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6
Online / Blog reviews                        7
Word of mouth                Online / Blog reviews                                        7
Word of mouthWord of mouse                Online / Blog reviews                                        7
Word of mouthWord of mouse                Online / Blog reviews                                        7
Word of mouthWord of mouse                Online / Blog reviews                                        7
Word of mouthWord of mouse                Online / Blog reviews                                        7
Word of mouthWord of mouse                Online / Blog reviews                                        7
Word of mouthWord of mouseLeaflets/posters                   Online / Blog reviews                                        ...
Word of mouthWord of mouseLeaflets/postersFacebook                   Online / Blog reviews                                ...
Word of mouthWord of mouseLeaflets/postersFacebook                   Online / Blog reviews                                ...
Word of mouthWord of mouseLeaflets/posters                   Newspaper                   reviewsFacebook                  ...
Word of mouthWord of mouseLeaflets/posters                   Newspaper                   reviewsFacebook                  ...
Word of mouthWord of mouseLeaflets/posters                   Newspaper                   reviewsFacebook           TV show...
Word of mouthWord of mouseLeaflets/posters                   Newspaper                   reviewsFacebook           TV show...
Word of mouthWord of mouseLeaflets/posters                   Newspaper                   reviewsFacebook           TV show...
Word of mouthWord of mouseLeaflets/posters                   Newspaper                   reviewsFacebook           TV show...
Word of mouthWord of mouseLeaflets/posters                        Newspaper                        reviewsFacebook        ...
Word of mouthWord of mouseLeaflets/posters                        Newspaper                        reviewsFacebook        ...
9
STORY ABOUT    TAKINGOPPORTUNITIES
STORY ABOUT    TAKINGOPPORTUNITIES
STORY ABOUT    TAKINGOPPORTUNITIES STORY TELLING     AND ITSIMPORTANCE TO    IRELAND
HOW STORIES REFLECT ANDAFFECT CULTURE
HOW BEING SEEN TO BE DIFFERENT  BENEFITS YOU HOW STORIES REFLECT ANDAFFECT CULTURE
TELL STORIESABOUT YOUR  BRAND
TELL STORIESABOUT YOUR  BRAND
TELL STORIESABOUT YOUR  BRANDHOW THE STORY YOU TELL CAN  BENEFIT YOU
HOW YOURSTORY CAN CHANGEANYTHING
HOW YOURSTORY CAN CHANGEANYTHING
HOW YOUR STORY CAN  CHANGE ANYTHING     THINKDIFFERENTLY TO BE DIFFERENT
21
22
23
23
23
23
23
23
“I heard it on thewireless / saw iton the telly”                     24
25
27
28
29
30
http://bit.ly/socialmediainireland
http://bit.ly/socialmediainireland•   1,903,320 people living in Ireland on    Facebook - 1,637,760 over 18
http://bit.ly/socialmediainireland•   1,903,320 people living in Ireland on    Facebook - 1,637,760 over 18•   180,000 peo...
http://bit.ly/socialmediainireland•   1,903,320 people living in Ireland on    Facebook - 1,637,760 over 18•   180,000 peo...
http://bit.ly/socialmediainireland•   1,903,320 people living in Ireland on    Facebook - 1,637,760 over 18•   180,000 peo...
UNDERSTANDING USERS
UNDERSTANDING USERS  UNDERSTANDING   CUSTOMERS
37
38
The Change             39
The ChangeEveryone’s a critic/has an audience                                      39
The ChangeEveryone’s a critic/has an audienceCriticism is becoming shorter/less space                                     ...
The ChangeEveryone’s a critic/has an audienceCriticism is becoming shorter/less spaceMedia have other things to talk about...
The ChangeEveryone’s a critic/has an audienceCriticism is becoming shorter/less spaceMedia have other things to talk about...
The ChangeEveryone’s a critic/has an audienceCriticism is becoming shorter/less spaceMedia have other things to talk about...
The Issues             40
The IssuesYou can’t be found online                                40
The IssuesYou can’t be found onlineYou don’t have a budget / it’s expensive/it’s not allowed                              ...
The IssuesYou can’t be found onlineYou don’t have a budget / it’s expensive/it’s not allowedYou’re not there/not contactab...
