Members‘ DayDarryl Heron
Members‘ DayAt the end of this workshop you willHave a better understanding of Social Media including thevarious tools and...
Members‘ DayWhat is Social Media?                  "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   3
Members‘ DayFrom Wikipedia…“Social media employ web- and mobile-based technologiesto support interactive dialogue and “int...
Members‘ Day"Social Media is a group of Internet-based applications that build on theideological and technologicalfoundati...
Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   6
Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   7
This Session                                                             Members‘ Day   What is Social Media?   The Time...
This Session                                                              Members‘ Day   Why you need a website or blog ...
Members‘ Day“Is worth savinThen you better start swimminOr youll sink like a stoneFor the times they are a-changin‘.”-Bob ...
Members‘ DayRemember this from StarTrek?                          "Social Media for Language Services", Heron, Frankfurt, ...
Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   12
Members‘ Day            Smartphones            are alread in            high use            This will            continue ...
Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   14
Members‘ DayApple‘s App Store reached 30 Billion downloads!-Summer 2012                              "Social Media for Lan...
Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   16
Members‘ DayThereʼs more               "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   17
Members‘ DayDigital Content is overtakingtraditional sourcesHave you bought any songsfrom iTunes?Have you bought anythingo...
Members‘ DayThe Beatles are on iTunes                       "Social Media for Language Services", Heron, Frankfurt, 24.11....
Members‘ Day   “A podcast is a type of digital media consisting of an episodic    series of audio radio, video, PDF, or e...
Members‘ Day   iTunes   Podcast Alley   BBC   NPR (National Public Radio)   TED Talks   & many, many more!   More o...
Members‘ DayFreelancersAreDifferent              "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   22
Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   23
Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   24
Members‘ DaySocial Media canchange the world!             "Social Media for Language Services", Heron, Frankfurt, 24.11.20...
Members‘ Day                    Social                    Media can                    change the                    world...
Members‘ DayThereʼs more               "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   27
Members‘ DayRemember the Gulf OilSpill?               "Social Media for Language Services", Heron, Frankfurt, 24.11.2012  ...
Members‘ Day    Thereʼs    more"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   29
Members‘ DayThereʼs more               "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   30
Members‘ Day    Greenpeace held a    rebranding    campaing for BP    after the Gulf oil    spill"Social Media for Languag...
Members‘ DayGamification?               "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   32
Members‘ Day                                Thereʼs                                more"Social Media for Language Services...
Members‘ Day          Thereʼs          more"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   34
Members‘ Day                    Thereʼs                    more"Social Media for Language Services", Heron, Frankfurt, 24....
Members‘ Day                                       Thereʼ                                       s                         ...
Members‘ DayiTunes University bringing learning into the 21stCentury….                                 "Social Media for L...
Members‘ Day                              Social                              Media the                              bigge...
Members‘ DayGetting a handleon the SocialMedia Landscape                "Social Media for Language Services", Heron, Frank...
Members‘ Day           Social Networks           from 60‘s to 2000"Social Media for Language Services", Heron, Frankfurt, ...
Members‘ Day           Social Networks           from 2001-2005"Social Media for Language Services", Heron, Frankfurt, 24....
Members‘ Day Social Networks from 2006-2012"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   42
Members‘ DayWhatʼs thedifferencebetween thedifference socialmediaplatforms?"Social Media for Language Services", Heron, Fr...
Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   44
Members‘ Day          Monthy Visitors"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   45
Members‘ Day          Average time          spent pre mnth          by users"Social Media for Language Services", Heron, F...
Members‘ Day            Finding Self-            actualization            through Social            Media"Social Media for...
Members‘ Day                       More on                       blogging                       later"Social Media for Lan...
Members‘ DaySocial MediaPlatforms               "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   49
Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   50
Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   51
SlideShare- Home                                                      Members‘ Day            "Social Media for Language S...
Members‘ DayMy SlideShare Profile                  1
Members‘ DayMy Presentations (slides)                  1
Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   55
South By Southwest                                                       Members‘ Day             "Social Media for Langua...
Facebook Search                                                     Members‘ Day           "Social Media for Language Serv...
Members‘ DaySlideShare provides great opportunity tolearnGreat place to see what your peers aredoing and what is going on ...
Members‘ Day  Are YouLinkedIn?                           1
Members‘ DayLinkedIn at a glance              "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   60
Do you know this guy?                                                         Members‘ Day               "Social Media for...
Bringing Home the         Bacon                                                       Members‘ DayCan Actor Kevin Bacon be...
Six Degrees of            Separation                                                   Members‘ DayOn average seperate any...
Now You‘re  Connected…                                                    Members‘ DayThink of the power in your network! ...
Members‘ DayXing is a very wellknown professionalsocial network.76% of pageviews arecoming from Germany90% coming from the...
Members‘ DayPrivacy IssuesOnline fatigueIf Facebook were a country                                            1
Members‘ DayFacebook at a glance               "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   67
Members‘ DayTips for Facebook Think before posting (how will this look to potential  clients) Respect privacy (your fami...
Members‘ Day               You might have               seen or heard               about this?"Social Media for Language ...
Members‘ DayTwitter at a glance                  "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   70
Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   71
Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   72
Members‘ DayThink about signing up forHootsuite                      "Social Media for Language Services", Heron, Frankfur...
Members‘ DayHere‘s what I see when I logon…                   "Social Media for Language Services", Heron, Frankfurt, 24.1...
Members‘ DayThis is what Twitter looks like for me inHootsuite                              "Social Media for Language Ser...
Members‘ DayYou can add columns for #terms                    "Social Media for Language Services", Heron, Frankfurt, 24.1...
Members‘ DayYou can add several social networks inHootsuite                            "Social Media for Language Services...
Members‘ DayThis is Tweetdeck, another Twitterclient                      "Social Media for Language Services", Heron, Fra...
Members‘ DayHave you heard of Pinterest?
