Monitoring Social Media for Investor Relations - September 17, 2009


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Interactive discussion on social media monitoring with Richard Brewer-Hay, Manager of Social Media Strategy and Chief Blogger at eBay and Serena Ehrlich, VP Social Media, Startup Army and past president of the NIRI L.A. and Dallas*Fort Worth Chapters.

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  • Q4’s platform is designed using best practices for IR websites. These best practices make it much easier to deploy leading edge investor sitesQ4 gives you complete control over the IR and corporate web site and has no design restrictions like templatesQ4 provides social sharing and the ability to embed and share content from all leading social media servicesWebsite disclosure records maintain detailed audit trail of the entire IR website, as companies move to N&A or website disclosure records are key element in managing riskQ4’s web platform is constantly evolving as the market changes, as such all of our clients websites continue to evolve automatically – ensuring our clients sites are always working hard and keeping our clients competitive
  • Monitoring Social Media for Investor Relations - September 17, 2009

    1. 1. Monitoring Social Media for Investor Relations <br />Panelists: Richard Brewer-Hay, eBay<br /> Serena Ehrlich, Startup Army<br />Moderator: Sheryl Joyce, Director Marketing <br /> Communications <br />September 17, 2009<br />
    2. 2. About Q4 Web Systems<br />Web platform to manage IR websites and communications <br />Complete CMS control with workflow and collaboration <br />Customizable best practice templates<br />Detailed website records and audit trail<br />Social media and XBRL integration<br />Learn More <br />
    3. 3. Agenda<br />Key Trends<br />Why Monitor?<br />Where should companies look for conversations?<br />What should they be listening for?<br />Who should they engage with if anyone?<br />How and what tools should they use to monitor and engage?<br />Q & A<br />
    4. 4. Key Trends<br />
    5. 5. Key Trends<br />Corporate websites and blogs seen as fair disclosure (under certain circumstances)<br />67% of global online population use social networks and blogs1<br />55% are using Twitter for Investor Relations2<br />As of June, Twitter&apos;s traffic has exploded 15X to 44.5 million worldwide unique visitors3<br />Source: 1. Universal McCann Wave 3 & Nielsen Online report<br /> 2. Q4 Web Systems – Twitter for IR Report<br /> 3. comScore<br />
    6. 6. Why Monitor?<br />
    7. 7. Where Should Companies Look for Conversations?<br />
    8. 8. What Should They be Listening for?<br />
    9. 9. Who Should They Engage With if Anyone?<br />
    10. 10. How and What Tools Should They Use to Monitor and Engage?<br />
    11. 11. Questions and AnswersSubmit using GoToMeeting<br />
    12. 12. Resource Links<br /> – free website traffic stats & additional paid services i.e. blog size & rank<br /> – using the web for market research on brands (blog is free)<br /> – determine size & rank of blog (free & paid)<br /> – free website stats compare traffic among sites + paid services <br /> – website analytics, online marketing, consulting & training (paid)<br /> – social bookmarking & search ranking blog popularity (free)<br /> – ranks popularity of online news & postings (free)<br />– data mining yields investment research for institutions & companies<br /> – tool to gather traffic data on your corporate website (free)<br /> – tool to monitor Twitter (Free)<br /> – determine size & rank of blog (free & paid)<br />  – monitoring & analysis services for social media chatter<br /> – brand monitoring (free)<br />Source: 1. IR Café –<br /> 2. Input from Serena Ehrlich –<br />
    13. 13. Visit Us Online<br />Web: <br /><br />Blog: <br /><br />Twitter: <br /><br />Facebook:<br /><br />