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CIRI BC Social Media Workshop - September 25, 2009

CIRI BC Social Media Workshop - September 25, 2009






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  • Q4 Web Systems is a leading provider of software for corporate and investor relations websites.  Q4 gives you the control, flexibility and best practices required to be competitive in today’s capital markets and build better relationships with investors and stakeholders. Q4 works with any website and provides multiple ways for investors to find, subscribe and share content through social networks. Visit us at Booth #504 to learn how your company can benefit from investor relations 2.0, social media and website disclosure trends.   www.q4websystems.com.
  • 67 % of global online population use social networks and blogs“Social networking has become a fundamental part of the global online experience,” says John Burbank, CEO of Nielsen OnlineOne in every 11 minutes spent online is on a social network or blog. The biggest increase in visitors during 2008 to social networks and blogs globally came from the 35-49 year old age group (+11.3 million)
  • Decrease in sell side analyst pushing coverage and equity research to the social webSo the question is where are these analysts going? And where is the new coverage?
  • 75% of portfolio managers use weekly if not daily
  • Seeking Alpha 4M unique users/month - 25% are institutional investorsStock Twits has around 85,000 users and adding 500 a day. Linked to whale wisdom (example of how much data is available online) – stocktwits now available through bloomberg as well. Wikinvest – part of a new wave of contributor driven communities. New data platform is very impressive

CIRI BC Social Media Workshop - September 25, 2009 CIRI BC Social Media Workshop - September 25, 2009 Presentation Transcript

  • CIRI BCSocial Media Workshop What every IRO should know
    Presented by:
    Darrell Heaps
    Co-Founder & CEO
    Q4 Web Systems Fall 2009
  • Quick Poll
    How many people here are on Twitter?
    How many Tweeting now?
    On Facebook?
  • Source: Universal McCann Wave 3 &
    Nielsen Online reporthttp://bit.ly/11il0Y
    Social Media is the Dominant Channel
  • Source: Ernst & Young - 2007
    Securing analyst coverage is more difficult
    3,000 est.
  • Websites used consistently
    Source: Rivel Research
  • Institutional adoption of social media
    47% read information posted on a blog which prompted them to investigate an issue further
    20% read information posted on a blog which led to an investment decision or recommendation
    63% of US pro investors say blogs and social networks will play an increasingly important role in investment decisions in the future
    Source: Brunswick Group Sept 2009 http://bit.ly/yz482
  • Small-cap research is online
    Source: Agoracom Sept 2009 http://bit.ly/4nXoHI
  • So what does this all mean?
    “Fish Where the Fish are”
    The web and social media is becoming the dominant channel
    Traditional channels are no longer effective on their own
    Prioritizing the web and social media will help you to differentiate and compete more effectively for capital
  • Social Media & Investor Relations
  • Financial Blogs and Social Networks
    Largest financial blog aggregator Partnered with Yahoo!Finance
    4 million unique users/month – 25% institutional investors
    Trading social network. Based on Twitter. Available through Bloomberg.
    Wiki finance portal. Social interactive data.
  • SlideShare and Other Content Networks
    Offsite SEO means increased discoverability
    Majority not direct from companies
    Companies should be publishing to establish “voice of authority”
  • Embedded SlideShare Presentation
  • Companies Using Social Media
  • Barrick Gold on Twitter
  • ShareThis and Facebook
  • Facebook Leads Sharing
  • Facebook as an IR channel
  • Primary Benefits
    Large Cap
    Real-time channel
    Voice of authority
    Mitigate value erosion
    Front run issues
    Small Cap
    Increase exposure
    Get coverage
    Amplified content
    Find new investors
  • Return on Investment
    Increased website traffic/unique visitors
    Increased media mentions
    Increased content spread and views
    Accelerated messages to the market
    Reducing costs/expenses
  • What are the risks?
    The risks existing whether you participate or not
    Only share content that has been previously disclosed (website content should be the focus)
    Social media policy is key to ensuring material information is not released by mistake (travel example)
  • Thanks! Follow me: www.twitter.com/darrellheaps