The biggest marketing expenditure after media is often production. Television, print, digital, interactive, radio, cinema, outdoor, brochureware and the like can contribute to more than 70% of the fees paid to content creating agencies. But often the quality, the cost and the time it takes is directly impacted by how the production process is managed. Often the mistake marketers can make is to think this is completely in the hands of the agency, design company or supplier. But in fact, the cost impact of poor production management affects the marketer more than anyone and therefore there are a number of key steps marketers can take to reduce this impact on their budget. This is not about marketers taking over production management, but it is more supplier and project management to make sure that their agencies and suppliers can deliver the best possible outcome in quality, time and cost.