Members‘ DayPinterest at aglance                 "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   80
Members‘ DayThis is what Pinterest looks like to non members. Itshould be noted that what is displayed changesevery second...
Pinterest Home Page                                                                   Members‘ DayThe screen shot shows re...
Join Group Boards                                                                            Members‘ Day     When you loo...
It‘s Cool to Be a                                     Members‘ Day     Geek…                                              ...
Members‘ Day                                This pin has                                85 likes                          ...
Members‘ Day                                  This pin has                                  9 likes                       ...
Members‘ DayThis group has 45 pinners, 861 followers, & 402pins                          "Social Media for Language Servic...
Members‘ DayThis group has 29 pinners, 832 followers, & 237pins                          "Social Media for Language Servic...
My New Business                                                     Members‘ Day          Card…Time to bring your business...
About.me                                                     Members‘ DayThis is me @ about.me                            ...
Members‘ DayYouTube at aglance           "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   91
Members‘ Day         You can create         your own         channel…         -upload videos         -share useful        ...
Members‘ DayGoogle+ at a glance                "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   93
Members‘ DayA couple of otherplatforms toconsider   "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   94
Members‘ DayFoursquare at a glance               "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   95
Members‘ DayInstagram at a glance             "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   96
Why You Need a Website orBlog                                                                               Members‘ Day ...
Members‘ DayWebsite             Key Words             Include              ◦   Homepage              ◦   About Us       ...
Members‘ DayConsider a blog              "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   99
Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   100
Members‘ DayIncredible growth              "Social Media for Language Services", Heron, Frankfurt, 24.11.2012             ...
Members‘ DayTumblr at a glance             "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   102
Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   103
Members‘ DayThis is the Tumblr for Zenhabits                   "Social Media for Language Services", Heron, Frankfurt, 24....
Members‘ DayHere is the archive showing posts inNovember and October 2012                        "Social Media for Languag...
Members‘ DayWhat aboutSEO?             "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   106
Members‘ Day   “Search engine optimization (SEO) is the process of affecting the    visibility of a website or a web page...
Members‘ Day   “As an Internet marketing strategy, SEO considers how search    engines work, what people search for, the ...
Members‘ Day Before Facebook & other social platforms there was SEO"Social Media for Language Services", Heron, Frankfurt,...
Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   110
Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   111
Members‘ DayWhat is theROI onSocialMedia?          "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   112
Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   113
Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   114
Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   115
Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   116
Members‘ Day                                                                     117"Social Media for Language Services", ...
Members‘ DayBrandYou!        "Social Media for Language Services", Heron, Frankfurt, 24.11.2012                           ...
Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   119
Members‘ DayIn our world today you need to createyour own personal brand                  "Social Media for Language Servi...
Social Media Plan                                                              Members‘ Day   Like George Harrison said „...
Think about the 7P‘s…                                             Members‘ Day                        "Social Media for La...
The 7P‘s                                                                        Members‘ Day   People- Who are you trying...
The 7P‘s Continued                                                               Members‘ Day   Policy- What are the rule...
Social Media Plan FinalWords                                                                                    Members‘ D...
Members‘ DayContent Content   Content             "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   126
Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   127
Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   128
Members‘ Day          Yes the are rules          afterall!"Social Media for Language Services", Heron, Frankfurt, 24.11.20...
Final Tips                                                                 Members‘ Day You don‘t need to be involved in ...
Members‘ DayCheck out Toastmasters….http://www.toastmasters.org/            "Social Media for Language Services", Heron, F...
Members‘ DayAdditionalResources….          "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   132
Members‘ DayThereʼs more               "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   133
Members‘ DayThereʼs more               "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   134
Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   135
Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   136
Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   137
Members‘ DayMashable – Social MediaNews                "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 ...
Members‘ DayJeremiah Owyang- WebStrategist                 "Social Media for Language Services", Heron, Frankfurt, 24.11.2...
Members‘ DayJoe Murphy Library Future                   "Social Media for Language Services", Heron, Frankfurt, 24.11.2012...
Members‘ DayJane Hart - C4IPT           "Social Media for Language Services", Heron, Frankfurt, 24.11.2012   141
Members‘ DayGreat resource for Facebook                        "Social Media for Language Services", Heron, Frankfurt, 24....
Members‘ DayChuck full of Twitter Info…                                                                                   ...
Members‘ DayProblogger is a great resource for how to run ablog                                                           ...
Additional Reading                                                                        Members‘ Day 7 Social Media Mar...
Additional Reading                                                                               Members‘ Day   How Freel...
Additional Reading                                                                              Members‘ Day   Self-Emplo...
Let‘s Connect…                                                           Members‘ DayLinkedInFacebookTwitterAbout.mePinter...
Contact me                                                                                    Members‘ DayI have a few dif...
Members‘ Day   Questions?"Social Media for Language Services", Heron, Frankfurt, 24.11.2012   150
Members‘ DayThanks for attending        and    good luck!              darrylheron@about.me              "Social Media for...
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ELTAF- Social Media 2012 11-24

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This is a presentation on Social Media that I gave at a workshop for ELTAF in November, 2012. The audience were freelance Business English Teachers.

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  • Who am I? I‘ve been blogging and following Social Media since 2006 Initially got into Social Media as a way of promoting my blogs I‘m an American living in Germany so I often see beyond what people see at first glance I firmly believe that Social Media can be a powerful tool and can be a lot of fun
  • How many of you read the newspaper today? How many of you saw the news on television today? How many of you listed to the news on the radio today? How many of you have a mobile phone (smart phone)? How many of you have an iPad or tablet? How much time do you spend reading the newspaper or watching TV news? How much time do you spend online? Where do you get your news from?
