Social Media & Investor Relations Trends

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    Notes on slide 1

    Darrell HeapsCo-Founder & CEO, Q4 Web SystemsRecent talks:NIRI panel on evolution of disclosure – June 09CIRI panel on future of communications – June 09CICA research on trends in corporate reporting – July 09XBRL.US upcoming panel on XBRL rendering – July 09

    67 % of global online population use social networks and blogs“Social networking has become a fundamental part of the global online experience,” says John Burbank, CEO of Nielsen OnlineOne in every 11 minutes spent online is on a social network or blog. The biggest increase in visitors during 2008 to social networks and blogs globally came from the 35-49 year old age group (+11.3 million)

    75% of portfolio managers use weekly if not daily

    Decrease in sell side analyst pushing coverage and equity research to the social webSo the question is where are these analysts going? And where is the new coverage?

    Seeking Alpha 4M unique users/month - 25% are institutional investorsStock Twits has around 85,000 users and adding 500 a day. Linked to whale wisdom (example of how much data is available online) – stocktwits now available through bloomberg as well. Wikinvest – part of a new wave of contributor driven communities. New data platform is very impressive

    Stock Twits on Bloomberg

    Press ReleasesEventsReportsPresentations

    This is another layer, does not replace using your website, RSS, Email alerts along with a newswire to distribute your news.

    Control is critical to using the site strategically and embedding social content

    This can be automated using a twitterfeed.com and your RSS Feeds

    Q4’s platform is designed using best practices for IR websites. These best practices make it much easier to deploy leading edge investor sitesQ4 gives you complete control over the IR and corporate web site and has no design restrictions like templatesQ4 provides social sharing and the ability to embed and share content from all leading social media servicesWebsite disclosure records maintain detailed audit trail of the entire IR website, as companies move to N&A or website disclosure records are key element in managing riskQ4’s web platform is constantly evolving as the market changes, as such all of our clients websites continue to evolve automatically – ensuring our clients sites are always working hard and keeping our clients competitive

    17 Favorites

    Social Media & Investor Relations Trends - Presentation Transcript

    1. Social Media and Investor Relations
      Trends, Best Practices and RecommendationsJuly 16, 2009
      Presented by: Darrell Heaps
      Co-Founder & CEO
      Q4 Web Systems
      darrellh@q4websystems.com
      www.twitter.com/darrellheaps
    2. About Q4 Web Systems
      Web platform to manage IR websites and communications
      Complete CMS with workflow and collaboration
      Customizable best practice templates
      Detailed website records and audit trail
      Social media and XBRL integration
      www.q4websystems.com
    3. Agenda
      Key Trends
      Financial social networks and blogs
      Companies using social media today
      Steps to get started
      Monitoring
      Risks
    4. Key Trends
    5. SEC guidance on Reg. FD
      Corporate websites and blogs seen as fair disclosure (under certain circumstances)
      Support for shareholder forums
      Opens the door to the web and social media for communications
    6. Source: Universal McCann Wave 3 &
      Nielsen Online reporthttp://bit.ly/11il0Y
      Social Media is the dominant channel
    7. Websites used consistently
      Source: Rivel Research
    8. Source: Ernst & Young
      Analysts coverage is lacking
    9. Source: E&Y – Global IPO Update
      Competition for capital is fierce
    10. So what does this all mean?
      The web and social media is where the market is
      Traditional channels are no longer effective on their own
      Companies who utilize these channels are able to differentiate and compete more effectively for capital
    11. Financial Social Networks and Blog Examples
    12. Financial blogs and social networks
      Largest financial blog aggregator Partnered with Yahoo!Finance
      Trading social network. Based on Twitter.
      Wiki finance portal. Social interactive data.
    13. A tour of how investors are using the web
      http://finance.yahoo.com/q?s=ABX
      http://seekingalpha.com/symbol/abx?source=refreshed
      http://stocktwits.com/t/ABX
      http://www.whalewisdom.com/stock/view/ABX
      http://www.wikinvest.com/stock/Barrick_Gold_(ABX)/Data?ref=topnav#keyMetrics
    14. Companies using social media and blogs today
    15. Companies using social media and blogs
      Twitter being used to notify of updates
      Blogs are not prevalent – a handful doing a great job
      Facebook being used for marketing and HR
      Facebook dominant for sharing
      Slideshare and content networks
    16. Companies using social media
    17. Companies using social media
    18. Companies using social media
    19. ShareThis and Facebook
    20. SlideShare and other content networks
      100s of IR presentations on slideshare
      Majority not direct from companies
      Companies should be publishing to establish “voice of authority”
      http://www.slideshare.net/category/investor-relations
    21. 5 Steps to getting started with social IR web
    22. 5 Steps to getting started with social IR web
    23. IR Website Best Practices
      The IR website must be viewed as the primary channel
      Self-publishing control allows you to be strategic
      Ease of use, accessibility and transparent communication
      “Why invest?”
    24. Create compelling content
      Press Releases
      Events
      Reports
      Presentations
      Videos
      Etc
    25. Make Your Content Social and include on your website
      Upload your content to social content networks and then embed your site + provide RSS feeds for News, events and presentations
      Videos to YouTube
      PowerPoint's on SlideShare
      Documents on docstoc
      Photos on Flickr
    26. Use Twitter Like A Notice Newswire
      Tweet about news, events and presentations and link to IR website
      Manually post updates and/or use RSS feeds to automate
      Start small, learn and expand conversations over time
    27. Monitor and Evolve
      ‘Listen’ to the web and be alerted whenever your company or related issues are being mentioned
      Google Alerts and other free tools (http://search.twitter.com, http://socialmention.com) are easy ways to start the process
      Identify trends and head off problems early, minimize value erosion (AMD example)
      More to come in future webinar
    28. What are the risks and how to manage?
    29. What Are the Risks?
      Disclosure of material information should follow Reg.FD guidelines
      All social channels must be treated the same as traditional channels (disclosure controls)
      Only previously disclosed information should be shared
      Risks are from innocent updates in social networks – travel example
      Social media policy and training
    30. Questions and AnswersSubmit using GoToMeeting
    31. Summer 09 - Social IR Website
      Investor homepage
      Why Invest with YouTube Video
      AGM slides via slideshare
      AR via docstoc
      XBRL financials
      http://www.q4websystems.com/Products/Overview/default.aspx
    32. Visit Us Online
      Web:
      www.q4websystems.com
      Blog:
      www.q4blog.com
      Twitter:
      www.twitter.com/q4websystems
      Facebook:
      http://www.facebook.com/pages/Q4-Web-Systems/12405396627

    + Darrell HeapsDarrell Heaps, 4 months ago

    custom

    2779 views, 17 favs, 8 embeds more stats

    The slide deck from a Webinar from Q4 Web Systems t more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 2779
      • 2549 on SlideShare
      • 230 from embeds
    • Comments 0
    • Favorites 17
    • Downloads 202
    Most viewed embeds
    • 189 views on http://www.q4blog.com
    • 16 views on http://tomallinder.com
    • 13 views on http://communicatto.com
    • 8 views on http://customsstreet.com
    • 1 views on http://static.slidesharecdn.com

    more

    All embeds
    • 189 views on http://www.q4blog.com
    • 16 views on http://tomallinder.com
    • 13 views on http://communicatto.com
    • 8 views on http://customsstreet.com
    • 1 views on http://static.slidesharecdn.com
    • 1 views on http://babilonia61.com
    • 1 views on http://cgleaders.wordpress.com
    • 1 views on http://translate.googleusercontent.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories