How to imporve conversion rate in your website

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I suggest to impove conversion rate, …

I suggest to impove conversion rate,
1. Build your strategic website
2. Consider SEO(Search engine optimization)
3. Use search site

I'm afraid it is a Korean language Ver.

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  • 1. »  &$$* - &$ 1 - ò Ý Ý ê
  • 2. =B89L quot; £ %quot;quot;  % Ö & quot; ' quot; · ( %quot;   Ö &  '  quot; %quot;  £ & " quot; ‘  Ý 'quot;   (quot;   ) %quot;  Ø * "   Ø +quot;   '  » quot; ì ' %quot; quot; » "  'quot;  Ý » ( %quot;  » » Ø +‘ ) "  ÑØ ê  & » '  Ý ¤ » 2 - ò Ý Ý ê
  • 3. %quot; %  Ö Ö - • » » • Ö IF@ ‘ Portal Portal • » Ñê URL • 3 - ò Ý Ý ê
  • 4. %quot; %  Ö Ö Ý - • Y!6 f U b X ] b [   ‘ Ö I F @  Ì • » IJ Ý B J 4 - ò Ý Ý ê
  • 5. %quot; %  Ö - =bZ`ck Ý 3 Bc. » M Y g . » Bc » MYg ‘ 3 » Ñ ê Bc » MYg » Ñ ê ‘ 3 Bc MYg “ ” Ä “ ” MYg 3 Bc “ Ý ” “C i h Z`ck” 5 - ò Ý Ý ê
  • 6. %quot; &  Ö - • High technology < high touch feeling  ] [  h ci W   ZY Y `] b[ ½ Ñ ê  B ] Y `g Y b  > quot; % - - (  quot; £ ‘ Ý  ê  a Y h U d cf  ½ quot; • found then left Ñ ê  Ñ ê ½ quot; ê  ½ quot; Ñ ê ‘ ‘ ½  Ä quot; • Media Banner Blindness but Listing is Wants ò Ý Ñ ê  ' & quot;+  ‘ ò Ý µ ½ ‘ ) * quot;+   % $ quot;+  ê ½ quot; ‘ì ’ Ñ ê 6 - ò Ý Ý ê
  • 7. %quot; &  – • User G W U b b ]b [   ‘ Ä • . User Ö Ý Ý Ý 7 - ò Ý Ý ê
  • 8. %quot; '  ! ‘ 3 • • ‘ ‘ Ì User Server Visit Web Server Home Page Gateway.iso.com-- [05/oct/1999:00:00:49 -000] “GET/index.html HTTP/1.0 200 33362 Home Page 8 - ò Ý Ý ê
  • 9. %quot; '  ! • Ý ¤ ‘ … !quot;  Ý ¤ ì … !quot; » » Ñ ê ì !quot;    !quot;    !quot;  Ý ¤ Ý ¤ Ø  !quot;   #  !quot;  “ # “  Ö !quot;  Ý  #»  !quot;  Ý ¤  É Ý ¤   !quot;     !quot;  “  “ # #  !quot;   # # !quot;  µ  # #“#  !quot;  Ý ¤ Ø  #   ! ! !quot; Ý ¤ !quot; » Ñ ê !quot; Ý ¤ !quot;  !quot; Ý ¤ £ 9 - ò Ý Ý ê
  • 10. %quot; '  ! • Ý ¤ ‘ ‘ Ñ ½  < ]h <HA @ Ø <HA@ ½ ‘ Ø User D U [ Y J ]Y k Visit ² Ø J ]g ]h   Home Page “ ' $  G Y g g ]c b GYgg]cb GYgg]cb GYgg]cb I b ]e i Y I g Y f ‘ š 10 - ò Ý Ý ê
  • 11. &quot; ‘ (1) : £ •Ý ¤ • Ý ê ê Ø Response Development Operation Result Cu s t o m iz a t io n CONTENTS Co n n e c t i o n CONCEPT COM M U NI TY Co m m u n ic a t io n C. I & Cr e a t i v e v •V v   G“  •ŒG j–•ŠŒ—›G Œi ™ ˆ •‹ G 11 - ò Ý Ý ê
  • 12. &quot; ‘ (1) :7Cs – • ê  ‘ Ø • B YYXg 12 - ò Ý Ý ê
  • 13. &quot; ‘ (2 ) Ø •  è Offline sales Online sales (( for example )) Offline sales Online sales for example •“ • quot;”  C d h !] b  A U ] ` ] b [  b Y k g ` Y h h Y f  9 j Y b h Step 1 • Ø D fc a c h]c b Attract • # B c h]W Y Attention •“ • quot;” » # ì D c d !i d  = a U [ Y  ' 8  5 b ] a U h ] c b  Step 2 • ‘ Ý JF  5 j U hU f Arouse • Ø »  ì ò Ý Interest = b Z c a Y f W ] U `   6 fU b X ]b [   •“ •A ]`Y quot;” U [ Y d f c [ f U a 5 i W h]c b ݤ ê =a U [ Y H c ! Step 3 • V Y a cXY` F Y U `h]a Y !5 j U hU f 7 U hh]b [ ê Create •‘ Í # # Ý  ݤ Desire 6im ]b [ d c ]b h ’ Ø •“ žÄ quot;” • E i U ` ] h m  c Z  g Y f j ] W Y  # · Step 4 • Ý • C b h]a Y X Y `]j Y f m 5 ZhY f g Y f j ]W Y  Win » Ñ ê  Ñ Confidence Ø •“ • quot;” Ñ D fc W Y g g  G A G  G ] d a Y b h  Step 5 • Ø hfU W _ ]b [  Cause decision • Ñ  Ø Ø Ý ¤ to buy  Ý ¤ 13 - ò Ý Ý ê
  • 14. &quot; ‘ (2 ) - ) Ø Ý • ê ‘ Ø % »» % CC bb ``]] bb YY AA YY aa VV YY ff gg ]] dd ÑÑ ÏÏ »» C ZZ`]b Y  ‘ Í »» »» ‘‘ % % O ‘‘ Q O Q # #       # # ÏÏ ìì C ZZ`]b Y  Ø ‘ è »» ‘‘ O Q ÏÏ »» O Q C C Z Z Z Z ` ` ]bY ]bY »» ÏÏ êê 14 - ò Ý Ý ê
  • 15. &quot; ‘ ! K Y V 8 c W i a Y b h g  (3) » – ! » • Ý  % quot; »    » & quot; ' quot; Ö (quot; » Ä ! )quot; Ø ! * quot; ì ! ‘ Ý Ö  + quot; !7 f Y U h]j Y  ‘ ê ! Ö , quot;  ! Ì  ¹ Ý 15 - ò Ý Ý ê
  • 16. &quot; ‘ ! K Y V 8 c W i a Y b h g  (3) » –“ ž • < ha ` 7 fU k `]b [  • Ä  “  % quot; 0 H = H @ 9 2  quot; & quot; 0 6 C 8 M 2  quot; ' quot; 0 : C B H  g ] n Y W c ` c f 2  0 6 2  0 < 2   quot; (quot; quot; )quot; 0 = A ;  5 @ H 2  quot;   * quot; < H A @  Ä quot; + quot;0 A 9 H 5 2  quot;    , quot; quot; 16 - ò Ý Ý ê
  • 17. &quot; ‘ ! K Y V 8 c W i a Y b h g  (3) » –X F F # C • » Ñ ê ‘   Ä  ‘ • ‘ ì   • Ö (!)£   “  » Ñ ê quot;” % quot; ‘   & quot; FGG  ' quot; Ä ‘  ‘ quot; (quot; G d U a  quot; 17 - ò Ý Ý ê
  • 18. ' quot;» (1 ) » 7‘ -£ • ! àÝ ¤  ‘ ì Ý ‘ · •» !» Ñ ê Ý • ! » Ñ ê &DU[Y •» Ñ ê !» Ý  ‘  I77 ò   • Ý ¤ ½ ! Ý ¤  ê ì Ý • è  ݤ Ö ½ ½ ! Ý ¤ » I F @  Q O • ! Ý ¤  QG| j j GO | š Œ ™ Gj ™ Œ ˆ › Œ ‹ Gj – • › Œ • › š P Ga G 18 - ò Ý Ý ê
  • 19. ' quot;» (2 ) » Ñ ê • » » • » Ñ ê         » Ñ ê Commercial Module - ò Ý -» Ñ ê UCC Module - , , , ‘ ‘ - , Ö Directory & Web - - Usage ‘ DB - , , DB » - ê Ø ì Ø 19 - ò Ý Ý ê
  • 20. ' quot;» (3) Ý ¤ - » » Ñ ê • » • Í •ì Ý  Ö è Í   ‘ è è  5  ì è quot; Ä Ä Ä  ‘ è Ä Ä Ä è  » è     Ä  6 “$ $ $  Ä ” quot; » è   Ñ ê ‘ ½    7 quot; ì  “  ‘      8  ½ quot; ‘ ‘ è   9 #   : É  # 20 - ò Ý Ý ê
  • 21. ' quot;» (3) Ý ¤ -ì » •ò Ý ‘ ½‘ ½ ½ • ‘  Ä @ U b X ] b [  D U [ Y   • » Ý ’ ½ 1 %$$ Ê  Ä » 3 ê )$ $ $  ê ì 2 3 ì ê )$ $ $ 21 - ò Ý Ý ê