  • Social Media entry @ Wikipedia http://en.wikipedia.org/wiki/Social_media
  • “ Users of the world, unite! The challenges and opportunities of Social Media” Andreas M. Kaplan *, Michael Haenlein http://michaelhaenlein.com/Publications/Kaplan,%20Andreas%20-%20Users%20of%20the%20world,%20unite.pdf
  • Blogs, Social Networking Sites, Virtual Social Worlds, Collaborative Projects, Content Communities, and Virtual Game Worlds are categories defined by Andreas M. Kaplan & Michael Häenlein .
  • Picture from: http://brienchen.wordpress.com/2012/03/25/social-media-2012-pubslishing-sharing-playing-localization/
  • Bob Dylan picture from: http://pinterest.com/pin/242138917435578726/ Lyrics from „ The Times They Are A-Changin‘”
  • Motorola RAZR V3 pictures from: http://www.gsmarena.com/motorola_razr_v3-pictures-853.php
  • Infographic from: http://hosting.ber-art.nl/future-iphone-android-smartphone/
  • Infographic from: http://pierretran.posterous.com/smartphone-users-statistics-and-facts
  • The Web Strategist Jeremiah Owyang provides an insider view on Social Media. He provides a lot of insight into Social Media in a B2B prespective. He has a big picture view and an longer range eye on emerging trends. http://www.web-strategist.com/blog/
  • In march Apple had announced that the App Store had reached 25 billion downloads http://www.technews24h.com/2012/06/apples-app-store-hits-30-billion.html
  • Infographic from http://blog.neolane.com/mobile-marketing-2/mobile-application/
  • App store started in 2008 Infographic from: http://blog.neolane.com/mobile-marketing-2/mobile-application/
  • iTunes logo http://9to5mac.files.wordpress.com/2011/10/itunes10logo.jpeg iTunes- Say Anything http://pinterest.com/pin/106116134940232867/
  • Images from http://www.apple.com/itunes/ http://www.apple.com/the-beatles/
  • Definition from: http://en.wikipedia.org/wiki/Podcast
  • iTunes http://www.apple.com/itunes/ Podcast Alley http://www.podcastalley.com/ BBC http://www.bbc.co.uk/podcasts NPR (National Public Radio) http://www.npr.org/rss/podcast/podcast_directory.php TED Talks http://www.ted.com/talks
  • Graphic from: http://mashable.com/2011/07/14/freelancer/
  • Inside the Mind of a Freelancer [INFOGRAPHIC] http://mashable.com/2012/06/22/mind-of-freelancer/
  • Infographic from http://visual.ly/2011-arab-spring-infographic-timeline
  • From: http://www.greenpeace.org/international/en/campaigns/climate-change/kitkat/
  • From: http://www.sierraclub.org/oilspill/downloads/beyondOil.pdf
  • From: http://www.greenpeace.org.uk/blog/forests/mattel-and-barbie-drop-deforestation-20111005
  • From: http://media02.hongkiat.com/infographics/Crude-Awakening-Gulf-Spill-Infographic.jpg
  • Pictures from: http://www.greenpeace.org.uk/files/bp/rebranded/media/winners/rebranded.jpg http://www.flickr.com/photos/greenpeaceuk/4663075478/in/pool-rebrandbp http://www.flickr.com/photos/greenpeaceuk/4659039355/in/pool-rebrandbp http://www.flickr.com/photos/greenpeaceuk/4662453597/
  • Graphic from: http://edudemic.com/2012/03/the-powerful-role-of-video-games-in-learning/
  • Graphic from: http://socialtimes.com/gamification-almost-in-the-oxford-dictionary-is-it-the-next-big-thing-infographic_b86491
  • Picture from: http://voicecomnews.blogspot.it/2012/04/la-gamification-il-microprocessore-e-la.html
  • Graphic from: http://blog.annegrabs.de/2012/03/18/gamification-im-bildungsbereich/
  • Image from: http://itunes.apple.com/ca/app/itunes-u/id490217893?mt=8&ls=1
  • „ Monopoly Gets an Unofficial Social Media Edition“ http://mashable.com/2010/08/09/social-media-monopoly/
  • Graphic from: http://socialtimes.com/the-ultimate-time-machine-social-media-from-1960-2012-infographic_b91675
  • Graphic from: http://socialtimes.com/the-ultimate-time-machine-social-media-from-1960-2012-infographic_b91675
  • Graphic from: http://socialtimes.com/the-ultimate-time-machine-social-media-from-1960-2012-infographic_b91675
  • Graphic from: http://www.coreysmith.ws/blog/social-media-explained-bacon
  • Facebook has since passed the billion mark. Graphic from: http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographic-infographic/
  • Graphic from: http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographic-infographic/
  • Graphic from: http://www.blogherald.com/2012/06/07/social-networks-broken-down-by-demographic-infographic/
  • Graphic from: http://www.futurebiz.de/artikel/maslowsche-bedurfnispyramide-fur-soziale-netzwerke-infografik/
  • Graphic from: http://pinterest.com/pin/53621051783276238/
  • Graphic from: http://www.jeffbullas.com/2012/01/03/6-social-media-networks-to-watch-in-2012-plus-infographics/
  • Graphic from: http://www.jeffbullas.com/2012/01/03/6-social-media-networks-to-watch-in-2012-plus-infographics/
  • What is SlideShare? -It‘s like YouTube for presentations, it‘s a growing social network built around presentations Below „Featured“ there you‘ll find what is hot in Facebook, Twitter, & LinkedIn A presentation that is featured, obviously gets more exposure http://www.slideshare.net/
  • This is my SlideShare profile. The presenation box shows the latest presentation that you‘ve uploaded, but allows viewers to look at your other presentations as well. Because SlideShare is social you have the ability to follow others and others can follow you as well. There are many other features that you‘ve come to expect in our increasingly social world.
  • When you click on the „11 SlideShares“ you‘ll see all of my presentations listed. This can help you to look through all the presentations that a particular user has uploaded. 3 of my presentations have over 4000 views and several have over 200 views.
