From the Gutenberg Talmud <br />to the iPad Torah: <br />Technology and the Jewish Community<br />Lisa Colton  &   Dan Sie...
Agenda<br />Communications Revolution<br />Characteristics of Social Media<br />How The Rules Have Changed<br />Implicatio...
Goals<br />Demystify social media <br />Help you think strategically<br />Build vocabulary<br />Learn from real examples<b...
COMMUNICATIONS REVOLUTION<br />
COMMUNICATIONS REVOLUTION<br />
FEAR OF CHANGE<br />
FEAR OF CHANGE = OPPORTUNITY MISSED<br />
Industry Overhaul<br />
Constant Change: Anticipate The Market<br />
Between <br />a PIONEER<br />&<br />a TORTOISE<br />Source: Flickr user ucumari<br />Source: Flickr user smitag4<br />Is a...
AJWS<br />AJWS<br />Red Cross receiving half of their donations by text msg.<br />$27m by 1/19<br />Source: mcommons.com/b...
Characteristics of Social Media<br />The Term “Social Media” refers to online tools (web sites) that depend <br />on user ...
Open and Democratic: It encourages voting, comments and the sharing of information.  For this reason it is seen as authent...
Conversational: Two (or more) way conversation rather than one-directional broadcast.  Is personal, specific, and engaging.
Communal: Supports formation, growth and strength of communities around a particular shared interest.
Connected: Thrives on being connected, making use of links to other sites, resources and people, rather than being territo...
Empowered in Choice<br />
Power Shift<br />Traditional Media<br />Brand in control<br />One way / Deliver msg<br />Repeat message<br />Focused on th...
RULES OF THE GAME ARE CHANGING<br />
#1 Listening Is Paramount<br />Source: Flickr user andyadontstop<br />
Customer Service<br />
Open<br />Your<br />Ears<br />Temple Sinai, Oakland, CA<br />
#2  THIS IS AN ATTENTION ECONOMY<br />
#3: <br />ADD <br />VALUE<br />
Social Content is Social Capital<br />Social Capital is the value of the connections between and among social networks for...
#4: Be Human & Find Your Voice<br />
Temple Israel, Memphis Facebook Page<br />
Find Your Voice<br />
# 5: Engage<br />#1<br />Social media is continuing to evolve.<br />Fast.<br />
Engage<br />Find places where your target audience goes.<br />Participate in the conversation.  Add value, educate, includ...
#6:  BE REAL<br />
#7: BE GENEROUS<br />
#8: COLLABORATE<br />“Do what you do best, and network the rest.”<br />-The Networked Nonprofit<br />
#9: Job Descriptions Must Evolve<br />
#10: PLAN FOR THE CHANGING MARKET<br />www.pewresearch.org/millennials<br />
Source: Flickr user JYRO<br />
Source: Flickr user Rick Neves<br />
Source: Flickr user divemasterking2000<br />
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Wexner social media final

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Lisa Colton and Dan Sieradski's presentation to Wexner Heritage, Utah, 2010

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Wexner social media final

  1. 1. From the Gutenberg Talmud <br />to the iPad Torah: <br />Technology and the Jewish Community<br />Lisa Colton & Dan Sieradski<br />Wexner Heritage Program Summer Institute, 2010<br />
  2. 2. Agenda<br />Communications Revolution<br />Characteristics of Social Media<br />How The Rules Have Changed<br />Implications for the Jewish Community<br />Evolving Models of Leadership<br />
  3. 3. Goals<br />Demystify social media <br />Help you think strategically<br />Build vocabulary<br />Learn from real examples<br />Inspire you to think about leadership in new ways<br />Warning: You may feel overwhelmed! <br />(And excited, and inspired.)<br />
  4. 4. COMMUNICATIONS REVOLUTION<br />
  5. 5. COMMUNICATIONS REVOLUTION<br />
  6. 6. FEAR OF CHANGE<br />
  7. 7. FEAR OF CHANGE = OPPORTUNITY MISSED<br />
  8. 8. Industry Overhaul<br />
  9. 9. Constant Change: Anticipate The Market<br />
  10. 10. Between <br />a PIONEER<br />&<br />a TORTOISE<br />Source: Flickr user ucumari<br />Source: Flickr user smitag4<br />Is a <br />FAST <br />FOLLOWER<br />
  11. 11. AJWS<br />AJWS<br />Red Cross receiving half of their donations by text msg.<br />$27m by 1/19<br />Source: mcommons.com/blog<br />
  12. 12.
  13. 13. Characteristics of Social Media<br />The Term “Social Media” refers to online tools (web sites) that depend <br />on user contributions and interactions between people to build shared <br />meaning and value. It is:<br /><ul><li>Participatory: It blurs the line between producer and consumer, media and audience.
  14. 14. Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.
  15. 15. Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
  16. 16. Communal: Supports formation, growth and strength of communities around a particular shared interest.
  17. 17. Connected: Thrives on being connected, making use of links to other sites, resources and people, rather than being territorial and proprietary.</li></li></ul><li>Empowered in Voice<br />
  18. 18. Empowered in Choice<br />
  19. 19. Power Shift<br />Traditional Media<br />Brand in control<br />One way / Deliver msg<br />Repeat message<br />Focused on the brand<br />Educating<br />Org creates content<br />Social Media<br />Audience in control<br />Two way / Conversation<br />Adapt the message<br />Focused on the audience<br />Influencing, Involving<br />User and co-created content<br />How are you adapting?<br />
  20. 20.
  21. 21.
  22. 22. RULES OF THE GAME ARE CHANGING<br />
  23. 23. #1 Listening Is Paramount<br />Source: Flickr user andyadontstop<br />
  24. 24. Customer Service<br />
  25. 25. Open<br />Your<br />Ears<br />Temple Sinai, Oakland, CA<br />
  26. 26. #2 THIS IS AN ATTENTION ECONOMY<br />
  27. 27.
  28. 28. #3: <br />ADD <br />VALUE<br />
  29. 29. Social Content is Social Capital<br />Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.<br />Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.<br />1:12 ratio<br />
  30. 30. #4: Be Human & Find Your Voice<br />
  31. 31. Temple Israel, Memphis Facebook Page<br />
  32. 32. Find Your Voice<br />
  33. 33. # 5: Engage<br />#1<br />Social media is continuing to evolve.<br />Fast.<br />
  34. 34. Engage<br />Find places where your target audience goes.<br />Participate in the conversation. Add value, educate, include links.<br />Use your “listening” to identify these places.<br />
  35. 35.
  36. 36.
  37. 37.
  38. 38. #6: BE REAL<br />
  39. 39. #7: BE GENEROUS<br />
  40. 40. #8: COLLABORATE<br />“Do what you do best, and network the rest.”<br />-The Networked Nonprofit<br />
  41. 41. #9: Job Descriptions Must Evolve<br />
  42. 42. #10: PLAN FOR THE CHANGING MARKET<br />www.pewresearch.org/millennials<br />
  43. 43. Source: Flickr user JYRO<br />
  44. 44. Source: Flickr user Rick Neves<br />
  45. 45. Source: Flickr user divemasterking2000<br />
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