  • 22. ' quot;» (3) Ý ¤ -U C C » •» Ñ ê ‘ I 7 7   Ý ò • C b Y G c i f W Y –A i `h]I g Y  Ý 7 5 G 9 % » ê  Ý  ‘ Ý quot; 7 5 G 9 &  ì  ·  Ý  ‘ì · è  quot; ½  22 - ò Ý Ý ê
  • 23. ' quot;» (3) Ý ¤ -B u z z ( ) » •  • Ñ •» ì ‘ ! + -quot;'    ½ ‘ ’ !  Ö ( ) quot;-  ) ' quot;,   ' , quot;,   Ý &$ ) & quot;-  Ö ‘ 23 - ò Ý Ý ê
  • 24. ! 7Cs 24 - ò Ý Ý ê
  • 25. +7g !7 c b W Y d h % quot; X O Brand Management Price Competition quot; Ø ì è ݤ ‘Í ˜ ì Ý ê ݤ quot; Ñ quot; ݤ ݤ @ c m U `h m  “ HOW? Ö µ Ý ˜ 25 - ò Ý Ý ê
  • 26. +7g !7c b W Y d h &quot; KIA MOTORS Web Site Slogan YY 66 ff UU bb XX ]] bb [[ Always ! Anywhere ! Happy Driving with you Forever ! è [Happy driving for your life] Ý ‘ !êµ !Ö ‘ !Ý ¤ ‘ Ý ‘ £ ê !  ݤ Ä 3 3 26 - ò Ý Ý ê
  • 27. +7g !7c b h Y b h g ' quot; ݤ Ö è Ø èê Ø Ý¤ è   ?A 7 è ݤ ݤ ݤ C b Y G hc d  è r r C b  C ZZA ]l ]b [ ݤ è 27 - ò Ý Ý ê
  • 28. +7g !7c b h Y b h g ' quot; . Ø ?!7 7 ` ` U U g g g g % »» ?! % CC bb ``]] bb YY AA YY aa VV YY ff gg ]] dd ÑÑ ÏÏ »» C ZZ`]b Y  ‘ Í »» ‘‘ % »» % O ‘‘ Q O Q # #       # # ÏÏ ìì C ZZ`]b Y  Ø ‘ è »» ‘‘ O O ÏÏ »» Q Q CC ZZZZ``]]bb YY  »» ÏÏ êê 28 - ò Ý Ý ê
  • 29. +7g !7c b h Y b h g ' quot; .Ý ¤ Ø £ ê kkkquot;_]Uquot;Wcquot;_f ’ Ø @ c m U `hm ì ݤ ‘ ݤ ê ݤ £ ݤ í ‘ 86 ì ݤ Ñ è“ 29 - ò Ý Ý ê
  • 30. +7g !7quot; =  7f Y U h ] j Y ( quot;7 =7 f Y U h ] j Y ? A 7 K Y V G ]hY 7 f Y U h]j Y 7 c b W Y d h ! OX _ L P ! OX ] L P ! Ö OY Z L P ! ÄÄ ÄÄ      30 - ò Ý Ý ê
  • 31. +7g !7quot; =  7f Y U h ] j Y ( quot;7 =7 f Y U h ] j Y 7 f Y U h ]j Y 7 c b W Y d h 7 ]h m @ ]ZY G h m `Y   G hm `Y ݤ ‘ 5``kUmg5bmkYfY < Ud d m8 f] j ] b[ : c fM c i f@ ] Z Y K G; ì 7 quot;=quot;D 7 quot;=quot;D  £ ݤ I = Ä I g U V ]`]hm 31 - ò Ý Ý ê
  • 32. +7g !7quot; =  7f Y U h ] j Y ( quot;7 =7 f Y U h ] j Y 7 fY U h]j Y  7 =A U b i U ` 7 = K C.I X[W ^W Y[ 7 fY U h]j Y  · ê Ä S lo g a n Co l o r 32 - ò Ý Ý ê
  • 33. +7g !7quot; =  7f Y U h ] j Y (quot;7=7fYUh]jY 7fYUh]jY 7GG = a U [ Y HYlh F o n ts HYlh Ý è 7GG Im a g e ê ì  Ø  33 - ò Ý Ý ê
  • 34. +7g !7quot; =  7f Y U h ] j Y (quot;7=7fYUh]jY 7fYUh]jY !’ Ý B u tto n ! Ý ì !è 34 - ò Ý Ý ê
  • 35. +7g !7c a a i b ] h m ) quot;7c a a i b ]hm ! ‘ “  B e n e fit  ˜ ! ê Ø  ê ì Ý  ! 35 - ò Ý Ý ê
  • 36. +7g !7i gh c a ] n U h ] c b * quot;7i g hc a ]n Uh]c b £ ê   Ø    Ï  ‘ £ ‘ èquot; 36 - ò Ý Ý ê
  • 37. +7g !7c a a i b ] W U h ] c b * quot;7c a a i b ]W Uh]c b ! Ø Ý¤ % quot;   òÝ  D F   ê ݤ Ä  ì Ø 37 - ò Ý Ý ê
  • 38. +7g !7c b b Y W h ] c b + quot;7c b b YW h]c b Ø   ê ì Ø 38 - ò Ý Ý ê
  • 39. {ˆ•’šG–™G€–œ™Gsš›Œ••ŽGHHH Thanks for your listening 39 - ò Ý Ý ê