  • The Darling Librarian… She has 48 persentations on SlideShare, she has 119 followers, her website is listed with a link, and you can see that she is in Twitter http://www.slideshare.net/gwynethjones The Darling Librarian website: http://www.thedaringlibrarian.com/
  • Very popular Social Media/Music/Entertainment conference held yearly in Austin, TX This is an „unofficial“ channel This channel goes back to 2007 NASA and the White House are also on SlideShare SlideShare: NASA http://www.slideshare.net/nasa SlideShare: White House http://www.slideshare.net/whitehouse
  • SlideShare: Facebook http://www.slideshare.net/search/slideshow?searchfrom=header&q=Facebook 200k+ presentations about Facebook! Presentations telling you all kinds of things about Facebook
  • You can embed presentations on websites and blogs and share them via Facebook and Twitter. The SlideShare Blog provides a lot of interesting information http://blog.slideshare.net/
  • LinkedIn Icon http://www.hongkiat.com/blog/freebie-release-social-truck-icon-set/
  • Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
  • Famous American Actor Kevin Bacon Kevin Bacon Picture http://en.wikipedia.org/wiki/File:Kevin_Bacon.jpg LinkedIn‘s Wikipedia entry http://en.wikipedia.org/wiki/LinkedIn Quantcast Stats on LinkedIn http://www.quantcast.com/linkedin.com LinkedIn Passes Myspace to Become No. 2 U.S. Social Network http://www.bloomberg.com/news/2011-07-08/linkedin-tops-myspace-to-become-second-largest-u-s-social-networking-site.html
  • The Kevin Bacon game is usually played connecting two actors/actresses together via Kevin Bacon Forbes connected the two via 3 different paths: The Julliard School route, the Ted Turner route, and the Harvey Weinstein, who reportedly paid Kevin Bacon $25,000 not to star in the upcoming Escape From Planet Earth. 6 Degrees Of Louis Bacon And Kevin Bacon http://www.forbes.com/sites/calebmelby/2012/03/08/6-degrees-of-louis-bacon-and-kevin-bacon/ Six degrees of separation http://en.wikipedia.org/wiki/Six_degrees_of_separation Network Quote http://www.finestquotes.com/select_quote-category-Networking-page-0.htm#ixzz1sDwZcKv4
  • The game is famous illustrations of Six Degrees of Separation. Everyone is, on average approximately six steps away from any other person on Earth, so a chain of, "a friend of a friend" statements can be made to connect any two people in six steps or fewer. Six Degrees of Seperation Picture http://en.wikipedia.org/wiki/File:Six_degrees_of_separation.svg
  • Six Degrees of Seperation Picture http://en.wikipedia.org/wiki/File:Six_degrees_of_separation.svg
  • Figures from: http://en.wikipedia.org/wiki/XING Picture from: http://pinterest.com/pin/4714774580255264/ https://www.xing.com/
  • Facebook Icon http://www.hongkiat.com/blog/freebie-release-social-truck-icon-set/ Facebook is always making changes that push the boundaries on privacy, so I can understand and respect if you don‘t wish to use it. Lots of people are fatigued with all of the status updates you get and requests for this and that. But if Facebook were a country it would be the 3rd largest in the world, which is the biggerst reason why you might want to use it! Even as early as November 1st, 2010 Facebook would have been the 3rd largest country… http://socialmediatoday.com/don-bulmer/228567/if-facebook-were-country The Wall Street Journal reported that Facebook had over 1 billion users on October 4th… http://online.wsj.com/article/SB10000872396390443635404578036164027386112.html
  • Facebook has passed the 1 billion mark Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
  • With video and photos, you should post them elsewhere and link to them if Facebook if you want them associated with your Facebook account.
  • Picture from: http://pinterest.com/pin/70228075410828877/ Article at: http://mashable.com/2012/11/07/obama-four-more-years-tweet/
  • Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
  • http://twitter.com/
  • Here are my tweets
  • http://hootsuite.com/ Hootsuite allows you to post to Facebook, Twitter, & LinkedIn Allows you to schedule your updates They have an app for iPhone
  • http://tweetdeck.com/
  • Pinterest symbol on corkboard: https://pinterest.com/pin/138556126006737034/
  • Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
  • Pinterest is very visual with users „pinning“ photos and videos (from the web as well as presentations from SlideShare) to virtual pinboards with various themes http://pinterest.com/
  • This changes all the time, so it is only a snapshot.
  • This means that more than one person is allowed to pin in it.
  • Huey Lewis had a song in the 80‘s called „Hip to Be Square“, there are lots of people pinning „Geeky“ or „Nerdy“ things or even having whole board dedicated to it. Why not join along. I‘ve started a group board called „*Our Geekness“
  • On 2012-11-19: 85 likes & 196 repins Pin @ http://pinterest.com/pin/28147566392158574/
  • On 2012-11-19: 9 likes & 14 repins Pin @: http://pinterest.com/pin/28147566392580458/
  • Our Michigan group board on Pinterest at: http://pinterest.com/darrylheron/our-michigan/ On 2012-11-19 45 pinners, 861 followers, & 402 pins
  • *Our Geekness groupboard on Pinterest http://pinterest.com/darrylheron/our-geekness/ On 2012-11-19: 29 pinners, 832 followers, and 237 pins
  • The front of the card is a picture of you (dog not included) or some other eye catching graphic or picture. Backside has your name, a headline, a webpage, email address, QRC code. There are tons of apps out there for iPhone, Android, and so on that can scan a QRC code (people like to do this) QRC brings the people to your About.me page.
  • About.me can be your online mission statement, your about me page… This is a screenshot of my page at about.me. This is now my homepage that directs people to the different places that I can be found on the web. The topline under my name is a headline, this is followed by a description and „tags“. You can link to your various social profiles (Facebook, LinkedIn, etc) as well as provide links to blogs and websites. I‘ve provided a link to my profiles at Pinterest and SlideShare. Be sure to see my presentation on About.me at: http://www.slideshare.net/darrylheron/aboutme-business-card-20 I recommend also mentioning in your profile at About.me that you‘re a Toastmaster. By the way, the dog is named Hobbit, he is a Bearded Collie.
  • Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
  • Graphic from: http://www.jeffbullas.com/2011/11/28/social-media-marketing-10-inspiring-infographics/
  • Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
  • Group logo from: http://birdknowsbest.com/category/essential-apps/ foursquare logo from: http://www.networksolutions.com/smallbusiness/2012/07/foursquare-to-become-recommendation-engine-what-that-means-for-your-marketing-strategy/ Foursquare checkin logo from: http://www.promomasters.at/blog/foursquare-cling/
  • Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
  • Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/ http://instagram.com/
  • Maintaing a website can be a lot of work, you might want to consider a blog instead. Picture from: http://pinterest.com/pin/30047522484185968/
  • Graphic from: http://www.jeffbullas.com/2012/01/03/6-social-media-networks-to-watch-in-2012-plus-infographics/
  • Graphic from: http://www.jeffbullas.com/2012/01/03/6-social-media-networks-to-watch-in-2012-plus-infographics/
  • Graphic from: http://www.best-infographics.com/social-media-cheat-sheet-infographic/
  • https://www.tumblr.com/
  • Zenhabits.net uses it’s tumblr to share links with its readers. http://zenhabits.tumblr.com/
  • http://zenhabits.tumblr.com/
  • Definition from: http://en.wikipedia.org/wiki/SEO
  • Definition from: http://en.wikipedia.org/wiki/SEO
  • Infographic from: http://www.ticbeat.com/wp-content/uploads/2012/06/seo-infografia.jpg
  • This shows one view of how Social Media fits into the SEO picture Some people would consider blog posts as part of Social Media Infographic from: http://www.ticbeat.com/wp-content/uploads/2012/06/seo-infografia.jpg
  • Infographic from: http://cms.searchenginewatch.com/IMG/848/191848/seo-wars-what-color-is-your-lightsaber-infographic-by-angie-schottmuller.png?1314736294
  • Graphic from: http://fr.mashable.com/2011/09/08/du-concret-sur-le-roi-des-medias-sociaux/
  • Graphic from: http://fr.mashable.com/2011/09/08/du-concret-sur-le-roi-des-medias-sociaux/
  • Graphic from: http://fr.mashable.com/2011/09/08/du-concret-sur-le-roi-des-medias-sociaux/
  • Graphic from: http://fr.mashable.com/2011/09/08/du-concret-sur-le-roi-des-medias-sociaux/
  • Graphic from: http://fr.mashable.com/2011/09/08/du-concret-sur-le-roi-des-medias-sociaux/
  • Picture from: http://www.ultimatecoupons.com/blog/2012/03/brand-madness-using-bracketology-to-crown-a-social-media-champion-infographic/
  • Be sure to check out: „ The Way to Peronal Branding“ http://jorgensundberg.net/way-personal-branding-infographic/
  • „ 7P‘s of Social Media Marketing“ http://advancedfanpagesolutions.com/facebook/7ps-of-social-media-marketing
  • „ 7P‘s of Social Media Marketing“ http://advancedfanpagesolutions.com/facebook/7ps-of-social-media-marketing
  • „ 7P‘s of Social Media Marketing“ http://advancedfanpagesolutions.com/facebook/7ps-of-social-media-marketing
  • What is your potential audience looking for? There are somethings that are universal and some that will be specific to your audience. Some of the universal items are in this graphic of 21…. Graphic from: http://contentmarketinginstitute.com/2012/06/content-we-crave/
  • Graphic from: http://contentmarketinginstitute.com/2012/06/content-we-crave/
  • Graphic from: http://ticsyformacion.com/2012/08/10/las-36-reglas-del-social-media-infografia-infographic-socialmedia/
  • Toastmasters http://www.toastmasters.org/ Word Weavers- Wiesbaden, Germany (my home club) http://www.word-weavers.de/
  • http://www.commoncraft.com/
  • http://www.youtube.com/user/leelefever?feature=results_main These videos will help explain a lot: Twitter in Plain English http://www.youtube.com/watch?v=ddO9idmax0o Blogs in Plain English http://www.youtube.com/watch?v=NN2I1pWXjXI Wikis in Plain English http://www.youtube.com/watch?v=-dnL00TdmLY Video: RSS in Plain English http://www.youtube.com/watch?v=0klgLsSxGsU Social Networking in Plain English http://www.youtube.com/watch?v=6a_KF7TYKVc Google Reader in Plain English http://www.youtube.com/watch?v=VSPZ2Uu_X3Y Social Media in Plain English http://www.youtube.com/watch?v=MpIOClX1jPE Twitter Search in Plain English http://www.youtube.com/watch?v=jGbLWQYJ6iM Social Bookmarking in Plain English, for the rest of us http://www.youtube.com/watch?v=HeBmvDpVbWc Podcasting -in Plain English (not Commoncraft) http://www.youtube.com/watch?v=qBgO30h2cY8 LinkedIn in Plain English (not Commoncraft) http://www.youtube.com/watch?v=kYk9y5p6pFk
  • Graphic from: http://www.flowtown.com/blog/the-small-business-social-media-cheat-sheet
  • Graphic from: http://www.flowtown.com/blog/the-small-business-social-media-cheat-sheet
  • Graphic from: http://www.flowtown.com/blog/the-small-business-social-media-cheat-sheet
  • Mashable is a great source for information on Social Media and what is going on in the world of technology. It is a great place to read about trends, new technology, and what is going on the world of startups…. http://mashable.com/ Try: http://mashable.com/follow/topics/freelance/
  • Jeremiah Owyang- The Web Strategist Over 3500 followers, 51 presentations http://www.slideshare.net/jeremiah_owyang
  • Joe Murphy http://www.slideshare.net/joseph.murphy Website: http://joemurphylibraryfuture.com/ http://www.slideshare.net/joseph.murphy/60-apps-in-60-mins
  • Jane Hart does a lot of presentations about education. She has 1225 followers and 51 presentations http://www.slideshare.net/janehart Website: http://www.c4lpt.co.uk/ http://www.slideshare.net/janehart/toptools2012
  • Mari Smith http://www.marismith.com/ http://www.slideshare.net/marismith http://www.facebook.com/MariSmith http://www.youtube.com/facebookmari http://www.twitter.com/marismith
  • http://www.twitip.com/
  • http://www.problogger.net/
  • Additional Reading… 7 Social Media Marketing Tips for Artists and Galleries http://mashable.com/2012/11/10/social-media-marketing-tips-artists-galleries/ 75 Digital Media Resources You May Have Missed http://mashable.com/2012/11/10/digital-media-resources-59/ A Complete Guide to Facebook Lists http://mashable.com/2012/08/17/guide-facebook-lists/ App Tells Freelancers How Much to Charge http://mashable.com/2012/08/24/myprice/ How to get the most out of SlideShare http://www.slideshare.net/rashmi/how-to-get-the-most-out-of-slideshare
  • How Freelancers Might Use Social Media in the Future http://mashable.com/2010/08/09/freelancers-social-media-future/ How Freelancers are Using Social Media for Real Results http://mashable.com/2010/04/26/freelancers-social-media/ 85+ Tools & Resources for Freelancers and Web Workers http://mashable.com/2009/03/03/freelance/ 7 Productivity Tips, Plus Tools for Freelancers and Web Workers http://mashable.com/2009/02/03/productivity-tips-for-freelancers/
  • Self-Employed? How to Give Yourself a Raise in 2012 http://mashable.com/2011/12/19/freelance-raise-rates/ Teach What You Know: How to Make a Living on Skillshare http://mashable.com/2012/01/19/skillshare-how-to/ 5 Valuable Online Communities for Freelancers http://mashable.com/2011/05/02/freelancer-communities/ The Most Popular Freelancer Apps for Work-Life Balance [INFOGRAPHIC] http://mashable.com/2012/08/21/freelancer-apps/ Freelancer's Game of Life http://mashable.com/2011/05/12/freelancers-life/
