ing.
                      vertis
                   Ad
           re of
      Futu
The
            F?
          T
       ...
Hello.        Logic + Emotion
David Armano
                                    darmano.typepad.com
Sr. Partner, Dachis Cor...
The future of advertising?
W…T...F
is going on?
How should I know?
(I used to design websites)
But…
here.
                    veryw
                  e
         ns are
  he sig
T
Agency models are broken.
assembly line
silos
production
pens.
     e hap
    g
Chan
Craig is the new David,
 Goliath is in trouble.
With over thirty million new classified advertisements each month,
    Craigslist is the leading classifieds service in an...
From the makers of
subservient chicken
What? No Flash Microsite?
The new copywriters &
    art directors?
Everybody
From Passive Consumption To Active Participation
100 people
100 blogs, twitter accounts,
 facebook pages, etc. etc.
It’s the me-conomy, stupid
Everyone will have their 15
megabytes of micro-fame.
Ok. Stay calm.
Screw that.
applications
ideas
advertising agency, Crispin Porter + Bogusky,
“Our
  said it was time to bring back the Rabbit name.”
interactions
…and micro-interactions
service
conversations
entertainment
products
goodwill
community
theatre
The future of advertising?
amiliar?
                m ore f
       ething
Or som
Don’t bet on it.
a v io r .
             i s beh
    future
The
Source: Wikipedia Complex-adaptive-system.jpg
adaptive behavior
(organizations + individuals)
h r iv e .
                                   d a p t. T
                    a v io r . A
             ce beh
In flu e n
h e a r ts ).
                  s (a n d
       e m in d
C hang
FTW
Thank You.
David Armano
Senior Partner, Dachis Corp // dachiscorporation.com
darmano.typepad.com // @armano




                     ...
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
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The Future of Advertising. WTF?

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The future of advertising. Maybe.

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The Future of Advertising. WTF?

  1. 1. ing. vertis Ad re of Futu The F? T W
  2. 2. Hello. Logic + Emotion David Armano darmano.typepad.com Sr. Partner, Dachis Corp @armano dachiscorporation.com
  3. 3. The future of advertising?
  4. 4. W…T...F
  5. 5. is going on?
  6. 6. How should I know? (I used to design websites)
  7. 7. But…
  8. 8. here. veryw e ns are he sig T
  9. 9. Agency models are broken.
  10. 10. assembly line
  11. 11. silos
  12. 12. production
  13. 13. pens. e hap g Chan
  14. 14. Craig is the new David, Goliath is in trouble.
  15. 15. With over thirty million new classified advertisements each month, Craigslist is the leading classifieds service in any medium. ~Wikipedia
  16. 16. From the makers of subservient chicken
  17. 17. What? No Flash Microsite?
  18. 18. The new copywriters & art directors?
  19. 19. Everybody
  20. 20. From Passive Consumption To Active Participation
  21. 21. 100 people 100 blogs, twitter accounts, facebook pages, etc. etc.
  22. 22. It’s the me-conomy, stupid
  23. 23. Everyone will have their 15 megabytes of micro-fame.
  24. 24. Ok. Stay calm.
  25. 25. Screw that.
  26. 26. applications
  27. 27. ideas
  28. 28. advertising agency, Crispin Porter + Bogusky, “Our said it was time to bring back the Rabbit name.”
  29. 29. interactions
  30. 30. …and micro-interactions
  31. 31. service
  32. 32. conversations
  33. 33. entertainment
  34. 34. products
  35. 35. goodwill
  36. 36. community
  37. 37. theatre
  38. 38. The future of advertising?
  39. 39. amiliar? m ore f ething Or som
  40. 40. Viral videos
  41. 41. Don’t bet on it.
  42. 42. a v io r . i s beh future The
  43. 43. Source: Wikipedia Complex-adaptive-system.jpg
  44. 44. adaptive behavior (organizations + individuals)
  45. 45. h r iv e . d a p t. T a v io r . A ce beh In flu e n
  46. 46. h e a r ts ). s (a n d e m in d C hang
  47. 47. FTW
  48. 48. Thank You.
  49. 49. David Armano Senior Partner, Dachis Corp // dachiscorporation.com darmano.typepad.com // @armano tising. Adver f ture o The Fu F? WT

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