Darren Shaw
How to Not Suck
at Local SEO
+DarrenShaw
@DarrenShaw_
Reviews can be huge
in some industries
VS
Listings with reviews provide a better user experience
Google loves a good user experience
These things suck
Buying reviews sucks
Don’t buy reviews. Seriously. There is no need.
Review stations suck
Don’t set up a review station
Having no reviews sucks
Don’t have no reviews
Getting all your reviews from one source sucks
Don’t get all your reviews from only one place
How to not suck at
reviews
Get at least 5 Google+ Local Reviews
Get 5 Google reviews, get the stars
Nice
Get at least 5 Google+ Local Reviews
http://www.whitespark.ca/review-handout-generator/
Get at least 5 Google+ Local Reviews
http://www.whitespark.ca/review-handout-generator/
Get at least 5 Google+ Local Reviews
http://www.whitespark.ca/review-handout-generator/
Get at least 5 Google+ Local Reviews
http://www.whitespark.ca/review-handout-generator/
Get at least 5 Google+ Local Reviews
The mobile review handouts work amazingly well!
Get at least 5 Google+ Local Reviews
http://getfivestars.com/
Get at least 5 Google+ Local Reviews
http://getfivestars.com/
Get at least 5 Google+ Local Reviews
http://getfivestars.com/
Get at least 5 Google+ Local Reviews
Get keywords in reviews
If friends and family are reviewing, ask them to mention
the service or product.
Increase awareness of Yelp
Increase awareness of Yelp
To rank in Yelp
1) Get reviews
2) Get keywords
in yelp reviews
Increase awareness of Yelp
Increase awareness of Yelp
Increase awareness of Yelp
Killing it!
Barnacle SEO
Credit to Will Scott of SearchInfluence
for coining the term. @w2scott
Barnacle SEO
How to do it
1) Claim and complete your Yelp listing
1) Get lots of reviews (keyword rich content)
2) Link to...
Increase awareness of Yelp
Awareness, NOT solicitation
Increase awareness of Yelp
Awareness, NOT solicitation
Increase awareness of Yelp
Increase awareness of Yelp
Increase awareness of Yelp
If only there was a way to find
to find friends on Yelp
Increase awareness of Yelp
Increase awareness of Yelp
Thanks Yelp!
Increase awareness of Yelp
On your website
Increase awareness of Yelp
In your email
Increase awareness of Yelp
On your door
Increase awareness of Yelp
On your counter
Download this printable sign I made! (I’m so proud)
bit.ly/1lsv4m9
Diversify Review Sites
GetFiveStars makes this easy
Reviews
Super high value
Super low effort
2 minutes 15 minutes 15 minutes
These things suck
Keyword stuffing sucks
Don’t spam the hell out of your landing pages
Keyword Use
Edmonton: 32 times
Photographer: 34 times
No content on the homepage sucks (really bad)
Don’t have a home page with no content
No services content sucks (really bad)
Don’t have a services page with only bullet points
Trying to keyword spam dozens of locations sucks
Don’t jam every town within 100 miles in the footer
Anchor text optimized footer links suck
Don’t stuff the footer with internal links
Pumping out low quality content sucks
Don’t fill your blog
or site with useless
thin content
Duplicate content sucks
Don’t have duplicate content all over the place
How to not suck at local
website optimization
Fix any technical problems
I highly recommend Nick Leroy for this!
http://nickleroy.com/
Optimize the location landing page(s)
Single location: link to homepage
Multi-location: link to a dedicated location page
Optimize the location landing page(s)
Include city and primary keyword in the URL
Optimize the location landing page(s)
Title tag
1) Include primary keyword.
2) Include city & state abbreviation
3) Include same business name as on Google list...
Add a couple of good paragraphs of
"about us"/"this location" content.
Optimize the location landing page(s)
Include name, address, and phone in schema.org
Optimize the location landing page(s)
Embed a Google map, the right way
Optimize the location landing page(s)
Embed a Google map, the right way
Optimize the location landing page(s)
Embed a Google map, the right way
Optimize the location landing page(s)
Write high-quality long form content on the services pages
OMG YES. 4500 words on DUI Law in Alberta
pringlelaw.ca/practic...