  • LinkedIn http://de.linkedin.com/in/darrylheron Facebook http://facebook.com/darryl.heron Twitter https://twitter.com/darrylheron Pinterest http://pinterest.com/darrylheron/ Slideshare http://www.slideshare.net/darrylheron About.me http://about.me/darrylheron
  • Picture from: http://pinterest.com/pin/279997301803300032/
  • ELTAF- Social Media 2012 11-24

    1. 1. Members‘ DayDarryl Heron
    2. 2. Members‘ DayAt the end of this workshop you willHave a better understanding of Social Media including thevarious tools and sites that you can useUnderstand the need for a strategic plan for your Marketingand Social Media activitiesHave practical tips on how to position your services andreach your target marketHave shared experiences with others who are also active inthe German ELT market "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 2
    3. 3. Members‘ DayWhat is Social Media? "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 3
    4. 4. Members‘ DayFrom Wikipedia…“Social media employ web- and mobile-based technologiesto support interactive dialogue and “introduce substantialand pervasive changes to communication betweenorganizations, communities, and individuals.” Social mediaare social software which mediate human communication.When the technologies are in place, social media isubiquitously accessible, and enabled by scalablecommunication techniques. In the year 2012, social mediabecame one of the most powerful sources for news updatesthrough platforms such as Twitter and Facebook.” "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 4
    5. 5. Members‘ Day"Social Media is a group of Internet-based applications that build on theideological and technologicalfoundations of Web 2.0 and that allowthe creation and exchange of UserGenerated Content“Andreas M. Kaplan & Michael Hänlein "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 5
    6. 6. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 6
    7. 7. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 7
    8. 8. This Session Members‘ Day What is Social Media? The Times They Are A Changing Why Social Media? Gamification Social Media Platforms ◦ Facebook, Twitter, etc… "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 8
    9. 9. This Session Members‘ Day Why you need a website or blog SEO Brand You Creating Your Social Media Plan Additional Resources "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 9
    10. 10. Members‘ Day“Is worth savinThen you better start swimminOr youll sink like a stoneFor the times they are a-changin‘.”-Bob Dylan "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 10
    11. 11. Members‘ DayRemember this from StarTrek? "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 11
    12. 12. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 12
    13. 13. Members‘ Day Smartphones are alread in high use This will continue to grow"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 13
    14. 14. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 14
    15. 15. Members‘ DayApple‘s App Store reached 30 Billion downloads!-Summer 2012 "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 15
    16. 16. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 16
    17. 17. Members‘ DayThereʼs more "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 17
    18. 18. Members‘ DayDigital Content is overtakingtraditional sourcesHave you bought any songsfrom iTunes?Have you bought anythingonline? "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 18
    19. 19. Members‘ DayThe Beatles are on iTunes "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 19
    20. 20. Members‘ Day “A podcast is a type of digital media consisting of an episodic series of audio radio, video, PDF, or ePub files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device. The word is a neologism derived from "broadcast" and "pod" from the success of the iPod, as podcasts are often listened to on portable media players.” "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 20
    21. 21. Members‘ Day iTunes Podcast Alley BBC NPR (National Public Radio) TED Talks & many, many more! More on Podcasts later… "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 21
    22. 22. Members‘ DayFreelancersAreDifferent "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 22
    23. 23. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 23
    24. 24. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 24
    25. 25. Members‘ DaySocial Media canchange the world! "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 25
    26. 26. Members‘ Day Social Media can change the world!"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 26
    27. 27. Members‘ DayThereʼs more "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 27
    28. 28. Members‘ DayRemember the Gulf OilSpill? "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 28
    29. 29. Members‘ Day Thereʼs more"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 29
    30. 30. Members‘ DayThereʼs more "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 30
    31. 31. Members‘ Day Greenpeace held a rebranding campaing for BP after the Gulf oil spill"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 31
    32. 32. Members‘ DayGamification? "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 32
    33. 33. Members‘ Day Thereʼs more"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 33
    34. 34. Members‘ Day Thereʼs more"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 34
    35. 35. Members‘ Day Thereʼs more"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 35
    36. 36. Members‘ Day Thereʼ s more"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 36
    37. 37. Members‘ DayiTunes University bringing learning into the 21stCentury…. "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 37
    38. 38. Members‘ Day Social Media the biggest game in town!"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 38
    39. 39. Members‘ DayGetting a handleon the SocialMedia Landscape "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 39
    40. 40. Members‘ Day Social Networks from 60‘s to 2000"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 40
    41. 41. Members‘ Day Social Networks from 2001-2005"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 41
    42. 42. Members‘ Day Social Networks from 2006-2012"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 42
    43. 43. Members‘ DayWhatʼs thedifferencebetween thedifference socialmediaplatforms?"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 43
    44. 44. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 44
    45. 45. Members‘ Day Monthy Visitors"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 45
    46. 46. Members‘ Day Average time spent pre mnth by users"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 46
    47. 47. Members‘ Day Finding Self- actualization through Social Media"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 47
    48. 48. Members‘ Day More on blogging later"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 48
