting information http://blog.slideshare.net/
  • LinkedIn Icon http://www.hongkiat.com/blog/freebie-release-social-truck-icon-set/
  • Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
  • Famous American Actor Kevin Bacon Kevin Bacon Picture http://en.wikipedia.org/wiki/File:Kevin_Bacon.jpg LinkedIn‘s Wikipedia entry http://en.wikipedia.org/wiki/LinkedIn Quantcast Stats on LinkedIn http://www.quantcast.com/linkedin.com LinkedIn Passes Myspace to Become No. 2 U.S. Social Network http://www.bloomberg.com/news/2011-07-08/linkedin-tops-myspace-to-become-second-largest-u-s-social-networking-site.html
  • The Kevin Bacon game is usually played connecting two actors/actresses together via Kevin Bacon Forbes connected the two via 3 different paths: The Julliard School route, the Ted Turner route, and the Harvey Weinstein, who reportedly paid Kevin Bacon $25,000 not to star in the upcoming Escape From Planet Earth. 6 Degrees Of Louis Bacon And Kevin Bacon http://www.forbes.com/sites/calebmelby/2012/03/08/6-degrees-of-louis-bacon-and-kevin-bacon/ Six degrees of separation http://en.wikipedia.org/wiki/Six_degrees_of_separation Network Quote http://www.finestquotes.com/select_quote-category-Networking-page-0.htm#ixzz1sDwZcKv4
  • The game is famous illustrations of Six Degrees of Separation. Everyone is, on average approximately six steps away from any other person on Earth, so a chain of, "a friend of a friend" statements can be made to connect any two people in six steps or fewer. Six Degrees of Seperation Picture http://en.wikipedia.org/wiki/File:Six_degrees_of_separation.svg
  • Six Degrees of Seperation Picture http://en.wikipedia.org/wiki/File:Six_degrees_of_separation.svg
  • Figures from: http://en.wikipedia.org/wiki/XING Picture from: http://pinterest.com/pin/4714774580255264/ https://www.xing.com/
  • Facebook Icon http://www.hongkiat.com/blog/freebie-release-social-truck-icon-set/ Facebook is always making changes that push the boundaries on privacy, so I can understand and respect if you don‘t wish to use it. Lots of people are fatigued with all of the status updates you get and requests for this and that. But if Facebook were a country it would be the 3rd largest in the world, which is the biggerst reason why you might want to use it! Even as early as November 1st, 2010 Facebook would have been the 3rd largest country… http://socialmediatoday.com/don-bulmer/228567/if-facebook-were-country The Wall Street Journal reported that Facebook had over 1 billion users on October 4th… http://online.wsj.com/article/SB10000872396390443635404578036164027386112.html
  • Facebook has passed the 1 billion mark Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
  • With video and photos, you should post them elsewhere and link to them if Facebook if you want them associated with your Facebook account.
  • Picture from: http://pinterest.com/pin/70228075410828877/ Article at: http://mashable.com/2012/11/07/obama-four-more-years-tweet/
  • Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
  • http://twitter.com/
  • Here are my tweets
  • http://hootsuite.com/ Hootsuite allows you to post to Facebook, Twitter, & LinkedIn Allows you to schedule your updates They have an app for iPhone
  • http://tweetdeck.com/
  • Pinterest symbol on corkboard: https://pinterest.com/pin/138556126006737034/
  • Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
  • Pinterest is very visual with users „pinning“ photos and videos (from the web as well as presentations from SlideShare) to virtual pinboards with various themes http://pinterest.com/
  • This changes all the time, so it is only a snapshot.
  • This means that more than one person is allowed to pin in it.
