The Future of Advertising. WTF?

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18 comments

Comments 1 - 10 of 18 previous next Post a comment

+ postclick 7 months ago
hey darmano. why don’t you run a livecast with this? would love to share this with other people in my life but wouldn’t want to present you slides and loose all the bells and whistles....
+ guest6555b0ff 9 months ago
I know slide #65 well coming from the museum world!
+ Mayur Pathak 9 months ago
in particular i loved the line on slide no 23: 'Everyone will have their 15 megabytes of micro-fame. '
+ guestcc46130 9 months ago
wow. common sense. yay common sense. hooray for amazingly common sense.
+ Kevin McIntosh 9 months ago
As always-why I try to check out anything with Armano’s name on it. He’s creating his own brand enthusiasts : )
+ Maria Izabel Dias 9 months ago
Very good!
+ guest6c1fa4 9 months ago
'our advertising agency, crispin porter + bogusky, said it was time to bring back the rabbit name'

yeah... volkswagen did it for a couple years and is now going back to the golf name. why they brought it back after five generations of the golf here in the states is beyond me. the golf name is known through out the world, the rabbit name is not. those that remember the rabbit name from the 70s will not buy the rabbit now, they are not the main demographic for the rabbit/golf. those young enough that know only of the golf is the main demographic.

this is why ad agencies are crap and should stick to making ads and not creating 'ideas'. it’s in their name.
+ guest00cfeb 9 months ago
The end of the agency model. Wow, that’s so 1982, 1988, 1992, 1996, 1999, 2004, 2008, 2009. Other than that old tired thought, there are some good things here about social broadcasting and the over dependence on viral video.
+ vrajuvonen 9 months ago
Loved it. Especially the end with Simon Cowell. Clients will find the part about doing 'something viral and innovative' offensive, but it’s a wake up call nevertheless.
+ David Armano 9 months ago
CC, I haven’t presented it yet! Wish me luck.

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The Future of Advertising. WTF? - Presentation Transcript

ing. vertis Ad re of Futu The F? T W
Hello. Logic + Emotion David Armano darmano.typepad.com Sr. Partner, Dachis Corp @armano dachiscorporation.com
The future of advertising?
W…T...F
is going on?
How should I know? (I used to design websites)
But…
here. veryw e ns are he sig T
Agency models are broken.
assembly line
silos
production
pens. e hap g Chan
Craig is the new David, Goliath is in trouble.
With over thirty million new classified advertisements each month, Craigslist is the leading classifieds service in any medium. ~Wikipedia
From the makers of subservient chicken
What? No Flash Microsite?
The new copywriters & art directors?
Everybody
From Passive Consumption To Active Participation
100 people 100 blogs, twitter accounts, facebook pages, etc. etc.
It’s the me-conomy, stupid
Everyone will have their 15 megabytes of micro-fame.
Ok. Stay calm.
Screw that.
applications
ideas
advertising agency, Crispin Porter + Bogusky, “Our said it was time to bring back the Rabbit name.”
interactions
…and micro-interactions
service
conversations
entertainment
products
goodwill
community
theatre
The future of advertising?
amiliar? m ore f ething Or som
Viral videos
Don’t bet on it.
a v io r . i s beh future The
Source: Wikipedia Complex-adaptive-system.jpg
adaptive behavior (organizations + individuals)
h r iv e . d a p t. T a v io r . A ce beh In flu e n
h e a r ts ). s (a n d e m in d C hang
FTW
Thank You.
David Armano Senior Partner, Dachis Corp // dachiscorporation.com darmano.typepad.com // @armano tising. Adver f ture o The Fu F? WT