    49. 49. Members‘ DaySocial MediaPlatforms "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 49
    50. 50. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 50
    51. 51. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 51
    52. 52. SlideShare- Home Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 52
    53. 53. Members‘ DayMy SlideShare Profile 1
    54. 54. Members‘ DayMy Presentations (slides) 1
    55. 55. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 55
    56. 56. South By Southwest Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 56
    57. 57. Facebook Search Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 57
    58. 58. Members‘ DaySlideShare provides great opportunity tolearnGreat place to see what your peers aredoing and what is going on in all kinds offieldsCan share presentations you‘ve givenCan give you credibility within your fieldand with clients and would be clients "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 58
    59. 59. Members‘ Day Are YouLinkedIn? 1
    60. 60. Members‘ DayLinkedIn at a glance "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 60
    61. 61. Do you know this guy? Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 61
    62. 62. Bringing Home the Bacon Members‘ DayCan Actor Kevin Bacon be connected to…Reclusive Billionaire Hedgefund Manager Louis Bacon?As Toastmasters, we‘re connected to 24,000+ Toastmasters around the world "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 62
    63. 63. Six Degrees of Separation Members‘ DayOn average seperate any two people in the world "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 63
    64. 64. Now You‘re Connected… Members‘ DayThink of the power in your network! "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 64
    65. 65. Members‘ DayXing is a very wellknown professionalsocial network.76% of pageviews arecoming from Germany90% coming from the„D-A-CH“ area(Germany, Austria,Switzerland) "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 65
    66. 66. Members‘ DayPrivacy IssuesOnline fatigueIf Facebook were a country 1
    67. 67. Members‘ DayFacebook at a glance "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 67
    68. 68. Members‘ DayTips for Facebook Think before posting (how will this look to potential clients) Respect privacy (your family & other peoples) Join & create groups Multiple accounts Videos and photos "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 68
    69. 69. Members‘ Day You might have seen or heard about this?"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 69
    70. 70. Members‘ DayTwitter at a glance "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 70
    71. 71. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 71
    72. 72. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 72
    73. 73. Members‘ DayThink about signing up forHootsuite "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 73
    74. 74. Members‘ DayHere‘s what I see when I logon… "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 74
    75. 75. Members‘ DayThis is what Twitter looks like for me inHootsuite "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 75
    76. 76. Members‘ DayYou can add columns for #terms "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 76
    77. 77. Members‘ DayYou can add several social networks inHootsuite "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 77
    78. 78. Members‘ DayThis is Tweetdeck, another Twitterclient "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 78
    79. 79. Members‘ DayHave you heard of Pinterest?
    80. 80. Members‘ DayPinterest at aglance "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 80
    81. 81. Members‘ DayThis is what Pinterest looks like to non members. Itshould be noted that what is displayed changesevery second. "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 81
    82. 82. Pinterest Home Page Members‘ DayThe screen shot shows recent ‚pins‘ by people that I ‚follow‘ on Pinterest "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 82
    83. 83. Join Group Boards Members‘ Day When you look at the board above, the icon circled in red tells you that it is a group board. "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 83
    84. 84. It‘s Cool to Be a Members‘ Day Geek… A lot of people are pinning “Geeky“ or „Nerdy“ things on Pinterest "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 84
    85. 85. Members‘ Day This pin has 85 likes 196 repins"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 85
    86. 86. Members‘ Day This pin has 9 likes 14 repins"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 86
    87. 87. Members‘ DayThis group has 45 pinners, 861 followers, & 402pins "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 87
    88. 88. Members‘ DayThis group has 29 pinners, 832 followers, & 237pins "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 88
    89. 89. My New Business Members‘ Day Card…Time to bring your business card into the 21st century….. "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 89
    90. 90. About.me Members‘ DayThis is me @ about.me 90 "Social Media for Language Services", Heron, Frankfurt, 24.11.2012
    91. 91. Members‘ DayYouTube at aglance "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 91
    92. 92. Members‘ Day You can create your own channel… -upload videos -share useful videos"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 92
    93. 93. Members‘ DayGoogle+ at a glance "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 93
    94. 94. Members‘ DayA couple of otherplatforms toconsider "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 94
    95. 95. Members‘ DayFoursquare at a glance "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 95
    96. 96. Members‘ DayInstagram at a glance "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 96
    97. 97. Why You Need a Website orBlog Members‘ Day  This is a business card that can be found by anyone online  It tells the world and your clients who you are  It‘s harder to be found in Google (or the next great search engine) without one  It is an unstated expection today "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 97
    98. 98. Members‘ DayWebsite  Key Words  Include ◦ Homepage ◦ About Us ◦ News ◦ Services (Products) ◦ Testimonials ◦ Downloads ◦ Contact Form ◦ Impressum  Keep it fresh! "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 98
    99. 99. Members‘ DayConsider a blog "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 99
    100. 100. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 100
    101. 101. Members‘ DayIncredible growth "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 101
    102. 102. Members‘ DayTumblr at a glance "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 102
    103. 103. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 103
    104. 104. Members‘ DayThis is the Tumblr for Zenhabits "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 104
    105. 105. Members‘ DayHere is the archive showing posts inNovember and October 2012 "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 105
    106. 106. Members‘ DayWhat aboutSEO? "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 106
    107. 107. Members‘ Day “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engines "natural" or un-paid ("organic") search results.[jargon] In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engines users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines. "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 107
    108. 108. Members‘ Day “As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.” "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 108
    109. 109. Members‘ Day Before Facebook & other social platforms there was SEO"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 109
    110. 110. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 110
    111. 111. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 111
    112. 112. Members‘ DayWhat is theROI onSocialMedia? "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 112
    113. 113. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 113
    114. 114. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 114
    115. 115. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 115
    116. 116. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 116
    117. 117. Members‘ Day 117"Social Media for Language Services", Heron, Frankfurt, 24.11.2012
    118. 118. Members‘ DayBrandYou! "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 118
    119. 119. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 119
    120. 120. Members‘ DayIn our world today you need to createyour own personal brand "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 120
    121. 121. Social Media Plan Members‘ Day Like George Harrison said „If you don‘t know where you‘re going, any road will take you there.“ If you don‘t think about where you want to go and how you won‘t to get there you could easily get lost. Your Social Media Plan will be a key part of promoting your personal brand "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 121
    122. 122. Think about the 7P‘s… Members‘ Day "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 122
    123. 123. The 7P‘s Members‘ Day People- Who are you trying to reach? Who is your client? Purpose- Why are you using Social Media, what are you trying to accomplish? Platform- What social media platforms are best for you? (i.e. Facebook, Twitter, Pinterest, etc.) Plan- develop goals, set a target, when will you do what? "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 123
    124. 124. The 7P‘s Continued Members‘ Day Policy- What are the rules, if your were a company with multiple employees this would include how people are allowed to use social media while on company time Produce Content- This is what you‘re sharing. It can be articles, pictures, and even links to works of others that you find helpful Performance Measurement- be sure to check how you‘re doing, what kind of results are you seeing? What adjustments might need to be made? "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 124
    125. 125. Social Media Plan FinalWords Members‘ Day  Keep things simple as possible  Use SMART targets  Your plan doesn‘t need to be perfect, you will adjust it from time to time  Make your plan liveable, you need to be able to execute it "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 125
    126. 126. Members‘ DayContent Content Content "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 126
    127. 127. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 127
    128. 128. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 128
    129. 129. Members‘ Day Yes the are rules afterall!"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 129
    130. 130. Final Tips Members‘ Day You don‘t need to be involved in all of the Social Media platforms Be sure to let people know how you found them when „friending them“ Think before you post Remember the Headline Test Respect Privacy of others Have fun! "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 130
    131. 131. Members‘ DayCheck out Toastmasters….http://www.toastmasters.org/ "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 131
    132. 132. Members‘ DayAdditionalResources…. "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 132
    133. 133. Members‘ DayThereʼs more "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 133
    134. 134. Members‘ DayThereʼs more "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 134
    135. 135. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 135
    136. 136. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 136
    137. 137. Members‘ Day"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 137
    138. 138. Members‘ DayMashable – Social MediaNews "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 138
    139. 139. Members‘ DayJeremiah Owyang- WebStrategist "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 139
    140. 140. Members‘ DayJoe Murphy Library Future "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 140
    141. 141. Members‘ DayJane Hart - C4IPT "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 141
    142. 142. Members‘ DayGreat resource for Facebook "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 142
    143. 143. Members‘ DayChuck full of Twitter Info… 143 "Social Media for Language Services", Heron, Frankfurt, 24.11.2012
    144. 144. Members‘ DayProblogger is a great resource for how to run ablog 144 "Social Media for Language Services", Heron, Frankfurt, 24.11.2012
    145. 145. Additional Reading Members‘ Day 7 Social Media Marketing Tips for Artists and Galleries 75 Digital Media Resources You May Have Missed A Complete Guide to Facebook Lists App Tells Freelancers How Much to Charge How to get the most out of SlideShare "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 145
    146. 146. Additional Reading Members‘ Day How Freelancers Might Use Social Media in the Future How Freelancers are Using Social Media for Real Results 85+ Tools & Resources for Freelancers and Web Workers 7 Productivity Tips, Plus Tools for Freelancers and Web Workers "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 146
    147. 147. Additional Reading Members‘ Day Self-Employed? How to Give Yourself a Raise in 2012 Teach What You Know: How to Make a Living on Skillshare 5 Valuable Online Communities for Freelancers The Most Popular Freelancer Apps for Work-Life Balance [INFOGRAPHIC] Freelancers Game of Life "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 147
    148. 148. Let‘s Connect… Members‘ DayLinkedInFacebookTwitterAbout.mePinterestSlideShare "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 148
    149. 149. Contact me Members‘ DayI have a few different email addressesbut you can reach me at:darrylheron@about.meFeel free to contact me elsewhere in the online world(be sure to let me know how you found me)… "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 149
    150. 150. Members‘ Day Questions?"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 150
    151. 151. Members‘ DayThanks for attending and good luck! darrylheron@about.me "Social Media for Language Services", Heron, Frankfurt, 24.11.2012 151
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