Creative Process

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A presentation on the creative process for a Miami Ad School creative concepts course.

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  • Anyone know who this guy is? No he’s not old man potter from It’s a Wonderful Life.
  • AT&T, M&Ms, Starbucks,
  • Creative Process

    1. 1. The Creative Process: It’s Not About What it’s About
    2. 2. So You Want to Make Ads? I call TV. Lets get all viral up in here. I have a great iphone app. Spike Jonze would do a killer spot. Don’t forget about radio.
    3. 4. IT’S NOT ABOUT ADVERTISING
    4. 5. IT’S ABOUT IDEAS
    5. 6. Create Ads Ads
    6. 7. Create Ads Music Paintings Sculpture Novels Product Innovations Medical Breakthroughs Jokes Poetry Screenplays Operas Musicals Plays Movies Short Stories Technology Business Ideas Packaging
    7. 8. The Birth of Brainstorming
    8. 9. ARTON ATTEN URSTINE SBORN B B D O
    9. 10. ARTON ATTEN URSTINE SBORN B B D O
    10. 11. The Rules of Brainstorming
    11. 12. NO CRITICISM NO CRITICISM
    12. 13. QUANTITY OF IDEAS
    13. 14. EMBRACE THE CRAZY
    14. 15. COMBINE & IMPROVE COMBINE & IMPROVE
    15. 16. Four Steps of the Creative Process
    16. 17. PREPARATION
    17. 18. IDEATION
    18. 19. INCUBATION
    19. 20. EVALUATION
    20. 21. No two processes are exactly alike.
    21. 30. KNOW YOUR PROCESS
    22. 31. TRUST YOUR PROCESS

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