The Future of Advertising. WTF?
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The Future of Advertising. WTF?

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The future of advertising. Maybe.

The future of advertising. Maybe.

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  • 1. ing. vertis Ad re of Futu The F? T W
  • 2. Hello. Logic + Emotion David Armano darmano.typepad.com Sr. Partner, Dachis Corp @armano dachiscorporation.com
  • 3. The future of advertising?
  • 4. W…T...F
  • 5. is going on?
  • 6. How should I know? (I used to design websites)
  • 7. But…
  • 8. here. veryw e ns are he sig T
  • 9. Agency models are broken.
  • 10. assembly line
  • 11. silos
  • 12. production
  • 13. pens. e hap g Chan
  • 14. Craig is the new David, Goliath is in trouble.
  • 15. With over thirty million new classified advertisements each month, Craigslist is the leading classifieds service in any medium. ~Wikipedia
  • 16. From the makers of subservient chicken
  • 17. What? No Flash Microsite?
  • 18. The new copywriters & art directors?
  • 19. Everybody
  • 20. From Passive Consumption To Active Participation
  • 21. 100 people 100 blogs, twitter accounts, facebook pages, etc. etc.
  • 22. It’s the me-conomy, stupid
  • 23. Everyone will have their 15 megabytes of micro-fame.
  • 24. Ok. Stay calm.
  • 25. Screw that.
  • 26. applications
  • 27. ideas
  • 28. advertising agency, Crispin Porter + Bogusky, “Our said it was time to bring back the Rabbit name.”
  • 29. interactions
  • 30. …and micro-interactions
  • 31. service
  • 32. conversations
  • 33. entertainment
  • 34. products
  • 35. goodwill
  • 36. community
  • 37. theatre
  • 38. The future of advertising?
  • 39. amiliar? m ore f ething Or som
  • 40. Viral videos
  • 41. Don’t bet on it.
  • 42. a v io r . i s beh future The
  • 43. Source: Wikipedia Complex-adaptive-system.jpg
  • 44. adaptive behavior (organizations + individuals)
  • 45. h r iv e . d a p t. T a v io r . A ce beh In flu e n
  • 46. h e a r ts ). s (a n d e m in d C hang
  • 47. FTW
  • 48. Thank You.
  • 49. David Armano Senior Partner, Dachis Corp // dachiscorporation.com darmano.typepad.com // @armano tising. Adver f ture o The Fu F? WT