CREATIVE BRIEF<br />CREATIVE BRIEF<br />
CREATIVE BRIEF<br />
CREATIVE BRIEF<br />
CREATIVE BRIEF<br />Product/Service<br />Competition<br />Target<br />Target Insight<br />Promise/Proposition/Single Most ...
CREATIVE BRIEF<br />Product/Service<br />Competition<br />Target<br />Target Insight<br />Promise/Proposition/Single Most ...
CREATIVE BRIEF<br />Product/Service<br />Competition<br />Target<br />Target Insight<br />Promise/Proposition/Single Most ...
STAND OUT<br />
USP<br />
COMPETITION<br />OR THE ZAG STRATEGY<br />
SHAMEFUL<br />HILL HOLLIDAY<br />PLUG #1<br />
TARGET<br />
TARGET INSIGHT<br />
TONE<br />
SHAMEFUL<br />HILL HOLLIDAY<br />PLUG #2<br />
Strategy presentation
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Strategy presentation

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Strategy presentation

  1. 1.
  2. 2. CREATIVE BRIEF<br />CREATIVE BRIEF<br />
  3. 3. CREATIVE BRIEF<br />
  4. 4. CREATIVE BRIEF<br />
  5. 5. CREATIVE BRIEF<br />Product/Service<br />Competition<br />Target<br />Target Insight<br />Promise/Proposition/Single Most Important Thing<br />Tone<br />
  6. 6. CREATIVE BRIEF<br />Product/Service<br />Competition<br />Target<br />Target Insight<br />Promise/Proposition/Single Most Important Thing<br />Tone<br />
  7. 7. CREATIVE BRIEF<br />Product/Service<br />Competition<br />Target<br />Target Insight<br />Promise/Proposition/Single Most Important Thing<br />Tone<br />
  8. 8. STAND OUT<br />
  9. 9. USP<br />
  10. 10. COMPETITION<br />OR THE ZAG STRATEGY<br />
  11. 11.
  12. 12. SHAMEFUL<br />HILL HOLLIDAY<br />PLUG #1<br />
  13. 13.
  14. 14. TARGET<br />
  15. 15.
  16. 16. TARGET INSIGHT<br />
  17. 17.
  18. 18.
  19. 19.
  20. 20. TONE<br />
  21. 21.
  22. 22. SHAMEFUL<br />HILL HOLLIDAY<br />PLUG #2<br />

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