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seo savage 2012


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An seo guide for internet marketing in 2012.

An seo guide for internet marketing in 2012.

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  • 1. 1
  • 2. INTROI wanted to make this guide as accessible as possible to all purchasers,regardless of their experience or current knowledge. So, first things first, Iwill give a very brief overview of search engine optimization so thateveryone has a full understanding of it before anything else is discussed. Iwant to cater for newbies as well as the more advanced marketer withthis.Seo is split into two parts which is off page (backlinking) and on page(your written content.) The backlinking process is a glorified votingsystem judged by the search engines which involves them indexing yoursite’s links and then transferring that information through their algorithmto give you a relevant ranking. In other words, links are given differentweight dependant on where they come from.Some sites may have hundreds of thousands of links to help them get tothe top whereas some may have hundreds or a few thousand. There is nomagic figure to aim for when it comes to link building as the only real aimis to outrank your competition for whatever keywords you’re targeting.Judging by some of the discussions people have on the subject you’d beled to believe that it’s some sweet science that only people working inNASA should be engaged in. I believe it’s this over complication of theissue that leads many people to either give up or feel like it’s going to beto complex or technical for them. The reality couldn’t be further from the 2
  • 3. truth as it’s a very simple process of giving the search engines what theywant in terms of unique, keyword relevant content, and then to make sureyou url gets located on a diverse set of sites, either as anchor text or as abare link.ON PAGE SEOI’m going to focus on one of my own sites as a case study for this part ofthe course as it’s much easier and useful to the reader than just readingpages and pages of theory on the subject.The site in question is called www.housesforsaleintx.comCan you guess what keyword I’m targeting with it? Not too difficult aquestion I’m sure you’ll agree. Yes, you’ve guessed it, I’m targeting‘houses for sale in tx’. The ‘tx’ is short for Texas by the way. My intentionwith this site was to set it up, get it ranked high and then either sell it orrent it out to a realtor who is selling houses in Texas. This was at No 2around 10 days ago for the search term ‘houses for sale in tx’ but is nowbouncing around a bit between 5 – 10. It’s only a couple of months oldand this is perfectly natural, though I would expect it to stabilize over thenext 4 – 6 weeks, at which point I will probably look to sell it or rent itout.So, the first point to make before we go any further is that I have clearlygone for an exact keyword/domain name match. In other words, mydomain name is the same as the keyword I am targeting. Regardless ofwhat changes google makes with their ranking system, this method willalways give you a good start to work off. If you can’t get the exact match, 3
  • 4. I would suggest simply adding an extra word onto the end of the domainso you still get the search term in there.For example, if you couldn’t have got the exact search term as the domainname I would have simply done it as – www.housesforsaleintxtoday.comI just added the word ‘today’ at the end of the url which is fine, as itdoesn’t look too clunky and I’ve still got the search term in the domainname.Let’s look at the site in question –We know there’s the main search term as the domain name but I am alsoputting it in the page headline as well as throughout the content, alongwith other related search terms such as ‘Texas real estate’. I do this on 4
  • 5. every website I have if I am looking to get it ranked well in the searchengines and it’s worked well every time.Be careful not to overdo the keyword density though as this is known as‘keyword stuffing’ and will ultimately do more harm than good. There aresite owners who think it’s a good idea to go and splash the main keywordyou’re targeting all over the homepage of your site but in reality you’rejust shooting yourself in the foot so avoid doing in way, shape or form.You want a good mix of your main keyword spread out through thevarious paragraphs, as well as other related search terms.If you’re unsure just many times a certain keyword should be mentionedthen you can use this free tool – for no more than 3.5% keyword density throughout your content andyou won’t have any problems.WORDPRESS SETTINGSHere’s how I’ve set up my ‘reading’ settings –(the settings menu is on the left hand side of the inside of your adminarea if you are new to using wordpress – I am not showing ‘general’settings because I set the headline etc through the All in One seo pluginwhich I will go into further on in the guide) 5
