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Slide 1: David Armano VP, Experience Design | Critical Mass Logic + Emotion | darmano.typepad.com The Fuzzy Tail slideshare.net/darmano/the-fuzzy-tail criticalmass.com
Slide 2: The Fuzzy Tail
Slide 3: It’s like the Long Tail…
Slide 4: Only Fuzzy
Slide 5: When was the last time you met a blacksmith?
Slide 6: = +
Slide 7: Or needed one?
Slide 9: People who did this:
Slide 10: Now do this:
Slide 11: So what’s your job?
Slide 13: Now put on your fuzzy glasses.
Slide 15: How fuzzy are you?
Slide 16: not as fuzzy awfully fuzzy rigid getting fuzzy fuzzy
Slide 17: This isn’t fuzzy.
Slide 18: waterfall Source:http://www.stsc.hill.af.mil/CrossTalk/2001/06/leishman2.gif
Slide 19: Neither is this…
Slide 20: Assembly line
Slide 21: Or this.
Slide 22: silos
Slide 23: This is.
Slide 24: overlaps
Slide 25: hierarchy + networks
Slide 26: Fuzzy logic (and emotion)
Slide 27: Are fuzzy people “right-brainers”? Wow!
Slide 28: Not quite.
Slide 29: Fuzzy people are “light-brainers”
Slide 30: light-brain functions agile inquisitive adaptable flexible pliable Note: I am not a certified brain surgeon. This visual is conceptual only.
Slide 31: How do we get fuzzier?
Slide 32: Forget you were ever an expert.
Slide 33: At anything.
Slide 35: Unlearn.
Slide 36: So you can learn again.
Slide 38: Proof of fuzziness…
Slide 40: The “T-shaped” individual
Slide 41: From “T-shaped” to “Sun-shaped”
Slide 42: Passionate individuals. Collaborative teams.
Slide 43: Individuals.
Slide 44: Teams.
Slide 45: Let’s meet some “fuzzy people”.
Slide 46: Steve Chen “engineer” Chad Hurley “designer” Jawed Karim “geek”
Slide 47: Youtube is innovative Innovation is fuzzy Fuzzy ≠ perfect
Slide 48: 2 Community 1 3 Distribution Universal Media Player 4 Context + Relevance
Slide 49: Fuzzy work in the office:
Slide 51: Core team: design lead + flash designer
Slide 53: Core team: design lead + interaction designer + flash developer + project manager
Slide 56: Core team: creative lead + designer + dev 1 + dev 2 + project manager + advocate
Slide 57: Why should you care?
Slide 58: Because we’re not in the Website business.
Slide 60: W eb $4 site 00 .00
Slide 61: We’re in the ideas + experience business.
Slide 63: So let’s get Fuzzy
Slide 64: David Armano VP, Experience Design | Critical Mass Logic + Emotion | darmano.typepad.com The Fuzzy Tail slideshare.net/darmano/the-fuzzy-tail criticalmass.com
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