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                    <span style="font-size:14px;">Darrell Snow Atg Insight 2008</span><br/>
                    From: <a href="http://www.slideshare.net/darrellsnow/">darrellsnow</a>, 5 months ago<br /><br />
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Darrell Snow Atg Insight 2008

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Slide 1:Lessons from the Frontier of Customer Experience Innovation DARRELL SNOW SVP of Technology & ATG Practice Leader - Blast Radius

Slide 2: Blast Radius at a Glance… SAN FRANSISCO VANCOUVER TORONTO NEW YORK LONDON AMSTERDAM Founded in 1996 350+ Employees WPP Family

Slide 3:What Does Blast Radius Do?  We create and deliver innovative and interactive experiences that: Engage customers Inform customers Make brands relevant Drive quantifiable business results

Slide 4: Why is this important?  Traditional marketing strategies are losing their effectiveness: Disruptive technologies Empowered customers The “connected” cust

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