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AMA LinkedIn
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AMA LinkedIn

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Find out how to make a Powerful LinkedIn Profile that will help you with your B2B Sales.

Find out how to make a Powerful LinkedIn Profile that will help you with your B2B Sales.

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Transcript

  • 1. Presenter: Darrah Courter, Rippling Effect
  • 2. Advanced Use of LinkedIn  Overview of LinkedIn  How to Prospect  Set up a Follow-up System
  • 3. Why LinkedIn? LinkedIn is Where the Professional Influences ARE! Some of the Statistical Highlights  Average Age: 41  Household Income: $109,703  Male: 64%  College Grad/Post Grad: 80.1%  Business Decision Maker: 49%  24% Have a Portfolio Value of $250k+ 07. Apr, 2009 http://www.linkedstrategies.com/blog/tag/linkedin-statistics Latest LinkedIn Facts  LinkedIn has over 65 million members in over 200 countries.  A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.  Executives from all Fortune 500 companies are LinkedIn members.  http://press.linkedin.com/about April 2010
  • 4. What is LinkedIn?
  • 5. LinkedIn Profile
  • 6. Contact View You can send them messages through LinkedInShows that they are a 1st Degree Connection to you How many Connections they have on LinkedIn
  • 7. Your Contact’s Connections Name, Job Title & company
  • 8. A Group Contact Degree of separation Since we share a group, they are open to receiving a message from me Who could introduce us
  • 9. Not Connected Nor in Group Can’t send a message unless you upgrade Tells you how you are connected
  • 10. 3rd + Degree Contact How many Degrees Away How you are connected
  • 11. How to Connect Through Websites Joining Groups they belong to Upgrade
  • 12. Benefits of Groups You can view all of the members of a group You can participate in Discussions and share links.
  • 13. How Will People Contact YOU? Action Item - add up to 3 websites
  • 14. How Will People Contact YOU? If you use Twitter actively, add your Twitter Name
  • 15. How Will People Contact YOU? Action Item - Add your phone number for your contacts
  • 16. Making YOUR Profile Attractive Have a professional picture
  • 17. Making YOUR Profile Attractive  Have Relevant Job Positions  Part time?  Non-industry related? Keep your profile short & relevant Go Ahead & Review Your Experience
  • 18. Making YOUR Profile Attractive Does your Summary make YOU want to do business with yourself? Are you providing ~ the Features ~ or the Benefits to doing business with you? Write Your Mission Statement
  • 19. Making YOUR Profile Attractive Do you have powerful recommendations? YES  From Clients  From Supervisors  From Committee/ Volunteering members NO  From Networking Contacts (people that haven’t personally referred you business nor have directly done work with you)  From Friends
  • 20. Use the Answer Section
  • 21. Become an Expert
  • 22. Prospecting on LinkedIn  Advanced People Search  Company Search
  • 23. Target Market Before you can Prospect – What does your Target Market Look Like?  Job Title?  Industry?  Keywords?
  • 24. Advanced People Search
  • 25. Advanced Search Results We share a contact who might be able to offer an introduction We share a group where I may be able to contact directly
  • 26. Company Search
  • 27. Follow-Up  When you meet with somebody, send them a LinkedIn Connection Request  When they accept, set up a follow-up call
  • 28. Note:  Not Everybody is on Social Media  Not everybody can use your services TODAY  Professionals ARE on Social Media for Networking
  • 29. Thank You! Darrah@RipplingEffect.com

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