Graphic Design Basics 4 Principles Of Page Des

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Graphic Design Basics 4 Principles Of Page Des

  1. 1. Graphic Design Basics Four principles that govern page design
  2. 2. FOUR PRINCIPLES OF PAGE DESIGN <ul><ul><li>PROXIMITY </li></ul></ul><ul><ul><li>ALINGMENT </li></ul></ul><ul><ul><li>REPETITION </li></ul></ul><ul><ul><li>CONTRAST </li></ul></ul>
  3. 3. PROXIMITY <ul><ul><li>When several items are close to each other they become one visual unit </li></ul></ul><ul><ul><li>Be aware of what path the eye follows </li></ul></ul><ul><ul><li>You should be able to create a logical progression from beginning to end </li></ul></ul><ul><ul><li>The basic purpose of proximity is to organize. </li></ul></ul><ul><ul><li>Organized information is more likely to be read and remembered </li></ul></ul>
  4. 4. How to create Proximity <ul><ul><li>Squint </li></ul></ul><ul><ul><ul><li>Count the number of visual elements by the number of times your eye stops when reading. </li></ul></ul></ul><ul><ul><li>If you have more than 5 elements, see which ones can be grouped to make one unit. </li></ul></ul>
  5. 5. Avoid <ul><ul><li>Too many elements </li></ul></ul><ul><ul><li>Sticking stuff in the corners and the middle </li></ul></ul><ul><ul><li>Leaving equal amounts of white space between elements. </li></ul></ul><ul><ul><li>Creating relationships with elements that don’t belong together </li></ul></ul>
  6. 6. Examples
  7. 7. Example
  8. 8. ALIGNMENT <ul><ul><li>Every Element should have some visual connection with another element on the page </li></ul></ul><ul><ul><li>The basic purpose is to unify and organize the page </li></ul></ul><ul><ul><li>Even if the separate elements are not physically close on the page, they can appear connected. </li></ul></ul>
  9. 9. How to Create Alignment <ul><ul><li>Be conscious of where elements are placed. </li></ul></ul><ul><ul><li>Always find something else on the page to align with, even if they are far away from each other on the page. </li></ul></ul><ul><ul><ul><li>Find a strong line and use it, such as a photo or graphic. </li></ul></ul></ul><ul><ul><li>Use one text alignment for the whole page, all left, center or right. Never mix. </li></ul></ul>
  10. 10. Alignment problems to avoid <ul><ul><li>Avoid using more than one text alignment on the page (don’t center some and right-align other texts) </li></ul></ul><ul><ul><li>Try hard to break away from a centered alignment unless your are trying to create a more formal presentation </li></ul></ul>
  11. 11. Alignment Example
  12. 12. REPITITION <ul><ul><li>Repetition of visual elements throughout the design unifies a piece by tying together otherwise separate parts. </li></ul></ul><ul><ul><li>The purpose of repetition is to unify and to add visual interest </li></ul></ul>
  13. 13. How to create repetition <ul><ul><li>Be consistent </li></ul></ul><ul><ul><li>Find repeated elements such as lines or boxes and make them stronger & more dramatic </li></ul></ul><ul><ul><li>Add repeating elements such as numbered lists. </li></ul></ul><ul><ul><li>Use contrast to accent repetitions. </li></ul></ul>
  14. 14. Avoid <ul><ul><li>Repeating too much </li></ul></ul><ul><ul><ul><li>Having every 3rd item in bold type will be distracting and boring. </li></ul></ul></ul>
  15. 15. CONTRAST <ul><ul><li>In order for contrast to work it must be strong. </li></ul></ul><ul><ul><li>Don’t Be A Wimp. If two items are not exactly the same, then make them different. REALLY DIFFERENT. </li></ul></ul><ul><ul><li>Contrast adds interest to the page. </li></ul></ul>
  16. 16. CREATING CONTRAST <ul><ul><li>Add contrast with typeface choices, line thicknesses, colors, shapes, sizes, and space. </li></ul></ul><ul><ul><li>Make it strong, make it noticeable. </li></ul></ul><ul><ul><li>Avoid using two or more typefaces that are similar. </li></ul></ul><ul><ul><li>If items are not exactly the same, make them different. </li></ul></ul>
  17. 17. CONTRAST EXAMPLE
  18. 18. Assignment: Graphic Design <ul><ul><ul><li>Create a Poster to Illustrate each of the 4 Principles: Contrast, Repetition, Alignment, and Proximity </li></ul></ul></ul><ul><ul><ul><li>Set Your image size to 8.25&quot;x10.25&quot; at 300 ppi.  </li></ul></ul></ul><ul><ul><ul><li>You may use text, shapes, images & fonts to illustrate your understanding of each principle. </li></ul></ul></ul>

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