Here's the easiest way to build expectation with your headlines
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Here's the easiest way to build expectation with your headlines

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Many marketers are faced with the challenge of crafting compelling headlines that spark interest and curiosity in their customers. A lot of copywriting best practices will tell us to focus on using ...

Many marketers are faced with the challenge of crafting compelling headlines that spark interest and curiosity in their customers. A lot of copywriting best practices will tell us to focus on using flashy words that will hit emotional hot buttons.But what if there was a more systematic way of crafting headlines that gave instant value and credibility? Well here's a system and an actionable framework you can take and begin implementing.

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Here's the easiest way to build expectation with your headlines Presentation Transcript

  • 1. • The thought sequence must begin to be mapped out at this point. • After this point of engagement the message must stay relevant and congruent. • At this point the prospect has created an expectation in their mind.
  • 2. People buy from people. • Keeping this in mind you must engage with your customers in conversation. • You must keep your customers engaged through out the whole conversion process.
  • 3. Headlines and sub-headers should grab the attention of the right customer. • Your customers should instantly see the value with taking action. • Your customers should instantly see what they will get. • Remember an expectation has been created in their mind.
  • 4. Use clarity in your message. • Be clear and avoid persuasive language. • Let the customer know exactly what they will get.
  • 5. • Studies have shown that here in America we see on average 8,000 ads a day. • This is a result of media, billboards, storefronts, classifieds, and the internet. • We have become immune and numb to the “noise” of the advertising world.
  • 6. • As a result marketers focus on “shouting” louder, and over marketing their products. • Too much focus is put in crafting clever headlines and company slogans. • A marketer should rather focus on being able to clearly articulate and express the value proposition of the company.
  • 7. • Express your value proposition in a way that’s relevant to your customer’s needs. • The best headlines are able to push forward momentum through your sales and marketing funnel. • The best headlines are in context, relevant, and most of all clear.
  • 8. • When your customers are redirected online they have to get their orientation back. • This is why clarity of the overall message is important. • A marketer must follow up on the expectation that was created in order to keep the forward momentum going.
  • 9. • You must help the customer make meaning immediately. • If you have you any irrelevant or unclear messaging, then the customer has to stop and make meaning of it. • This is very dangerous to the thought sequence and overall conversions. • Anytime your customer has to stop and think, then momentum is lost.
  • 10. • Your site has 7 seconds and the 1st 4 inches to answer these 3 questions. • Where am I? • What can I do here? • Why should I do it?
  • 11. To learn more about how you can begin to craft more compelling copy that drives conversions then click here.
  • 12. This presentation was brought to you by daringalloway.com