  • Huey Lewis had a song in the 80‘s called „Hip to Be Square“, there are lots of people pinning „Geeky“ or „Nerdy“ things or even having whole board dedicated to it. Why not join along. I‘ve started a group board called „*Our Geekness“
  • On 2012-11-19: 85 likes & 196 repins Pin @ http://pinterest.com/pin/28147566392158574/
  • On 2012-11-19: 9 likes & 14 repins Pin @: http://pinterest.com/pin/28147566392580458/
  • Our Michigan group board on Pinterest at: http://pinterest.com/darrylheron/our-michigan/ On 2012-11-19 45 pinners, 861 followers, & 402 pins
  • *Our Geekness groupboard on Pinterest http://pinterest.com/darrylheron/our-geekness/ On 2012-11-19: 29 pinners, 832 followers, and 237 pins
  • The front of the card is a picture of you (dog not included) or some other eye catching graphic or picture. Backside has your name, a headline, a webpage, email address, QRC code. There are tons of apps out there for iPhone, Android, and so on that can scan a QRC code (people like to do this) QRC brings the people to your About.me page.
  • About.me can be your online mission statement, your about me page… This is a screenshot of my page at about.me. This is now my homepage that directs people to the different places that I can be found on the web. The topline under my name is a headline, this is followed by a description and „tags“. You can link to your various social profiles (Facebook, LinkedIn, etc) as well as provide links to blogs and websites. I‘ve provided a link to my profiles at Pinterest and SlideShare. Be sure to see my presentation on About.me at: http://www.slideshare.net/darrylheron/aboutme-business-card-20 I recommend also mentioning in your profile at About.me that you‘re a Toastmaster. By the way, the dog is named Hobbit, he is a Bearded Collie.
  • Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
  • Graphic from: http://www.jeffbullas.com/2011/11/28/social-media-marketing-10-inspiring-infographics/
  • Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
  • Group logo from: http://birdknowsbest.com/category/essential-apps/ foursquare logo from: http://www.networksolutions.com/smallbusiness/2012/07/foursquare-to-become-recommendation-engine-what-that-means-for-your-marketing-strategy/ Foursquare checkin logo from: http://www.promomasters.at/blog/foursquare-cling/
  • Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
  • Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/ http://instagram.com/
  • Maintaing a website can be a lot of work, you might want to consider a blog instead. Picture from: http://pinterest.com/pin/30047522484185968/
  • Graphic from: http://www.jeffbullas.com/2012/01/03/6-social-media-networks-to-watch-in-2012-plus-infographics/
  • Graphic from: http://www.jeffbullas.com/2012/01/03/6-social-media-networks-to-watch-in-2012-plus-infographics/
  • Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
  • https://www.tumblr.com/
  • Zenhabits.net uses it’s tumblr to share links with its readers. http://zenhabits.tumblr.com/
  • http://zenhabits.tumblr.com/
  • Definition from: http://en.wikipedia.org/wiki/SEO
  • Definition from: http://en.wikipedia.org/wiki/SEO
  • Infographic from: http://www.ticbeat.com/wp-content/uploads/2012/06/seo-infografia.jpg
  • This shows one view of how Social Media fits into the SEO picture Some people would consider blog posts as part of Social Media Infographic from: http://www.ticbeat.com/wp-content/uploads/2012/06/seo-infografia.jpg
  • Infographic from: http://cms.searchenginewatch.com/IMG/848/191848/seo-wars-what-color-is-your-lightsaber-infographic-by-angie-schottmuller.png?1314736294
  • Graphic from: http://fr.mashable.com/2011/09/08/du-concret-sur-le-roi-des-medias-sociaux/
  • Graphic from: http://fr.mashable.com/2011/09/08/du-concret-sur-le-roi-des-medias-sociaux/
  • Graphic from: http://fr.mashable.com/2011/09/08/du-concret-sur-le-roi-des-medias-sociaux/
  • Graphic from: http://fr.mashable.com/2011/09/08/du-concret-sur-le-roi-des-medias-sociaux/
  • Graphic from: http://fr.mashable.com/2011/09/08/du-concret-sur-le-roi-des-medias-sociaux/
  • Picture from: http://www.ultimatecoupons.com/blog/2012/03/brand-madness-using-bracketology-to-crown-a-social-media-champion-infographic/
  • Be sure to check out: „ The Way to Peronal Branding“ http://jorgensundberg.net/way-personal-branding-infographic/
  • „ 7P‘s of Social Media Marketing“ http://advancedfanpagesolutions.com/facebook/7ps-of-social-media-marketing
  • „ 7P‘s of Social Media Marketing“ http://advancedfanpagesolutions.com/facebook/7ps-of-social-media-marketing
  • „ 7P‘s of Social Media Marketing“ http://advancedfanpagesolutions.com/facebook/7ps-of-social-media-marketing
  • What is your potential audience looking for? There are somethings that are universal and some that will be specific to your audience. Some of the universal items are in this graphic of 21…. Graphic from: http://contentmarketinginstitute.com/2012/06/content-we-crave/