Write high-quality long form content on the services pages
It’s working out quite well for them
#1 Organic
#1 Local
Optimize the location landing page(s)
Read these posts by Aaron Weiche! http://bit.ly/1yTKgzT
These things suck
Spamming the description sucks
City in description can cause a
ranking drop. For realz.
Don’t add any keywords from
your c...
Using a PO box or fake address sucks
It’s against the guidelines. Use a real physical address.
Putting your map marker in the ocean sucks
This will seriously impact your ability to rank.
Image courtesy Linda Buquet: h...
Using a call tracking number on your listing sucks
What?! Nooooooo.
Not a call tracking number.
I just needed a screenshot.
Redirecting your listing’s URL sucks
Pretty sure that’s bad. I heard it was anyway.
Not a redirecting URL.
I just needed a...
Category dilution sucks
Each additional category seems to reduce the effectiveness
of the others. Stick to the core catego...
Having the wrong primary category sucks
We changed the primary category for a client and they went
from #11 in Places to #...
How to not suck at
optimizing your Google+
Local listing
Clean up duplicate listings
Clean up duplicate listings
Clean up duplicate listings
Clean up duplicate listings
Clean up duplicate listings
Clean up duplicate listings
Add a descriptor then register the assumed name
People are reporting ranking jumps from adding descriptors.
Never include ...
Add a descriptor then register the assumed name
You should “go legit” and register the name variation as an
assumed name o...
Add a descriptor then register the assumed name
There are even services for this. Only $99!
Pick good categories, and only the key categories
You must nail the primary category!
Write a good description for humans, not robots
Think of this like a meta description for your Google+ Local
listing. Won’...
These things suck
Building thousands of structured citations sucks
Once you get the core structured citations (150ish), the rest
are too low...
Incomplete citations suck
Sad trombone :(
Incomplete citations suck
Trumpets! :)
Not fully completing your citations is a major lost opportunity.
Call tracking numbers on your citations suck
There probably isn’t anything worse you could do to destroy
your chances of r...
Inconsistent citations suck
??
Your Google listing
Stressing about 100% address consistency sucks
Google normalizes addresses, so variations like the
ones above are no worri...
Duplicate citations suck
You gotta get the duplicates removed.
How to not suck at
citations
Get 1 accurate & complete listing on the major data aggregators
You really must be listed on all 4 of these
http://moz.com/learn/local/local-search-data-us
Used with permission from David Mihm
Get 1 accurate & complete listing on ...
Get 1 accurate & complete listing on the major data aggregators
Moz Local is pretty great for data aggregator distribution.
Go to http://www.expressupdate.com to find and
remove incorrect listings.
Clean up duplicates on the major data aggregators
Go to http://www.neustarlocaleze.biz to find and
remove incorrect listings.
Clean up duplicates on the major data aggregat...
Go to https://mybusinesslistingmanager.myacxiom.com to
find and remove incorrect listings.
Clean up duplicates on the majo...
Go to http://factual.com/data/t/places to find and
remove incorrect listings.
Clean up duplicates on the major data aggreg...
To update or remove: factual.com/contact
Clean up duplicates on the major data aggregators
Get 1 accurate & complete listing on the second tier citation sites
On each of these sites, use the internal search function to
find and remove incorrect listings.
Clean up duplicates on the...
Get some quality unstructured citations
Feature local artists at the business
Get some quality unstructured citations
Host events at the business
Get some quality unstructured citations
Offer student discounts
Get some quality unstructured citations
http://www.localstampede.com/citation-building-strategies-list/
Tons of great idea...
Get a handful of city-specific and industry specific citations
Get 1 accurate and complete listing on the remaining
top 50 citation sites
Clean up duplicates on the remaining top 50 citation sites
Get 1 accurate and complete listing, and remove duplicates
on the remaining top 50 citation sites
https://www.whitespark.c...
These things suck
Spammy links suck
I suspect everyone here already knows what kinds of links suck
1) Link directories
1) Cheap and crappy g...
How to not suck at local
links
Clean up any spammy links
Do it yourself…
Clean up any spammy links
or, hire a professional
Get the typical basic links from citations, social profiles, etc
[0047] When the document falls within the broad area (block 460--YES), then a location prominence score
associated with th...
