Has Advertising Come of Age?
 

Has Advertising Come of Age?

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On the 21st Anniversary of the Brisbane Advertising Association, Darren Woolley, Managing Director, TrinityP3 addresses the question "has advertising come of age?" Advertising is the second oldest ...

On the 21st Anniversary of the Brisbane Advertising Association, Darren Woolley, Managing Director, TrinityP3 addresses the question "has advertising come of age?" Advertising is the second oldest profession in the world, with modern ad agencies coming into existence more than 150 tears ago, but the digital revolution is fundamentally changing the way advertising is practiced. In the face of these changes is advertising a adolescent, a mature adult or older?

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    Has Advertising Come of Age? Has Advertising Come of Age? Presentation Transcript

    • Has advertising come of age? Brisbane Advertising Association - June 4, 2010
    • Teen, adult or older?
    • Potential & possibility
    • Mature & dynamic
    • Wise & experienced
    • Sullen & sulky
    • Arrogant & angry
    • Grumpy & irrelevant
    • 1. Takes responsibility for decisions & actions
    • 2. Established clear identity & position
    • 3. Become financially independent
    • Wise & experienced
    • Grumpy & irrelevant
    • Mature & dynamic
    • Arrogant & angry
    • Potential & possibility
    • Sullen & sulky
    • The opportunity? •  Prove the business value of advertising •  Demand a more sustainable remuneration •  Clearly differentiate roles and responsibilities marketing management consultants
    • Thank you TrinityP3 Pty Ltd Sydney +612 8399 0922 Melbourne +613 9682 6800 Hong Kong +852 3589 3095 Singapore +65 6884 9149 people@trinityp3.com www.trinityp3.com marketing management consultants