9
“Emotions are the greatest touch
             points a brand can leverage. When
             done right it directly affect...
“Success by – design.”                  “For bold innovation consult Orange22”
– Forbes                                – L...
Interior Architecture




                        10
11
FLIGHT001 FLAGSHIP STORES : GLOBAL



For almost 40 years, Pan Am Flight 001 ruled all
westbound air travel with a flight ...
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All designs and images property of Orange22. They may not be duplicated or reproduced, in any way, without written cons...
17
All designs and images property of Orange22. They may not be duplicated or reproduced, in any way, without written cons...
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STARBUCKS : PROJECT REIGNITE



2008 was a tough year for Starbucks. As
competitors closed in on gourmet coffee
sales Star...
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BYU-TI HAIR THERAPY : SALON


Far west on Wilshire Boulevard in Santa Monica
California you can find a bit of Eastern Zen ...
33
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35
DUCATI SHOWROOM : NY


Situated in uptown Manhattan this Ducati
showroom was one of the first of its kind outside
of Europ...
37
38
39
VENOM APPAREL : EXTREME


Spyder apparel, one of the largest ski brands in
the world, approached Orange22 with an
assignme...
41
AIRPORT LOUNGE : SAN DIEGO


The owners of Little Italy's sleek Airport Lounge
know a thing or two about supply and demand...
43
FRED SEGAL : CONVEYOR SNEAKERS


The “Conveyor @ Fred Segal” store was completed
on April 1, 2003 and opened to the public...
45
Furniture




            46
47
CARBON22 : FLIGHT INSPIRED

Experimental carbon fiber limited-edition
furniture inspired by modern aircraft,
science and n...
49
50
51
52
53
MANTIS : NATURAL WONDER


This one-of-a-kind work station was commissioned by
a client with a life-long fascination for an...
55
HOVER : LOUNGE STOOL

Developed as a part of an exploratory series of
objects that expose the relationship between the
ins...
57
LIVING FURNITURE : AURORA & EOS

During my college days I had taken a camping trip
up to Pictured Rocks National Park. Thi...
Eos Lamp, In collaboration with Aaron Rincover of Visopia




                                                 59
60
61
FORCOLA : FOLDING LOUNGE

Inspired by the skewed keel of the Venetian Gondola
this folding lounge chair represents a fusio...
63
LUNA2 LOUNGE

Get ready for lift-off in our most unconventional line
of seating. Looking more like a transportation device...
RAMBIUS

The Rambius goes beyond
being merely shelving and
mimics a piece of
contemporary art.
Comprised of four sheets of...
LUNA LOUNGE

For those missions that only require strictly a solo
flight, we created the Luna equipped with an
unobtrusive...
SPUTNIK : COMPUTER WORKSTATION


With ample surface area, clean lines and a strange ability to make
even the most tedious ...
68
69
BOTANIST : CREATIVTY EMPOWERED FOR POSITVE CHANGE



Can we get past our egos? Can we create a product that allows
designe...
71
All designs and images property of Orange22. They may not be duplicated or reproduced, in any way, without written cons...
72
73
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76
77
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ROLF BENZ : WORK & PLAY


Developed for the German Furniture Company Rolf
Benz this clever desk, return and wall system
se...
86
BI_LOUNGE : LIFE TAKES VISA


Visa Billboard in NYC features designer
Dario Antonioni of Orange22.

With the help of up-an...
88
89
DWR : CHAIR CONCEPTS



Chair concept development for the national design
retailer Design Within Reach. Assignment was to
...
93
CARPE DIEM : MOBILE BRAND EXPERIENCE


We were thrilled when Carpe Diem, an Austrian Health Drink
company owned by Red Bul...
95
SHARPER IMAGE : OFFICE SYSTEM


Office Max approached Orange22 to create a
furniture line for 1000+ store locations under ...
97
Product




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GRID : VELCRO FOR THINGS

Every day there seems to be a new cell phone, music player, camera, ipod or smart gadget
that ev...
113
All designs and images property of Orange22. They may not be duplicated or reproduced, in any way, without written con...
114
115
POINT_B : TRAVEL GEAR

Why are 90% of all travel related soft-
goods black or gray? Well not any more.
Point_B Travel Good...
117
BYU-TI HAIR THERAPY : PRODUCTS

Unique to the space is the Byu-ti Bar, where
clients have their own custom blended product...
119
DIGITAL SCAPES




                 120
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POLK AUDIO : ALL IN ONE


Walk the halls of Polk Audio's Baltimore headquarters and you'll meet sales people,
engineers an...
Commissioned Concepts




                        130
131
MOBILE HEALER : LOS ANGELES



The mobile healer project began with a serious
problem that hits close to home. Health care...
ONLINE / WEB




               133
134
UNIFORMS




           135
ADVERTISING   BRANDING




                         136
ONLINE / WEB   MESSAGING




                           137
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146
RALPH LAUREN : DIGITAL SUPERNATURAL


