Christoph Riess: Ukraine editors meeting

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18 ноября 2011, Киев – Эксклюзивная встреча для редакторов с Кристофом Риссом, генеральным директором Всемирной ассоциации издателей газет и новостей (WAN-IFRA)

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Christoph Riess: Ukraine editors meeting

  1. 1. Christoph RiessMeeting with Ukrainian Editors18 November 2011, Kiew www.wan-ifra.orgMEDIA NEWSPAPERCONSUMPTION CIRCULATION ANDSHIFT NUMBER OF TITLESBroadcast dominates-Where is Like the sun, rise in the east andprint? decline in the westADVERTISING NEWSPAPER TRENDS INEXPENDITURES REVENUE NEWSROOMSBY MEDIA Is it content paid, advertising Integration and digital – butHas Internet taken the share? paid or digital revenue? how? © 2011 WAN-IFRA | 2
  2. 2. MEDIA CONSUMPTION SHIFT Broadcast dominates – Where is print? © 2011 WAN-IFRA | 3 Media Consumption 2010 (minutes per day) Internet 800 Television Radio 700 Magazines All New spapers 600 500 400 300 200 100 0 SA n ia il na a ne ay en pa z si d ra hi U m ai ed us In Ja B kr er C Sw R U G © 2011 WAN-IFRA | 4Source: World Press Trends
  3. 3. NEWSPAPER CIRCULATION Like the sun, rise in the east and decline in the west © 2011 WAN-IFRA | 5 Global Circulation (paid daily in Mil.) 538 540 550 528 518 519 500 450 400 06 07 08 09 10 20 20 20 20 20 © 2011 WAN-IFRA | 6Source: WPT
  4. 4. Circulation Trends (paid daily) Variation 2006-10 20% Variation 2009-10 15% 10% 5% 0% -5% -10% -15% -20% a fic a e e ic ic p op ci ro er er ur Pa Am Eu m rE A a rn si tin te th te A s or La es Ea N W r.& © 2011 WAN-IFRA | 7 t en CSource: WPT Global Number of Titles (paid daily) 14619 1485315000 14022 13223 135251400013000120001100010000 9000 8000 7000 6000 5000 06 07 08 09 10 20 20 20 20 20 © 2011 WAN-IFRA | 8Source: WPT
  5. 5. Free Newspapers – The Hype is over 250 50 45 200 40 35 C o p ies Mil. 150 30T itles 25 100 20 15 50 10 5 0 0 2006 2007 2008 2009 2010 Titles Copies © 2011 WAN-IFRA | 9Source: WPT Market Share of Paid vs. Free Dailies (2010) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% SA ly a n l na ce ia en s zi di pa It a nd tr ra an hi U ed In us Ja B la C Fr Sw er A h Free et N Paid © 2011 WAN-IFRA | 10Source: WPT
  6. 6. HitList – The World’s Top Ten Newspapers (copies k) 12000 Circulation 2010 Circulation 2009 10000 8000 6000 4000 2000 0 m ra n n xi n ia da n n hi ild Sh un i s ke bu bu bu Su ao nd et av iS B b so g ik m m im ol Xi sa him m Ja fI e Pr N hi Th O o e Ko nik iS a ka S Th es ay hi ri ch Th ch an ky aii m sk Th iu ni C vs D ni Ti m ol A hu ai Yo e m e M C so om ko © 2011 WAN-IFRA | 11 os K MSource World Press Trends. National Newspaper Associations. Average newspaper circulation per edition (paid dailies 2010) 500 461 Average circulation (000’s) 450 400 World-wide, average circulation is 17,000 copies 350 300 250 200 162 149 150 111 100 55 32 25 50 16 13 11 0 ria a A UK na ay il n y a si az di an US pa st rw i s Ch In Br Ru m Ja Au No er G © 2011 WAN-IFRA | 12Source: WPT
  7. 7. ADVERTISING EXPENDITURES BY MEDIA Has Internet taken the share? © 2011 WAN-IFRA | 13 Media share of advertising (BRIC states) 100% 80% 60% Internet 40% TV New spapers 20% 0% ia l na a zi pe si d ra hi us In ro B C Eu R rn © 2011 WAN-IFRA | 14 te esSource: WP.T. Zenith Optimedia W
  8. 8. NEWSPAPER REVENUE Is it content paid, advertising paid or digital revenue? © 2011 WAN-IFRA | 15 Global Newspaper Revenue by Source US $(million) © 2011 WAN-IFRA | 16Source PwC.
  9. 9. TRENDS IN NEWSROOMIntegration and digital – but how? © 2011 WAN-IFRA | 17 © 2011 WAN-IFRA | 18
  10. 10. © 2011 WAN-IFRA | 19© 2011 WAN-IFRA | 20
