Social Media and IRWebsite Best PracticesJune 26, 2012Presented by:Darrell HeapsCEO, Q4 Web Systems
EVERYBODY IS USING SOCIALMEDIA, BUT ARE INVESTORS?
Buy-Side Social Media Use
Buy-Side Social Media Use Poised toSurge
‘Almost everyone at a buy-sidecompany or an independent ofsome stripe is on Twitter…Itdoesn’t mean they’re tweeting,but th...
# of Companies Being Followed &Investigated Increasing
Websites Rank as Valuable Resource
ARE PUBLIC COMPANIES USINGSOCIA MEDIA FOR IR?
Q4 Social Media Research 2012                    Social Media used for IR - June 2012                         807 Companie...
Twitter Use by Market Cap                                Social Media Use by Market Cap    450    400    350    300       ...
Twitter Use by Sector                                             Use of Twitter for IR                             Utilit...
SOCIAL MEDIA FOR INVESTORRELATIONS
Social Media for Investor RelationsSocial Networks                       Social Media   Distribute & Engage               ...
Social MediaTwitter & StockTwits Examples & Best Practices
Tweeting Basic IR ContentQ4 Whitepaper Research 2012
Shareholder AnnouncementsQ4 Whitepaper Research 2012
CEO InterviewsQ4 Whitepaper Research 2012
Industry-Related NewsQ4 Whitepaper Research 2012
Government and Regulatory ChangesQ4 Whitepaper Research 2012
Industry EventsQ4 Whitepaper Research 2012
Quarterly Reporting: Live-TweetingQ4 Whitepaper Research 2012
Annual Meetings: Live-TweetingQ4 Whitepaper Research 2012
Annual Meetings: Live-TweetingQ4 Whitepaper Research 2012
Quarterly Reporting: Live StreamingQ4 Whitepaper Research 2012
Twitter Best Practices – Be Helpful!                                                                     Engagement       ...
IR WEBSITEExamples & Best Practices
The Balance of a Best practiceIR Website                               1. What                            Investors want  ...
Best Practice Examples     Your Story - Investment Thesis     Financials, Data, Stock Charting     Recorded Messages  ...
Your Story / Investment Thesis
Why Invest?: Potash Corp.   http://www.potashcorp.com/investors/why_invest/
Reasons to Invest - BASF  http://www.basf.com/group/investor-relations_en/index
Why Invest? - Ryder  http://investors.ryder.com/
Financials, Data, Stock Charting
Interac(ve	  Analyst	  Centre	    http://www.agnico-eagle.com/
Recorded Messages:Using video / other technologies to tell your story
CEO Q&A Videos  http://www.cameco.com/investors/ceo_corner/
IR Blog with integrated video  http://en.community.dell.com/dell-blogs/dell-shares/b/dell-shares/archive/  2011/08/16/cfo-...
Social Media Integration
Multi-media Gallery    http://www.teekay.com/business/media-centre/Media-Kit/default.aspx
DISCUSSION
2012 - Q4 Whitepaper Download   Includes over 800 companies and    their use of social media for IR   Updated findings o...
About Q4 Web SystemsQ4 is the market leader in online investorrelations & social media solutions including:    Financial ...
More on Q4:www.q4websystems.comThought leadership:www.q4blog.comContact:Darrell Heaps1-877-426-7829 ext. 222darrellh@q4web...
WHAT IS THE ROI OF SOCIALMEDIA FOR IR?
What	  is	  ROI	  of	  social	  media	  &	  web	  for	  IR?	                 1. Increase market                    2. Impr...
WHAT ABOUT THE RISKS??
Risks	  of	  Social	  Media	  for	  IR	                        1. Reg. FD                   2. Employees                  ...
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NYSE/Q4 Webinar: Social Media & IR Website Best Practices - June 26, 2012

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Transcript of "NYSE/Q4 Webinar: Social Media & IR Website Best Practices - June 26, 2012"

  1. 1. Social Media and IRWebsite Best PracticesJune 26, 2012Presented by:Darrell HeapsCEO, Q4 Web Systems
  2. 2. EVERYBODY IS USING SOCIALMEDIA, BUT ARE INVESTORS?
  3. 3. Buy-Side Social Media Use
  4. 4. Buy-Side Social Media Use Poised toSurge
  5. 5. ‘Almost everyone at a buy-sidecompany or an independent ofsome stripe is on Twitter…Itdoesn’t mean they’re tweeting,but they are listening.’Joshua BrownFinancial Bloggerhttp://www.insideinvestorrelations.com/articles/social-media/18812/investors-explore-social-media/
  6. 6. # of Companies Being Followed &Investigated Increasing
  7. 7. Websites Rank as Valuable Resource
  8. 8. ARE PUBLIC COMPANIES USINGSOCIA MEDIA FOR IR?
