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Social Business - Prepared for UCLA Social Media class #88SA
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Social Business - Prepared for UCLA Social Media class #88SA

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Deck prepared for UCLA Social Media class #88SA @dariusmiranda

Deck prepared for UCLA Social Media class #88SA @dariusmiranda

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  • e 7 deadly sins: wrath reactionary/politics greed s loth productivity pride lust envy gluttony
  • e 7 deadly sins: wrath reactionary/politics greed s loth productivity pride lust envy gluttony
  • e 7 deadly sins: wrath reactionary/politics greed s loth productivity pride lust envy gluttony
  • e 7 deadly sins: wrath reactionary/politics greed s loth productivity pride lust envy gluttony

Social Business - Prepared for UCLA Social Media class #88SA Social Business - Prepared for UCLA Social Media class #88SA Presentation Transcript

  • social business @socialbrick @dariusmiranda #88SA Nathan Bricklin Darius Miranda UCLA 05.12.2011
  • discussion
    • what is social media?
    • social business careers
    • concepts–crowdsourcing & collaboration
    • communities—participation principle
    • strategy—what motivates people?
    • trends—then, now & the future
  • what is social media?
  • social business careers
  • emerging new media jobs (think ‘major’)
    • blogger, content curator, social media analyst
    • community manager, seo/sem analyst
    • digital media—brand advertising, marketing and public relations manager
    • social business & enterprise collaboration strategist
    • product manager for emerging technology startups
    • entrepreneur, intrapreneur
    these are newly defined positions/roles in a fast-evolving market
  • growing demand for social media experience in jobs across all industries
  • nice to must have? (think ‘minor or specialization’)
    • education
    • entertainment—film, music, art
    • travel, hospitality, gaming
    • healthcare
    • government
    • retail
    • publishing
    • fashion merchandising
    • banking and financial services
    • small business
    social media experience is valuable across all industries
  • professional networks networking for jobs b2b contacts
  • concept: crowdsourcing
  • crowd source ( verb )
    • to outsource work to an unspecified group of people, typically by making an appeal to the general public
    • to leverage the collective talent of members, group or crowd
  • crowdsource models designs & commerce Ideas & innovation open participation
  • concept: collaboration
  • co.LAB.oration ( noun )
    • working together, especially in joint intellectual efforts
    • working on a common group or enterprise project
  • collaboration models/platforms knowledge & activity streams private social/collaboration networks shared resources & tools shared docs & workspace new ways of working together
  • communities & valued social networks
  • user participation
  • social strategy
  • what motivates people?
    • motivated by…
    • virtue
    • loyalty
    • moderation
    • charity
    • diligence
    • patience
    • kindness
    • humility
    • motivated by…
    • vice
    • lust
    • gluttony
    • greed
    • sloth
    • wrath
    • envy
    • pride
    • inspired by…
    • virtues
  • loyalty rewards programs earn badges & receive specials
  • moderation mobile apps for self-discipline goals-based communities
  • charity local opportunities social responsibility
  • diligence personal training social money, achieving goals
  • patience games that teach you patience consistency, earning a good reputation
  • kindness Storytelling, sharing positivity thanking people, even strangers
  • humility conversations transparency
    • inspired by…
    • vices
  • lust what am i allowed to show college students?
  • gluttony wanting (and buying) more stuff you really don’t need (or really want)
  • greed 5000 friends. really? merchant greed
  • sloth be more productivity maximizing efficientcy
  • wrath civil protest a “safe” place to vent
  • envy celebrity gossip
  • pride games—level 500+ #winning
  • people are social — they want to connect. it’s human nature.
  • social trends
  • then, now & the future
  • then wikipedia, blogs social networks true impact—political success
  • now smart phones & tablets mobile app stores (esp. android) geo-social check-ins Integration—before, during, after
  • the future so.lo.mo—social, local, mobile enterprise geo-social augmented reality. 3D social commerce, mobile payments
  • the future innovation challenges disruptive transformation of education, healthcare, etc. recent example from #swbay
  • @socialbrick @dariusmiranda #88SA Nathan Bricklin Darius Miranda UCLA 05.12.2011 questions? discussion