  • Graphic from: http://contentmarketinginstitute.com/2012/06/content-we-crave/
  • Graphic from: http://ticsyformacion.com/2012/08/10/las-36-reglas-del-social-media-infografia-infographic-socialmedia/
  • Toastmasters http://www.toastmasters.org/ Word Weavers- Wiesbaden, Germany (my home club) http://www.word-weavers.de/
  • http://www.commoncraft.com/
  • http://www.youtube.com/user/leelefever?feature=results_main These videos will help explain a lot: Twitter in Plain English http://www.youtube.com/watch?v=ddO9idmax0o Blogs in Plain English http://www.youtube.com/watch?v=NN2I1pWXjXI Wikis in Plain English http://www.youtube.com/watch?v=-dnL00TdmLY Video: RSS in Plain English http://www.youtube.com/watch?v=0klgLsSxGsU Social Networking in Plain English http://www.youtube.com/watch?v=6a_KF7TYKVc Google Reader in Plain English http://www.youtube.com/watch?v=VSPZ2Uu_X3Y Social Media in Plain English http://www.youtube.com/watch?v=MpIOClX1jPE Twitter Search in Plain English http://www.youtube.com/watch?v=jGbLWQYJ6iM Social Bookmarking in Plain English, for the rest of us http://www.youtube.com/watch?v=HeBmvDpVbWc Podcasting -in Plain English (not Commoncraft) http://www.youtube.com/watch?v=qBgO30h2cY8 LinkedIn in Plain English (not Commoncraft) http://www.youtube.com/watch?v=kYk9y5p6pFk
  • Graphic from: http://www.flowtown.com/blog/the-small-business-social-media-cheat-sheet
  • Graphic from: http://www.flowtown.com/blog/the-small-business-social-media-cheat-sheet
  • Graphic from: http://www.flowtown.com/blog/the-small-business-social-media-cheat-sheet
  • Mashable is a great source for information on Social Media and what is going on in the world of technology. It is a great place to read about trends, new technology, and what is going on the world of startups…. http://mashable.com/ Try: http://mashable.com/follow/topics/freelance/
  • Jeremiah Owyang- The Web Strategist Over 3500 followers, 51 presentations http://www.slideshare.net/jeremiah_owyang
  • Joe Murphy http://www.slideshare.net/joseph.murphy Website: http://joemurphylibraryfuture.com/ http://www.slideshare.net/joseph.murphy/60-apps-in-60-mins
  • Jane Hart does a lot of presentations about education. She has 1225 followers and 51 presentations http://www.slideshare.net/janehart Website: http://www.c4lpt.co.uk/ http://www.slideshare.net/janehart/toptools2012
  • Mari Smith http://www.marismith.com/ http://www.slideshare.net/marismith http://www.facebook.com/MariSmith http://www.youtube.com/facebookmari http://www.twitter.com/marismith
  • http://www.twitip.com/
  • http://www.problogger.net/
  • Additional Reading… 7 Social Media Marketing Tips for Artists and Galleries http://mashable.com/2012/11/10/social-media-marketing-tips-artists-galleries/ 75 Digital Media Resources You May Have Missed http://mashable.com/2012/11/10/digital-media-resources-59/ A Complete Guide to Facebook Lists http://mashable.com/2012/08/17/guide-facebook-lists/ App Tells Freelancers How Much to Charge http://mashable.com/2012/08/24/myprice/ How to get the most out of SlideShare http://www.slideshare.net/rashmi/how-to-get-the-most-out-of-slideshare
  • How Freelancers Might Use Social Media in the Future http://mashable.com/2010/08/09/freelancers-social-media-future/ How Freelancers are Using Social Media for Real Results http://mashable.com/2010/04/26/freelancers-social-media/ 85+ Tools & Resources for Freelancers and Web Workers http://mashable.com/2009/03/03/freelance/ 7 Productivity Tips, Plus Tools for Freelancers and Web Workers http://mashable.com/2009/02/03/productivity-tips-for-freelancers/
  • Self-Employed? How to Give Yourself a Raise in 2012 http://mashable.com/2011/12/19/freelance-raise-rates/ Teach What You Know: How to Make a Living on Skillshare http://mashable.com/2012/01/19/skillshare-how-to/ 5 Valuable Online Communities for Freelancers http://mashable.com/2011/05/02/freelancer-communities/ The Most Popular Freelancer Apps for Work-Life Balance [INFOGRAPHIC] http://mashable.com/2012/08/21/freelancer-apps/ Freelancer's Game of Life http://mashable.com/2011/05/12/freelancers-life/
  • LinkedIn http://de.linkedin.com/in/darrylheron Facebook http://facebook.com/darryl.heron Twitter https://twitter.com/darrylheron Pinterest http://pinterest.com/darrylheron/ Slideshare http://www.slideshare.net/darrylheron About.me http://about.me/darrylheron
  • Picture from: http://pinterest.com/pin/279997301803300032/

Transcript

  • 1. Members‘ DayDarryl Heron
  • 2. Members‘ DayAt the end of this workshop you willHave a better understanding of Social Media including thevarious tools and sites that you can useUnderstand the need for a strategic plan for your Marketingand Social Media activitiesHave practical tips on how to position your services andreach your target marketHave shared experiences with others who are also active inthe German ELT market "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 2
