Monitoring Social Media for Investor Relations Panelists: Richard Brewer-Hay, eBay Serena Ehrlich, Startup ArmyModerator: Sheryl Joyce, Director Marketing Communications September 17, 2009

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AgendaKey TrendsWhy Monitor?Where should companies look for conversations?What should they be listening for?Who should they engage with if anyone?How and what tools should they use to monitor and engage?Q & A

Key Trends

Key TrendsCorporate websites and blogs seen as fair disclosure (under certain circumstances)67% of global online population use social networks and blogs155% are using Twitter for Investor Relations2As of June, Twitter's traffic has exploded 15X to 44.5 million worldwide unique visitors3Source: 1. Universal McCann Wave 3 & Nielsen Online report http://bit.ly/11il0Y 2. Q4 Web Systems – Twitter for IR Report http://bit.ly/k5JaO 3. comScore

Why Monitor?

Where Should Companies Look for Conversations?

What Should They be Listening for?

Who Should They Engage With if Anyone?

How and What Tools Should They Use to Monitor and Engage?

Questions and AnswersSubmit using GoToMeeting

Resource Linkshttp://alexa.com/ – free website traffic stats & additional paid services i.e. blog size & rankhttp://biz360.com/ – using the web for market research on brands (blog is free)http://comScore.com/ – determine size & rank of blog (free & paid)http://compete.com/ – free website stats compare traffic among sites + paid services http://coremetrics.com/ – website analytics, online marketing, consulting & training (paid)http://delicious.com/ – social bookmarking & search ranking blog popularity (free)http://digg.com/ – ranks popularity of online news & postings (free)http://firstrain.com/– data mining yields investment research for institutions & companieshttp://google.com/alerts – tool to gather traffic data on your corporate website (free)http://peoplebrowsr.com/ – tool to monitor Twitter (Free)http://quantcast.com/ – determine size & rank of blog (free & paid)http://radian6.com – monitoring & analysis services for social media chatterhttp://sensidea.com – brand monitoring (free)Source: 1. IR Café – http://bit.ly/3OXUWs 2. Input from Serena Ehrlich – http://bit.ly/VrT0Y

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