Ralph Lauren approached Orange22 to design an
‘interactive cosmetics station’ dedica...
Stage One:

The kiosk is in ‘approach’ mode. Here the plasma
screens cycle through lifestyle imagery for each
cosmetic loo...
149
Stage Two:

When the customer touches the
Ouija the glass instantaneously
turns clear and reveals the entire
cosmetics ran...
Stage Three:

To focus on a specific cosmetic look, the Ouija
needs to be placed on a particular area for more
than 3 seco...
BIOLAGE SPAS : GLOBAL


Biolage, a hair care brand under the L’Oreal
umbrella, approached Orange22 to
conceptualize a Glob...
153
154
MATRIX SALON : GLOBAL


When L’Oreal wanted to unify their Matrix brand
of products they came to Orange22 to envision a
Gl...
156
157
BILLABONG FIXTURES : GLOBAL

Billabong approached Orange22 Design Lab to
design new in-store fixtures for their major reta...
159
160
UBEND URBAN GEAR: GLOBAL


U-Bend Clothing, an urban street wear brand
focused on the fashions of young teens,
approached ...
Explorations




               162
163
MOVADO WATCHES : FLAGSHIP


Time and nature come together for
experience in the ethereal. Movado watches
have long endured...
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169
METRO STATION : LA



Located on the 110 freeway this proposal for an
elevated metro station hovers between the north
and ...
171
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174
METRO STATION : LA : PRESS


“… “Jurors praised the kinetic aspect of the train
station and welcomed the idea of architect...
ACTIVE MODE




         FUTUREDESK : DIGITAL PORTAL



When Google IPO’ed the world changed. The
FutureDesk concept conne...
NON-ACTIVE MODE




A simple tap awakens it. Work in seamless combination
with a series of mobile devices and through e-Fi...
178
179
Press




        180
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185
Founder




          186
Dario Antonioni : Bio
Founder / Creative Director / Entrepreneur

By the age of 10, Dario Antonioni was a bona-fide flight...
News




       188
06/1992 ANTONIONI WINS M.I.T. SCIENCE AND INNOVATION AWARD                         07/2003 RALPH LAUREN COMMISSIONS ANTONI...
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Orange22 Projects 2009

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Take an insiders look into the work of award-winning designer Dario Antonioni