  • 3. Members‘ DayWhat is Social Media? "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 3
  • 4. Members‘ DayFrom Wikipedia…“Social media employ web- and mobile-based technologiesto support interactive dialogue and “introduce substantialand pervasive changes to communication betweenorganizations, communities, and individuals.” Social mediaare social software which mediate human communication.When the technologies are in place, social media isubiquitously accessible, and enabled by scalablecommunication techniques. In the year 2012, social mediabecame one of the most powerful sources for news updatesthrough platforms such as Twitter and Facebook.” "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 4
  • 5. Members‘ Day"Social Media is a group of Internet-based applications that build on theideological and technologicalfoundations of Web 2.0 and that allowthe creation and exchange of UserGenerated Content“Andreas M. Kaplan & Michael Hänlein "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 5
  • 6. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 6
  • 7. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 7
  • 8. This Session Members‘ Day What is Social Media? The Times They Are A Changing Why Social Media? Gamification Social Media Platforms ◦ Facebook, Twitter, etc… "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 8
  • 9. This Session Members‘ Day Why you need a website or blog SEO Brand You Creating Your Social Media Plan Additional Resources "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 9
  • 10. Members‘ Day“Is worth savinThen you better start swimminOr youll sink like a stoneFor the times they are a-changin‘.”-Bob Dylan "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 10
  • 11. Members‘ DayRemember this from StarTrek? "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 11
  • 12. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 12
  • 13. Members‘ Day Smartphones are alread in high use This will continue to grow"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 13
  • 14. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 14
  • 15. Members‘ DayApple‘s App Store reached 30 Billion downloads!-Summer 2012 "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 15
  • 16. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 16
  • 17. Members‘ DayThereʼs more "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 17
  • 18. Members‘ DayDigital Content is overtakingtraditional sourcesHave you bought any songsfrom iTunes?Have you bought anythingonline? "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 18
  • 19. Members‘ DayThe Beatles are on iTunes "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 19
  • 20. Members‘ Day “A podcast is a type of digital media consisting of an episodic series of audio radio, video, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device. The word is a neologism derived from "broadcast" and "pod" from the success of the iPod, as podcasts are often listened to on portable media players.” "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 20
  • 21. Members‘ Day iTunes Podcast Alley BBC NPR (National Public Radio) TED Talks & many, many more! More on Podcasts later… "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 21
  • 22. Members‘ DayFreelancersAreDifferent "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 22
  • 23. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 23
  • 24. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 24
  • 25. Members‘ DaySocial Media canchange the world! "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 25
  • 26. Members‘ Day Social Media can change the world!"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 26
  • 27. Members‘ DayThereʼs more "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 27
  • 28. Members‘ DayRemember the Gulf OilSpill? "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 28
  • 29. Members‘ Day Thereʼs more"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 29
  • 30. Members‘ DayThereʼs more "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 30
  • 31. Members‘ Day Greenpeace held a rebranding campaing for BP after the Gulf oil spill"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 31
  • 32. Members‘ DayGamification? "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 32
  • 33. Members‘ Day Thereʼs more"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 33
  • 34. Members‘ Day Thereʼs more"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 34
  • 35. Members‘ Day Thereʼs more"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 35
  • 36. Members‘ Day Thereʼ s more"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 36
