California and Nevada CUL Presentation

Slide 1: Building Relationships With Gen Y Matt Dean and Doug Williams from & the OPEN SOURCE CU blog/podcast

Slide 2: Hi there. Meet Gen Y.

Slide 3: Who’s Gen Y? Depends on who you ask. 1980 to 1995 1976 to 2000

Slide 4: Who’s Gen Y? Depends on who you ask. 1980 to 1995 1976 to 2000 For the mathematically challenged, that’s either 13 to 28 or 8 to 32

Slide 5: from www.victorhousefilms.com

Slide 6: This is how financial institutions look to Gen Yers:

Slide 9: The numbers say CUs have a built-in advantage in appealing to Gen Y... well, at least the Gen Yers who know us.

Slide 10: Member Satisfaction Levels: National Norms for Comparing Local Survey Results, Second Edition (2002), Filene Research Institute, Pub #: 1752-78, p. 15.

Slide 11: Member Satisfaction Levels: National Norms for Comparing Local Survey Results, Second Edition (2002), Filene Research Institute, Pub #: 1752-78, p. 15.

Slide 12: Takeaways: How can credit unions be more attractive? 1 2 Offer products that fit. 34 Simplify your brand. Stimulate and facilitate conversation. Stand for something.

Slide 13: 1 Offer products that fit.

Slide 14: Low limit Credit Card products to start out - coupled with financial education.

Slide 16: Electronic Rewards High Yield Checking

Slide 19: Gen Y is rate savvy.

Slide 21: Keep-the-Change-type “round up” savings

Slide 23: What other financial services are proving attractive to Gen Y?

Slide 25: Is P2P lending really that new?

Slide 28: Is “thrift” a new concept?

Slide 29: 2 Simplify your brand

Slide 30: Generation Y trendsetters are more drawn to brands that speak to them in a “straightforward and stripped-down way, use plain packaging, and avoid excess” Source: MediaPost & Outlaw Consulting

Slide 32: Think ING Direct.

Slide 34: Simplify your vocabulary.

Slide 35: Which is more intuitive? “Wealth Management” or “Financial Check-up” “Assets” or “Money”

Slide 36: Simplify your presentation.

Slide 39: 3 Stimulate and facilitate conversation.

Slide 40: Consider using social media.

Slide 41: As part of using social media, credit unions should consider User Generated Content (UGC) in marketing campaigns.

Slide 51: Results after 120 days 28 Print Articles 11 TV segments + 7 Radio segments

Slide 52: Results after 120 days 28 Print Articles 11 TV segments + 7 Radio segments 2.1 million impressions 400 brand mentions

Slide 53: Total Value: $180,000

Slide 57: 4 Stand for something

Slide 67: The best kind of Cause-Marketing: •Relevant to your brand •Local •Produces tangible results

Slide 68: In conclusion... 1 2 Offer products that fit. 34 Simplify your brand. Stimulate and facilitate conversation. Stand for something.

Slide 69: Questions?