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Orange22 Projects 2009

  1. 1. 9
  2. 2. “Emotions are the greatest touch points a brand can leverage. When done right it directly affects the bottom line.” Dario Antonioni founder / creative director PHILOSOPHY 4
  3. 3. “Success by – design.” “For bold innovation consult Orange22” – Forbes – LA Magazine. “Orange22’s designs evoke emotion and “Orange22 spaces are like material poems.” deliver meaning.” -Step Magazine – Business Week. “The future of hybrid business.” “Orange22 is the juice behind our -Art Center Pasadena success.” – Flight001 “Dissolves boundaries between design and technology.” “Out of this world.” -How Magazine - Metropolis Magazine “Philippe Starck watch your back….” “Orange22 took us to a new level.” – New York Times. – Hobo Inc. 5
  4. 4. Interior Architecture 10
  5. 5. 11
  6. 6. FLIGHT001 FLAGSHIP STORES : GLOBAL For almost 40 years, Pan Am Flight 001 ruled all westbound air travel with a flight that originated in San Francisco and then around the globe. “My goal was to design an seamless experience that recreates the thrill of international travel during an era when it was chic and glamorous. Taking cues from airport terminals and aircraft interiors and combining them with modern materials, Flight 001 came to life,” states Antonioni. NEW YORK, BROOKLYN, CHICAGO, LOS ANGELES, LONDON, SAN JOSE, SAN FRANCISCO, DUBAI _flagship retail design _architecture / engineering _construction / buildout _fixture design / engineering _branding 12
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  10. 10. 16 All designs and images property of Orange22. They may not be duplicated or reproduced, in any way, without written consent. All rights reserved © 2007
  11. 11. 17 All designs and images property of Orange22. They may not be duplicated or reproduced, in any way, without written consent. All rights reserved © 2007
  12. 12. 18
  13. 13. 19
  14. 14. STARBUCKS : PROJECT REIGNITE 2008 was a tough year for Starbucks. As competitors closed in on gourmet coffee sales Starbucks found themselves squeezed. Half their market value was lost as a result and the CEO set a plan in place to help reinvigorate their resurrection across key markets. After several rounds of pitches Orange22 was selected to reinterpret the Southern California coffee giants interiors affecting over 750 locations. Orange22’s final concepts where realized in two prototype locations in Los Angeles. _brand strategy _interior / exterior architecture _landscaping / urban planning _fixture design / prototyping _vendor sourcing 20
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  26. 26. BYU-TI HAIR THERAPY : SALON Far west on Wilshire Boulevard in Santa Monica California you can find a bit of Eastern Zen at Byu-ti. The Byu-ti mission is to give goodness through great service and wholesome custom- blended products. Byu-ti creator Natasha Sunshine wanted an environment that made a dynamic statement, highlighted the Byu-ti bar and custom aspect of their business. More than a salon, she wanted to provide an experience for her clients. _flagship retail design _architecture / engineering _fixture design / fabrication _buildout management _branding / brand strategy _graphics / identity _product design / development _sourcing 32
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  30. 30. DUCATI SHOWROOM : NY Situated in uptown Manhattan this Ducati showroom was one of the first of its kind outside of Europe. Ducati’s strong brand and beautiful motorcycles made creating a dynamic but understated showroom a real pleasure. Not to mention we really enjoyed riding the demo bikes! To educate the clientele we came up with a nostalgia wall where we took the observer through the Ducati time line showcasing key milestones and achievements for the company. The center of the space was left open for bike display while the sourounding areas provided retailing opportunities through custom designed modular fixtures. As a last touch we created a viewing window into the repair shop. You know guys love to sit around all day and talk about these luxury toys and we like that. _design / branding _architecture / engineering 36
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  34. 34. VENOM APPAREL : EXTREME Spyder apparel, one of the largest ski brands in the world, approached Orange22 with an assignment to separate their more mature brand, Venom, from their existing umbrella. Appealing to an older high intensity skier we took clues from luxury ski cabins and resorts resulting in a real wood slatted exterior look with bold black undertones and glossy red highlights. The black and the red tie back into the Spyder brand while the wood wall treatments create warmth and openness which were key requirements. _design _engineering _fabrication management _sourcing 40
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  36. 36. AIRPORT LOUNGE : SAN DIEGO The owners of Little Italy's sleek Airport Lounge know a thing or two about supply and demand. For now, the hot spot is guest list only. This air of exclusivity leaves just about everyone in town trying to figure out how to get on it. If you do get past the hostess, prepare for a visual treat. Airport's interior is high-end sophisticated, with curved white walls, subtle splashes of colored lighting and low, grey suede booths that wrap around glowing round tables. Bartenders are outfitted in pilots' uniforms, cocktail waitresses don mod stewardess apparel, and bar backs wear the orange jumpsuits of tarmac attendants. Outside on the patio, you'll have to put your conversations on hold when jets fly over low and loud. Airport is directly under the flight path and just a few blocks from Lindbergh Field. _design _engineering _fabrication _installation 42
