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CIRI BC Social Media Workshop - September 25, 2009
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CIRI BC Social Media Workshop - September 25, 2009


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  • Q4 Web Systems is a leading provider of software for corporate and investor relations websites.  Q4 gives you the control, flexibility and best practices required to be competitive in today’s capital markets and build better relationships with investors and stakeholders. Q4 works with any website and provides multiple ways for investors to find, subscribe and share content through social networks. Visit us at Booth #504 to learn how your company can benefit from investor relations 2.0, social media and website disclosure trends.
  • 67 % of global online population use social networks and blogs“Social networking has become a fundamental part of the global online experience,” says John Burbank, CEO of Nielsen OnlineOne in every 11 minutes spent online is on a social network or blog. The biggest increase in visitors during 2008 to social networks and blogs globally came from the 35-49 year old age group (+11.3 million)
  • Decrease in sell side analyst pushing coverage and equity research to the social webSo the question is where are these analysts going? And where is the new coverage?
  • 75% of portfolio managers use weekly if not daily
  • Seeking Alpha 4M unique users/month - 25% are institutional investorsStock Twits has around 85,000 users and adding 500 a day. Linked to whale wisdom (example of how much data is available online) – stocktwits now available through bloomberg as well. Wikinvest – part of a new wave of contributor driven communities. New data platform is very impressive
  • Transcript

    • 1. CIRI BCSocial Media Workshop What every IRO should know
      Presented by:
      Darrell Heaps
      Co-Founder & CEO
      Q4 Web Systems Fall 2009
    • 2. Quick Poll
      How many people here are on Twitter?
      How many Tweeting now?
      On Facebook?
    • 3. Source: Universal McCann Wave 3 &
      Nielsen Online report
      Social Media is the Dominant Channel
    • 4. Source: Ernst & Young - 2007
      Securing analyst coverage is more difficult
      3,000 est.
    • 5. Websites used consistently
      Source: Rivel Research
    • 6. Institutional adoption of social media
      47% read information posted on a blog which prompted them to investigate an issue further
      20% read information posted on a blog which led to an investment decision or recommendation
      63% of US pro investors say blogs and social networks will play an increasingly important role in investment decisions in the future
      Source: Brunswick Group Sept 2009
    • 7. Small-cap research is online
      Source: Agoracom Sept 2009
    • 8. So what does this all mean?
      “Fish Where the Fish are”
      The web and social media is becoming the dominant channel
      Traditional channels are no longer effective on their own
      Prioritizing the web and social media will help you to differentiate and compete more effectively for capital
    • 9. Social Media & Investor Relations
    • 10. Financial Blogs and Social Networks
      Largest financial blog aggregator Partnered with Yahoo!Finance
      4 million unique users/month – 25% institutional investors
      Trading social network. Based on Twitter. Available through Bloomberg.
      Wiki finance portal. Social interactive data.
    • 11. SlideShare and Other Content Networks
      Offsite SEO means increased discoverability
      Majority not direct from companies
      Companies should be publishing to establish “voice of authority”
    • 12. Embedded SlideShare Presentation
    • 13. Companies Using Social Media
    • 14. Barrick Gold on Twitter
    • 15. ShareThis and Facebook
    • 16. Facebook Leads Sharing
    • 17. Facebook as an IR channel
    • 18. Primary Benefits
      Large Cap
      Real-time channel
      Voice of authority
      Mitigate value erosion
      Front run issues
      Small Cap
      Increase exposure
      Get coverage
      Amplified content
      Find new investors
    • 19. Return on Investment
      Increased website traffic/unique visitors
      Increased media mentions
      Increased content spread and views
      Accelerated messages to the market
      Reducing costs/expenses
    • 20. What are the risks?
      The risks existing whether you participate or not
      Only share content that has been previously disclosed (website content should be the focus)
      Social media policy is key to ensuring material information is not released by mistake (travel example)
    • 21. Thanks! Follow me: