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IR Websites and XBRL Rendering

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    Darrell HeapsCo-Founder & CEO, Q4 Web SystemsRecent talks:NIRI panel on evolution of disclosure – June 09CIRI panel on future of communications – June 09CICA research on trends in corporate reporting – July 09XBRL.US upcoming panel on XBRL rendering – July 09

    It’s midway through earnings season and 61 companies (as of 5 pm today) have produced XBRL statements under the SEC mandate for reporting periods ending after June 15.The bad news is few if any issuer websites are giving shareholders more than a basic view of XBRL statements. Many IROs have a view that more sophisticated XBRL tools on IR websiteswould only benefit retail investors only.

    75% of portfolio managers use weekly if not daily Analysts, Journalists, and retail investors are active consumers of information via IR websitesThere is a common misconception that institutional investors don’t use company websites. The feeling is they get all their information from proprietary systems. This has never been the case AND with the fallout in investment banking many of these investors/analysts are now working for themselves or small boutique firms with less resources.

    67 % of global online population use social networks and blogsThe social web is also impacting financial media.

    Seeking Alpha 4M unique users/month - 25% are institutional investorsStock Twits has around 85,000 users and adding 500 a day. Linked to whale wisdom (example of how much data is available online) – stocktwits now available through bloomberg as well. Wikinvest – part of a new wave of contributor driven communities. New data platform is very impressive

    Integrated into the IR website, not a pop-up or separate webpageFully discoverable by search engines

    Share the entire reportGrab embed code and include in any blog or websiteMaintains link back to source files

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    IR Websites and XBRL Rendering - Presentation Transcript

    1. IR Websites and XBRL Rendering
      July 30, 2009
      Presented by: Darrell Heaps
      Co-Founder & CEO
      Q4 Web Systems
      darrellh@q4websystems.com
      www.twitter.com/darrellheaps
    2. About Q4 Web Systems
      SaaS platform to manage IR websites and communications
      Complete CMS with workflow and collaboration
      Customizable best practice templates
      Detailed website records and audit trail
      Social media and XBRL integration
      www.q4websystems.com
    3. XBRL & IR Websites
    4. What I’m going to cover
      XBRL mandate
      IR websites and the social financial web
      Investor relations adoption
      Our view of what’s required
      Current and future solutions
    5. XBRL Mandate
      XBRL must be hosting data on filer’s IR site
      Must remain there for at least 12 months
      Within same calendar day
      No requirement to do more than provide the RAW XBRL
    6. XBRL and IR Websites
      Companies are doing the bare minimum with XBRL on their websites. ‘They’re complying with the SEC rules by putting their XBRL statements on the web but they aren’t giving users any tools to play around with them,’
      Neal Hannon, senior XBRL consultant at Cambridge, Massachusetts-based Gilbane Group. IR Magazine Blog, July 29, 2009 http://bit.ly/pTEle
    7. IR website is a primary channel
      Source: Rivel Research
    8. Source: Universal McCann Wave 3 &
      Nielsen Online reporthttp://bit.ly/11il0Y
      Social media defining online experience
    9. Financial Blogs and Social Networks
      Largest financial blog aggregator Partnered with Yahoo!Finance
      4 million unique users/month – 25% institutional investors
      Trading social network. Based on Twitter. Available through Bloomberg.
      Wiki finance portal. Social interactive data.
    10. Investor Relations Adoption
      Until IROs see XBRL as a strategic tool they will always look to the minimum to be compliant
      What value can IRO provide to their investors that they are not currently offering? (Basic tables not enough)
      Focus on IROs and investors and giving them innovative tools that are immediate, valuable and shareable
      Data should be discoverable, portable and viral
    11. Our view of what’s needed
      Render financials on the IR website
      Interactive features
      Discoverable by search engines
      Download of raw XBRL
      Maintain link to authority (SEC database)
      URL is permanent http://mycompany.com/SECFilings/20090615/10K/Exhibit101/MyCompany.xsd
      Charts and visualization
      Shareable and embeddable
      Atomized content (i.e. share just income statement)
    12. Q4 XBRL Examples
    15. Viewer and XBRL Community
      Beta
    16. Real-time rendering from SEC
    17. Informative Pop-ups
    18. Links to Source files for download
    19. Shareable and Embeddable
    20. What’s to come
      Graphs and Visualization
      Atomized content sharing and embedding
      Example concept from wikinvest.com http://bit.ly/11Ju6U
    21. What’s to come
      Graphs and Visualization
      Atomized content sharing and embedding
      Example concept from wikinvest.com http://bit.ly/11Ju6U
    22. Connect with Q4www.q4blog.comwww.twitter.com/q4websystemswww.twitter.com/darrellheaps
    SlideShare Zeitgeist 2009

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