WRJ: Social Media for Community Building

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WRJ: Social Media for Community Building

  1. 1. WRJ Social Media Community Building Lisa Colton See3 Communications / Darim Online @darimonline lisa@darimonline.org
  2. 2. Traditional Mindset: Hub & Spokes
  3. 3. Network Mindset “connect and collaborate” rather than “command and control”
  4. 4. 5 New Rules of the Game ATTENTION LISTEN BE REAL DEEPEN ADD VALUE
  5. 5. #1 THIS IS AN ATTENTION ECONOMY
  6. 6. CHANNEL YOUR BEST HOSTING SKILLS. WHAT’S IMPORTANT?
  7. 7. WHERE & HOW TO LISTEN
  8. 8. Litmus Test • • • • How many people are posting? How many people are commenting? What’s the culture of engagement? Are you making statements or asking questions?
  9. 9. #4: BE REAL
  10. 10. DON’T BE A BULLHORN
  11. 11. #4: DEEPEN Temple Beth Abraham in Tarrytown, NY
  12. 12. Ask Questions! Congregation Beth Israel, San Diego
  13. 13. INVITE DEEPER CONNECTION BUILD A CULTURE
  14. 14. #5: ADD VALUE 12:1 ratio
  15. 15. CONTENT CURATION is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.
  16. 16. WHAT CAN YOU BE CURATING?
  17. 17. SOCIAL FUNDRAISING
  18. 18. RAZOO, CROWDRISE, ETC.
  19. 19. Q&A SHARING YOUR EXPERIENCE

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