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  38. 38. FRED SEGAL : CONVEYOR SNEAKERS The “Conveyor @ Fred Segal” store was completed on April 1, 2003 and opened to the public as one of the first specialty sneaker boutique stores located inside Fred Segal in Santa Monica, California. The space was previously home to a furniture collection, which when vacated, left a 1,200 sq..ft. open room with concrete floors and six pre- existing wall niches with arches. Being one of the first and only sneaker stores under the Fred Segal umbrella, an eclectic collection of hard to find sneakers caters to the existing patrons of Fred Segal, which has become a popular destination spot for Hollywood’s hottest celebrities, caravans of Japanese tourists and fashion gurus who seek the latest and limited selections of the season. _design _architecture / engineering _construction management 44
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  40. 40. Furniture 46
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  42. 42. CARBON22 : FLIGHT INSPIRED Experimental carbon fiber limited-edition furniture inspired by modern aircraft, science and nature. Launched at Design Miami 2008 signed by the designer Dario Antonioni. _design _engineering _fabrication 48
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  48. 48. MANTIS : NATURAL WONDER This one-of-a-kind work station was commissioned by a client with a life-long fascination for any thing and everything related to evolution, insects and natural adaptation. Go figure. We call it Mantis. _design _engineering _fabrication 54
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  50. 50. HOVER : LOUNGE STOOL Developed as a part of an exploratory series of objects that expose the relationship between the inside and outside of familiar structures, the Hover Lounge features an ultra-thin shell, whose open front allows an unobstructed view into the structure. Just below the heaviest load, the shell narrows considerably, emphasizing the astonishing degree of strength provided by such a slim skeleton. To sit on the Hover Lounge is to experience a sensation of floating in mid-air “the result of striking the right balance between material and form,” says Antonioni. _design _engineering _fabrication 56
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  52. 52. LIVING FURNITURE : AURORA & EOS During my college days I had taken a camping trip up to Pictured Rocks National Park. This was a trip I would never forget. After the sun set the deep blue-black sky began to twinkle with stars and the magical aroras came to life. Years later I challenged myself to develop a line of products that would recreate the beauty of what I had witnessed that day. We call this line of products “living furniture”. The Auroras are caused by dust particles in space falling into the earth. This dust follows a dynamic constantly changing field formed by the magnetic poles. As the filed converges the dust accelerates till it begins to burn resulting in the variety of colors that make up the Auroras. They are a magical reminder of the world we live in. _design _engineering _manufacturing 58
  53. 53. Eos Lamp, In collaboration with Aaron Rincover of Visopia 59
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  56. 56. FORCOLA : FOLDING LOUNGE Inspired by the skewed keel of the Venetian Gondola this folding lounge chair represents a fusion of sculpture, design, engineering and poetry. Forcola was showcased in Milan, Paris, Koln and NY. _design _engineering _fabrication 62
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  58. 58. LUNA2 LOUNGE Get ready for lift-off in our most unconventional line of seating. Looking more like a transportation device than traditional seating, the Luna2 will rocket your comfort and style faster than anything before it. Sitting on four landing legs is a seating and back support system that can hold your remote operating devices within an arms reach. A swinging pedestal will ensure that a refreshment or portable device is always nearby or out of the way. Our standard suede available in Vodka Blue or Half & Half will welcome you or your guests to sit down and relax in the upper atmosphere. _design _engineering _branding 64 _manufacturing
  59. 59. RAMBIUS The Rambius goes beyond being merely shelving and mimics a piece of contemporary art. Comprised of four sheets of tempered glass married with a solid built enclosure. Four unique, machined pedestal legs complete the clean, minimalist structure. Fluid on the eyes, beauty is recognized. _design _engineering _manufacturing 65
  60. 60. LUNA LOUNGE For those missions that only require strictly a solo flight, we created the Luna equipped with an unobtrusive swinging pedestal for your operational gear or your entertainment devices. In fact its so cool and comfortable you may never want the voyage to end. Book you reservations early cosmonaut because these are going to lift-off quickly. _design _engineering _branding _manufacturing 66
  61. 61. SPUTNIK : COMPUTER WORKSTATION With ample surface area, clean lines and a strange ability to make even the most tedious work seem interesting, the Sputnik computer desk is more like a space station than a workstation. Sputnik is about having an uncluttered work surface even if you have so much gear you could plot the re-entry course for the space shuttle. _design _engineering _manufacturing. 67
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  64. 64. BOTANIST : CREATIVTY EMPOWERED FOR POSITVE CHANGE Can we get past our egos? Can we create a product that allows designers to collaborate, create, and give back? Botanist eco-friendly, indoor-outdoor furniture, matches each designers royalty to charity or foundation of their choice. Dario Antonioni and Brandon Lynne created Botanist Blank Canvas to brings together innovators in a collaborative effort to create socially responsible products that raise funds and awareness for charitable organizations. Design has the power to make the world a better place. You can do what you love and giveback in the process. _design _engineering / prototyping _sourcing / manufacturing _branding / graphics _advertising 70
  65. 65. 71 All designs and images property of Orange22. They may not be duplicated or reproduced, in any way, without written consent. All rights reserved © 2007
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  79. 79. ROLF BENZ : WORK & PLAY Developed for the German Furniture Company Rolf Benz this clever desk, return and wall system serve dual functions, work and play. _design _engineering 85
