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IR With Leading Edge Technology - IR Websites & Social Media - April 11, 2011

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Presentation given to CIRI QC on April 14, 2011. Topic focused on the use of social media for investor relations and the integration of social media into investor relation websites. For more info …

Presentation given to CIRI QC on April 14, 2011. Topic focused on the use of social media for investor relations and the integration of social media into investor relation websites. For more info please visit http://www.q4blog.com


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  • 1. CIRI QC – April 14, 2011IR with Leading Edge TechnologyPresented by:Darrell HeapsCo-Founder and CEOQ4 Web Systems
  • 2. The  World  Today   “If you look at what’s happening today with communications and disclosure, we’re moving from a world where it was very paper based into a world where it’s very much based in the Internet and on social media.Rob Williams, VP IR at DellMarch 23, 2011 We have to recognize that those changes are happening and we need to embrace that change and drive it forward and do it in a way that’s efficient.”
  • 3. Are Investors Using Social Media? 49% of institutional 3 out of 5 investors read financial bloggers financial blogs. use Twitter as a 33% at least primary news weekly* source*** 27% 63% pro investors agree that pro investors use social media will YouTube. 9% at least increase in importance weekly* over the next year***Rivel Research – 257 Institutional **Brunswick Group, Sept 2009 ***Financial Media Conference, NYC,Investors in the US Feb 2011
  • 4. StockTwits Growing Rapidly StockTwits grown more than 100% since Nov 2010. Now more than 500,000 investors.
  • 5. Financial Blogging is MainstreamSeekingAlpha to almost 5Minvestors a month.Increased from 3.2M in just3 months (Jan 2011).
  • 6. Social Media for Investor Relations Social Social Media Publish and embed Networks Updates and monitoring 65% 29% IR Website Website 10% Email RSS 37% 10% 18%Q4 Whitepaper Research 2010
  • 7. Social  Media  Integrated  with  IR  Websites  
  • 8. EXAMPLESIR Websites / Twitter / Facebook / YouTube / Flickr / SlideShare
  • 9. Example  Links   1.  http://content.dell.com/us/en/corp/about-dell-investor.aspx?c=us&l=en&s=corp 2.  http://en.community.dell.com/dell-blogs/dell-shares/b/dell-shares/archive/2011/03/18/vp-of- storage-business-shares-dell-s-storage-strategy-part-ii.aspx 3.  http://stocktwits.com/symbol/DEL 4.  http://www.agnico-eagle.com/English/Investor-Centre/Multimedia-Gallery/default.aspx 5.  http://www.agnico-eagle.com/English/Investor-Centre/Financial-Reporting/Latest-Quarterly- Report/default.aspx 6.  http://twitter.com/#!/agnicoeagle 7.  http://tvipacific.com/Investors/Investor-Connect/Facebook/default.aspx 8.  http://www.facebook.com/tvipacific 9.  http://twitter.com/#!/tvipacific 10.  http://irwebreport.com/20110414/social-media-investor-relations-reaches-tipping-point/ 11.  http://alcoa.com/global/en/investment/info_page/home.asp 12.  http://www.facebook.com/alcoa?sk=wall 13.  http://www.slideshare.net/alcoa/alcoa-1q11-earnings-presentation 14.  http://www.northgateminerals.com/Home/default.aspx 15.  http://twitter.com/#!/northgate_NGX
  • 10. RETURN ON INVESTMENTImproved Liquidity / Expanded Reach /Conversation Quality / Time Saving
  • 11. Improved  Liquidity     Research from Ross School of Business at the University of Michigan found a direct correlation between company Tweets around news events and tighter bid/ask spreads in the company’s shares.   This correlation was found to be most significant with small cap firms that typically do not receive news coverage.
  • 12. Improved  Liquidity  Evidence  Social Media Results  Website visits increased 100/mth to 4,000/mth  Average daily trading increase of 55%  Share price increased $0.06 to $0.11 over 6 months
  • 13. Expanded  Reach    
  • 14. Enhanced  ConversaBon  Quality   “IROs spend a lot of their time talking about their company on the phone with securities analysts and portfolio managers. Establishing this one-to-many medium made it a much more efficient way for us toRob Williams, VP IR at Dell get that information out there to the investorMarch 23, 2011 and analyst community. It actually enhanced the conversations that we were having on a follow-up basis because we knew that we had established a base level of understanding about a particular topic.”
  • 15. Time Savings TVI Pacific - Calls to Investor Relations / Week Before Social Media After Social Media
  • 16. Discussion
  • 17. More on Q4:www.q4websystems.comThought leadership:www.q4blog.comContact:Darrell Heaps1-877-426-7829 ext. 222darrellh@q4websystems.comtwitter.com/darrellheaps