The IssuesYou can’t be found onlineYou don’t have a budget / it’s expensive/it’s not allowedYou’re not there/not contactab...
The IssuesYou can’t be found onlineYou don’t have a budget / it’s expensive/it’s not allowedYou’re not there/not contactab...
The IssuesYou can’t be found onlineYou don’t have a budget / it’s expensive/it’s not allowedYou’re not there/not contactab...
The IssuesYou can’t be found onlineYou don’t have a budget / it’s expensive/it’s not allowedYou’re not there/not contactab...
The facts            41
The factsIt’s not all about online - you need to be on theradio, in the newspapers and being talked about                 ...
The factsIt’s not all about online - you need to be on theradio, in the newspapers and being talked about   But if people ...
The factsIt’s not all about online - you need to be on theradio, in the newspapers and being talked about   But if people ...
The factsIt’s not all about online - you need to be on theradio, in the newspapers and being talked about   But if people ...
The Opportunities                    42
The OpportunitiesTALK TO REVIEWERS / SAY THANK YOU                                    42
The OpportunitiesTALK TO REVIEWERS / SAY THANK YOUGET PEOPLE INVOLVED - Fundit.ie/Facebook                                ...
The OpportunitiesTALK TO REVIEWERS / SAY THANK YOUGET PEOPLE INVOLVED - Fundit.ie/FacebookBE CREATIVE - YOUTUBE / VIMEO / ...
The OpportunitiesTALK TO REVIEWERS / SAY THANK YOUGET PEOPLE INVOLVED - Fundit.ie/FacebookBE CREATIVE - YOUTUBE / VIMEO / ...
The OpportunitiesTALK TO REVIEWERS / SAY THANK YOUGET PEOPLE INVOLVED - Fundit.ie/FacebookBE CREATIVE - YOUTUBE / VIMEO / ...
The Possibilities                    43
The PossibilitiesHAVING DEDICATED REVIEWERS AND UPDATES                                         43
The PossibilitiesHAVING DEDICATED REVIEWERS AND UPDATESDO VOX POPS WITH YOUR AUDIENCE - YOUTUBE                           ...
The PossibilitiesHAVING DEDICATED REVIEWERS AND UPDATESDO VOX POPS WITH YOUR AUDIENCE - YOUTUBEQR CODES / BEING TECHNICALL...
The PossibilitiesHAVING DEDICATED REVIEWERS AND UPDATESDO VOX POPS WITH YOUR AUDIENCE - YOUTUBEQR CODES / BEING TECHNICALL...
44
Other
Irish
forums
(fora?)                             47
48
49
Online
=
conversaAon•   Boards.ie
/
Discussion
forums•   Emails•   Website•   Facebook•   TwiNer•   You
Tube•   Google•   ...
Tips
for
engagement• Social
media
is
a
conversaAon• Be
acAve
and
responsive• Be
personal
and
authenAc• Encourage
sharing• ...
Tips
for
engagement
on
Boards.ie• Contact
hello@boards.ie• Be
honest
and
transparent• Be
acAve
and
responsive• Be
personal...
How
could
I
engage
on
Boards.ie?•   Awareness•   Customer
Service•   Represent
your
organisaAon•   CompeAAons•   Talk
to
F...
