Monitoring Social Media for Investor Relations - September 17, 2009

Monitoring Social Media for Investor Relations
Panelists: Richard Brewer-Hay, eBay
Serena Ehrlich, Startup Army
Moderator: Sheryl Joyce, Director Marketing
Communications
September 17, 2009

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Agenda
Key Trends
Why Monitor?
Where should companies look for conversations?
What should they be listening for?
Who should they engage with if anyone?
How and what tools should they use to monitor and engage?
Q & A

Key Trends

Key Trends
Corporate websites and blogs seen as fair disclosure (under certain circumstances)
67% of global online population use social networks and blogs1
55% are using Twitter for Investor Relations2
As of June, Twitter's traffic has exploded 15X to 44.5 million worldwide unique visitors3
Source: 1. Universal McCann Wave 3 & Nielsen Online report http://bit.ly/11il0Y
2. Q4 Web Systems – Twitter for IR Report http://bit.ly/k5JaO
3. comScore

Why Monitor?

Where Should Companies Look for Conversations?

What Should They be Listening for?

Who Should They Engage With if Anyone?

How and What Tools Should They Use to Monitor and Engage?

Questions and AnswersSubmit using GoToMeeting

Resource Links
http://alexa.com/ – free website traffic stats & additional paid services i.e. blog size & rank
http://biz360.com/ – using the web for market research on brands (blog is free)
http://comScore.com/ – determine size & rank of blog (free & paid)
http://compete.com/ – free website stats compare traffic among sites + paid services
http://coremetrics.com/ – website analytics, online marketing, consulting & training (paid)
http://delicious.com/ – social bookmarking & search ranking blog popularity (free)
http://digg.com/ – ranks popularity of online news & postings (free)
http://firstrain.com/– data mining yields investment research for institutions & companies
http://google.com/alerts – tool to gather traffic data on your corporate website (free)
http://peoplebrowsr.com/ – tool to monitor Twitter (Free)
http://quantcast.com/ – determine size & rank of blog (free & paid)
http://radian6.com – monitoring & analysis services for social media chatter
http://sensidea.com – brand monitoring (free)
Source: 1. IR Café – http://bit.ly/3OXUWs
2. Input from Serena Ehrlich – http://bit.ly/VrT0Y

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Monitoring Social Media for Investor Relations - September 17, 2009

by Darrell Heaps on Sep 18, 2009

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Monitoring Social Media for Investor Relations - September 17, 2009 — Presentation Transcript