Your SlideShare is downloading. ×
Digital Experience Design  + The Digital Agency
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Digital Experience Design + The Digital Agency

114,798
views

Published on

A brief synopsis of the role of Digital Experience Design within an Agency setting. The teams behind it and the value it provides as we move from message to experience + community

A brief synopsis of the role of Digital Experience Design within an Agency setting. The teams behind it and the value it provides as we move from message to experience + community

Published in: Business, Technology

15 Comments
511 Likes
Statistics
Notes
  • Very good presentation
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I love these slides! Did you know we’re running a competition on SlideShare to win a 3M PocketProjector MP180? To enter, simply tag your presentation with ‘3MInform’. Head over to our page for more details... and don’t forget to follow us to find out if you get shortlisted!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I really really appreciate your work. It points out one of my major concern these days, concerning how to describe the kind of people who can be relevant for designing and building new and meaningful digital experiences. Thanks!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • exceptional demonstration..convinced me to have a hardlook at my company model..great
    Teisha
    http://dashinghealth.com http://healthimplants.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Thanks for uploading this, It�s a real treasure.


    www.raincoatsforwomen.org
    www.childrensraincoats.net
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
114,798
On Slideshare
0
From Embeds
0
Number of Embeds
31
Actions
Shares
0
Downloads
7,693
Comments
15
Likes
511
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Digital Experience Design + The Digital Agency Where it’s been. Where it’s going. By David Armano http://darmano.typepad.com
  • 2. According to WIKI… “As products become more complicated, often due to technology, designers are facing new challenges in gaining strong user acceptance. The number of people using and developing products powered by some sort of technology continues to grow; these new systems are more functional and robust than ever, providing more features, functionality, and capabilities.”
  • 3. According to WIKI… However, with the added complexity, the new generation of products is becoming more difficult to understand and use. As a result, users become more frustrated, unhappy and less productive. Large portions of functionality in the complicated software products and consumer electronics go unused, and products often fail in the consumer world due to their unnecessarily complicated user interfaces.”
  • 4. Digital Experience Design Made Simple human. technical. aesthetic. Digital Experience Design exists as the design of behavior, bounded by three core interests: Human, Technical and Aesthetic.
  • 5. Gurus Past: Specialists In Defined Fields Tacticians Usability Experts Creative Geniuses Web Consultants
  • 6. Gurus Present: Blurring The Lines Alex Bogusky // CP+B Robert Greenberg // R/GA Tim Brown // IDEO Momentum Creators Consumer Engagements User-Centered Design & Innovation
  • 7. Websites: The Way It Was Usability-Driven Creative-Driven Tech-Driven
  • 8. People-Driven Brand Experiences: The Way It Needs To Be People-Driven
  • 9. Point In Case Website (1999) Digital Brand Experience (2005)
  • 10. The E-word “Companies stage an experience when they engage customers in a memorable way”
  • 11. Memorable Experiences Create “Brand Junkies” “whenever I want, to plug in a peripheral it recognizes it right away I don’t have to sweat, and pray for a small miracle its just great for me I’m as happy as can be and I have better productivity…” -Daphne Kalfon “Brand Junkie (AKA, Citizen Marketers)”
  • 12. Experience Design, Products and Experience Source: Kevin Mullet—The Essence of Effective Rich Internet Applications (2003)
  • 13. Useful, Valuable…Emotional? Source: Peter Morville— Ambient Findability When done effectively, Interaction Design leads to perceived value and positive emotions/feelings informally known as “the warm and fuzzies”
  • 14. Examples // Shopping // Shop Composition
  • 15. Examples // Gaming // XBOX 360 Interface
  • 16. Examples // House Hunting // Housingmaps
  • 17. Examples // Product Customization // Nike ID
  • 18. Examples // Insurance Quote // Allstate Innovations
  • 19. Digital Experience Design Get out of the agency …and into the real world
  • 20. Experience Design + Everyday Experiences
  • 21. Digital Experience Design What does a team look like?
  • 22. T-shaped thinking “People who are so inquisitive about the world that they're willing to try to do what you do. We call them quot;T-shaped people.quot; They have a principal skill that describes the vertical leg of the T—they're mechanical engineers or industrial designers. But they are so empathetic that they can branch out into other skills, such as anthropology, and do them as well. They are able to explore insights from many different perspectives and recognize patterns of behavior that point to a universal human need”.~Tim Brown, IDEO
  • 23. Taking T-Shaped Further—T-Shaped Creativity
  • 24. A T-Shaped Mind
  • 25. T-Shaped Teams
  • 26. What’s Next? “I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration. Good design is problem solving.” —Jeffery Veen, (2000) Digital Experience Design will always be about solving problems at the core. The more complex the problem, the more simple the solution needs to be. That’s where creativity comes in—Designers in this space will become creative problem solvers critical in helping brands connect with their customers & communities.