  9. 9. Q4 Social Media Research 2012 Social Media used for IR - June 2012 807 Companies Surveyed100%90%80% 37%70% 56% 60% 71%60% 82%50% Not40% Used for IR30% 63%20% 44% 40% 29%10% 18% 0% Twitter SlideShare Facebook YouTube Blog
  10. 10. Twitter Use by Market Cap Social Media Use by Market Cap 450 400 350 300 SlideShare 250 YouTube 200 Facebook Blog 150 Twitter 100 50 0 Large Mid SmallQ4 Whitepaper Research 2012
  11. 11. Twitter Use by Sector Use of Twitter for IR Utilities Telecommunications Technology Services Real Estate Pharma/Healthcare/Biotech Natural Resources Media Twitter for IR Industrial goods/Basic materials Twitter Financial Services Exchanges Consumer Goods Automotive Airline 0 50 100 150 200 250 300Q4 Whitepaper Research 2012
  12. 12. SOCIAL MEDIA FOR INVESTORRELATIONS
  13. 13. Social Media for Investor RelationsSocial Networks Social Media Distribute & Engage Publish & Integrate Corporate Website IR Website
  14. 14. Social MediaTwitter & StockTwits Examples & Best Practices
  15. 15. Tweeting Basic IR ContentQ4 Whitepaper Research 2012
  16. 16. Shareholder AnnouncementsQ4 Whitepaper Research 2012
  17. 17. CEO InterviewsQ4 Whitepaper Research 2012
  18. 18. Industry-Related NewsQ4 Whitepaper Research 2012
  19. 19. Government and Regulatory ChangesQ4 Whitepaper Research 2012
  20. 20. Industry EventsQ4 Whitepaper Research 2012
  21. 21. Quarterly Reporting: Live-TweetingQ4 Whitepaper Research 2012
  22. 22. Annual Meetings: Live-TweetingQ4 Whitepaper Research 2012
  23. 23. Annual Meetings: Live-TweetingQ4 Whitepaper Research 2012
  24. 24. Quarterly Reporting: Live StreamingQ4 Whitepaper Research 2012
  25. 25. Twitter Best Practices – Be Helpful! Engagement 1. Listen & Monitor (Use free services to start) 2. Good IR Website (Tell your story & integrate SM) 3. Basic Content (PR, Events, Slides, Filings) 4. In the News & Other Updates (videos, blogs, media) 5. Live Earnings (prepare tweets with legal) 6. Other Events (Analyst day, non-deal roadshows, operations)
  26. 26. IR WEBSITEExamples & Best Practices
  27. 27. The Balance of a Best practiceIR Website 1. What Investors want to know. 2. What you want them to know.
  28. 28. Best Practice Examples   Your Story - Investment Thesis   Financials, Data, Stock Charting   Recorded Messages   Social Media Integration   Additional Considerations
  29. 29. Your Story / Investment Thesis
  30. 30. Why Invest?: Potash Corp. http://www.potashcorp.com/investors/why_invest/
  31. 31. Reasons to Invest - BASF http://www.basf.com/group/investor-relations_en/index
  32. 32. Why Invest? - Ryder http://investors.ryder.com/
  33. 33. Financials, Data, Stock Charting
  34. 34. Interac(ve  Analyst  Centre   http://www.agnico-eagle.com/
  35. 35. Recorded Messages:Using video / other technologies to tell your story
  36. 36. CEO Q&A Videos http://www.cameco.com/investors/ceo_corner/
  37. 37. IR Blog with integrated video http://en.community.dell.com/dell-blogs/dell-shares/b/dell-shares/archive/ 2011/08/16/cfo-brian-gladden-and-senior-vp-enterprise-solutions-group-brad- anderson-discuss-dell-s-q2-fiscal-year-2012-performance.aspx
  38. 38. Social Media Integration
  39. 39. Multi-media Gallery http://www.teekay.com/business/media-centre/Media-Kit/default.aspx
  40. 40. DISCUSSION
  41. 41. 2012 - Q4 Whitepaper Download   Includes over 800 companies and their use of social media for IR   Updated findings on Twitter and StockTwits usage   New examples of maturing, integrated, and more sophisticated approaches to social media use for IR   Over 100 illustrative screenshots web links Download the whitepaper: http://go.q4websystems.com/2012-06-19twitterstocktwitswhitepaper.html
  42. 42. About Q4 Web SystemsQ4 is the market leader in online investorrelations & social media solutions including:  Financial & Social Media Widgets  Corporate & IR Websites  Social Media Integration NIKE  Web Analytics  Mobile Apps (iPad, iPhone, Android)All customized to your unique requirements.
  43. 43. More on Q4:www.q4websystems.comThought leadership:www.q4blog.comContact:Darrell Heaps1-877-426-7829 ext. 222darrellh@q4websystems.comtwitter.com/darrellheaps
  44. 44. WHAT IS THE ROI OF SOCIALMEDIA FOR IR?
  45. 45. What  is  ROI  of  social  media  &  web  for  IR?   1. Increase market 2. Improve strategic awareness understanding 3. Eliminate low- 4. Increase liquidity value tasks
  46. 46. WHAT ABOUT THE RISKS??
  47. 47. Risks  of  Social  Media  for  IR   1. Reg. FD 2. Employees 3. Misalignment 4. Being Reactive
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