Get at least 1 super link
SS Scholarship SS Sponsorship
Get at least 1 super link
Their home page
Get at least 1 super link
Their scholarship page
Get at least 1 super link
Killing it!
Get at least 1 super link
Get at least 1 super link
Get at least 1 super link
Get at least 1 super link
Get at least 1 super link
Get at least 1 super link
Get at least 1 super link
Get at least 1 super link
Sponsorships
1. Boston inurl:sponsors
2. site:.edu boston supporters
3. site:.edu boston sponsor...
Get a handful of local links
http://www.localstampede.com/citation-building-strategies-list/
X
Thanks!
Any questions?
+DarrenShaw
@DarrenShaw_
How to Not Suck at Local SEO - MN Search Summit 2014
How to Not Suck at Local SEO - MN Search Summit 2014
How to Not Suck at Local SEO - MN Search Summit 2014
How to Not Suck at Local SEO - MN Search Summit 2014
How to Not Suck at Local SEO - MN Search Summit 2014
How to Not Suck at Local SEO - MN Search Summit 2014
How to Not Suck at Local SEO - MN Search Summit 2014
How to Not Suck at Local SEO - MN Search Summit 2014
Upcoming SlideShare
Loading in...5
×

How to Not Suck at Local SEO - MN Search Summit 2014

2,926

Published on

What really matters in local search? Which activities are going to have a high return on investment, and which activities are just a waste of time? Darren breaks down the essential tasks to focus on in the 5 core areas of local search: website, Google+ Local listing, citations, reviews, and links. He’ll give you specific actionable advice you can get to work on as soon as you’re back in the office.

Published in: Marketing, Technology, Design
0 Comments
15 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,926
On Slideshare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
41
Comments
0
Likes
15
Embeds 0
No embeds

No notes for slide
  • There are 5 key areas in local search. Reviews… website… Google+ Local listing… citations… and links.
  • I’m going to start with reviews.
  • I believe that in some industries, reviews can be a significant local ranking booster. There is a huge opportunity right now in many industries to rank well in Google’s local results through reviews. I’ll explain why I think that.
  • First, about a year ago I took a random sampling of 100 locations for that enterprise consulting client and collected data on their rankings, location age, citations, links, reviews, categories, etc. When you sort the results by rank, it becomes absolutely clear that the locations that are ranking well are the ones that have reviews. It was the key differentiator between the other locations. Of course, reviews are not going to be the differentiating ranking factor for restaurants and hotels – they want to encourage reviews for different reasons - but in industries with very few reviews, I think they can have a significant impact.
  • Second, listings with reviews provide a better user experience.
  • And third, keywords in reviews seem to provide a ranking boost as well. This makes sense. When consumers mention those keywords in their reviews they’re helping Google to associate those keywords with your business.
  • You can even hire companies to write these fake reviews for you at $20 a pop. Don’t do that. It’s really pretty easy to just ask real customers for reviews, and I’ll be showing you some tools to make that easy. I particularly like the “nothing shady here” tagline this company uses. 
  • Google and other review sites track the IPs of incoming reviews, and if they’re all coming from the same machine, they’ll get filtered for sure.
  • These mobile handouts work really well. I gave them to my hair stylist, and in just 2 weeks he got over It makes sense. When is the best time to ask for a review? Right after the customer has done business with you.
  • So are you wondering how the Cosby’s are going to help you get keywords in your reviews? They’re just the first family that popped into my head. Plus, they’re awesome. The only way I know of to get keywords in reviews is to mention it to people you’re close to. The family and friends of an auto repair shop are likely going to get their car fixed there. So, since the business owner has a personal relationship with them, he could ask them to mention the service they had done. Brake replacement, oil change, transmission repair, etc. I wouldn’t go around asking all your customers to mention specific services, but for people you know, sure, it WILL help.
  • While, I recommend focusing your reviews acquisition efforts on Google+ until you get at least five, your second most important review site is Yelp. Without question, Yelp is the #1 review site on the internet.
  • People go directly to it to research businesses, so you want to make sure you’re ranking well internally on the site. To rank well, you need reviews, and keywords in reviews can help you rank here as well.
  • Besides the benefits that come from ranking well internally at Yelp, Google just loves ranking Yelp pages. Just look at these examples.
  • You’ll see Yelp showing up in almost every local query you run, so you want to make sure your listing is showing up and enhanced with all possible business info and reviews.
  • This is called Barnacle SEO. Will Scott coined the term way back in 2008 and defines it as attaching oneself to a large fixed object and waiting for the customers to float by in the current.

    And Yelp is the undisputed heavy weight champ for Barnacle SEO. It’s well worth it to work on your Yelp listing.
  • Yelp has a pretty strict policy about asking for reviews. Don’t do it. Don’t ask your customers to review you on Yelp. I don’t say this because you should be worried about getting busted. (although that has happened a few times).
  • You shouldn’t ask for reviews because any reviews you ask for are likely to get filtered. If you ask for a review the person will go to Yelp, make an account, leave you a review, then probably never use their Yelp account again. That is going to result in a guaranteed filter. You should only bother asking for reviews if you know that the person is already active on the site.
  • Here’s a guy you want a review from. He has 57 friends on Yelp, including Elite Yelpers like Phil Rozek. He has a profile photos, has left 10 reviews, added some tips, uploaded 27 photos, and he’s received some compliments. So, if you knew I visited your business and you knew I was active on Yelp, it would be great to ask me to review you on Yelp.
  • Oh, isn’t that easy? Just connect it to your email account and import. If the business has a customer list, import it to find which customers are on Yelp, then email those customers a friendly “hey, did you know we’re on Yelp?” email. Note: the import process seems to choke with huge contact lists. It couldn’t load my 5000 contacts from my main google apps account, but one thing I thought was cool is that it loaded these contacts from my gmail account, and I don’t have any primary contacts in there. These are actually coming from my Google+ circles. If you have large contact lists, like a company mailing list, you could break them up and import them into multiple gmail accounts. I’m guessing sub 1000 is the sweet spot for this to work, but I haven’t tested the limits.
  • If you’re a business owner, I bet your friends and family frequent your business, and I bet you’re friends with them on Facebook. So, run them through this to see if they’re Yelpers.
  • You have to earn these stickers, but we’re making some simple “find us on Yelp” stickers that you can print. We’ll be putting them up on our site soon as free downloads.
  • First and foremost, you can’t rank if your site is a technical mess of duplicate content,
  • The location landing page is the page linked to in your Google+ Local listing. For the vast majority of local businesses, this will be the homepage.
  • Multi-location will ideally use location landing pages.
  • Please. Don’t keyword stuff. Just pick a primary keyword and stick with it. If you have multiple locations in the same city, you can target different location pages to different keywords to diversify.
  • Now, you want to include as much content as you can on the page.
  • Often people will search for the address of the business, not the business itself. Make sure you search Google maps for the actual business placemark and embed the resulting map.
  • Look at that glorious content. So many words you can’t even read it. 
  • The description is NOT considered for rankings but it is looked at for spam. Adding keywords to this field could cause a ranking demotion, but they will never help improve rankings.

    It’s a good idea to enhance your listing with a good cover photo, photos, and social posts (share your good reviews as posts), but these won’t impact your rankings. They’ll just make people more inclined to call your business when they are looking at your listing.
  • To find duplicates, search in Google Maps for the business name and the primary phone number. In this case, results A and B are duplicates. This works better on the old Google maps. If you’re on the new Google Maps, you can switch back to old maps using the little question mark bubble on the bottom right of the map.
  • Next, you need to determine which listing you want to keep, and which to remove. The one with the most reviews is the one you want to keep. If they both have an equal number of reviews, then you’ll want to keep the one that’s the most complete: photos, categories, additional phone numbers, etc.
  • Tell the story of the storage company that fell out of the rankings when they added “business center” to their categories.
  • Tell the story of the storage company that fell out of the rankings when they added “business center” to their categories.
  • Tell the story of the storage company that fell out of the rankings when they added “business center” to their categories.
  • Went from #11 to #5.
  • Tell the story of the storage company that fell out of the rankings when they added “business center” to their categories.
  • These are mostly going to be nofollowed, but I still they’re important for a small business link profile.
