Seton Hall Presentation
10/21/2013
My Background
•
•
•

Jim DiPietropolo- Founder & Managing Partner, Adison & Partners since
2005. jimd@adisonpartners.com
A...
WHAT IS LINKEDIN?

Who Uses LinkedIn?

•

L
argest and fastest-growing profession NE W
T ORK
ING site that allows you to e...
Linkedin is about being CONNECTED to NETWORK

Networking is about finding:
•the
•so

right people

you can ask the right q...
The BYU-Idaho Network

Why Networking is Essential in your Job Search:

At least 70 percent, if not 80 percent, of jobs
Ar...
Why Linkedin is Better Than

Traditional Job Application Process
Linkedin Job Application Process
The BYU-Idaho Network

Breaking down the Job Search in Simple Terms

1. Fine Tune your LI Profile and Resume
1. Fine Tune ...
The BYU-Idaho Network

You are a Million Dollar Brand –
A Business of

1

•What

do you want to be know for?
•How are you ...
• Upload a GOOD P
hoto
• 100% Completion
• P Companies
ast
• E
ducational
Institutions
• Activities (Athletics
or Clubs ca...
The BYU-Idaho Network
PREPARE to be FOUND, with a professional
LinkedIn Profile!
Compelling Headline
Compelling Headline
w...
The BYU-Idaho Network
Your profile picture says . . . . , and may be a first impression!

12
The BYU-Idaho Network
Maximizing your profile for best results.

Concise and Clear Summary
Concise and Clear Summary

13
Maximizing your profile for best results.

Comprehensive Review of Experiences
Comprehensive Review of Experiences

With R...
Maximizing your Network for best results.
The BYU-Idaho profile

Take advantage of educational listing and
Take advantage ...
Linkedin Allows You to Attach Portfolio,
Presentations, etc.

16
The BYU-Idaho Network

How LinkedIn Works

My Network
1’s

Potential Key
Connection

2’s

3’s & Groups

1’s = direct conne...
The BYU-Idaho Network
Why expand the size of your LinkedIn network?
So you can FIND and be FOUND
So you can FIND and be FO...
The BYU-Idaho Network

How to Grow Your Network
Connect with LinkedIn Super Connectors (those with 500+ Connections!
Linke...
Start your networking with a warm Connection

Seton Hall Alumni

20
The BYU-Idaho Network
Using LinkedIn’s Advanced Search to Target Alumni

21
The BYU-Idaho Network
Using LinkedIn’s Advanced Search to Target Alumni

22
The BYU-Idaho Network
Personalize Invite to Connect

Do Connect with:

Hello Brandon
I am a junior at Seton Hall Universit...
The BYU-Idaho Network
From Connection to Relationship

Two message options to say
Two message options to say
“thank you” a...
The BYU-Idaho Network
From Connection to Relationship

Dear Brandon,
Thank you for adding me as a connection on Linkedin. ...
The BYU-Idaho Network
Introducing the New LinkedIn Alumni Portal

26
The BYU-Idaho Network
Introducing the New LinkedIn Alumni Portal

And check this box
And check this box
Make sure to expan...
The BYU-Idaho Network
Introducing the New LinkedIn Alumni Portal

28
The BYU-Idaho Network
Introducing the New LinkedIn Alumni Portal

Unlike “advanced search”
Unlike “advanced search”
you ca...
Introducing the New LinkedIn Alumni Portal
The BYU-Idaho Network

You can search by company name
You can search by company...
The BYU-Idaho Network
Introducing the New LinkedIn Alumni Portal

Search by any key word or title
Search by any key word o...
From being FOUND to KNOWN (and relationships)

Ask great questions
1. How did you get involved in . . .?
2. What advice wo...
The BYU-Idaho Network
From being FOUND to KNOWN (and relationships)

Remember networking etiquette

1. Say thank you in mu...
How to search by Industry and/or function

34
How to search by Industry and/or function

35
3rd Degree Connections are Hidden!

How to uncover the hidden Name
How to uncover the hidden Name
Linkedin hides the names of 3rd
Connections but google doesn’t!
•
Inmails cost money but th...
You Have Found the Profile now Connect!
Linkedin Groups

•
•
•
•

•

L
inkedin has Groups for every career function
L
ook for specific related to your major or Sp...
Linkedin Groups

Search for
Groups!

