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Marketers are confronted with trying to procure an increasingly diverse range of suppliers they are faced with a choice. At one end is the convenience of a one-stop-shop or full service supplier and at the other is juggling a roster of best of bred suppliers. In between is a varied range of options with various strengths and weaknesses. Which agency roster structure is the best? It depends on your strategic marketing requirements. Many retailers are happy to compromise quality in no core skills and capabilities for the simplicity and ease, not to mention the economies of scale, of a full service or single supplier. But more strategically driven marketers find themselves with multiple agencies on their roster, all providing strategic input into the marketing strategy. The issue then is how to achieve strategic business alignment across all of these suppliers. This presentation provides you with the range of structures and models available and their strengths, weaknesses and considerations.