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  81. 81. BI_LOUNGE : LIFE TAKES VISA Visa Billboard in NYC features designer Dario Antonioni of Orange22. With the help of up-and-coming artists, Visa is transforming a Greenwich Village intersection into a cornerstone of art and expression. Visa will showcase artwork representing various forms of artistic expression, including sculpture, graffiti, furniture and fashion design, among others. _design _engineering _fabrication 87
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  84. 84. DWR : CHAIR CONCEPTS Chair concept development for the national design retailer Design Within Reach. Assignment was to develop 2-3 chair concepts to retail for $120_us or less - in one week. _design _engineering _sourcing 92
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  86. 86. CARPE DIEM : MOBILE BRAND EXPERIENCE We were thrilled when Carpe Diem, an Austrian Health Drink company owned by Red Bull, approached us to design and build their “mobile brand experience.” Our solution was to create a environment that could be used indoors or out at marathons, yoga events, and art openings. The system revolves around a beautiful bar that can expand and contract. _design _engineering _fabrication 94
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  88. 88. SHARPER IMAGE : OFFICE SYSTEM Office Max approached Orange22 to create a furniture line for 1000+ store locations under their licensed brand name of Shaper Image. _Brand Strategy _Product Design _Engineer _Sourcing 96
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  104. 104. GRID : VELCRO FOR THINGS Every day there seems to be a new cell phone, music player, camera, ipod or smart gadget that eventually, we buy. As our army of things grow how do you organize them all. More importantly where do you put all the wires, chargers, data cards, and things that they come with ? How do you make sense of it all in some logical, useful way ? You use GRID by Orange22. 112 _market research / design / prototyping / manufacturing / branding All designs and images property of Orange22. They may not be duplicated or reproduced, in any way, without written consent. All rights reserved © 2007
  105. 105. 113 All designs and images property of Orange22. They may not be duplicated or reproduced, in any way, without written consent. All rights reserved © 2007
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  108. 108. POINT_B : TRAVEL GEAR Why are 90% of all travel related soft- goods black or gray? Well not any more. Point_B Travel Goods provides fashion relief to the growing population of globe trotting digital gurus. _design _manufacturing _branding 116 All designs and images property of Orange22. They may not be duplicated or reproduced, in any way, without written consent. All rights reserved © 2007
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  110. 110. BYU-TI HAIR THERAPY : PRODUCTS Unique to the space is the Byu-ti Bar, where clients have their own custom blended products created for them. Interactive and individualized, the Byu-ti bar lets the client be treated exclusively. _brand strategy _product design _web deisgn _packaging _sourcing 118
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  121. 121. POLK AUDIO : ALL IN ONE Walk the halls of Polk Audio's Baltimore headquarters and you'll meet sales people, engineers and technicians who also happen to be musicians, DJs, audiophiles, movie mavens and vinyl collectors. For the people at Polk Audio’s world leader of high- quality home, car and multimedia loudspeakers sound systems are not just products. They’re a driving passion. “At Orange22, we feel exactly the same about our work,” says Antonioni. Design is far more a passion than a profession. Orange22 designed the concept for an all-in-one, entry-level, home audio and theater system. Its surface materials; including walnut, white gloss and machined aluminum, express a sense of luxury. But it’s the software-driven design that offers a rare sense of functional luxury. The product and interface is so intuitive that consumers can use the system without a manual and install it without an electrician. While most systems send users on a complicated quest to find the sweet spot in a room, these wireless speakers, which use NXT flat speaker technology, can be placed virtually anywhere for optimal sound. _design _engineering _sourcing 129
  122. 122. Commissioned Concepts 130
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  124. 124. MOBILE HEALER : LOS ANGELES The mobile healer project began with a serious problem that hits close to home. Health care is a growing concern among Americans and until it is resolved, the mobilehealer offers a unique solution. Through the gathering of donors, eager volunteers and registered medial professionals, the mobilehealer provides healthcare to homeless and low-income individuals. Orange22 was approached to contribute their expertise. What did we contribute? A strategy. A conceptual plan to develop this idea and deliver the existence of such a service to the masses. Including an online structure to inform the pubic, transportation design, advertising, branding, and an awareness plan to “drive” the medical service into the public eye. _research _design _branding / ID _strategy 132
  125. 125. ONLINE / WEB 133
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  127. 127. UNIFORMS 135
  128. 128. ADVERTISING BRANDING 136
  129. 129. ONLINE / WEB MESSAGING 137
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  139. 139. RALPH LAUREN : DIGITAL SUPERNATURAL Ralph Lauren approached Orange22 to design an ‘interactive cosmetics station’ dedicated to the education and delivery of cosmetics. Digital Supernatural is designed to digitally narrate the customer’s experience by using technology and smartly designed interactive software. The goal was to simplify a traditionally complicated product array. _concept development _design _engineering _sourcing 147