14,503 people you can
message for FREE!
Linkedin Groups

Job Board just
for Athletes!
Linkedin Groups

6,491 SHU Alumni
willing to network!
Keep your Profile Updated
•
•
•
•
•
•

Send out invites to connect weekly. Under 250
connections = L
inkedin L
oser
P
arti...
Seton Hall Presentation
Thank You!
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  • Here are newly updated statistics about LinkedIn.
    The main takeaway from this slide is that there are a whole lot of incredibly diverse people on LinkedIn – all together in one place -- Fortune 500 companies, nonprofits, arts organizations, government agencies, small businesses, recruiters, active job seekers and passive job seekers. No matter what profession, position or locations your students want to work in, they’ll find related people and opportunities on LinkedIn.
    So let’s look at the many ways you and your career center can use this huge network to achieve your goals and help your students.
  • Linkedin 10.22masterdelete

    1. 1. Seton Hall Presentation 10/21/2013
    2. 2. My Background • • • Jim DiPietropolo- Founder & Managing Partner, Adison & Partners since 2005. jimd@adisonpartners.com Adison is a Global Boutique Executive Search & Talent Management Firm providing companies with recruiting and HR consulting services Executive Recruiter since 1997 for various clients including:
    3. 3. WHAT IS LINKEDIN? Who Uses LinkedIn? • L argest and fastest-growing profession NE W T ORK ING site that allows you to establish an online professional profile to: – Stay in touch with current and former colleagues and classmates – Find experts and ideas – E xplore Internship & Fulltime opportunities • Growing at a rate of approximately two user per second. • M ore than 7,200 people will have joined L inkedIn by the end of this 1 hour presentation. 225M+ professionals 64% outside the U.S. 2.9M+ companies 60K 64% + college and university alumni groups 150+ industries Executives from every Fortune 500 company 30M+ students and recent grads 3
    4. 4. Linkedin is about being CONNECTED to NETWORK Networking is about finding: •the •so right people you can ask the right questions •ensuring •to you are on the right career path build mutually beneficial relationships •that will open doors of opportunity 4
    5. 5. The BYU-Idaho Network Why Networking is Essential in your Job Search: At least 70 percent, if not 80 percent, of jobs Are not published. And yet most people are spending 70 or 80 percent of their time surfing the net versus getting out there, talking to employers, taking some chances [and] realizing that the vast majority of hiring is friends and acquaintances hiring other trusted friends and acquaintances. 5
    6. 6. Why Linkedin is Better Than Traditional Job Application Process
    7. 7. Linkedin Job Application Process
    8. 8. The BYU-Idaho Network Breaking down the Job Search in Simple Terms 1. Fine Tune your LI Profile and Resume 1. Fine Tune your LI Profile and Resume 2. Network Effectively 2. Network Effectively •• •• •• Increases your chances of being interviewed by 5-10X Increases your chances of being interviewed by 5-10X Bypasses the gatekeepers (HR) Bypasses the gatekeepers (HR) Increases no. of people who can endorse/refer you Increases no. of people who can endorse/refer you 3. Looking for a job, submitting applications 3. Looking for a job, submitting applications 8
    9. 9. The BYU-Idaho Network You are a Million Dollar Brand – A Business of 1 •What do you want to be know for? •How are you going to market yourself? •How can you use Linkedin as a strategy and not just a tool? My Brand My Message Content Delivery Increase Awareness Build Respect 9
    10. 10. • Upload a GOOD P hoto • 100% Completion • P Companies ast • E ducational Institutions • Activities (Athletics or Clubs can become experience) • Use E mail address in your summary • Change P ublic P rofile to F and L name irst ast • K eyword out your profile 10 • Update your status
    11. 11. The BYU-Idaho Network PREPARE to be FOUND, with a professional LinkedIn Profile! Compelling Headline Compelling Headline w/ Call to Action w/ Call to Action Professional Picture Professional Picture 11
    12. 12. The BYU-Idaho Network Your profile picture says . . . . , and may be a first impression! 12
    13. 13. The BYU-Idaho Network Maximizing your profile for best results. Concise and Clear Summary Concise and Clear Summary 13
    14. 14. Maximizing your profile for best results. Comprehensive Review of Experiences Comprehensive Review of Experiences With Recommendations With Recommendations 14
    15. 15. Maximizing your Network for best results. The BYU-Idaho profile Take advantage of educational listing and Take advantage of educational listing and interests interests If seeking opportunities, make it If seeking opportunities, make it easy to be contacted! easy to be contacted! 15
    16. 16. Linkedin Allows You to Attach Portfolio, Presentations, etc. 16
    17. 17. The BYU-Idaho Network How LinkedIn Works My Network 1’s Potential Key Connection 2’s 3’s & Groups 1’s = direct connections with full contact information 2’s = connected to your 1’s and 1’s are easy to add to your network 3’s = connected to your 2’s, you can see only first name and are more difficult to add Group members = share a common group and you can message them 2’s 3’s & Groups 17
    18. 18. The BYU-Idaho Network Why expand the size of your LinkedIn network? So you can FIND and be FOUND So you can FIND and be FOUND My Network Potential Key Connection 1’s 1’s 2’s 2’s 3’s & Groups 3’s & Groups 18
    19. 19. The BYU-Idaho Network How to Grow Your Network Connect with LinkedIn Super Connectors (those with 500+ Connections! Linkedin Nerds that will connect with ANYONE! ) KEYWORD SEARCH: LION For example; when you Connect with me . . . 1’s become your 2’s •My 600,000 2’s become your 3’s • •Your network grows by over 600,000 • •My 7,000 •