  • 37. Members‘ DayiTunes University bringing learning into the 21stCentury…. "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 37
  • 38. Members‘ Day Social Media the biggest game in town!"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 38
  • 39. Members‘ DayGetting a handleon the SocialMedia Landscape "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 39
  • 40. Members‘ Day Social Networks from 60‘s to 2000"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 40
  • 41. Members‘ Day Social Networks from 2001-2005"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 41
  • 42. Members‘ Day Social Networks from 2006-2012"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 42
  • 43. Members‘ DayWhatʼs thedifferencebetween thedifference socialmediaplatforms?"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 43
  • 44. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 44
  • 45. Members‘ Day Monthy Visitors"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 45
  • 46. Members‘ Day Average time spent pre mnth by users"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 46
  • 47. Members‘ Day Finding Self- actualization through Social Media"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 47
  • 48. Members‘ Day More on blogging later"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 48
  • 49. Members‘ DaySocial MediaPlatforms "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 49
  • 50. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 50
  • 51. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 51
  • 52. SlideShare- Home Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 52
  • 53. Members‘ DayMy SlideShare Profile 1
  • 54. Members‘ DayMy Presentations (slides) 1
  • 55. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 55
  • 56. South By Southwest Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 56
  • 57. Facebook Search Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 57
  • 58. Members‘ DaySlideShare provides great opportunity tolearnGreat place to see what your peers aredoing and what is going on in all kinds offieldsCan share presentations you‘ve givenCan give you credibility within your fieldand with clients and would be clients "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 58
  • 59. Members‘ Day Are YouLinkedIn? 1
  • 60. Members‘ DayLinkedIn at a glance "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 60
  • 61. Do you know this guy? Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 61
  • 62. Bringing Home the Bacon Members‘ DayCan Actor Kevin Bacon be connected to…Reclusive Billionaire Hedgefund Manager Louis Bacon?As Toastmasters, we‘re connected to 24,000+ Toastmasters around the world "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 62
  • 63. Six Degrees of Separation Members‘ DayOn average seperate any two people in the world "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 63
  • 64. Now You‘re Connected… Members‘ DayThink of the power in your network! "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 64
  • 65. Members‘ DayXing is a very wellknown professionalsocial network.76% of pageviews arecoming from Germany90% coming from the„D-A-CH“ area(Germany, Austria,Switzerland) "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 65
  • 66. Members‘ DayPrivacy IssuesOnline fatigueIf Facebook were a country 1
  • 67. Members‘ DayFacebook at a glance "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 67
  • 68. Members‘ DayTips for Facebook Think before posting (how will this look to potential clients) Respect privacy (your family & other peoples) Join & create groups Multiple accounts Videos and photos "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 68
  • 69. Members‘ Day You might have seen or heard about this?"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 69
  • 70. Members‘ DayTwitter at a glance "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 70
  • 71. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 71
  • 72. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 72
  • 73. Members‘ DayThink about signing up forHootsuite "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 73
  • 74. Members‘ DayHere‘s what I see when I logon… "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 74
  • 75. Members‘ DayThis is what Twitter looks like for me inHootsuite "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 75
  • 76. Members‘ DayYou can add columns for #terms "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 76
  • 77. Members‘ DayYou can add several social networks inHootsuite "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 77
  • 78. Members‘ DayThis is Tweetdeck, another Twitterclient "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 78
  • 79. Members‘ DayHave you heard of Pinterest?