  140. 140. Stage One: The kiosk is in ‘approach’ mode. Here the plasma screens cycle through lifestyle imagery for each cosmetic look, including models, environments and animated textures, while sounds play subtly in the background. A ‘digital Ouija’ sits on the opaque electro-chromic glass surface of the unit, slowly pulsing with light and changing color. 148
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  142. 142. Stage Two: When the customer touches the Ouija the glass instantaneously turns clear and reveals the entire cosmetics range, displayed under the glass. The customer can then slide the Ouija across the surface to align it with a specific cosmetic ‘look’ to gain further insight. 150
  143. 143. Stage Three: To focus on a specific cosmetic look, the Ouija needs to be placed on a particular area for more than 3 seconds. At this point, the unselected areas will turn opaque and the centre plasma screen will reveal information about the customer’s choice (color name, application details, price), while the outside screens continue to show supporting lifestyle imagery. This provides an opportunity to educate the consumer as to how the cosmetics function, what look they are best suited to, and tips on how to apply the specific range they are browsing Stage Four: An ‘interactive carousel’ is set in motion when the Ouija remains on the selected area for 5 seconds or longer. It rotates and stops to reveal the testers for the chosen look, which rise ‘magically’, accompanied by sound effects. When a product is taken from the carousel, an LCD-embedded mirror displays relevant product information. Meanwhile the left screen displays close-ups of models wearing the selected range 151
  144. 144. BIOLAGE SPAS : GLOBAL Biolage, a hair care brand under the L’Oreal umbrella, approached Orange22 to conceptualize a Global Spa Design that would transport their clients into the world of Biolage Hair Care Therapies. Holding true to the core values of the brand we set out to design an experience that would both exude the Biolage therapeutic vision and streamline the workflow involved in delivering the intensive hair treatments in order to make the client experience as seamless as possible. _flagship retail design _component engineering _branding 152
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  147. 147. MATRIX SALON : GLOBAL When L’Oreal wanted to unify their Matrix brand of products they came to Orange22 to envision a Global Salon Concept. The goal of this Global Matrix Salon was to create an experience that not only unifies the diverse sub-brands that make up the Matrix family but also works across many cultures. _flagship retail design _component engineering _branding 155
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  150. 150. BILLABONG FIXTURES : GLOBAL Billabong approached Orange22 Design Lab to design new in-store fixtures for their major retail clients with the goal of re-invigorating their brand image. Being avid surfers we were quick to embrace this welcomed challenge. Taking cues from 1960s America, an era when long boarding was a cult phenomenon, the Beach Boys made teenage girls scream, and Moon doggy and Gidget graced the screens of drive in movies, made for an assignment that was more fun than work. Additional inspiration came from Volkswagen buses also know as “combi’s”, fiberglass and foam board construction, Billabong’s logo and color scheme, lifeguard towers and speedboats. The result is an in-store fixture system made up of various product pods. They consist of a radial board rack, a cash wrap, tall / low product towers, hex modules, the ripper and base station. Over- sized wheels allow for easy fixture reconfiguration. Not only are the final fixtures stunning and functional but fun and cool too. _design _engineering _sourcing 158
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  153. 153. UBEND URBAN GEAR: GLOBAL U-Bend Clothing, an urban street wear brand focused on the fashions of young teens, approached Orange22 to create a space that would enhance the shopping experience and serve as a prototype for future retail environments. Providing us with three themes for inspiration, they said, “…make it feel like an American locker room, a basketball court, and an arcade.” Using cues from sports and video games, we set out to build a surreal environment based on the everyday activities of the end-user. Once inside an unusual ceiling configuration defines the space. Tall cylindrical pods allude to time-travel portals marking the sneaker zone. A division down the centerline defines “girls” and “boys” product much like teams on the court, and along the sides, abstracted fixtures reminiscent of locker rooms house all the apparel. The changing room walls are covered in high-density foam emulating the atmosphere of a wrestling ring. _flagship retail design _fixture development _rendering 161
  154. 154. Explorations 162
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  156. 156. MOVADO WATCHES : FLAGSHIP Time and nature come together for experience in the ethereal. Movado watches have long endured the test of engineering and class. We welcomed the challenge of creating a one-of-a-kind space to showcase Movado's high-end line of limited edition watches. Inspired by the phenomenon of time, the space draws its shape and form from ancient weather-carved canyons. The consumer is drawn into the cave-like space where they discover smoothly polished stone walls. Deep inside the chamber a glow awaits. Here, in what we call the sun-drum, the walls are lined with thirty of Movado's most precious creations. At the center lies a hand carved plinth upon which the time of day is illuminated. _flagship retail design _rendering 164
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  162. 162. METRO STATION : LA Located on the 110 freeway this proposal for an elevated metro station hovers between the north and south bound lanes. The lightly structured roof system provides both shade and gesture. As the trains pulls in it rolls over pneumatic pads which release water in the central fountain. The rushing water rotates the roof system upward and moves the many aluminum shield which line the water tub. As this motion occurs across multiple bays the result is a dynamic wave-like gesture welcoming the arrival of the train. _design _rendering / animation 170
