TRANE - Consumer Electronics Fare - Delhi

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TRANE - Consumer Electronics Fare - Delhi

  1. 1. TRANE EXPERIENCE ZONE Trane at HT Fair – 24th ~ 26th May 2013
  2. 2. TRANE EXPERIENCE ZONE Trane at HT Fair – 24th ~ 26th May 2013
  3. 3. TRANE EXPERIENCE ZONE Trane at HT Fair – 24th ~ 26th May 2013
  4. 4. Objective: Awareness and trial of Trane interactive AC & Lock to Customers and AC Dealer  Give touch and feel of Trane Unique features  Generate leads, secondary sales and support TSP Objective: Awareness and trial of Trane interactive AC & Lock to Customers and AC Dealer  Give touch and feel of Trane Unique features  Generate leads, secondary sales and support TSP CONSUMER ELECTRONICS FAIR – DELHI PRAGATI MAIDAN Trane at HT Fair – 24th ~ 26th May 2013
  5. 5. Process followed Trane team greeted each customer walking at Trane interactive exhibition stall Engaged customer by asking where would they like to install the AC Home or office?, How many units they want to install and where?, what kindly of features they are looking in AC?, Introduction of Trane wad given to end customer According to there response the features were explained (Eg: If the customer says Energy consumption should be less then Energy efficiency meter which saves 25% more electricity compared to any other same star rating AC and 20% additional saving with multi room control was explained and if Fast cooling is main criteria then 20 ft air flow which helps in cooling the room in just t5 to 7 min and Trane whether sink mode was explained Once the customer expectation are addressed then Other functions were also explained saying that our other unique features will help you in your daily life which no other AC has 5 Yrs Comprehensive and free installation was highlighted On the spot booking was also taken and booking form was filled  If the customer shows interest then his details was taken and recee at his place is arranges Also rest of the leads are been followed up by Sales, Service and Marketing team Process followed Trane team greeted each customer walking at Trane interactive exhibition stall Engaged customer by asking where would they like to install the AC Home or office?, How many units they want to install and where?, what kindly of features they are looking in AC?, Introduction of Trane wad given to end customer According to there response the features were explained (Eg: If the customer says Energy consumption should be less then Energy efficiency meter which saves 25% more electricity compared to any other same star rating AC and 20% additional saving with multi room control was explained and if Fast cooling is main criteria then 20 ft air flow which helps in cooling the room in just t5 to 7 min and Trane whether sink mode was explained Once the customer expectation are addressed then Other functions were also explained saying that our other unique features will help you in your daily life which no other AC has 5 Yrs Comprehensive and free installation was highlighted On the spot booking was also taken and booking form was filled  If the customer shows interest then his details was taken and recee at his place is arranges Also rest of the leads are been followed up by Sales, Service and Marketing team CONSUMER ELECTRONICS FAIR – DELHI PRAGATI MAIDAN Trane at HT Fair – 24th ~ 26th May 2013
  6. 6. CUSTOMER ENGAGEMENT AT TRANE EXPERIENCE ZONE Trane at HT Fair – 24th ~ 26th May 2013
  7. 7. CUSTOMER ENGAGEMENT AT TRANE EXPERIENCE ZONE Trane at HT Fair – 24th ~ 26th May 2013
  8. 8. CUSTOMER ENGAGEMENT AND SPOT BOOKING Trane at HT Fair – 24th ~ 26th May 2013
  9. 9. On the Spot Booking QTY 15 Units Hot Leads 650 + Customer experienced Trane interactive Air Conditioner and Door Lock 1500 + Customer visited Trane Experience Zone Value Rs.456500 QTY - 50 Value Rs.187900 OUTPUT OF ACTIVITY Trane at HT Fair – 24th ~ 26th May 2013

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