  11. 11. News creation and dissemination More interactive Online readership is: more ad hoc irregular and sporadic Multi-directionalConstantly updated news gets a variety of instead news from different of linear(monitoring, distilling and sources (Newsroom)repacking information) allow them to mix and compile their own personalized information © 2011 WAN-IFRA | 21 Summary • Integrating print and digital platforms • Social media are changing the concept and staff within the newsroom and process of content gathering and dissemination • Increasing importance on digital platforms • Multi-directional instead of linear • Easy to use video offers new ways • Constantly updated news (monitoring, distilling and repacking information) • Social media revenue models remain hard to find © 2011 WAN-IFRA | 22
  12. 12. THANK YOU FORYOUR ATTENTION.Christoph Riess WAN-IFRA Darmstadt WAN-IFRA ParisCEO WAN-IFRA Washingtonplatz 1 96 bis rue Beaubourgchristoph.riess@wan-ifra.org 64287 Darmstadt, Germany 75003 Paris, FranceTel. +49.6151.733-790 Tel. +49.6151.733-6 Tel. +33.147.4285-00 © 2011 WAN-IFRA | 23DIGITAL MEDIA TRENDSIt’s getting everywhere © 2011 WAN-IFRA | 24
  13. 13. Our industry challenge is engagement Print DigitalVisits per reader/user 15 of 24 Per month 8.6 Per monthMinutes per visit 25 4.1Pages per Visit 40 11.4Unique visitors % of readers 100 30 © 2011 WAN-IFRA | 25Source: CHISHOLM, COmscore Audience reality (in Bil. users) 7 6 5 4 2G Ever 3 readers Beijing Olympics 2 Average 1 Ever daily readers 3G 0 ak ily n n s s er er tio tio da pe us rib ip la ge g cr pu sc et in ra bs ew Po ub rn ve su te ls vi ra In d el n an pe sio /C db pa ile vi le oa ob ws Te br M Ne d xe © 2011 WAN-IFRA | 26 FiSource: CHISHOLM, COmscore
  14. 14. INTERNET VERSUS MOBILE Will tablets be our saviour? © 2011 WAN-IFRA | 27 Penetration Mobile vs. Internet Penetration Mobile 2010 (%) 160% Penetration Internet 2010 (%) 140% 120% 100% 80% 60% 40% 20% 0% SA a il na a ce di z si ra an hi U us In B C Fr R © 2011 WAN-IFRA | 28Source: ITU
  15. 15. Internet vs. Mobile Phone Hybrid Tablets Hybrid Paid but with Ads Advertising model well Advertising No ads please established, but revenue goes to search machines Mobile content payment Internet content payment Content paid model established (monthly model still to be established payment, prepay, APPS) Apple, Mobile phone New players Google, Bing, Yahoo companies © 2011 WAN-IFRA | 29 © 2011 WAN-IFRA | 30
  16. 16. Telegraph The Daily NYTimes DN+ USAToday Politiken wsj Le ParisienBild Project Aftonbladet Zeit © 2011 WAN-IFRA | 31 MOBILE INTERNET Will it replace PC internet? © 2011 WAN-IFRA | 32
  17. 17. Mobile, the second evolution Mobile Phone first evolution was to enable calls on the go © 2011 WAN-IFRA | 33Now, the second evolution from talk to fun Smartphone to have fun, connect and as tool Mobile Phone first evolution was to enable calls on the go © 2011 WAN-IFRA | 34
  18. 18. © 2011 WAN-IFRA | 35Latest digital media trends Search Search, and mobile Search Ads …bannersWalled Gardenpaywalls… Specific Online video Useful Fun Social Media – only for the big?mobile Communities… can still be local and niche …local and social Search Golden years… digital comes of age tablets …Apps and Leanback Single sign- on © 2011 WAN-IFRA | 36
  19. 19. SOCIAL MEDIAIs it just a PR trick? © 2011 WAN-IFRA | 37Social Media Search engines (Google, Bing) lism journa Citizen e.org) ic esonlin (g lobalvo Online news aggregators (Digg and NetVibes) ors: ews act Mobile n com) Mail: n ypost.(news as blishersOnline news pu(publishing-report.com) Social Media (Twitter, Facebook) © 2011 WAN-IFRA | 38
  20. 20. Social biz? Reach? PR? © 2011 WAN-IFRA | 39DIGITAL MEDIA EUROPELondon, 16-18 April 2012Science Museum, Kensington © 2011 WAN-IFRA | 40
  21. 21. DME’12 – Getting Out of The BoxAfter a highly successful, sold-out event in 2011, theDME team brings a new and excitingconcept for Digital Media Europe 2012 Evenning Trendsetting & ‘Extreme Inspiring Network’ CONTENT Programme Exhibitors’ Outstanding GAME ROOM Location © 2011 WAN-IFRA | 41THANK YOU FORYOUR ATTENTION.Christoph Riess WAN-IFRA Darmstadt WAN-IFRA ParisCEO WAN-IFRA Washingtonplatz 1 96 bis rue Beaubourgchristoph.riess@wan-ifra.org 64287 Darmstadt, Germany 75003 Paris, FranceTel. +49.6151.733-790 Tel. +49.6151.733-6 Tel. +33.147.4285-00 © 2011 WAN-IFRA | 42

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