The Future of Advertising. WTF?
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The Future of Advertising. WTF?

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The future of advertising. Maybe.

The future of advertising. Maybe.

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    The Future of Advertising. WTF? The Future of Advertising. WTF? Presentation Transcript

    • ing. vertis Ad re of Futu The F? T W
    • Hello. Logic + Emotion David Armano darmano.typepad.com Sr. Partner, Dachis Corp @armano dachiscorporation.com
    • The future of advertising?
    • W…T...F
    • is going on?
    • How should I know? (I used to design websites)
    • But…
    • here. veryw e ns are he sig T
    • Agency models are broken.
    • assembly line
    • silos
    • production
    • pens. e hap g Chan
    • Craig is the new David, Goliath is in trouble.
    • With over thirty million new classified advertisements each month, Craigslist is the leading classifieds service in any medium. ~Wikipedia
    • From the makers of subservient chicken
    • What? No Flash Microsite?
    • The new copywriters & art directors?
    • Everybody
    • From Passive Consumption To Active Participation
    • 100 people 100 blogs, twitter accounts, facebook pages, etc. etc.
    • It’s the me-conomy, stupid
    • Everyone will have their 15 megabytes of micro-fame.
    • Ok. Stay calm.
    • Screw that.
    • applications
    • ideas
    • advertising agency, Crispin Porter + Bogusky, “Our said it was time to bring back the Rabbit name.”
    • interactions
    • …and micro-interactions
    • service
    • conversations
    • entertainment
    • products
    • goodwill
    • community
    • theatre
    • The future of advertising?
    • amiliar? m ore f ething Or som
    • Viral videos
    • Don’t bet on it.
    • a v io r . i s beh future The
    • Source: Wikipedia Complex-adaptive-system.jpg
    • adaptive behavior (organizations + individuals)
    • h r iv e . d a p t. T a v io r . A ce beh In flu e n
    • h e a r ts ). s (a n d e m in d C hang
    • FTW
    • Thank You.
    • David Armano Senior Partner, Dachis Corp // dachiscorporation.com darmano.typepad.com // @armano tising. Adver f ture o The Fu F? WT