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Just How Powerful is Social Media??
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Just How Powerful is Social Media??



Presentation provided for Awesome Women In Business focusing on LinkedIn Basics.

Presentation provided for Awesome Women In Business focusing on LinkedIn Basics.



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    Just How Powerful is Social Media?? Just How Powerful is Social Media?? Presentation Transcript

    • Just How Powerful is Social Media??
      Darrah Courter, Rippling Effect
    • Power of YOUR LinkedIn Network
      “I LOVE LinkedIn and really don’t waste my time searching for services.  Why is that?  Well people LOVE to give referrals and to help out other professionals.”
      By Darrah, on December 8th, 2010
    • What is LinkedIn?
    • Why LinkedIn?
      LinkedIn is Where the Professional Influences ARE! Some of the Statistical Highlights
      • Average Age: 41
      • Household Income: $109,703
      • Male: 64%
      • College Grad/Post Grad: 80.1%
      • Business Decision Maker: 49%
      • 24% Have a Portfolio Value of $250k+
      07. Apr, 2009 http://www.linkedstrategies.com/blog/tag/linkedin-statistics
      Latest LinkedIn Facts
      • LinkedIn has over 65 million members in over 200 countries.
      • A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.
      • Executives from all Fortune 500 companies are LinkedIn members.
      • http://press.linkedin.com/about April 2010
    • LinkedIn Profile
    • Making YOUR Profile Attractive
      Have a professional picture
    • Making YOUR Profile Attractive
      Have Relevant Job Positions
      Part time?
      Non-industry related?
      Keep your profile short & relevant
    • Making YOUR Profile Attractive
      Does your Summary make YOU want to do business with yourself?
      Are you providing
      ~ theFeatures
      ~ or the Benefits
      to doing business with you?
    • Making YOUR Profile Attractive
      Do you have powerful recommendations?
      From Clients
      From Supervisors
      From Committee/ Volunteering members
      From Networking Contacts (people that haven’t personally referred you business nor have directly done work with you)
      From Friends
    • How Will People Contact YOU?
      Action Item - add up to 3 websites
    • How Will People Contact YOU?
      If you use Twitter actively, add your Twitter Name
    • How Will People Contact YOU?
      Action Item - Add your phone number for your contacts
    • Home Page
    • Power Of Your Summary
      Shows up on all of your contact’s wall
      Frequency ~ about once a day
      Some of you contacts receive email updates
      Tip ~ Be Strategic with your Updates
    • Prospecting on LinkedIn
      Advanced People Search
      Company Search
    • Target Market
      Before you can Prospect – What does your Target Market Look Like?
      Job Title?
    • Advanced People Search
    • Advanced Search Results
      We share a contact who might be able to offer an introduction
      We share a group where I may be able to contact directly
    • Company Search
    • Follow-Up
      When you meet with somebody, send them a LinkedIn Connection Request
    • Note:
      Not Everybody is on Social Media
      Not everybody can use your services TODAY
      Professionals ARE on Social Media for Networking
    • Mind Your BIZ
      In the 1st hour, learn the “Ready, Set, Goal!” technique that, if applied, will not only transform your life, but will also help you to “MIND YOUR BIZ!”
      In the 2nd hour you will:
      Learn how to effectively prospect using Linked In
      Feel comfortable with setting appointments
      Confidently increase your closing ratio
      Wednesday, February 16, 2011
      8:00 AM - 10:30 AM (ET)
    • Thank You!Darrah@RipplingEffect.com