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  167. 167. METRO STATION : LA : PRESS “… “Jurors praised the kinetic aspect of the train station and welcomed the idea of architecture as a vehicle for communication… This indicates an important trend designers and architects are working toward. This could be the tip of the iceberg.” ID Magazine Annual Review 2001. 175
  168. 168. ACTIVE MODE FUTUREDESK : DIGITAL PORTAL When Google IPO’ed the world changed. The FutureDesk concept connects you to this new world by combining the functionality of traditional home, office and mobile devices into a fully integrated software-driven personal environment. _design development _rendering _engineering research 176 _sourcing
  169. 169. NON-ACTIVE MODE A simple tap awakens it. Work in seamless combination with a series of mobile devices and through e-Film, a micro-thin display screen technology that allows for flexible viewing on any surface. The film along with smart software and interface design eliminates the need of traditional hardware devices that create clutter and chaos. Download from hundreds of available DAPS (desktop apps) much like Apple’s Widgets and turn your workstation into a personal super nova of productivity. Drag them around from tablet to tablet to suite your taste. Need a bigger keyboard, just resize it. 177
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  179. 179. Dario Antonioni : Bio Founder / Creative Director / Entrepreneur By the age of 10, Dario Antonioni was a bona-fide flight junkie, churning out model airplanes like a man obsessed. While other kids were memorizing baseball statistics, Antonioni was devouring every book about the Wright Brothers he could get his hands on. Even then, Antonioni was amazed not so much by that first flight itself—but by the fact that that two nobody bicycle mechanics had the effrontery to revolutionize a field so far beyond their area of expertise that they almost had no business being there. “They were the kind of innovators who didn’t follow a standard path,” says Antonioni. “They cleared a totally new path—even if it meant they didn’t know where they’d end up, and they were unwilling to allow any barrier stop them. To me, that’s what innovation is about.” Today, the founder of the Los Angeles design lab Orange22 still takes his cue from those aviators, refusing to abide by the often fiercely guarded distinctions between disciplines in design. He calls himself a “maker of things”—a purposefully open-ended description, as Orange22 designs and fabricates both mass-market and limited-edition objects and furniture, brand-defining retail environments, residential interiors and design concepts licensed for mass production. In every case, Antonioni fuses technology, art and design, with the overarching intent to revolutionize the way we live. With its aerodynamic lines, his furniture design often anticipates the future, leveraging advances in technology just slightly before they enter the mainstream. Those qualities hint at a designer with expertise in a field few designers can claim even cursory knowledge: And in fact, Antonioni’s first stop in higher education was the University of Michigan, where he studied aerospace engineering for several years. When that mostly theoretical science left him longing to work with his hands, Antonioni moved on to receive his industrial design degree from the Art Center College of Design in Pasadena, where he currently teaches the next generation of innovators. Antonioni’s work has been featured in magazines like GQ, In Style, Interior Design, Metropolis and Wallpaper, while Surface Magazine paid Antonioni tribute as a featured designer in its prestigious T.A.G. Event—a showcase of exceptional design talent—in New York and Milan. He’s exhibited his furniture at the most important international design shows in New York, Paris, Cologne and Milan, and has lectured at universities and industry conferences worldwide. As if his work as designer, fabricator and teacher weren’t enough, Antonioni is also developing the business plan for a nonprofit children’s summer camp. With it, he aims to introduce kids to the two worlds, nature and science, that inspire so much of his work. The educational program centers on outdoor excursions and trips to high-tech manufacturing plants. “I can’t imagine what life would be like without my relationship to science and nature,” says Antonioni. “But there are so many kids who might never experience either. I want to give the next generation of innovators the tools they need to change the world, and at the same time, I want to help cultivate their respect for it.” Education: Art Center College of Design, Pasadena CA Industrial Design / Environmental Design Univ. of Michigan Aerospace Engineering Favorite Books: Where The Red Fern Grows, The Power Of Now Before I die I will: Drive the Pan American Trail Build a house on a hill Make babies Build a vintage plane Fly the vintage plane Start a non-profit summer camp that inspires creativity in children through outdoor excursions and high-tech factory tours. 187
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  181. 181. 06/1992 ANTONIONI WINS M.I.T. SCIENCE AND INNOVATION AWARD 07/2003 RALPH LAUREN COMMISSIONS ANTONIONI 09/2005 NEED TO GET CREATIVITY FLOWING ? Antonioni designs and self-fabricates a scratch-built, fully functional The king of classic American style taps Antonioni to create retail Dario takes his crew on a high adrenalin adventure. Strap on some leather hovercraftin less than 4 months. His teachers think he’s crazy. environments as timeless as his fashions. goggles and climb onboard two vintage 1930’s Bi-Planes, crank the engines and let them rip. Nothing beats that! 06/1999 FLIGHT INSPIRED METRO CONCEPT WINS ID NOMINATION 04/2004 HOVER UNVEILED AT MILAN DESIGN WEEK Antonioni's flight inspired train station concept uses architecture as a vehicle Antonioni’s Hover Lounge—part of a series of experimental objects from 05/2006 I-DESIGN BEHIND THE LENS for communication. Judges comment this... "may be the tip of the ice