Social Media Networker Project

158 views

Published on

A presentation on the Social Media Networker Project (http://www.socialmedianetworker.eu/)

Published in: Social Media, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
158
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Like button: Genius of it is that it is not the company that sells it, it's your friendsHashtah:Sprad to regular lexicon
  • Like button: Genius of it is that it is not the company that sells it, it's your friendsHashtah:Sprad to regular lexicon
  • First marketing interaction in history and would remain the best, purest etc for thousands of yearsSocial media has given consumers the most powerful voice they've ever had
  • First marketing interaction in history and would remain the best, purest etc for thousands of yearsSocial media has given consumers the most powerful voice they've ever had
  • Like button: Genius of it is that it is not the company that sells it, it's your friendsHashtah:Sprad to regular lexicon
  • Bernoff & Li (2008) suggested a set of uses of the (Oh-so) Social Web fororganizations:
  • Social Media Networker Project

    1. 1. ECQA Days 2013 ECQA SOCIAL MEDIA NETWORKER PROJECT Ricardo Colomo-Palacios Richard Messnarz Antonio de Amescua Seco Kerstin Siakas Daniel Palosi Darragh Coakley Adrienne Clarke
    2. 2. ECQA Days 2013 • Project Start: 1st October 2011. • Project duration: 24 months. http://www.socialmedianetworker.eu/
    3. 3. ECQA Days 2013 • The Social Web is represented by a class of web sites and applications in which user participation is the primary driver of value (Gruber, 2008). • Web 2.0 is a term coined in 1999 by Darcy DiNucci to describe web sites that use technology beyond the static pages of earlier web sites. • Web 2.0 sites allow users to act as prosumers (producer & consumer)
    4. 4. ECQA Days 2013 Examples of Web 2.0 tools include Blogs, MicroBlogs, Wi kis, Video Sharing, Photo Sharing, Presentation Sharing, Social Networking Sites, Social Bookmarking…
    5. 5. ECQA Days 2013 • The Social Web is represented by a class of web sites and applications in which user participation is the primary driver of value (Gruber, 2008). • Web 2.0 is a term coined in 1999 by Darcy DiNucci to describe web sites that use technology beyond the static pages of earlier web sites. • Web 2.0 sites allow users to act as prosumers (producer & consumer)
    6. 6. ECQA Days 2013 SOCIAL MEDIA NETWORKER SKILL SET
    7. 7. ECQA Days 2013 U1: Introduction • E1: Introduction to Social Media • E2: Social Media Technologies U2: Social Media Services • Social and Business Networks • Blogging and Microblogging • Content Sharing, Recommendation and Collaboration + Education U3: Implementation of Social Media Services • Planning, Implementing and Monitoring Communication • Enterprise 2.0 • E3: Marketing and CRM U4: Social Media Challenges • Culture of Sharing and Online Reputation Handling • Legal and Financial aspects of social media • Information overload
    8. 8. ECQA Days 2013 SOCIAL MEDIA NETWORKER COURSE
    9. 9. ECQA Days 2013
    10. 10. ECQA Days 2013
    11. 11. ECQA Days 2013 THE ROLE OF SOCIAL MEDIA
    12. 12. ECQA Days 2013 Bernoff & Li (2008) – The (Oh-so) Social Web
    13. 13. ECQA Days 2013 • O’Dell and Hubert (2011) argue that online social networking tools are reinvigorating Knowledge Management • Riemer et al. 2010 suggest information may be relevant for a whole group of users that is unknown in advance - Enterprise Micro Blogging (EMB)-based solutions
    14. 14. ECQA Days 2013 Literature underlines the importance of social media for: • Collective innovation communities (Paulini, Murty & Maher, 2012). • Online innovation communities (Choi, Park & Park, 2011). • Key role in co-creation environments (García & Colomo, 2012). • Communication channel among organizations (Perrigot et al., 2012).
    15. 15. ECQA Days 2013 “Knowledge networking is a term used to signify a number of people, resources and relationships among them, who are assembled in order to accumulate and use knowledge primarily by means of knowledge creation and transfer processes, for the purpose of creating value” (Seufert, Krogh, & Bach, 1999).
    16. 16. ECQA Days 2013 “Knowledge networking is a term used to signify a number of people, resources and relationships among them, who are assembled in order to accumulate and use knowledge primarily by means of knowledge creation and transfer processes, for the purpose of creating value” (Seufert, Krogh, & Bach, 1999).
    17. 17. ECQA Days 2013 (Chatti, Schroeder, & Jarke, 2012): • “Create, harness, nurture, sustain, and widen his/her external network to embrace new knowledge nodes. • Identify connections, recognize patterns, and make sense between different knowledge nodes. • Locate the knowledge node that can help achieving better results, in a specific learning context.”
    18. 18. ECQA Days 2013 (Chatti, Schroeder, & Jarke, 2012): • “Aggregate and remix. • Cross boundaries, connect, and cooperate. • Navigate and learn across multiple knowledge networks. • Help other knowledge networkers build and extend their networks.”
    19. 19. ECQA Days 2013 FOR MORE: http://www.socialmedianetworker.eu/ https://twitter.com/SIMSProject http://www.linkedin.com/groups/ECQA-Social-Media-Networker-4847885 https://www.facebook.com/simsproject

    ×