Mobile app&solutions-expo profile

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June 16th Community Building Meeting

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Mobile app&solutions-expo profile

  1. 1. Tonight’s Agenda <ul><li>Welcome </li></ul><ul><ul><li>(Thank you to Anthony from Mobile Monday for hosting this meeting) </li></ul></ul><ul><li>Room introductions </li></ul><ul><li>Event concept </li></ul><ul><li>Who is Koelnmesse </li></ul><ul><li>Why are we supporting this – Raymond/Keith Mobile Visionary </li></ul><ul><li>Why are we supporting this – ITA </li></ul><ul><li>What does it mean to be a supporting organization </li></ul><ul><li>Q&A </li></ul>
  2. 2. The event for the mobile revolution TM
  3. 3. ALL THINGS MOBILE <ul><li>The only live B2B marketing event where companies can source products and solutions in order to bring their own products and services to the mobile revolution. </li></ul><ul><li>Access a $25+ billion mobile application market place . (Source: Juniper) </li></ul><ul><li>More than 41% of the businesses we surveyed are most interested or definitely interested in attending a tradeshow that helps their business mobilize. </li></ul>© Koelnmesse, Inc.
  4. 4. ALL THINGS MOBILE (cont.) <ul><li>The size and growth of the smart phone market will exceed the laptop market for the next five years. </li></ul><ul><li>North American mobile commerce tops $750 million in 2009. </li></ul><ul><li>On any given day, 57.8 million American consumers access the web via mobile devices according to the Pew Research Center. </li></ul><ul><li>32% of Americans (97.3 million) have used a conventional mobile phone or a smart phone to access the internet (2008). This is an increase of 24% since 2007. </li></ul>© Koelnmesse, Inc.
  5. 5. Event Focus <ul><li>This national event brings together a community of developers, integrators, carriers, suppliers, manufacturers and business users to generate dialogue, share ideas and identify the best solutions for mobilizing business and bringing content to market - now and during coming years. </li></ul><ul><li>Mobile App Expo is the event for the rest of us . The only live exhibition and conference where: </li></ul><ul><ul><li>All entrepreneurs and individuals can learn, source and develop their business for today and the connected, mobile world of the future – and </li></ul></ul><ul><ul><li>All suppliers, developers and service providers can discover new business models and distribution channels and ultimately connect with their future customers </li></ul></ul><ul><ul><li>All business categories are invited to discover how they can mobilize their business; be productive, drive sales and increase revenues </li></ul></ul><ul><ul><li>Making technology human, connection people face to face </li></ul></ul>© Koelnmesse, Inc.
  6. 6. Exhibitor / Sponsor Groups <ul><li>Developers </li></ul><ul><li>Developer Tools </li></ul><ul><li>SMS providers </li></ul><ul><li>Network Providers </li></ul><ul><li>Mobile Providers </li></ul><ul><li>System Integrators </li></ul><ul><li>Custom App Development </li></ul><ul><li>Mobile Site Development </li></ul><ul><li>Productive Software </li></ul><ul><li>Mobile payment systems </li></ul><ul><li>Business Applications </li></ul><ul><li>Hardware Suppliers </li></ul><ul><ul><li>Handsets </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Servers </li></ul></ul><ul><ul><li>Chip manufacturers </li></ul></ul><ul><ul><li>Accessories </li></ul></ul><ul><li>Ad Agencies & Networks </li></ul><ul><li>Legal </li></ul><ul><li>Accounting </li></ul><ul><li>Consulting </li></ul>© Koelnmesse, Inc.
  7. 7. What category of wireless / mobile solutions is of greatest interest to you? (Attendee Audience Survey) Survey conducted by Evolution Point, March 2010 © Koelnmesse, Inc.
  8. 8. Attendee Profile <ul><ul><ul><li>Mobile App Expo will be the platform where companies and individuals can source and learn how to mobilize their business. It’s about bringing solutions to the users! </li></ul></ul></ul><ul><ul><ul><li>Mobile App Expo targets these main segments: </li></ul></ul></ul><ul><ul><ul><ul><li>Content providers looking to learn and source tools, solutions and developers </li></ul></ul></ul></ul><ul><ul><ul><ul><li>for their apps and mobile needs </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Distributors </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Service Providers </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Marketing Agencies </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Media Companies </li></ul></ul></ul></ul>© Koelnmesse, Inc.
  9. 9. Attendee Profile (cont.) <ul><li>Manufacturers </li></ul><ul><li>Food Industry </li></ul><ul><li>Mobile Workforce </li></ul><ul><li>Retail & wholesale distribution </li></ul><ul><li>Real Estate </li></ul><ul><li>Mobile carriers </li></ul><ul><li>Transportation </li></ul>© Koelnmesse, Inc. <ul><li>Government </li></ul><ul><li>Military, police, fire departments </li></ul><ul><li>Legal </li></ul><ul><li>Gaming </li></ul><ul><li>Education </li></ul><ul><li>Hospitals </li></ul><ul><li>Airlines </li></ul><ul><li>Restaurants </li></ul>