berg." Orange22—is right at home in Milan, the city responsible for the world’s Orange22 serves as the backdrop for an episode of iDesign featuring most cutting-edge design. designers Dario Antoinoni and Yves Behar. iDesign spotlights cutting-edge 07/1999 ANTONIONI INVITED TO TEACH AT ART CENTER IN PASADENA products and designers for an inside look at how they develop. As a student, Antonioni's teachers were responsible for igniting his passion 05/2004 CHELSEA MUSEUM FEATURES BI_LOUNGE for design. Hoping to do the same for the next generation, he teaches at his New York City’s Chelsea, where the status quo never remains unchallenged 05/2006 LIFE TAKES VISA ADD NYC alma mater. for long, welcomes Antonioni’s boundary-busting Bi_Lounge. Visa Billboard in NYC features designer Dario Antonioni of Orange22. Visa transformed a Greenwich Village intersection into a cornerstone of art and 01/2000 ANTONIONI LAUNCHES ORANGE22 DESIGN LAB 05/2004 AURORA AT DESIGN WEEK NYC expression. Trained in industrial design and aerospace engineering, the young designer The Aurora Cocktail table lights up the prestigious furniture fair with LED launches Orange22, a design lab without boundaries. effects that mirror the Aurora Borealis’ luminous whorls of light. 09/2006 BUSINESS WEEK ON ANTONIONI'S FLIGHT001 The business weekly tips its hat to Antonioni’s design for the all-in-one travel 04/2000 GQ MAGAZINE ON ANTONIONI'S FUTUREDESK 07/2004 PURE CONTEMPORARY INTERVIEWS ANTONIONI boutique, FLIGHT 001, crediting his work for helping catapult the brand to its Considered ahead of his time GQ features Antonioni's FutureDesk, designed Where many designers sacrifice their original idea when they move from stratospheric success. to change the way we work and live, in its coverage of high culture and style. paper to execution, Antonioni maintains the initial spark from concept to completion. 11/2006 ANTONIONI UNVEILS PULL MAGNETIC FIXTURES 09/2001 ANTONIONI LECTURES AT SCAD Retail design takes advantage of the laws of attraction, as Antonioni Prior to graduation designs students at Savanah College of Art and Design 07/2004 BI_LOUNGE EXHIBIT: MILAN, KOLN, NYC introduces a magnetic fixture system poised to revolutionize the way retailers invite Antonioni to discuss the passion that fuels his work. The Bi_Lounge travels the furniture fair circuit, stopping at the three most merchandize their wares. prominent venues in the design industry. 02/2002 ANTONIONI'S FLIGHT001 DESIGN LANDS AT HENRI BENDELS 02/2007 BUSINESS WEEK ON ANTONIONI The purveyor of all things luxe makes room for Flight 001's Shuttle Store, 09/2004 L'OREAL HIRES ANTONIONI FOR GLOBAL SALON CONCEPT Antonioni leads “Health Care Anywhere,” a high-profile, GE-sponsored class ensuring that Bendels' jet-setting clientele always hits the road in style. Rolling out the "Red Carpet," Antonioni's conceptual spa design helps clients at Pasadena’s Art Center, College of Design. feel like Hollywood royals. 05/2002 SPUTNIK UNVEILED DESIGN WEEK NYC 06/2007 INDEX AWARDS SELECTS TOP NOMINEES The Sputnik Desk feels more like a space station than a workstation. Which 09/2004 KCRW'S FRANCES ANDERTON ON ORANGE22 The jury has spoken. Antonioni’s Art Center students make the final cut for has a way of making even the most tedious pile of work seem interesting. Design-Guru-turned-DJ Frances Anderton, host of KCRW’s radio show, “DnA: Index Design Awards the largest monetary design award in the world. Design & Architecture,” comments on the Antonioni’s new LA showroom 07/2002 INTERIOR DESIGN ON ANTONIONI Orange22. 10/2007 ORANGE22 WINS INTERNATIONAL DESIGN AWARD The luxe glossy magazine lauds Antonioni's forward-looking pieces, Antonioni’s Flight 001 Flagship store design wins iDA’s prestigious describing the designer's work as "radical chic.” 09/2004 VANCOUVER RAILWAY PROJECT INVITES ANTONIONI international design award. iDA exists to recognize, celebrate and promote When E+S needed high-level seeds of inspiration to help design the RAV visionary design in architecture, interior, fashion, product and graphic design. 07/2002 IAN SCHRAGER CONSIDERS ANTONIONI'S FLIGHT001 Transit Line, they turned to industrial and environments designer Dario Orange22's Flight 001 Travel Shops design snags the attention of hotelier Antonioni. 12/2007 ORANGE22 WINS GOLD AWARD and real-estate mogul Ian Schrager. Orange22's eco-friendly design for Spyder Apparel's 50ft x 50ft trade show 05/2005 DUBAI FLIGHT 001 AT HARVEY NICHOLS booth at SIA Snow sports Show wins GOLD. 10/2002 ROBB REPORT ON ANTONIONI Like PanAm’s original transcontinental Flight 001, the retail store of the same The standard of luxury publications gives Antonioni's designs a golden star. name has traveled the globe, touching down most recently in Dubai, United 05/2008 BOTANIST NYC DESIGNER SIGNING Arab Emirates. Orange22 design lab launches their 'botanist' collection at design week NYC. 02/2003 METROPOLIS MAGAZINE GOLDEN BOY The project is a collaboration with designers Yves Behar, Margo Chase, The most dog-eared magazine in any studio calls Antonioni's design "out of 07/2005 ANTONIONI DESIGNS FOR BOMBAY Milton Glaser, Kahi Lee, Karim Rashid, Joe Ricchio, Massimo & Lella Vignelli this world.” Antonioni gives the gin brand a shot of design bling, creating jewel-toned and Clause Zellweger. designs for Bombay Sapphire’s pop-up shop. 04/2003 UNIV OF CINCINNATI BREAKOUT LECTURE INVITATIONAL Speakers Dario Antonioni, David Gensler, Kyle Cooper inspire students to blur 07/2005 ANTONIONI ON IDESIGN TV the lines between disciplines. The Fine Living network’s ode to design, “iDesign,” shines the spotlight on Antonioni, who believes that ‘fine living’ starts and ends with good design. 05/2003 STEP MAGAZINE DESIGN AT WARP SPEED The design magazine calls Antonioni's furniture "material poems," and his 07/2005 NYC HOBO BAGS PENTHOUSE SHOWROOM interior spaces "environmental narratives." And the designer himself, "His Antonioni's sleek design for Hobo Bags’ new digs “puts us in a new league,” passion for ideas is boundless." says Toni Ray, Owner and Founder, Hobo Bags International NYC. 189
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