54
Theatre Forum Ireland Annual Conference Presentation 2011
Theatre Forum Ireland Annual Conference Presentation 2011
Theatre Forum Ireland Annual Conference Presentation 2011
Theatre Forum Ireland Annual Conference Presentation 2011
Theatre Forum Ireland Annual Conference Presentation 2011
Theatre Forum Ireland Annual Conference Presentation 2011
Theatre Forum Ireland Annual Conference Presentation 2011
Theatre Forum Ireland Annual Conference Presentation 2011
Theatre Forum Ireland Annual Conference Presentation 2011
Theatre Forum Ireland Annual Conference Presentation 2011
Theatre Forum Ireland Annual Conference Presentation 2011
Theatre Forum Ireland Annual Conference Presentation 2011
Theatre Forum Ireland Annual Conference Presentation 2011
Theatre Forum Ireland Annual Conference Presentation 2011
Theatre Forum Ireland Annual Conference Presentation 2011
Theatre Forum Ireland Annual Conference Presentation 2011
Theatre Forum Ireland Annual Conference Presentation 2011
Theatre Forum Ireland Annual Conference Presentation 2011
Theatre Forum Ireland Annual Conference Presentation 2011
Theatre Forum Ireland Annual Conference Presentation 2011
Theatre Forum Ireland Annual Conference Presentation 2011
Theatre Forum Ireland Annual Conference Presentation 2011
Theatre Forum Ireland Annual Conference Presentation 2011
Theatre Forum Ireland Annual Conference Presentation 2011
Theatre Forum Ireland Annual Conference Presentation 2011
Theatre Forum Ireland Annual Conference Presentation 2011
Theatre Forum Ireland Annual Conference Presentation 2011
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Theatre Forum Ireland Annual Conference Presentation 2011

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Presentation given at the National Theatre Forum Conference 2011 in Galway on Thursday 9 April. The topic is to do with the internet, theatre and the arts and the possibilities online. Audio from the presentation is available at http://www.theatreforumireland.com/annual-conference-2011/

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  • Theatre Forum Ireland Annual Conference Presentation 2011

    1. 1. 3
    2. 2. 3
    3. 3. 3
    4. 4. 3
    5. 5. 3
    6. 6. 3
    7. 7. 3
    8. 8. 3
    9. 9. 3
    10. 10. 3
    11. 11. 3
    12. 12. 3
    13. 13. 3
    14. 14. 3
    15. 15. 3
    16. 16. 3
    17. 17. 3
    18. 18. 3
    19. 19. 3
    20. 20. 3
    21. 21. 3
    22. 22. 3
    23. 23. 6
    24. 24. Online / Blog reviews 7
    25. 25. Word of mouth Online / Blog reviews 7
    26. 26. Word of mouthWord of mouse Online / Blog reviews 7
    27. 27. Word of mouthWord of mouse Online / Blog reviews 7
    28. 28. Word of mouthWord of mouse Online / Blog reviews 7
    29. 29. Word of mouthWord of mouse Online / Blog reviews 7
    30. 30. Word of mouthWord of mouse Online / Blog reviews 7
    31. 31. Word of mouthWord of mouseLeaflets/posters Online / Blog reviews 7
    32. 32. Word of mouthWord of mouseLeaflets/postersFacebook Online / Blog reviews 7
    33. 33. Word of mouthWord of mouseLeaflets/postersFacebook Online / Blog reviews 7
    34. 34. Word of mouthWord of mouseLeaflets/posters Newspaper reviewsFacebook Online / Blog reviews 7
    35. 35. Word of mouthWord of mouseLeaflets/posters Newspaper reviewsFacebook Online / Blog reviews 7
    36. 36. Word of mouthWord of mouseLeaflets/posters Newspaper reviewsFacebook TV shows Online / Blog reviews 7
    37. 37. Word of mouthWord of mouseLeaflets/posters Newspaper reviewsFacebook TV shows Online / Blog reviews 7
    38. 38. Word of mouthWord of mouseLeaflets/posters Newspaper reviewsFacebook TV shows Radio Online / Blog reviews 7
    39. 39. Word of mouthWord of mouseLeaflets/posters Newspaper reviewsFacebook TV shows Radio Online / Blog reviewsDEALS 7