  10. 10. A Live Market Place for Innovation <ul><li>Meet face-to-face with businesses that need your services </li></ul><ul><li>Present your application to a panel of VCs in our Live Mobile App Shark Tank </li></ul><ul><li>Compete in our coding and application development competitions </li></ul><ul><li>Demonstrate your service to potential customers who can touch and try your service </li></ul><ul><li>Emphasize the &quot;social&quot; in &quot;social media&quot; by providing social interactions with your customers. </li></ul><ul><li>&quot;Making the technology human&quot; </li></ul>© Koelnmesse, Inc.
  11. 11. Community Engagement <ul><li>Volunteer Committees – we are looking for individuals to work on oversight and program committees </li></ul><ul><ul><li>Art & Cultural Program Committee </li></ul></ul><ul><ul><li>Conference Program Committee </li></ul></ul><ul><ul><li>Audience and Community Committee </li></ul></ul><ul><ul><li>Up-Start Competition Committee </li></ul></ul><ul><ul><li>Exhibition Committee </li></ul></ul>© Koelnmesse, Inc.
  12. 12. Supporting Organizations <ul><li>What does it mean to be a supporting organization? </li></ul><ul><li>Each partnership will be unique to each organization,, past programs have included some of the following: </li></ul><ul><ul><li>Logo exchanges </li></ul></ul><ul><ul><li>Banner exchanges </li></ul></ul><ul><ul><li>Email promotions </li></ul></ul><ul><ul><li>eNews letter opportunities </li></ul></ul><ul><ul><li>Booths </li></ul></ul><ul><ul><li>Pre/post event program partnerships </li></ul></ul><ul><ul><li>Conference program partnerships </li></ul></ul><ul><ul><li>Commission programs </li></ul></ul><ul><ul><li>Co-production of networking events though out the year </li></ul></ul><ul><ul><li>Co-production of webinars </li></ul></ul>© Koelnmesse, Inc.
  13. 13. Exhibit Value Program <ul><li>A dynamic platform to showcase Your Brand, Your Product, Your Service, Your Team in Your Own Customized Style </li></ul><ul><li>The event will provide booth marketing programs to include: </li></ul><ul><ul><li>Web Banner Programs </li></ul></ul><ul><ul><li>Print Ads </li></ul></ul><ul><ul><li>Radio Ads </li></ul></ul><ul><ul><li>An active social media campaign to promote show exhibitors </li></ul></ul><ul><ul><li>SMS scavenger hunt to drive traffic to your booth </li></ul></ul><ul><ul><li>Mobile Barcode Campaigns </li></ul></ul><ul><ul><li>Co-branded mobile display ads </li></ul></ul><ul><ul><li>Co-branded mobile search PPC banner </li></ul></ul><ul><ul><li>Display ads on free downloadable mobile app for the trade show </li></ul></ul><ul><ul><li>Reality (AR) to show booth information at the show using your mobile digital information distribution </li></ul></ul>© Koelnmesse, Inc.
  14. 14. Mobile App Expo provides the only platform for this meteoric growth industry. Exhibit at Mobile App Expo and be found, be seen, explore the B2B opportunities and can meet today’s & tomorrow’s best customers . The only B2B event designed to be open to companies of all stages and of all sizes. Face-to- Face is the only human way to excite your audience. © Koelnmesse, Inc.
  15. 15. Who is Koelnmesse? <ul><li>We are the North American subsidiary of Koelnmesse GmbH, one of the world’s leading organizers of industry trade shows. Our German Headquarters organizes more than 68 events in 7 countries bringing together over 2.3 million participants and 31,817 exhibiting companies in our events worldwide. </li></ul><ul><li>Koelnmesse has an international network that can support the growth and development of programs of all sizes. We offer local resources in 87 countries with an additional 8 full subsidiaries worldwide. </li></ul><ul><li>Current IT related events produced by Koelnmesse: </li></ul><ul><ul><li>www.gamescom-cologne.com </li></ul></ul><ul><ul><li>www.dmsexpo.com </li></ul></ul><ul><ul><li>www.conlife-cologne.com </li></ul></ul><ul><ul><li>www.photokina-cologne.com </li></ul></ul><ul><ul><li>www.dmexco.de </li></ul></ul><ul><ul><li>www.siggraph.org/asia2010 </li></ul></ul><ul><li>www.koelnmesse.com – Corporate Office Website </li></ul><ul><li>www.koelnmessenafta.com – North American Website </li></ul>© Koelnmesse, Inc.
  16. 16. Next Step – Call: <ul><li>Darrin Stern </li></ul><ul><li>Director of New Business Development </li></ul><ul><li>Koelnmesse, Inc. </li></ul><ul><li>8700 W Bryn Mawr Ave. </li></ul><ul><li>Suite 640N </li></ul><ul><li>Chicago, IL 60631 </li></ul><ul><li>p: 773-326-9925 </li></ul><ul><li>m: 773-727-0337 </li></ul><ul><li>Skype: darrinstern </li></ul><ul><li>AIM: darrinstern </li></ul>© Koelnmesse, Inc.

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