Starbucks Social Media Campaign Starbucks creates an online interactive presence to boost sales in the midst of recession and competition
So here’s the problem…. <ul><li>Recession – people cutting back </li></ul><ul><li>Companies like McDonalds were offering cheaper coffee </li></ul><ul><li>Sales were sluggish and profit gains were low </li></ul><ul><li>They wanted to spread the word about products through the internet </li></ul>
Social Media it UP <ul><li>Starbucks creates an interactive way for consumers to engage on Twitter </li></ul><ul><li>Posters would be placed on Starbucks fronts and consumers would race to take the picture and upload it to Twitter first with hash tags #top3percent or #starbucks </li></ul>
Keeping that Social Media Strong! <ul><li>Starbucks implemented a Foursquare game that would give a $1 discount to those who checked in </li></ul><ul><li>It piggy-backed the Barista Badge game that was already ongoing </li></ul><ul><li>There were also free goodies on Tax day [[promote recycling]] and Free Pastry days promoted on Facebook and Twitter </li></ul>
So…..What’s the point? <ul><li>Through this wave campaign Starbucks hoped to advertise to customers and potential customers in a way that was organic and appealing to their tech savvy interests. </li></ul><ul><li>Also the idea was to create buzz about the products and brand through the internet </li></ul>
Well – what’s the goal? <ul><li>The objective of this campaign was to get publicity for their non-coffee products, present new products to the market and appear more green. </li></ul>
Did it Work? <ul><li>It became the number one consumer brand on Facebook [[over 22.5 million friends – during campaign it had 3.6 million]] Their Twitter followers reached over 1.5 million </li></ul><ul><li>On Facebook events over 600,000 people “attended free pastry day” and “Starbucks nutrition” landed in Googles100 top search trends. </li></ul>
Thinking Back…. <ul><li>By embracing social media and creating an environment that was both engaging and interactive Starbucks was able to create a place in the online community. </li></ul><ul><li>They successfully established a reputation and connection with its consumers. </li></ul>
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