  • How to Not Suck at Local SEO - MN Search Summit 2014

    1. 1. Darren Shaw How to Not Suck at Local SEO +DarrenShaw @DarrenShaw_
    2. 2. Reviews can be huge in some industries
    3. 3. VS Listings with reviews provide a better user experience
    4. 4. Google loves a good user experience
    5. 5. These things suck
    6. 6. Buying reviews sucks Don’t buy reviews. Seriously. There is no need.
    7. 7. Review stations suck Don’t set up a review station
    8. 8. Having no reviews sucks Don’t have no reviews
    9. 9. Getting all your reviews from one source sucks Don’t get all your reviews from only one place
    10. 10. How to not suck at reviews
    11. 11. Get at least 5 Google+ Local Reviews Get 5 Google reviews, get the stars Nice
    12. 12. Get at least 5 Google+ Local Reviews http://www.whitespark.ca/review-handout-generator/
    13. 13. Get at least 5 Google+ Local Reviews http://www.whitespark.ca/review-handout-generator/
    14. 14. Get at least 5 Google+ Local Reviews http://www.whitespark.ca/review-handout-generator/
    15. 15. Get at least 5 Google+ Local Reviews http://www.whitespark.ca/review-handout-generator/
    16. 16. Get at least 5 Google+ Local Reviews The mobile review handouts work amazingly well!
    17. 17. Get at least 5 Google+ Local Reviews http://getfivestars.com/
    18. 18. Get at least 5 Google+ Local Reviews http://getfivestars.com/
    19. 19. Get at least 5 Google+ Local Reviews http://getfivestars.com/
    20. 20. Get at least 5 Google+ Local Reviews
    21. 21. Get keywords in reviews If friends and family are reviewing, ask them to mention the service or product.
    22. 22. Increase awareness of Yelp
    23. 23. Increase awareness of Yelp To rank in Yelp 1) Get reviews 2) Get keywords in yelp reviews
    24. 24. Increase awareness of Yelp
    25. 25. Increase awareness of Yelp
    26. 26. Increase awareness of Yelp Killing it!
    27. 27. Barnacle SEO Credit to Will Scott of SearchInfluence for coining the term. @w2scott
    28. 28. Barnacle SEO How to do it 1) Claim and complete your Yelp listing 1) Get lots of reviews (keyword rich content) 2) Link to your listing from anywhere you can 3) It helps if the keyword is in the business name (because then it is added to the title tag)
    29. 29. Increase awareness of Yelp Awareness, NOT solicitation
    30. 30. Increase awareness of Yelp Awareness, NOT solicitation
    31. 31. Increase awareness of Yelp
    32. 32. Increase awareness of Yelp
    33. 33. Increase awareness of Yelp If only there was a way to find to find friends on Yelp
    34. 34. Increase awareness of Yelp
    35. 35. Increase awareness of Yelp Thanks Yelp!
    36. 36. Increase awareness of Yelp On your website
    37. 37. Increase awareness of Yelp In your email
    38. 38. Increase awareness of Yelp On your door
    39. 39. Increase awareness of Yelp On your counter Download this printable sign I made! (I’m so proud) bit.ly/1lsv4m9
    40. 40. Diversify Review Sites GetFiveStars makes this easy
    41. 41. Reviews Super high value Super low effort 2 minutes 15 minutes 15 minutes
    42. 42. These things suck
    43. 43. Keyword stuffing sucks Don’t spam the hell out of your landing pages Keyword Use Edmonton: 32 times Photographer: 34 times
    44. 44. No content on the homepage sucks (really bad) Don’t have a home page with no content
    45. 45. No services content sucks (really bad) Don’t have a services page with only bullet points
    46. 46. Trying to keyword spam dozens of locations sucks Don’t jam every town within 100 miles in the footer
    47. 47. Anchor text optimized footer links suck Don’t stuff the footer with internal links
    48. 48. Pumping out low quality content sucks Don’t fill your blog or site with useless thin content
    49. 49. Duplicate content sucks Don’t have duplicate content all over the place
    50. 50. How to not suck at local website optimization
    51. 51. Fix any technical problems I highly recommend Nick Leroy for this! http://nickleroy.com/
    52. 52. Optimize the location landing page(s) Single location: link to homepage
    53. 53. Multi-location: link to a dedicated location page Optimize the location landing page(s)
    54. 54. Include city and primary keyword in the URL Optimize the location landing page(s)