    40. 40. Word of mouthWord of mouseLeaflets/posters Newspaper reviewsFacebook TV shows Radio Online / Blog reviewsDEALS http://www.boardsdeals.ie/deal/15-for-2-tickets- to-see-Connected-at-Project-Arts-Centre- instead-of-30/95/ 7
    41. 41. Word of mouthWord of mouseLeaflets/posters Newspaper reviewsFacebook TV shows Radio Online / Blog reviewsDEALS http://www.boardsdeals.ie/deal/15-for-2-tickets- to-see-Connected-at-Project-Arts-Centre- instead-of-30/95/Invitations 7
    42. 42. 9
    43. 43. STORY ABOUT TAKINGOPPORTUNITIES
    44. 44. STORY ABOUT TAKINGOPPORTUNITIES
    45. 45. STORY ABOUT TAKINGOPPORTUNITIES STORY TELLING AND ITSIMPORTANCE TO IRELAND
    46. 46. HOW STORIES REFLECT ANDAFFECT CULTURE
    47. 47. HOW BEING SEEN TO BE DIFFERENT BENEFITS YOU HOW STORIES REFLECT ANDAFFECT CULTURE
    48. 48. TELL STORIESABOUT YOUR BRAND
    49. 49. TELL STORIESABOUT YOUR BRAND
    50. 50. TELL STORIESABOUT YOUR BRANDHOW THE STORY YOU TELL CAN BENEFIT YOU
    51. 51. HOW YOURSTORY CAN CHANGEANYTHING
    52. 52. HOW YOURSTORY CAN CHANGEANYTHING
    53. 53. HOW YOUR STORY CAN CHANGE ANYTHING THINKDIFFERENTLY TO BE DIFFERENT
    54. 54. 21
    55. 55. 22
    56. 56. 23
    57. 57. 23
    58. 58. 23
    59. 59. 23
    60. 60. 23
    61. 61. 23
    62. 62. “I heard it on thewireless / saw iton the telly” 24
    63. 63. 25
    64. 64. 27
    65. 65. 28
    66. 66. 29
    67. 67. 30
    68. 68. http://bit.ly/socialmediainireland
    69. 69. http://bit.ly/socialmediainireland• 1,903,320 people living in Ireland on Facebook - 1,637,760 over 18
    70. 70. http://bit.ly/socialmediainireland• 1,903,320 people living in Ireland on Facebook - 1,637,760 over 18• 180,000 people using twitter
    71. 71. http://bit.ly/socialmediainireland• 1,903,320 people living in Ireland on Facebook - 1,637,760 over 18• 180,000 people using twitter• Over 420,000 registered accounts on Boards.ie - xxxx active in the last week
    72. 72. http://bit.ly/socialmediainireland• 1,903,320 people living in Ireland on Facebook - 1,637,760 over 18• 180,000 people using twitter• Over 420,000 registered accounts on Boards.ie - xxxx active in the last week• An estimated 1,100,000 will own a smartphone by May 2011
    73. 73. UNDERSTANDING USERS
    74. 74. UNDERSTANDING USERS UNDERSTANDING CUSTOMERS
    75. 75. 37
    76. 76. 38
    77. 77. The Change 39
    78. 78. The ChangeEveryone’s a critic/has an audience 39
    79. 79. The ChangeEveryone’s a critic/has an audienceCriticism is becoming shorter/less space 39
    80. 80. The ChangeEveryone’s a critic/has an audienceCriticism is becoming shorter/less spaceMedia have other things to talk about 39
    81. 81. The ChangeEveryone’s a critic/has an audienceCriticism is becoming shorter/less spaceMedia have other things to talk aboutNot everyone will add a review 39
    82. 82. The ChangeEveryone’s a critic/has an audienceCriticism is becoming shorter/less spaceMedia have other things to talk aboutNot everyone will add a reviewWeb language is different to theatre language isdifferent to how ordinary people speak 39
    83. 83. The Issues 40
    84. 84. The IssuesYou can’t be found online 40
    85. 85. The IssuesYou can’t be found onlineYou don’t have a budget / it’s expensive/it’s not allowed 40
    86. 86. The IssuesYou can’t be found onlineYou don’t have a budget / it’s expensive/it’s not allowedYou’re not there/not contactable/not findable 40
    87. 87. The IssuesYou can’t be found onlineYou don’t have a budget / it’s expensive/it’s not allowedYou’re not there/not contactable/not findablePeople can’t talk about the event or you don’t join in 40
    88. 88. The IssuesYou can’t be found onlineYou don’t have a budget / it’s expensive/it’s not allowedYou’re not there/not contactable/not findablePeople can’t talk about the event or you don’t join in http://www.boards.ie/vbulletin/showthread.php?t=2056270799 40