  • 6. I always set the front page as a ‘static’ page.The ‘writing’ settings look like follows below - >>>>> 6
  • 7. And the bottom of the writing settings page – 7
  • 8. Moving on to the ‘permalink’ settings which should look like this –All my websites have the permalinks set to this custom structure.Now, onto the two plugins that I would call essential when it comes tosetting up your wordpress site for the search engines –1 – All in One SEO by Michael TorbertGo to the plugins menu on the admin panel and click ‘add new’ then inthe search box, simply type in ‘all in one seo’ – You need to then installthe following plugin – 8
  • 9. Once you’ve done that you need to set up the settings for it – You can usethe following as a guide >>>>> 9
  • 10. First off, you need to have it set to ‘enabled’. Then, the home title iswhat’s going to be crawled by the search engines as is the homedescription so we need these to reflect the keywords we are targeting.The first part of the home title is set as ‘houses for sale in tx’ which is theexact keyword I’m targeting. The second part after the | is for anotherrelevant keyword I found from using google adwords keyword tool. Thesame thing applies to the third one. 10
  • 11. The home description also has my main search term of ‘houses for sale intx’ contained within, along with some other relevant search terms and I’vedone it in a way that looks fairly natural and not to formulaic.I have also changed the content in the other boxes such as the ‘post titleformat’, ‘page title format’ etc. I would suggest just copying what I’vedone here.Below is a screenshot of how I configure the bottom half of the all in oneseo plugin. I have only ticked three of the boxes as these are the onlyfeatures I’m interested in here. 11
  • 12. The other plugin you definitely need is Google XML sitemaps by ArneBrachhold. Again, just go to the plugins tab and press add new then typein ‘google sitemap’ into the search box and you should come across thefollowing –Install this then we need to look at configuring it to our specifications –Here’s a screenshot of the important parts of the google sitemap options – 12
  • 13. And the other important part to it further down the page – 13
  • 14. Those settings are subjective but I like to have my sites set to be crawledon a daily basis. 14
  • 15. RELEVANT POSTS/CONTENTNow we’ve seen how to configure the settings let’s look at the otherwritten content. Here’s a screenshot of the titles of my posts –All I did to find ideas relevant to my main search term of ‘houses for salein tx’ was check out on google’s wonder wheel what other relevantsearches there were – 15
  • 16. It’s also given me some other ideas so I then head over to check out the sort of content people havewritten in relation to some of these terms. I then pick out five or so goodquality articles related to what I need and then just manually re writethem. I never use a spinner for web content. Regardless of howsophisticated it may be it is not smarter than the human brain so I alwaysmake sure to completely manually re write any article I’m basing somecontent off. It may take slightly longer but once it’s done, it’s done and itlooks and reads much better. 16
  • 17. Ways to Get High Quality Backlinks for Your WebsiteNow we’re getting to the juicy bits. All the talk of how to do this, that andthe other is worthless without having solid backlinking knowledge as wellas knowing where to actually get the links from in the first place. The restof Seo Savage will now focus purely on how to get these links, packets ofthe links themselves and all sorts of tricks and resources that you can usefor years to come to help you start getting those top rankings and makingsome serious money.** THOSE 2500 AUTOMATED LINKS**In the sales page you will have seen me mention I would show you whereto get an easy 2500 or so links on autopilot. The details are as follows –Go to – 17
  • 18. You need to click that tab called IMT Tools which has the read arrowspointing at it and select IMT website submitter. It should then look likebelow –(by the way, that IMT Tools tab also has some other backlinking serviceson there which you are free to check out but for the moment we arelooking at the website submitter function) 18