    55. 55. Title tag 1) Include primary keyword. 2) Include city & state abbreviation 3) Include same business name as on Google listing Optimize the location landing page(s)
    56. 56. Add a couple of good paragraphs of "about us"/"this location" content. Optimize the location landing page(s)
    57. 57. Include name, address, and phone in schema.org Optimize the location landing page(s)
    58. 58. Embed a Google map, the right way Optimize the location landing page(s)
    59. 59. Embed a Google map, the right way Optimize the location landing page(s)
    60. 60. Embed a Google map, the right way Optimize the location landing page(s)
    61. 61. Write high-quality long form content on the services pages OMG YES. 4500 words on DUI Law in Alberta pringlelaw.ca/practices/1-impaired-driving
    62. 62. Write high-quality long form content on the services pages It’s working out quite well for them #1 Organic #1 Local
    63. 63. Optimize the location landing page(s) Read these posts by Aaron Weiche! http://bit.ly/1yTKgzT
    64. 64. These things suck
    65. 65. Spamming the description sucks City in description can cause a ranking drop. For realz. Don’t add any keywords from your categories to the description It’s ok to add a link or two to the description, but don’t do any exact match anchors X X
    66. 66. Using a PO box or fake address sucks It’s against the guidelines. Use a real physical address.
    67. 67. Putting your map marker in the ocean sucks This will seriously impact your ability to rank. Image courtesy Linda Buquet: http://bit.ly/1pGmZLP
    68. 68. Using a call tracking number on your listing sucks What?! Nooooooo. Not a call tracking number. I just needed a screenshot.
    69. 69. Redirecting your listing’s URL sucks Pretty sure that’s bad. I heard it was anyway. Not a redirecting URL. I just needed a screenshot.
    70. 70. Category dilution sucks Each additional category seems to reduce the effectiveness of the others. Stick to the core categories.
    71. 71. Having the wrong primary category sucks We changed the primary category for a client and they went from #11 in Places to #5 in the local pack.
    72. 72. How to not suck at optimizing your Google+ Local listing
    73. 73. Clean up duplicate listings
    74. 74. Clean up duplicate listings
    75. 75. Clean up duplicate listings
    76. 76. Clean up duplicate listings
    77. 77. Clean up duplicate listings
    78. 78. Clean up duplicate listings
    79. 79. Add a descriptor then register the assumed name People are reporting ranking jumps from adding descriptors. Never include a city name in the descriptor. Business Name: •Your title should reflect your business’s real-world title. •In addition to your business’s real-world title, you may include a single descriptor that helps customers locate your business or understand what your business offers. •Marketing taglines, phone numbers, store codes, or URLs are not valid descriptors. •Examples of acceptable titles with descriptors (in italics for demonstration purposes) are "Starbucks Downtown" or "Joe’s Pizza Restaurant". Examples that would not be accepted would be "#1 Seattle Plumbing", "Joe’s Pizza Best Delivery" or "Joe’s Pizza Restaurant Dallas".
    80. 80. Add a descriptor then register the assumed name You should “go legit” and register the name variation as an assumed name or DBA with your Secretary of State!
    81. 81. Add a descriptor then register the assumed name There are even services for this. Only $99!
    82. 82. Pick good categories, and only the key categories
    83. 83. You must nail the primary category!
    84. 84. Write a good description for humans, not robots Think of this like a meta description for your Google+ Local listing. Won’t help rankings. Will help conversions.
    85. 85. These things suck
    86. 86. Building thousands of structured citations sucks Once you get the core structured citations (150ish), the rest are too low quality to bother with. Don’t waste your time. This is ridiculous
    87. 87. Incomplete citations suck Sad trombone :(
    88. 88. Incomplete citations suck Trumpets! :) Not fully completing your citations is a major lost opportunity.
    89. 89. Call tracking numbers on your citations suck There probably isn’t anything worse you could do to destroy your chances of ranking in local. I need a screenshot, so let’s just pretend that’s a call tracking number ok?