    20. 20. Start your networking with a warm Connection Seton Hall Alumni 20
    21. 21. The BYU-Idaho Network Using LinkedIn’s Advanced Search to Target Alumni 21
    22. 22. The BYU-Idaho Network Using LinkedIn’s Advanced Search to Target Alumni 22
    23. 23. The BYU-Idaho Network Personalize Invite to Connect Do Connect with: Hello Brandon I am a junior at Seton Hall University and found your profile on linkedin and hope to pursue a similar path. •Classmates and alumni •Common career interests •Employees of companies you are interested in •Shared hobbies/interests Would you be willing to connect via Linkedin to a fellow Pirate? Thank you. Jim XXXXXXXXXXXXXXXX Use a personal message and Use a personal message and save for future copy and paste. save for future copy and paste. Always use their name. Always use their name. 23
    24. 24. The BYU-Idaho Network From Connection to Relationship Two message options to say Two message options to say “thank you” and request a dialogue “thank you” and request a dialogue 24
    25. 25. The BYU-Idaho Network From Connection to Relationship Dear Brandon, Thank you for adding me as a connection on Linkedin. I am currently seeking connections and internship opportunities in the health care industry and thought a fellow Pirate would be a great resource. Would you have 10 minutes to connect by phone to discuss your background and career? I saw your profile and I plan on following a similar path as you. Again, use a personal message Again, use a personal message and save for future copy and and save for future copy and paste. Always use their name. paste. Always use their name. Best Wishes, Jim 25
    26. 26. The BYU-Idaho Network Introducing the New LinkedIn Alumni Portal 26
    27. 27. The BYU-Idaho Network Introducing the New LinkedIn Alumni Portal And check this box And check this box Make sure to expand the years Make sure to expand the years 27
    28. 28. The BYU-Idaho Network Introducing the New LinkedIn Alumni Portal 28
    29. 29. The BYU-Idaho Network Introducing the New LinkedIn Alumni Portal Unlike “advanced search” Unlike “advanced search” you can connect with 3’s you can connect with 3’s Dear Andrew, I will be graduating from Seton Hall this spring and I am looking for networking connections with our alumni in finance. I am very interested in opportunities within Fidelity Investments. Thank you, Jim DiPietropolo jimd@shu.edu 973-234-5678 29
    30. 30. Introducing the New LinkedIn Alumni Portal The BYU-Idaho Network You can search by company name You can search by company name You can search similar You can search similar colleges, or any other school colleges, or any other school 30
    31. 31. The BYU-Idaho Network Introducing the New LinkedIn Alumni Portal Search by any key word or title Search by any key word or title 31
    32. 32. From being FOUND to KNOWN (and relationships) Ask great questions 1. How did you get involved in . . .? 2. What advice would you give me if I wanted to be successful in your line of work? 3. What do you love/enjoy most about what you do? 4. What school(s) did you attend, and what made you decide to go there? 5. What did you study in school? 6. What fun things do you like to do outside of work? 7. What is it in your life that inspires you? 8. What kind of books do you like to read and which ones have had the greatest impact on you? 9. Where do you see yourself five years from today? 10. How do you think we can mutually work together? 11. Who else do you know that I should be talking to? 32
    33. 33. The BYU-Idaho Network From being FOUND to KNOWN (and relationships) Remember networking etiquette 1. Say thank you in multiple ways (verbal, e-mail, handwritten note, etc.) 2. B considerate of their time e 3. B professional e 4. W hen offered multiple jobs, make sure to respectfully decline and express gratitude for the offer 33
    34. 34. How to search by Industry and/or function 34
    35. 35. How to search by Industry and/or function 35
    36. 36. 3rd Degree Connections are Hidden! How to uncover the hidden Name
    37. 37. How to uncover the hidden Name Linkedin hides the names of 3rd Connections but google doesn’t! • Inmails cost money but there is a free trick! • HOW TO FIND THE NAME • Look for things that are specific to the individual on the profile: Initial search on Linkedin included “Seton Hall” so go with a Google search- “Television Director” AND Linkedin AND “NBC Television Network” AND Seton Hall
    38. 38. You Have Found the Profile now Connect!
    39. 39. Linkedin Groups • • • • • L inkedin has Groups for every career function L ook for specific related to your major or Sport J Groups (never too many) and participate oin  L inkedin allows UNL IT D Group messaging IM E M eet people through Group Discussion and Invite to Connect  P eople in Groups are L inkedin Networking “Geeks” and they live to network Ask questions
    40. 40. Linkedin Groups Search for Groups! 14,503 people you can message for FREE!
    41. 41. Linkedin Groups Job Board just for Athletes!
    42. 42. Linkedin Groups 6,491 SHU Alumni willing to network!
    43. 43. Keep your Profile Updated • • • • • • Send out invites to connect weekly. Under 250 connections = L inkedin L oser P articipate in Group discussions Run a job search every week Get creative… L inkedin address on resume and email signiture You M UST have references on your profile !!!!!!!! F me on L ind inkedin and CONNE ! CT • http://www.linkedin.com/in/jimdipietropolo
    44. 44. Seton Hall Presentation Thank You!
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