The Fuzzy Tail

Slide 1: David Armano VP, Experience Design | Critical Mass Logic + Emotion | darmano.typepad.com The Fuzzy Tail slideshare.net/darmano/the-fuzzy-tail criticalmass.com

Slide 2: The Fuzzy Tail

Slide 3: It’s like the Long Tail…

Slide 4: Only Fuzzy

Slide 5: When was the last time you met a blacksmith?

Slide 6: = +

Slide 7: Or needed one?

Slide 9: People who did this:

Slide 10: Now do this:

Slide 11: So what’s your job?

Slide 13: Now put on your fuzzy glasses.

Slide 15: How fuzzy are you?

Slide 16: not as fuzzy awfully fuzzy rigid getting fuzzy fuzzy

Slide 17: This isn’t fuzzy.

Slide 18: waterfall Source:http://www.stsc.hill.af.mil/CrossTalk/2001/06/leishman2.gif

Slide 19: Neither is this…

Slide 20: Assembly line

Slide 21: Or this.

Slide 22: silos

Slide 23: This is.

Slide 24: overlaps

Slide 25: hierarchy + networks

Slide 26: Fuzzy logic (and emotion)

Slide 27: Are fuzzy people “right-brainers”? Wow!

Slide 28: Not quite.

Slide 29: Fuzzy people are “light-brainers”

Slide 30: light-brain functions agile inquisitive adaptable flexible pliable Note: I am not a certified brain surgeon. This visual is conceptual only.

Slide 31: How do we get fuzzier?

Slide 32: Forget you were ever an expert.

Slide 33: At anything.

Slide 35: Unlearn.

Slide 36: So you can learn again.

Slide 38: Proof of fuzziness…

Slide 40: The “T-shaped” individual

Slide 41: From “T-shaped” to “Sun-shaped”

Slide 42: Passionate individuals. Collaborative teams.

Slide 43: Individuals.

Slide 44: Teams.

Slide 45: Let’s meet some “fuzzy people”.

Slide 46: Steve Chen “engineer” Chad Hurley “designer” Jawed Karim “geek”

Slide 47: Youtube is innovative Innovation is fuzzy Fuzzy ≠ perfect

Slide 48: 2 Community 1 3 Distribution Universal Media Player 4 Context + Relevance

Slide 49: Fuzzy work in the office:

Slide 51: Core team: design lead + flash designer

Slide 53: Core team: design lead + interaction designer + flash developer + project manager

Slide 56: Core team: creative lead + designer + dev 1 + dev 2 + project manager + advocate

Slide 57: Why should you care?

Slide 58: Because we’re not in the Website business.

Slide 60: W eb $4 site 00 .00

Slide 61: We’re in the ideas + experience business.

Slide 63: So let’s get Fuzzy

Slide 64: David Armano VP, Experience Design | Critical Mass Logic + Emotion | darmano.typepad.com The Fuzzy Tail slideshare.net/darmano/the-fuzzy-tail criticalmass.com

Slideshare.net (beta)