Your SlideShare is downloading. ×
  • Like
The Future of Advertising. WTF?
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

The Future of Advertising. WTF?

  • 35,292 views
Published

The future of advertising. Maybe.

The future of advertising. Maybe.

Published in Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • = ENTREPRENEURS WANTED =

    We Are an International Community of Entrepreneurs Looking for New Leaders to Increase the Synergy of our Qualified Team. Come Join Us, Let’s Do this Together!!

    Overview: http://bit.ly/b1Eehh
    Testimonials: http://bit.ly/l3WEXJ
    Website: www.MyEntrepreneurCommunity.com
    <br /><object type="application/x-shockwave-flash" data="http://www.youtube.com/v/zabgFl4ta5Y?fs=1&amp;hl=en_US&amp;rel=0" width="350" height="288"><param name="movie" value="http://www.youtube.com/v/zabgFl4ta5Y?fs=1&amp;hl=en_US&amp;rel=0"></param><embed src="http://www.youtube.com/v/zabgFl4ta5Y?fs=1&amp;hl=en_US&amp;rel=0" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
    Are you sure you want to
    Your message goes here
  • Nice presentation, interesting insights. Thank you for sharing.
    Are you sure you want to
    Your message goes here
  • cool...BT-Pusher provide bluetooth network solution: welcome visit: http:///www.bt-pusher.com;
    http://www.devicegate.en.alibaba.com
    Are you sure you want to
    Your message goes here
  • cool
    Are you sure you want to
    Your message goes here
  • Really interesting slides. Nicely done.

    http://www.diyhousepainting.net/
    http://www.diyhousepainting.net/category/walls-painting/
    http://www.diyhousepainting.net/category/wood-painting/
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
35,292
On SlideShare
0
From Embeds
0
Number of Embeds
50

Actions

Shares
Downloads
3,042
Comments
16
Likes
250

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. ing. vertis Ad re of Futu The F? T W
  • 2. Hello. Logic + Emotion David Armano darmano.typepad.com Sr. Partner, Dachis Corp @armano dachiscorporation.com
  • 3. The future of advertising?
  • 4. W…T...F
  • 5. is going on?
  • 6. How should I know? (I used to design websites)
  • 7. But…
  • 8. here. veryw e ns are he sig T
  • 9. Agency models are broken.
  • 10. assembly line
  • 11. silos
  • 12. production
  • 13. pens. e hap g Chan
  • 14. Craig is the new David, Goliath is in trouble.
  • 15. With over thirty million new classified advertisements each month, Craigslist is the leading classifieds service in any medium. ~Wikipedia
  • 16. From the makers of subservient chicken
  • 17. What? No Flash Microsite?
  • 18. The new copywriters & art directors?
  • 19. Everybody
  • 20. From Passive Consumption To Active Participation
  • 21. 100 people 100 blogs, twitter accounts, facebook pages, etc. etc.
  • 22. It’s the me-conomy, stupid
  • 23. Everyone will have their 15 megabytes of micro-fame.
  • 24. Ok. Stay calm.
  • 25. Screw that.
  • 26. applications
  • 27. ideas
  • 28. advertising agency, Crispin Porter + Bogusky, “Our said it was time to bring back the Rabbit name.”
  • 29. interactions
  • 30. …and micro-interactions
  • 31. service
  • 32. conversations
  • 33. entertainment
  • 34. products
  • 35. goodwill
  • 36. community
  • 37. theatre
  • 38. The future of advertising?
  • 39. amiliar? m ore f ething Or som
  • 40. Viral videos
  • 41. Don’t bet on it.
  • 42. a v io r . i s beh future The
  • 43. Source: Wikipedia Complex-adaptive-system.jpg
  • 44. adaptive behavior (organizations + individuals)
  • 45. h r iv e . d a p t. T a v io r . A ce beh In flu e n
  • 46. h e a r ts ). s (a n d e m in d C hang
  • 47. FTW
  • 48. Thank You.
  • 49. David Armano Senior Partner, Dachis Corp // dachiscorporation.com darmano.typepad.com // @armano tising. Adver f ture o The Fu F? WT