From the Gutenberg Talmud <br />to the iPad Torah: <br />Technology and the Jewish Community<br />Lisa Colton & Dan Sieradski<br />Wexner Heritage Program Summer Institute, 2010<br />
Agenda<br />Communications Revolution<br />Characteristics of Social Media<br />How The Rules Have Changed<br />Implications for the Jewish Community<br />Evolving Models of Leadership<br />
Goals<br />Demystify social media <br />Help you think strategically<br />Build vocabulary<br />Learn from real examples<br />Inspire you to think about leadership in new ways<br />Warning: You may feel overwhelmed! <br />(And excited, and inspired.)<br />
Characteristics of Social Media<br />The Term “Social Media” refers to online tools (web sites) that depend <br />on user contributions and interactions between people to build shared <br />meaning and value. It is:<br /><ul><li>Participatory: It blurs the line between producer and consumer, media and audience.
Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.
Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
Communal: Supports formation, growth and strength of communities around a particular shared interest.
Connected: Thrives on being connected, making use of links to other sites, resources and people, rather than being territorial and proprietary.</li></li></ul><li>Empowered in Voice<br />
Power Shift<br />Traditional Media<br />Brand in control<br />One way / Deliver msg<br />Repeat message<br />Focused on the brand<br />Educating<br />Org creates content<br />Social Media<br />Audience in control<br />Two way / Conversation<br />Adapt the message<br />Focused on the audience<br />Influencing, Involving<br />User and co-created content<br />How are you adapting?<br />
Social Content is Social Capital<br />Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.<br />Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.<br />1:12 ratio<br />