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Discover how to create more compelling content.

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Today many marketers are realizing the impact content marketing can have on their bottom line and lead generation. Although a common problem that marketers face is not being able to come up with …

Today many marketers are realizing the impact content marketing can have on their bottom line and lead generation. Although a common problem that marketers face is not being able to come up with enough relevant content. Here's a system that marketers can use to create more relevant and compelling content.

Published in: Marketing

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  • 1. • Today more marketers are realizing the impact content marketing can have on their bottom line and lead generation. • Although a common problem that marketers face is not being able to come up with enough relevant content. • Many marketers have this problem because they don't have a system to rely on. So here's a system that you can use.
  • 2. • A system that will allow you to create more compelling content by learning how to target your messaging to your customer buying stages.
  • 3. • What are the key concerns for making a purchase? • What are the customer goals and expectations? • What is the urgency level of solving this particular problem? • What validation is needed in order for the customer to make a purchase? (security indicators, testimonials, images, free trial)
  • 4. • All of these questions will allow a marketer to measure and examine each stage of the buying process. • A marketer must know that each buyer stage also has it's own unique behavior. • So quite naturally, with each stage will come a different area of focus for your marketing message and your copywriting.
  • 5. • In this situation the customer is in search mode. • Mainly through Google and also You Tube. • Customers are looking for more understanding about symptoms, solutions, best solutions, and how to access that best solution.
  • 6. • This kind of marketing will include PPC, banners, media buys, display ads. • This form of marketing will attract customers with similar motivations as an organic search campaign. This is because of the context in which your ad is displayed (key words).
  • 7. • This kind of marketing relies heavily on emails, blog posts, videos, eBooks, webinars, and white papers. • The customer will most likely run into this content through channels such as forums, submission sites, content sharing sites. • This is where you are cultivating a relationship with your customer. More commonly known as lead nurturing. • This is a situation where the customer doesn’t mind being marketed to but you must be customer minded with your approach.
  • 8. • This platform wasn’t originally made for marketing. It was made for discussion and sharing information. • Therefore your customers aren’t really expecting to get marketed to. • Instead of trying to out scream your competition. Try to simply share information and start conversations. • Customers who take action will need to be sent to a directory page or a blog post with a strong call to action.
  • 9. To learn more about how you can begin to craft more compelling copy that drives conversions then click here.
  • 10. This presentation was brought to you by daringalloway.com