Social Media For Copier/MPS Dealers

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This presentation contains practical social media strategies for copier and managed print services dealers. www.dealermarketingsystems.com

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Social Media For Copier/MPS Dealers

  1. 1. How to Use Social MediaTo Grow Your DealershipDarrell AmyDealer Marketing Systems
  2. 2. Today…• Why You Should Care• What You Can Do 2
  3. 3. What is the first thing you do when youwalk into a prospect’s office?
  4. 4. People Care• Just because you don’t care about social media doesn’t mean your buyers, influencers and prospective employees don’t• The social networks of your employees may be the biggest untapped resource in your dealership 4
  5. 5. Do you mow your grass?
  6. 6. Your Web Properties Your Website 6
  7. 7. First Impressions 7
  8. 8. First Impressions 8
  9. 9. First Impressions • People like this company 9
  10. 10. First Impressions • They support the community 10
  11. 11. First Impressions • They are on top of their game • They have ideas 11
  12. 12. Sales Leads • They are on top of their game • They have ideas 12
  13. 13. Campaign Reach • When you “Like” or “Retweet” something your network friends and business colleagues may see it 13
  14. 14. Get Found on Google 14
  15. 15. Get Found on Google 15
  16. 16. Get Found on Google • Every tweet is public and indexed by Google • Associates your dealership with a large variety of search terms 16
  17. 17. Market Intelligence 17
  18. 18. Market Intelligence • Get connected to people inside your potential accounts 18
  19. 19. Manage Your Reputation/Respond to Service Issues• Monitor keywords – Your Dealership Name – Copier, Managed Print Services• Watch your inbox – Clients may be trying to contact you – Facebook, Twitter, LinkedIn 19
  20. 20. The Main Social Networks A personal network of everyone I’ve ever met. Searchable, public “text messages” My network of business people. 20
  21. 21. What Should You Do? Sales Reps Dealership 21
  22. 22. Sales Reps and Social Media • Relationships drive sales • People buy from people • Social media is social – Lets you “run into” people more often – Lets you build a network 22
  23. 23. Sales Reps and Social Media• 15-30 minutes a day – Build Your Network – Share Useful Information – Follow Your Prospects• Integrate into Prospecting Training• Policy and Procedures 23
  24. 24. Dealerships and Social Media
  25. 25. Company Facebook Page• Brand your page• Post daily – Keep it fun and “personal” – Avoid selling and promotions• “Like” your customers’ and prospects’ pages• Ask for references 25
  26. 26. Company Twitter • Post at least once a day – Links to new blog posts/articles on your website – Product announcements – Helpful info • Build a following – “Follow” companies and prospects 26
  27. 27. Company LinkedIn Page/Groups• Update your company page regularly – Stream content from your company Twitter• Make sure all of your sales reps are on LinkedIn – Have them join your company• Create/join discussions with local business/IT people 27
  28. 28. Google• Search engine optimize your company – Weekly-updated website content that Google can index – Daily-updated Facebook and Twitter pages• Google Places – Make sure your company has a profile – Ask clients for references• Google+ – Wait and see… 28
  29. 29. How You Benefit• Positive First Impression• Networking• Sales Leads• Top-of-mind Awareness• Market Intelligence• Reputation Management• Search Engine Optimization• Extends Reach of Current Marketing• Builds your Brand 29
  30. 30. Keys to Success• Dealership – Consistency—Daily Updates – Branding – Monitor Reputation• Sales – Daily Engagement – Training – Account Reviews 30
  31. 31. Managed Web Services Web Meeting Special Free LinkedIn Sales Training Expires 11/16 Search Website Social Secure & Weekly Custom Blog Content Daily Updates Maintain Page 1 Daily Industry News Audience for Key Terms Quarterly New Graphics Building Product Catalog Updates A property management company for your web properties. 31

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