Now is the time to sign up and ensure your prime position at MobileAppEx 2011.

2. Connecting You 2 Business
Yo B siness
MobileAppEx is the only B2B trade show and conference dedicated to be the mobile
event for the rest of us.
You will meet businesses, entrepreneurs and individuals eager to source and learn
about your services and find partners able to help them increase productivity, sales
and market potential.
and market potential.
MobileAppEx is about bringing together everyone in business who needs a mobile
solution.
Reserve Your Exhibit Space at MobileAppEx!

3. A Li e Market Place for Inno ation
Live Innovation
• MobileAppEx is the platform where
companies and individuals can source and
learn how to mobilize their business. It’s
about bringing complete solutions to the
business users!
b i !
• The only live B2B marketing event where
companies can find people to bring their
products and services to the mobile
d d i h bil
revolution.
• Meet face-to-face with businesses that
need your services
d i
• "Making the technology human“

4. Why live events?
Wh li e e ents?
• How much does it cost to make
a first face-to-face contact
with a potential customer?
p
– with an exhibition lead: $215 (this includes:
Exhibition construction, storage, transportation, exhibit space,
salesperson salary, travel and entertainment.)
– without an exhibition lead: $1039 (this
includes: the $596 cost of contacting the prospect in the field and
the $443 to identify the prospect prior to identify the prospect prior
to the first sales call.)
• Meeting a prospective customer at an
exhibition versus in the field saves an
organization $824

5. • Why showcase your products and services at MobileAppEx?
– Meet with real players representing supply and demand in the mobile market-place in the
confines of your own booth
– Find new customers and expand relationships with existing ones
i d d d l i hi ih i i
– Attract service and technology providers that bring projects to market
– Demonstrate your services, technology solutions and products.
– Make it real, let them touch it!

6. • Businesses of every size want end-to-end (turnkey) solutions.
• Anyone in business that needs a mobile solution….that’s everyone!

7. Business owner and managers: what category of wireless
g g y
/ mobile solutions is of greatest interest to you? Other
3%
Advertising and
Advertising and
Messaging‐related ‐
(SMS texting, ad
placement, mobile
content portals etc).
13%
Wireless/mobile solutions that
Wi l / bil l ti th t
can be integrated to your
company's products / services
22% Games and Entertainment‐
related
Sales and Finance‐related 17%
(online quotes, POS)
( l )
9%
Productivity applications
(email, IM, GPS and
bar‐coding)
36%
Survey conducted by Evolution Point, March 2010

8. Exhibit Program
Exhibit Booth The Innovation Corridor
Conference Registration 20% discount 20% discount
Exhibit Hall Entry Pass 4 per 100 sq. ft. An additional 2 tickets per 2
additional 100 sq. ft. Increments.
additional 100 sq ft Increments
Secure your Included in booth price • Pipe & Drape • One (1) station of a 4‐sided kiosk
• 1 draped table • One (1) promotional sign on kiosk
exhibit. • 2 chairs • One (1) outlet for device charging
Call today! • 1 wastebasket • 3G Network available
• ID sign • Basic directory and internet listing
773‐326‐9925
773 326 9925 • Basic directory and internet listing • Free expo guest passes to invite
• Free expo guest passes to invite customers/prospects
customers/prospects • Promotional materials for use on your Web site
• Promotional materials for use on your
SCAN THIS and view our Web site
online hall plan
Early Bird Price
Early Bird Price $ 9 50 pe squa e oot
$29.50 per square foot $800
(before January 31, 2011)
Regular Booth Price $35.50 per square foot $1,000
(after January 31, 2011)
Corner Surcharge $200
Rule: To qualify foe the Innovation Corridor your company must
be:
• Under 5 employees
• Under $500,000 in funding
• Company age of less than 5 years
All applications are approved by our exhibition committee

9. Why
Wh Chicago?
• The greater Chicago metro area has more than 300,000
businesses; 95% are classified small to midsize entities.
• The Chicago metropolitan area is home to the corporate
headquarters of 57 Fortune 1000 companies, including
Boeing, McDonald's, Motorola, Discover Financial Services and
United Airlines, representing a diverse group of industries. The
area is a major financial center in North America, and is home
to the largest futures exchange in the United States, the CME
Group.
p
• The greater Chicago metro area has 9.7 million residents
• The State of Illinois has a total of 12.9 million residents
• The U.S. has over 307 million residents
• The U.S. has over 23,343,821 companies with 24,846,832
locations of operations (2002 U.S. Census Data)

10. MobileAppEx: th h
M bil A E the home for b if businesses of
f
all sizes to meet, find and buy from a
complete ecosystem of mobile apps and
business solutions.
• Mobile App Expo provides the only platform for this meteoric growth
industry. Exhibit at Mobile App Expo and be found, be seen, explore the B2B
opportunities and meet today s & tomorrow s best customers
today’s tomorrow’s customers.
• The only B2B event designed to be open to companies of all stages and of
all sizes.
Face-to-Face i the only human way to
F F is h l h
excite your audience.
y

11. Who is Koelnmesse?
• We are the North American subsidiary of Koelnmesse GmbH, one of the world’s leading
organizers of industry t d shows. O G
i f i d t trade h Our German Headquarters organizes more than 68 events
H d t i th t
in 7 countries bringing together over 2.3 million participants and 31,817 exhibiting
companies in our events worldwide.
• Koelnmesse has an international network that can support the growth and development of
programs of all sizes. We offer local resources in 87 countries with an additional 8 full
subsidiaries worldwide.
• Current IT related events produced by Koelnmesse:
– www.gamescom-cologne.com
www.gamescom cologne.com
– www.conlife-cologne.com
– www.photokina-cologne.com
– www.dmexco.de
– www.siggraph.org/asia2010
• www.koelnmesse.com – Corporate Office Website
• www.koelnmessenafta.com – North American Website