  • 80. Members‘ DayPinterest at aglance "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 80
  • 81. Members‘ DayThis is what Pinterest looks like to non members. Itshould be noted that what is displayed changesevery second. "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 81
  • 82. Pinterest Home Page Members‘ DayThe screen shot shows recent ‚pins‘ by people that I ‚follow‘ on Pinterest "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 82
  • 83. Join Group Boards Members‘ Day When you look at the board above, the icon circled in red tells you that it is a group board. "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 83
  • 84. It‘s Cool to Be a Members‘ Day Geek… A lot of people are pinning “Geeky“ or „Nerdy“ things on Pinterest "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 84
  • 85. Members‘ Day This pin has 85 likes 196 repins"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 85
  • 86. Members‘ Day This pin has 9 likes 14 repins"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 86
  • 87. Members‘ DayThis group has 45 pinners, 861 followers, & 402pins "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 87
  • 88. Members‘ DayThis group has 29 pinners, 832 followers, & 237pins "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 88
  • 89. My New Business Members‘ Day Card…Time to bring your business card into the 21st century….. "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 89
  • 90. About.me Members‘ DayThis is me @ about.me 90 "Social Media for Language Services", Heron, Frankfurt, 24.11.2012
  • 91. Members‘ DayYouTube at aglance "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 91
  • 92. Members‘ Day You can create your own channel… -upload videos -share useful videos"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 92
  • 93. Members‘ DayGoogle+ at a glance "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 93
  • 94. Members‘ DayA couple of otherplatforms toconsider "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 94
  • 95. Members‘ DayFoursquare at a glance "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 95
  • 96. Members‘ DayInstagram at a glance "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 96
  • 97. Why You Need a Website orBlog Members‘ Day  This is a business card that can be found by anyone online  It tells the world and your clients who you are  It‘s harder to be found in Google (or the next great search engine) without one  It is an unstated expection today "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 97
  • 98. Members‘ DayWebsite  Key Words  Include ◦ Homepage ◦ About Us ◦ News ◦ Services (Products) ◦ Testimonials ◦ Downloads ◦ Contact Form ◦ Impressum  Keep it fresh! "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 98
  • 99. Members‘ DayConsider a blog "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 99
  • 100. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 100
  • 101. Members‘ DayIncredible growth "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 101
  • 102. Members‘ DayTumblr at a glance "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 102
  • 103. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 103
  • 104. Members‘ DayThis is the Tumblr for Zenhabits "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 104
  • 105. Members‘ DayHere is the archive showing posts inNovember and October 2012 "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 105
  • 106. Members‘ DayWhat aboutSEO? "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 106
  • 107. Members‘ Day “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engines "natural" or un-paid ("organic") search results.[jargon] In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engines users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines. "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 107
  • 108. Members‘ Day “As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.” "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 108
  • 109. Members‘ Day Before Facebook & other social platforms there was SEO"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 109
  • 110. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 110
  • 111. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 111
  • 112. Members‘ DayWhat is theROI onSocialMedia? "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 112
  • 113. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 113
  • 114. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 114
  • 115. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 115
  • 116. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 116
  • 117. Members‘ Day 117"Social Media for Language Services", Heron, Frankfurt, 24.11.2012
  • 118. Members‘ DayBrandYou! "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 118
  • 119. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 119
  • 120. Members‘ DayIn our world today you need to createyour own personal brand "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 120