    90. 90. Inconsistent citations suck ?? Your Google listing
    91. 91. Stressing about 100% address consistency sucks Google normalizes addresses, so variations like the ones above are no worries mate! Street vs St Northeast vs NE Suite vs Ste Floor vs Flr. 98115-8222 vs 98115 Stratford vs STRATFORD (206) 729-1200 vs 206-729-1200
    92. 92. Duplicate citations suck You gotta get the duplicates removed.
    93. 93. How to not suck at citations
    94. 94. Get 1 accurate & complete listing on the major data aggregators You really must be listed on all 4 of these
    95. 95. http://moz.com/learn/local/local-search-data-us Used with permission from David Mihm Get 1 accurate & complete listing on the major data aggregators
    96. 96. Get 1 accurate & complete listing on the major data aggregators Moz Local is pretty great for data aggregator distribution.
    97. 97. Go to http://www.expressupdate.com to find and remove incorrect listings. Clean up duplicates on the major data aggregators
    98. 98. Go to http://www.neustarlocaleze.biz to find and remove incorrect listings. Clean up duplicates on the major data aggregators
    99. 99. Go to https://mybusinesslistingmanager.myacxiom.com to find and remove incorrect listings. Clean up duplicates on the major data aggregators
    100. 100. Go to http://factual.com/data/t/places to find and remove incorrect listings. Clean up duplicates on the major data aggregators
    101. 101. To update or remove: factual.com/contact Clean up duplicates on the major data aggregators
    102. 102. Get 1 accurate & complete listing on the second tier citation sites
    103. 103. On each of these sites, use the internal search function to find and remove incorrect listings. Clean up duplicates on the second tier citation sites
    104. 104. Get some quality unstructured citations Feature local artists at the business
    105. 105. Get some quality unstructured citations Host events at the business
    106. 106. Get some quality unstructured citations Offer student discounts
    107. 107. Get some quality unstructured citations http://www.localstampede.com/citation-building-strategies-list/ Tons of great ideas here:
    108. 108. Get a handful of city-specific and industry specific citations
    109. 109. Get 1 accurate and complete listing on the remaining top 50 citation sites
    110. 110. Clean up duplicates on the remaining top 50 citation sites
    111. 111. Get 1 accurate and complete listing, and remove duplicates on the remaining top 50 citation sites https://www.whitespark.ca/citation-audit-and-cleanup-service
    112. 112. These things suck
    113. 113. Spammy links suck I suspect everyone here already knows what kinds of links suck 1) Link directories 1) Cheap and crappy guest post links 2) Comment spam 3) Forum links 4) Blog network links 5) Etc.
    114. 114. How to not suck at local links
    115. 115. Clean up any spammy links Do it yourself…
    116. 116. Clean up any spammy links or, hire a professional
    117. 117. Get the typical basic links from citations, social profiles, etc
    118. 118. [0047] When the document falls within the broad area (block 460--YES), then a location prominence score associated with the document may be determined (block 470). The location prominence score may be based on a set of factors that are unrelated to the geographical area over which the user is searching. In one implementation, the set of factors may include one or more of the following factors: (1) a score associated with an authoritative document; (2) the total number of documents referring to a business associated with the document; (3) the highest score of documents referring to the business; (4) the number of documents with reviews of the business; and (5) the number of information documents that mention the business. In other implementations, the set of factors may include additional or different factors. Get at least 1 super link
    119. 119. Get at least 1 super link SS Scholarship SS Sponsorship
    120. 120. Get at least 1 super link Their home page
    121. 121. Get at least 1 super link Their scholarship page
    122. 122. Get at least 1 super link Killing it!
    123. 123. Get at least 1 super link
    124. 124. Get at least 1 super link
    125. 125. Get at least 1 super link
    126. 126. Get at least 1 super link
    127. 127. Get at least 1 super link
    128. 128. Get at least 1 super link
    129. 129. Get at least 1 super link
    130. 130. Get at least 1 super link Sponsorships 1. Boston inurl:sponsors 2. site:.edu boston supporters 3. site:.edu boston sponsors 4. site:.org boston supporters 5. site:.org boston sponsors 6. site:.k12.ca.us supporters 7. site:.k12.ca.us sponsors
    131. 131. Get a handful of local links http://www.localstampede.com/citation-building-strategies-list/ X
    132. 132. Thanks! Any questions? +DarrenShaw @DarrenShaw_
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×