  • 19. Just input your web url, your keyword which is optional and then clicksubmit – The tool will then go to work and look like this –As you can see, it then just works away until it gets to just over 2500.These will be a mix of dofollow and nofollow and a lot will be quicklyindexed by the search engines so it’s a great way of getting a load of linksin no time at all without any work whatsoever >>>>> 19
  • 20. OTHER METHODS CONTINUED >>>>Blog commenting – add a relevant and reasonably thought out commenton someone’s blog and include your keyword as anchor text in the ‘namefield’ like shown below – 20
  • 21. Achieving Top Commentator Status – If you can make good contributionsto certain blogs and get on the top commentators list then you couldultimately gain backlinks from every page on there, of which there couldbe dozens. Be sure to leave relevant and useful comments, not just stufflike ‘Really like your blog’ or ‘Just here to say hi and thanks for the blog’.Submit Url To Social Bookmarking Sites – I have include an enormous listof social bookmarking sites as part of this course package and if you’re auser of Social Bookmarking Demon then you can upload them all into thesoftware and put it to work. If you don’t have SBD then you can still justuse Google Autofill or Roboform which will semi automate a lot of thesign up work for you. I have included a pack of 4100 social bookmarkingsites for your pleasure. Basically a lifetime’s supply! 21
  • 22. Ping Your Site – If you have new content published on your site or blogthen you can ping it for quicker indexing. I personally for this.Submit Your RSS Link To Feed Directories – Some of the top ones are asfollows –www.feedzilla.comwww.icerocket.comwww.feedage.comwww.feedagg.comwww.feedraider.comwww.rssmotron.comwww.rssmountain.comwww.goldenfeed.comUsing Twitter For Backlinks – Believe it or not, using Twitter is prettygood for generating backlinks (and extra traffic) if you know what you’redoing. If you create several Twitter accounts and then connect your rssfeed to auto tweet your blog posts with you cangenerate some very impressive results.Publish Content On Web 2.0 Properties – I’m sure many of you already dothis but I wanted to have all the bases covered so here’s a list of some ofthe best ones to put your content and links on – 22
  • 23. www.wetpaint.comwww.weebly.comwww.tumblr.comwww.quizilla.comwww.clipmarks.comwww.jaiku.comwww.scribd.comGuest Blogging On High Pr/High Traffic Blogs – One of my favouritemethods not only for backlinking but also for generating lots of extratraffic. Find good quality blogs relating to what you website is about,contact the owner to see if they want some unique content in exchangefor a link back to your website and that’s about it. Not all will say yes, butif you can get a few good guest blogging spots then you’re in business notonly for good quality backlinks but also from the exposure that yourwebsite will get. And it’s obviously completely free as well.Use The Word 2 Cash WP Plugin – This is a great plugin and a must if youwant to save a lot of time on doing anchor text for all the differentkeywords you’re targeting. Just type in ‘word 2 cash’ in the ‘add newplugin’ tab in your wordpress admin area and install it. It basicallytransforms all your keywords into anchor text links that are instantlyclickable.Use Comment Kahuna - Go to in order tohelp you find high PR blogs you can post comments on. You could alsocheck out for similar functionality. 23
  • 24. SOME REALLY COOL STUFFAs the title suggests, now we’re going to look at some ‘really cool stuff’.I’m sure a lot of you will have heard about the power of .edu and .govlinks. For those of you who maybe haven’t then these links are seen asauthority links by the search engines as they come from educational orgovernmental websites, hence the .edu or .gov domain extensions. Allyou need to know is that these links are great for shooting you up therankings.However, a lot of marketers haven’t got a clue about where to get themfrom or how to search for them. This then means that people simply giveup on them or have to pay others to find them and then perform thelinking duties. This service can vary wildly in price and if you’ve got loadsof different sites you want to link back to then it can soon add up. It’smuch better if you know how to find them yourself.But that’s not all........I’m also going to show you how you can find those sorts of links from yourcountry of choice in order to be country specific on google. For example,a marketer who is in the UK may be just trying to focus on getting rankedhigh on, instead of, so that marketers cause willbe helped greatly by having plenty of backlinks, as well as settingup target country to UK in google webmaster tools.Similarly, if someone is trying to rank high on the French or Germangoogle, wouldn’t it be of great help to be able to find powerful links with 24