  • 121. Social Media Plan Members‘ Day Like George Harrison said „If you don‘t know where you‘re going, any road will take you there.“ If you don‘t think about where you want to go and how you won‘t to get there you could easily get lost. Your Social Media Plan will be a key part of promoting your personal brand "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 121
  • 122. Think about the 7P‘s… Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 122
  • 123. The 7P‘s Members‘ Day People- Who are you trying to reach? Who is your client? Purpose- Why are you using Social Media, what are you trying to accomplish? Platform- What social media platforms are best for you? (i.e. Facebook, Twitter, Pinterest, etc.) Plan- develop goals, set a target, when will you do what? "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 123
  • 124. The 7P‘s Continued Members‘ Day Policy- What are the rules, if your were a company with multiple employees this would include how people are allowed to use social media while on company time Produce Content- This is what you‘re sharing. It can be articles, pictures, and even links to works of others that you find helpful Performance Measurement- be sure to check how you‘re doing, what kind of results are you seeing? What adjustments might need to be made? "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 124
  • 125. Social Media Plan FinalWords Members‘ Day  Keep things simple as possible  Use SMART targets  Your plan doesn‘t need to be perfect, you will adjust it from time to time  Make your plan liveable, you need to be able to execute it "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 125
  • 126. Members‘ DayContent Content Content "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 126
  • 127. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 127
  • 128. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 128
  • 129. Members‘ Day Yes the are rules afterall!"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 129
  • 130. Final Tips Members‘ Day You don‘t need to be involved in all of the Social Media platforms Be sure to let people know how you found them when „friending them“ Think before you post Remember the Headline Test Respect Privacy of others Have fun! "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 130
  • 131. Members‘ DayCheck out Toastmasters….http://www.toastmasters.org/ "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 131
  • 132. Members‘ DayAdditionalResources…. "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 132
  • 133. Members‘ DayThereʼs more "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 133
  • 134. Members‘ DayThereʼs more "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 134
  • 135. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 135
  • 136. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 136
  • 137. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 137
  • 138. Members‘ DayMashable – Social MediaNews "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 138
  • 139. Members‘ DayJeremiah Owyang- WebStrategist "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 139
  • 140. Members‘ DayJoe Murphy Library Future "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 140
  • 141. Members‘ DayJane Hart - C4IPT "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 141
  • 142. Members‘ DayGreat resource for Facebook "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 142
  • 143. Members‘ DayChuck full of Twitter Info… 143 "Social Media for Language Services", Heron, Frankfurt, 24.11.2012
  • 144. Members‘ DayProblogger is a great resource for how to run ablog 144 "Social Media for Language Services", Heron, Frankfurt, 24.11.2012
  • 145. Additional Reading Members‘ Day 7 Social Media Marketing Tips for Artists and Galleries 75 Digital Media Resources You May Have Missed A Complete Guide to Facebook Lists App Tells Freelancers How Much to Charge How to get the most out of SlideShare "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 145
  • 146. Additional Reading Members‘ Day How Freelancers Might Use Social Media in the Future How Freelancers are Using Social Media for Real Results 85+ Tools & Resources for Freelancers and Web Workers 7 Productivity Tips, Plus Tools for Freelancers and Web Workers "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 146
  • 147. Additional Reading Members‘ Day Self-Employed? How to Give Yourself a Raise in 2012 Teach What You Know: How to Make a Living on Skillshare 5 Valuable Online Communities for Freelancers The Most Popular Freelancer Apps for Work-Life Balance [INFOGRAPHIC] Freelancers Game of Life "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 147
  • 148. Let‘s Connect… Members‘ DayLinkedInFacebookTwitterAbout.mePinterestSlideShare "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 148
  • 149. Contact me Members‘ DayI have a few different email addressesbut you can reach me at:darrylheron@about.meFeel free to contact me elsewhere in the online world(be sure to let me know how you found me)… "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 149
  • 150. Members‘ Day Questions?"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 150
  • 151. Members‘ DayThanks for attending and good luck! darrylheron@about.me "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 151