    89. 89. The IssuesYou can’t be found onlineYou don’t have a budget / it’s expensive/it’s not allowedYou’re not there/not contactable/not findablePeople can’t talk about the event or you don’t join in http://www.boards.ie/vbulletin/showthread.php?t=2056270799You don’t see the value in it = you don’t care 40
    90. 90. The IssuesYou can’t be found onlineYou don’t have a budget / it’s expensive/it’s not allowedYou’re not there/not contactable/not findablePeople can’t talk about the event or you don’t join in http://www.boards.ie/vbulletin/showthread.php?t=2056270799You don’t see the value in it = you don’t careYOU’RE AFRAID 40
    91. 91. The facts 41
    92. 92. The factsIt’s not all about online - you need to be on theradio, in the newspapers and being talked about 41
    93. 93. The factsIt’s not all about online - you need to be on theradio, in the newspapers and being talked about But if people hear about you there, they (probably) will google you 41
    94. 94. The factsIt’s not all about online - you need to be on theradio, in the newspapers and being talked about But if people hear about you there, they (probably) will google you Whether you’re there or not, they’ll talk about you 41
    95. 95. The factsIt’s not all about online - you need to be on theradio, in the newspapers and being talked about But if people hear about you there, they (probably) will google you Whether you’re there or not, they’ll talk about you You need to know what people are saying about you. 41
    96. 96. The Opportunities 42
    97. 97. The OpportunitiesTALK TO REVIEWERS / SAY THANK YOU 42
    98. 98. The OpportunitiesTALK TO REVIEWERS / SAY THANK YOUGET PEOPLE INVOLVED - Fundit.ie/Facebook 42
    99. 99. The OpportunitiesTALK TO REVIEWERS / SAY THANK YOUGET PEOPLE INVOLVED - Fundit.ie/FacebookBE CREATIVE - YOUTUBE / VIMEO / REVIEWS 42
    100. 100. The OpportunitiesTALK TO REVIEWERS / SAY THANK YOUGET PEOPLE INVOLVED - Fundit.ie/FacebookBE CREATIVE - YOUTUBE / VIMEO / REVIEWSASK PEOPLE TO REVIEW / ‘LIKE’ ON FACEBOOK 42
    101. 101. The OpportunitiesTALK TO REVIEWERS / SAY THANK YOUGET PEOPLE INVOLVED - Fundit.ie/FacebookBE CREATIVE - YOUTUBE / VIMEO / REVIEWSASK PEOPLE TO REVIEW / ‘LIKE’ ON FACEBOOKHOW WOULD YOU EXPLAIN IT TO YOUR MOTHER? 42
    102. 102. The Possibilities 43
    103. 103. The PossibilitiesHAVING DEDICATED REVIEWERS AND UPDATES 43
    104. 104. The PossibilitiesHAVING DEDICATED REVIEWERS AND UPDATESDO VOX POPS WITH YOUR AUDIENCE - YOUTUBE 43
    105. 105. The PossibilitiesHAVING DEDICATED REVIEWERS AND UPDATESDO VOX POPS WITH YOUR AUDIENCE - YOUTUBEQR CODES / BEING TECHNICALLY AWARE 43
    106. 106. The PossibilitiesHAVING DEDICATED REVIEWERS AND UPDATESDO VOX POPS WITH YOUR AUDIENCE - YOUTUBEQR CODES / BEING TECHNICALLY AWARE HAVE A COMMUNITY BUILT AROUND YOU THAT TALK ABOUT YOU IN MORE THAN ONE PLACE (ONLINE) 43
    107. 107. 44
    108. 108. Other
Irish
forums
(fora?) 47
    109. 109. 48
    110. 110. 49
    111. 111. Online
=
conversaAon• Boards.ie
/
Discussion
forums• Emails• Website• Facebook• TwiNer• You
Tube• Google• Volunteers• Bloggers/Journalists
    112. 112. Tips
for
engagement• Social
media
is
a
conversaAon• Be
acAve
and
responsive• Be
personal
and
authenAc• Encourage
sharing• Make
social

media
an
organisaAon‐wide
 acAvity• Love
what
you
do
    113. 113. Tips
for
engagement
on
Boards.ie• Contact
hello@boards.ie• Be
honest
and
transparent• Be
acAve
and
responsive• Be
personal
and
authenAc• Be
Civil!
Don’t
be
a....• Remember
you’re
represenAng
an
organisaAon
 AND
yourself
(Google)• Don’t
be
afraid
to
ask
for
help
    114. 114. How
could
I
engage
on
Boards.ie?• Awareness• Customer
Service• Represent
your
organisaAon• CompeAAons• Talk
to
Forum• Ask
us
to
tell
our
members.... 53
    115. 115. 54

    ×