Magazine publishing in global cross-media conglomerates: a case study of *** Jingjing Chen, Books and Byte, 2008-2009

Definition: Cross-media publishing Cross-media ownership Cross-media project

Cross-media publishing

Cross-media ownership

Cross-media project

Practice and trends: ---cross-media ownership The premise of cross-media project; Social media website, magazine, co-operation with telecommunication providers, etc.

The premise of cross-media project;

Social media website, magazine, co-operation with telecommunication providers, etc.

Practice and trends: ---cross-media publishing The source content is normally stored in a XML-aware layout; Efficient and streamlined workflow ; Repurpose and adapt content across culture and language barrier;

The source content is normally stored in a XML-aware layout;

Efficient and streamlined workflow ;

Repurpose and adapt content across culture and language barrier;

Practice and trends: ---cross-media strategy Accompanying website: both digital counterparts & complementary services: background information, archive, online-community; Wireless & mobile device: alerting & market penetrating on 24/7 basis; Synergy;

Accompanying website:

both digital counterparts & complementary services: background information, archive, online-community;

Wireless & mobile device:

alerting & market penetrating on 24/7 basis;

Synergy;

Dynamic of magazine publishing Brand image as an important asset transferable to other media sectors; Specialization in content;

Brand image as an important asset transferable to other media sectors;

Specialization in content;

Perspective: industry value chain five components: content creation, content aggregation, content management, content distribution, content consumer

five components:

content creation,

content aggregation,

content management,

content distribution,

content consumer

- D is - intermediation - V ertical integration - Re - intermediation: content management becomes increasingly important; - Value chain 2.0: prosumers complete the value circle; From value chain to value constellation :

- D is - intermediation

- V ertical integration

- Re - intermediation: content management becomes increasingly important;

- Value chain 2.0: prosumers complete the value circle;

From value chain to value constellation :

perspective: social effects homogenization of content OR increased prosperity ? Less incentive for author OR more channel to reach more users ? Reuse of content across culture & language: global market OR culture hegemony ?

homogenization of content OR increased prosperity ?

Less incentive for author OR more channel to reach more users ?

Reuse of content across culture & language: global market OR culture hegemony ?

Perspective: users Mobility as cross-media experience: anywhere, any time, enhanced information service on a 24/7 basis; Personally tailored content - Marketing penetrating strategy OR added-value ?

Mobility as cross-media experience:

anywhere, any time, enhanced information service on a 24/7 basis;

Personally tailored content

- Marketing penetrating strategy OR added-value ?

Case study Condé Nast Publications, Inc ; a worldwide magazine publishing company ; principal focus in fashion, although the company's publications also include travel, food, home, culture, and other interests ; Creator of life-style magazine. Global cross-media magazine publishing conglomerate;

Condé Nast Publications, Inc ;

a worldwide magazine publishing company ;

principal focus in fashion, although the company's publications also include travel, food, home, culture, and other interests ;

Creator of life-style magazine.

Global cross-media magazine publishing conglomerate;