Has Advertising Come of Age?

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On the 21st Anniversary of the Brisbane Advertising Association, Darren Woolley, Managing Director, TrinityP3 addresses the question "has advertising come of age?" Advertising is the second oldest profession in the world, with modern ad agencies coming into existence more than 150 tears ago, but the digital revolution is fundamentally changing the way advertising is practiced. In the face of these changes is advertising a adolescent, a mature adult or older?

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Has Advertising Come of Age?

  1. 1. Has advertising come of age? Brisbane Advertising Association - June 4, 2010
  2. 2. Teen, adult or older?
  3. 3. Potential & possibility
  4. 4. Mature & dynamic
  5. 5. Wise & experienced
  6. 6. Sullen & sulky
  7. 7. Arrogant & angry
  8. 8. Grumpy & irrelevant
  9. 9. 1. Takes responsibility for decisions & actions
  10. 10. 2. Established clear identity & position
  11. 11. 3. Become financially independent
  12. 12. Wise & experienced
  13. 13. Grumpy & irrelevant
  14. 14. Mature & dynamic
  15. 15. Arrogant & angry
  16. 16. Potential & possibility
  17. 17. Sullen & sulky
  18. 18. The opportunity? •  Prove the business value of advertising •  Demand a more sustainable remuneration •  Clearly differentiate roles and responsibilities marketing management consultants
  19. 19. Thank you TrinityP3 Pty Ltd Sydney +612 8399 0922 Melbourne +613 9682 6800 Hong Kong +852 3589 3095 Singapore +65 6884 9149 people@trinityp3.com www.trinityp3.com marketing management consultants

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