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  1. 1. SUCCESS STORIESOF WAL-MART Submitted By :- Bipin Prasad IT(HP Process) Email Id :-
  2. 2. AGENDA History of Retail Industry Introduction to Sam Walton Introduction to Wal-mart Success story of walmart Social Media Marketing Success features Awards and Achievements Successful Joint Ventures Success mantra
  3. 3. Sam Walton did notinvent retailing, hesimply changed thebusiness model andway of doingbusiness to make it amuch more profitable venture.
  4. 4. HISTORY OF RETAIL INDUSTRY The retail industry is responsible for the distribution of finished products to the public. Emerged in the US in the 18th century . Developed only in those areas that had a population of above 5,000.
  5. 5. CONTD… Supermarkets flourished in the US and Canada after World War II. Of the world’s top ten retail companies in terms of total sales, six are American. Major retail giants :- Wal-Mart, Target, Home Depot and Tesco.
  6. 6. INTRODUCTION TO SAM WALTON 1918 1942 (Born) (Joined Military) (completed graduation & (Took management joined JC Penny ) of 1st variety store) 1940 1945
  7. 7. CONTD… 1945:- $20,000 (Loan) + $5,000(Own money) Purchased a Ben Franklin, 1st variety store on Newport, Arkansas. Purchased more “Ben Franklin” stores with the help of his Brother, Brother-In-Law, Father-In-Law.
  8. 8. CONTD… 1962 :- Mortgaged his home and borrowed against everything. July2,1962:- The first true Wal-Mart opened in Bentonville, Arkansas.
  9. 9. INTRODUCTION TO WAL-MART 1962 :- Founded by Sam Walton . 1969 :- Incorporated on October 31. 1972:- Publicly traded on the New York Stock Exchange and raised $5 million through IPO.
  10. 10. CONTD… Headquarters :-Bentonville, Arkansas, United States. CEO :- Michael J. Duke.
  11. 11. WAL-MART LOGO TIMELINE 1962 – 1964 1964 – 1981 1968 – 1981 1981 – 1992 1992 – 2008 2008 – Present
  12. 12. SUCCESS STORY OF WALMART Most of the retailers ,located in urban areas, and focused on specialty items. Idea of opening stores in rural areas, keeping costs low and discounting heavily .
  13. 13. KEY TO SUCCESS Rigidly control his costs. Used electronic scanners at the registers.
  14. 14. CONTD… 1969 :- 18 Wal-Marts in Arkansas and Missouri. 1980 :- 276 Wal-Marts were operating. 2010 :- 8,500 stores in 15 countries, under 55 different names.
  15. 15. CONTD… Mexico as Walmex. U K as Asda. Japan as Seiyu. India as Best Price.
  16. 16. CONTD… Wal-Mart rules the Fortune 500 for the second year in a row . The eighth time this decade -- beating Exxon Mobil .
  17. 17. SOCIAL MEDIA MARKETING Walmart Special:- They are using it for advertising. Like , Special Offers, Discounts, New Products available. Walmart Giving :- It is used for the promotion of charitable activities/foundations of walmart. Walmart Carriers :- it is used for hiring people and suggesting people for careers.
  18. 18. CONTD… 9,050,138 people like this page. It is used for the promotion of its products as well as its charitable activities. It helps them to connect them with customers emotionally as well.
  19. 19. CONTD… Walmart Suppliers :- This group is for the suppliers of Walmart . It gives them a platform to promote their products. Walmart Pharmacist :- It was created to connect walmart pharmacy professionals with other professional in the world.
  20. 20. CONTD…Walmart Corporate Channel :- Around 135 videos are there. Videos of shareholders of Walmart. Their journey as shareholder in Walmart. Vidoes of hiring people. Adds of Walmart in which they emotionally attach themselves with customers.
  21. 21. SUCCESS FEATURES OF WALMART "Fighting Hunger Together" Donating more than 1.1 billion pounds of food , valued at $1.75 billion;
  22. 22. CONTD… Grants totaling $250 million to support hunger relief organizations at the national, state and local levels.
  23. 23. CONTD… Mobilizing Walmart associates to help food banks become more efficient in their operations.
  24. 24. CONTD… Collaboration with government, food manufacturers and other corporations to increase impact and reach a greater number of families in need.
  25. 25. CONTD… Sustainability :- To be supplied 100 percent by renewable energy; To create zero waste; To sell products that sustain people and the environment
  26. 26. CONTD… Diversity:- They believe that business wins when everyone matters.
  27. 27. CONTD… The true strength of diversity is unleashed when each associate is encouraged to reach their full potential. This makes them a global leader in all aspects of Diversity and Inclusion.
  28. 28. AWARDS AND ACHIEVEMENTS "Corporate Patriotism Award”, 2004, for supporting of U.S. service members and their families.
  29. 29. CONTD… “Top 25 Diversity Recruitment Programs" , 2002, to hire and promote Latinos. Top Organizations for Multicultural Business –
  30. 30. SUCCESSFUL JOINT VENTURES Entered Mexico with a JV It started its international operations with its entry in Mexico in 1991. It formed a joint venture with Grupo Cifra SA de CV (Cifra), a well-established retail chain in Mexico. It fine-tune its strategies to suit the Mexican customer.
  31. 31. CONTD… Entered India with a JV 2006 :- It formed a joint venture with Bharti Enterprises, Inc. 2009:- Wal-Mart started doing business in India for the first time. Indian Wal-Mart is a wholesale business.
  32. 32. CONTD… Entered in Japan:- 1990 :- Real estate prices in Japan declined. Prompting many foreign retailers to enter the country. Wal-Mart started exploring the Japanese market in 1997. 2002-03:- Wal-Mart-Seiyu Partnership.
  33. 33. SUCCESS MANTRA Cutting-edge technology A frugal corporate cultureThe goal of Wal-Mart is to keep prices low on averagethe customer saves 15% by shopping at Wal-Mart.
  34. 34. Most successful men have not achievedtheir distinction by having some new talentor opportunity presented to them. They havedeveloped the opportunity that was at hand. Thank you