Conversation by Design

Slide 3: And twittering too +

Slide 4: let’s start here.

Slide 5: you are unique.

Slide 6: is your blog?

Slide 7: A unique blog is more likely to succeed… Reason # 5 (why readers unsubscribe) Too many posts that I see elsewhere (Redundant, Repeated or Recycled News) ~Source: Pro Blogger, 34 reasons why readers unsubscribe from your blog

Slide 8: gap Success = narrowing the A great blog experience combines excellent content with conversation + stimulation. At the end of the day, it should connect curator with community. you

Slide 9: blogs + brands

Slide 10: you want to be? What kind of brand would

Slide 11: How about these…

Slide 12: do you have blog brand?

Slide 13: Are you blogging or representing your personal brand? + +

Slide 14: how to design a better blog experience.

Slide 15: The 4C’s of blogging

Slide 16: Community Invest Your community will only be as good as the amount of effort you put into cultivating one. Get involved. Listen It’s not about responding to every single comment—but it is about listening and facilitating. Cultivate Give your community something to think about. Ask their opinions. Don’t provide all of the answers—let them fill in the blanks.

Slide 17: Example: including your community

Slide 18: Consistency Find Don’t know if you’ve “found your voice”? Then you haven’t. You’ll know the moment you do. And when it happens—speak up. Write Talk about the things you care about. Be true to yourself. Experiment The Beatles experimented and evolved, yet they were still the one and only Beatles. Experiment—just do it consistently.

Slide 19: Example: sometimes industry, sometimes life sometimes… and other times… Whatever the topic—the voice should be consistent

Slide 20: Clarity See You need to “see” where you want to go even if you don’t know how to get there. Having a definitive vision is everything. Communicate Your communication and conversation should be clear and articulate. Rambling doesn’t make for good conversation. Vision visionary Don’t let the word vision scare you off. It doesn’t mean you need to be a genius—you just need to keep your eyes on the road.

Slide 21: Example: clarity combines vision with agility “Logic+Emotion exists at the intersection of Marketing, Brand Engagement + Experience Design—where passive consumers become active participants.”

Slide 22: Content Frame Your content will be as unique as the way you frame it. Don’t just report—have opinions and seek the opinions of others. Share People are hungry for knowledge and “know-how”. If you know something, share it. Serve Make no mistake. You are in the service industry. If your content offers no value—neither do you.

Slide 23: Example: aggregating content

Slide 24: one more thing…

Slide 25: Stop calling yourself a blogger

Slide 26: People aren’t. Bloggers are one-dimensional.

Slide 27: Find your passion

Slide 28: let your passion shape your blog

Slide 29: My passion for design helps me create a unique blog experience Design isn’t just about making something pretty. Design is about creative problem solving. Everything is designed. Marketers need design. Marketers need good design. Good design doesn’t always need marketing.

Slide 30: You Passion Conversation Relationships Affinity Don’t be a blogger—be a conversation architect

Slide 31: Dialogue is fueling the “conversation economy”

Slide 32: and affinity keeps people coming back

Slide 33: People will talk about a unique blog experience. And come back for more.

Slide 34: …because good experiences make people happy. Credit: Adrian Lai

Slide 35: sound familiar?

Slide 36: Let’s talk.

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