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TrinityP3 Strategic Marketing Supplier Alignment Process

by on Oct 23, 2011

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http://trinityp3.com/ ...

http://trinityp3.com/
As marketing becomes more complex and diversified, driven by technology, marketers are finding themselves managing increasingly larger and more complex agency and supplier rosters. The traditional procurement approach of developing supplier panels based on capabilities and services no longer works in this complex environment. This presentation provides a strategic process for developing a roster of suppliers aligned to the marketing strategy which delivers alignment of the suppliers to that strategy.

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  • darrenwoolley TrinityP3 at TrinityP3 Thank you Robert. I really appreciate your comments and feedback. We are working on developing methodologies on measuring, managing and maximising advertising potential by creating collaborative environments within marketing organisations and between marketing suppliers and agencies. Check out http://www.evalu8ing.com as it could be a tool you will find useful in the category. 1 year ago
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  • rwsharman rwsharman Darren,

    Congratulations on your excellent material. I work for a consultancy and am currently facing the dilemma of rearranging and understanding ad-agency spend for a client in Latin America, where ad-agencies are still a 'black box' when it comes to compensation. A lot of your material has been a real eye opener or has at least pointed me in the right direction towards more efficient and fair agency costs.
    1 year ago
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TrinityP3 Strategic Marketing Supplier Alignment Process TrinityP3 Strategic Marketing Supplier Alignment Process Presentation Transcript