CIRI BC Social Media Workshop - September 25, 2009Presentation Transcript
CIRI BCSocial Media Workshop What every IRO should know Presented by: Darrell Heaps Co-Founder & CEO Q4 Web Systems Fall 2009
Quick Poll How many people here are on Twitter? How many Tweeting now? On Facebook?
Source: Universal McCann Wave 3 & Nielsen Online reporthttp://bit.ly/11il0Y Social Media is the Dominant Channel
Source: Ernst & Young - 2007 Securing analyst coverage is more difficult 3,000 est.
Websites used consistently Source: Rivel Research
Institutional adoption of social media 47% read information posted on a blog which prompted them to investigate an issue further 20% read information posted on a blog which led to an investment decision or recommendation 63% of US pro investors say blogs and social networks will play an increasingly important role in investment decisions in the future Source: Brunswick Group Sept 2009 http://bit.ly/yz482
Small-cap research is online Source: Agoracom Sept 2009 http://bit.ly/4nXoHI
So what does this all mean? “Fish Where the Fish are” The web and social media is becoming the dominant channel Traditional channels are no longer effective on their own Prioritizing the web and social media will help you to differentiate and compete more effectively for capital
Social Media & Investor Relations
Financial Blogs and Social Networks Largest financial blog aggregator Partnered with Yahoo!Finance 4 million unique users/month – 25% institutional investors Trading social network. Based on Twitter. Available through Bloomberg. Wiki finance portal. Social interactive data.
SlideShare and Other Content Networks Offsite SEO means increased discoverability Majority not direct from companies Companies should be publishing to establish “voice of authority” http://www.slideshare.net/category/investor-relations
Embedded SlideShare Presentation
Companies Using Social Media
Barrick Gold on Twitter
ShareThis and Facebook
Facebook Leads Sharing
Facebook as an IR channel
Primary Benefits Large Cap Real-time channel Voice of authority Mitigate value erosion Front run issues Small Cap Increase exposure Get coverage Amplified content Find new investors
Return on Investment Increased website traffic/unique visitors Increased media mentions Increased content spread and views Accelerated messages to the market Reducing costs/expenses
What are the risks? The risks existing whether you participate or not Only share content that has been previously disclosed (website content should be the focus) Social media policy is key to ensuring material information is not released by mistake (travel example)