Evalu8ing. Collaboration. Relationships. Performance.
O         nce upon a dream          in Brandland, the          handsome Prince          Marketing          flourished !    ...
Tgoblin he maleficent       Technology!       was hard at work,       providing the !       common folk !       of Brandlan...
Prince Marketing   turned to his faithful          Fairy AdAgency!          for advice. !          And Fairy AdAgency     ...
Owalking through the forest, when he           was               ne sunny day, Prince Marketing!               heard a gro...
But while thehad                                                         thought he                                       ...
ThisPrince found he    days filled       with briefing       one agency and       giving feedback       to another and      ...
B      randland has become!                            more and more complex.              Marketing is no longer managing...
Upcoming SlideShare
Loading in …5
×

A Modern Marketing Fairytale: Prince Marketing & The Seven Agencies

2,512 views

Published on

http://www.trinityp3.com/
This modern fairy tale was written as a story for the AANA Hothouse on Client / Agency Relationship Management to create the foundations for the discussion by providing a snapshot of the state of play at the moment. Marketers are managing a time of change with increasing complexity and accountability. A significant part of this change is how to manage the increasing numbers of agencies and service providers now required to implement their marketing strategies. The focus is creating business strategy alignment through marketing and the various strategic suppliers.

Published in: Business, Health & Medicine
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,512
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

A Modern Marketing Fairytale: Prince Marketing & The Seven Agencies

  1. 1. Evalu8ing. Collaboration. Relationships. Performance.
  2. 2. O nce upon a dream in Brandland, the handsome Prince Marketing flourished ! with the! assistance! of his faithful! Fairy AdAgency.Evalu8ing. Collaboration. Relationships. Performance.
  3. 3. Tgoblin he maleficent Technology! was hard at work, providing the ! common folk ! of Brandland ! with the Internet.Evalu8ing. Collaboration. Relationships. Performance.
  4. 4. Prince Marketing turned to his faithful Fairy AdAgency! for advice. ! And Fairy AdAgency gave him the advice she always did… ! “lets do some more advertising”! she exclaimed!Evalu8ing. Collaboration. Relationships. Performance.
  5. 5. Owalking through the forest, when he was ne sunny day, Prince Marketing! heard a group of happy little agencies busy at work.Evalu8ing. Collaboration. Relationships. Performance.
  6. 6. But while thehad thought he Prince found the answer to his problems, it was just the beginning. Back at the Palace, the Prince organised all his new agencies around him.Evalu8ing. Collaboration. Relationships. Performance.
  7. 7. ThisPrince found he days filled with briefing one agency and giving feedback to another and so on, so that! he had no time to run the Brandom.Evalu8ing. Collaboration. Relationships. Performance.
  8. 8. B randland has become! more and more complex. Marketing is no longer managing! one agency relationship! but many relationships at once. Improving performance is about all! working more e"ectively together.Evalu8ing. Collaboration. Relationships. Performance.

×