AMA LinkedIn

Advanced LinkedIn
Presenter:
Darrah Courter, Rippling Effect

Advanced Use of LinkedIn
Overview of LinkedIn
How to Prospect
Set up a Follow-up System

Why LinkedIn?
LinkedIn is Where the Professional Influences ARE! Some of the Statistical Highlights
Average Age: 41
Household Income: $109,703
Male: 64%
College Grad/Post Grad: 80.1%
Business Decision Maker: 49%
24% Have a Portfolio Value of $250k+
07. Apr, 2009 http://www.linkedstrategies.com/blog/tag/linkedin-statistics
Latest LinkedIn Facts
LinkedIn has over 65 million members in over 200 countries.
A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.
Executives from all Fortune 500 companies are LinkedIn members.
http://press.linkedin.com/about April 2010

What is LinkedIn?

LinkedIn Profile

Contact View
You can send them messages through LinkedIn
Shows that they are a 1st Degree Connection to you
How many Connections they have on LinkedIn

Your Contact’s Connections
Name, Job Title & company

A Group Contact
Since we share a group, they are open to receiving a message from me
Degree of separation
Who could introduce us

Not Connected Nor in Group
Can’t send a message unless you upgrade
Tells you how you are connected

3rd + Degree Contact
How many Degrees Away
How you are connected

How to Connect
Through Websites
Joining Groups they belong to
Upgrade

Benefits of Groups
You can view all of the members of a group
You can participate in Discussions and share links.

How Will People Contact YOU?
Action Item - add up to 3 websites

If you use Twitter actively, add your Twitter Name

Action Item - Add your phone number for your contacts

Making YOUR Profile Attractive
Have a professional picture
LOGO

Have Relevant Job Positions
Part time?
Non-industry related?
Keep your profile short & relevant
Go Ahead & Review Your Experience

Does your Summary make YOU want to do business with yourself?
Are you providing
~ theFeatures
~ or the Benefits
to doing business with you?
Write Your Mission Statement

Do you have powerful recommendations?
YES
From Clients
From Supervisors
From Committee/ Volunteering members
NO
From Networking Contacts (people that haven’t personally referred you business nor have directly done work with you)
From Friends

Use the Answer Section

Become an Expert

Prospecting on LinkedIn
Advanced People Search
Company Search

Target Market
Before you can Prospect – What does your Target Market Look Like?
Job Title?
Industry?
Keywords?

Advanced People Search

Advanced Search Results
We share a contact who might be able to offer an introduction
We share a group where I may be able to contact directly

Company Search

Follow-Up
When you meet with somebody, send them a LinkedIn Connection Request
When they accept, set up a follow-up call

Note:
Not Everybody is on Social Media
Not everybody can use your services TODAY
Professionals ARE on Social Media for Networking

Thank You!Darrah@RipplingEffect.com

AMA LinkedIn

by Rippling Effect

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