The Creative Process: It’s Not About What it’s About

So You Want to Make Ads? I call TV. Lets get all viral up in here. I have a great iphone app. Spike Jonze would do a killer spot. Don’t forget about radio.

IT’S NOT ABOUT ADVERTISING IT’S ABOUT IDEAS

Create Ads Ads

Create Ads Music Paintings Sculpture Novels Product Innovations Medical Breakthroughs Jokes Poetry Screenplays Operas Musicals Plays Movies Short Stories Technology Business Ideas Packaging

The Birth of Brainstorming

ARTON ATTEN URSTINE SBORN B B D O

ARTON ATTEN URSTINE SBORN B B D O

The Rules of Brainstorming

NO CRITICISM

QUANTITY OF IDEAS

EMBRACE THE CRAZY

COMBINE & IMPROVE

Four Steps of the Creative Process

PREPARATION

IDEATION

INCUBATION

EVALUATION

No two processes are exactly alike.

KNOW YOUR PROCESS

TRUST YOUR PROCESS