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Social Media Disclosure - Is Now the Time? - June 14, 2011
Social Media Disclosure - Is Now the Time? - June 14, 2011
Social Media Disclosure - Is Now the Time? - June 14, 2011
Social Media Disclosure - Is Now the Time? - June 14, 2011
Social Media Disclosure - Is Now the Time? - June 14, 2011
Social Media Disclosure - Is Now the Time? - June 14, 2011
Social Media Disclosure - Is Now the Time? - June 14, 2011
Social Media Disclosure - Is Now the Time? - June 14, 2011
Social Media Disclosure - Is Now the Time? - June 14, 2011
Social Media Disclosure - Is Now the Time? - June 14, 2011
Social Media Disclosure - Is Now the Time? - June 14, 2011
Social Media Disclosure - Is Now the Time? - June 14, 2011
Social Media Disclosure - Is Now the Time? - June 14, 2011
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Social Media Disclosure - Is Now the Time? - June 14, 2011

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The use of social media by institutional and retail investors is growing at a significant rate. Companies that have embraced social media as a core element of their disclosure are seeing a …

The use of social media by institutional and retail investors is growing at a significant rate. Companies that have embraced social media as a core element of their disclosure are seeing a substantial increase in awareness of their company and their ability to attract and influence investors.

Based on these findings, on June 14, 2011 Q4 sponsored a Lunch ‘n’ Learn session at the 2011 NIRI Annual Conference which sought to answer this question:

‘Is now the time for all companies to adopt social media disclosure and move beyond compliance to a more efficient and effective model of disclosure?’

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  • 1. Social Media Disclosure – Is Now theTime?Tuesday June 14, 2011Ritz Ballroom 4-6Panelists: Dominic Jones, IR Web Report Robert Williams, Dell Chris Bullock, StockTwitsModerator: Darrell Heaps, Q4 Web Systems
  • 2. Do Companies use Social Media for IR?362 companies in 2010, expanded to 650 in 2011 Blogs YouTube Q4 Whitepaper Research SlideShare Facebook 2011 2010 Twitter 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% Twitter Facebook SlideShare YouTube Blogs2011 68.00% 46.00% 45.00% 35.00% 19.00%2010 65.00% 37.00% 11.00% 29.00% 10.00% Using Social Media for IR
  • 3. Does the Buy-Side use Social Media? 49% of institutional 3 out of 5 investors read financial bloggers financial blogs. use Twitter as a 33% at least primary news weekly* source*** 27% 63% pro investors agree that pro investors use social media will YouTube. 9% at least increase in importance weekly* over the next year***Rivel Research – 257 Institutional **Brunswick Group, Sept 2009 ***Financial Media Conference, NYC, FebInvestors in the US 2011
  • 4. Financial Blogging is MainstreamSeekingAlpha to almost 5Minvestors a month.Increased from 3.2M in just3 months (Jan 2011).
  • 5. Investor Networks Growing FastStockTwits Network grownmore than 100% since Nov2010. Now more than500,000 investors.
  • 6. Reg FD: Then & NowCompliance Communication, compliance2000 – 2008:2008 – Today: IR Websites, Blogs Email, RSS EDS Social Network APIs Global Financial Media Financial Media APIs
  • 7. Investor activity now 91% clicks via company’s own website, email, Twitter 9% clicks via PR Newswire distribution (Yahoo! Finance). Source: Bit.ly
  • 8. Investor activity now 87% clicks via company’s own website, email, Twitter 13% clicks via PR Newswire distribution Source: Bit.ly
  • 9. The New Information Food ChainCompany Institutional Investors National Media Major Online News Hubs Bloggers Individual Social Media Posts IR’s Role in Social Media is to feed the producers to ensure a healthy eco-system.
  • 10. Social Media Disclosure Model Financial Media Social Distribution Post to IR Website Edgar 8K w/optional wire release Reach of over 60M+ Investors 11
  • 11. QUESTIONS AND DISCUSSION
  • 12. Thanks from Q4 Web Systems.Visit www.q4websystems.com to learn more.Download our latest whitepaper research:http://bit.ly/Q4TwitterReport 13

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