  • 25. the relevant domain extension relating to that country? You bet. Sohere’s the details –These are the codes you need to use in order to find .edu and .gov links inthe search engines. Just go to and type these in as they appearbelow >>>> now have access about 10 lifetimes worth of some of the best linksavailable. These aren’t the sort of links that you need thousands of either,so just getting 20-30 of these can really make a difference.But here’s where it gets even more interesting....Let’s say we just want to rank on and so we need to get aload of good links back from sites that end with – How do we getsimilar .gov and .edu links from those country specific domainextensions? Here’s the formula below – (targeting the UK) 25
  • 26. what I’ve done there? I’ve just added in .uk after the .gov or .edu andbefore the /forum or /blog. I will now get a massive list of .edu or .govlinks from blogs and forums on domain extensions.Here’s the country code list that should be applicable to most people whohave bought this guide –AE - United Arab EmiratesAR – ArgentinaAU – AustraliaBD – BangladeshBE – BelgiumBR – BrazilCH – SwitzerlandDE – GermanyDK – DenmarkES – SpainFR – FranceHK - Hong KongIE – Ireland 26
  • 27. NL – NetherlandsNZ - New ZealandPH – PhilippinesUK - United KingdomUS - United StatesZA - South AfricaWant the codes to find relevant sites (including .edu and .govsites) relating to the subject matter of your own website?Here’s the codes – Where I’ve put ‘YOUR KEYWORD(S) HERE’simply put in your own keywords that your targeting or thatyour site relates inurl:blog "post a comment" -"comments closed"-"you must be logged in" "YOUR KEYWORD(S) HERE" inurl:blog "post a comment" -"comments closed"-"you must be logged in" " YOUR KEYWORD(S) HERE" inurl:blog "post a comment" -"comments closed"-"you must be logged in" " YOUR KEYWORD(S) HERE" "powered by expressionengine" " YOURKEYWORD(S) HERE" 27
  • 28. "powered by expressionengine" " YOURKEYWORD(S) HERE" "Powered By BlogEngine.NET" inurl:blog "post acomment" -"comments closed" -"you must be logged in" "YOUR KEYWORD(S) HERE" "Powered By BlogEngine.NET" inurl:blog "post acomment" -"comments closed" -"you must be logged in" "YOUR KEYWORD(S) HERE" OR "Powered by vBulletin" OR "Poweredby phpBB" OR "Invision Power Board" OR "Powered byWowBB" OR "Powered by SMF" “YOUR KEYWORD(S)HERE”AND STILL THERE’S MORE TO COME.....GET ONTO TO THE NEXT PAGE TO SEE HOW YOU CANACCESS THE FOLLOWING LINK PACKAGES >>>>>> 28
  • 29. As promised in the sales letter, you are in for a treat with regards gettingyour hands on some highly potent links.Not only have you been provided with a guide and the exact codes neededto find national and international .edu and .gov links amongst many othersorts of links, I am also simply going to give you access to many, manymore too.YOU ARE GOING TO GET THE FOLLOWING50 .GOV LINKSAROUND 500 HIGH QUALITY BLOGS TO LINK TO OR COMMENT ON227 PR 6 LINKS4187 BOOKMARKING LINKS+ 200 .EDU LINKSHow can you use these links?If the url you go to is a blog then simply leave good comments and haveyour url as anchor text in the ‘name’ field.If it is for a forum then leave you url as anchor text in the profile field oras your ‘homepage’ or in your biography section.If it’s a guestbook then just do the same as a blog and leave your url asanchor text for your chosen keyword in the ‘name’ field.For the social bookmarking links then you can simply sign up to the sitesand do the inputting yourself or buy Social Bookmarking Demon and letthis amazing software do it all for you. It will do all the sign ups, emailverifications and then the submissions for you. 29
  • 30. To access all these links go to –www.verysweetlinks.infoOTHER TOOLS & RESOURCESIf you want to semi automate the sign ups for blogs or forums then justuse or google autofill to do all the tedious stuff foryou.You can use to check out your own links or yourcompetitors.Use to check out your competitors’ sites details andmuch, much more.If you want a superb auto submission software tool then you can’t domuch better than Magic Submitter (available for the first month at a nobrainer $4.95)Hope you liked the guide! 30
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