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Wexner joint lnc edits
 

Wexner joint lnc edits

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final draft 6:30pm Sunday

final draft 6:30pm Sunday

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    Wexner joint lnc edits Wexner joint lnc edits Presentation Transcript

    • From the Gutenberg Talmud
      to the iPad Torah:
      Technology and the Jewish Community
      Lisa Colton & Dan Sieradski
      Wexner Heritage Program Summer Institute, 2010
    • Agenda
      Communications Revolution
      Characteristics of Social Media
      How The Rules Have Changed
      Implications for the Jewish Community
      Evolving Models of Leadership
    • Goals
      Demystify social media
      Help you think strategically
      Build vocabulary
      Learn from real examples
      Inspire you to think about leadership in new ways
      Warning: You may feel overwhelmed!
      (And excited, and inspired.)
    • COMMUNICATIONS REVOLUTION
    • COMMUNICATIONS REVOLUTION
    • FEAR OF CHANGE
    • FEAR OF CHANGE = OPPORTUNITY MISSED
    • Industry Overhaul
    • Constant Change: Anticipate The Market
    • Between
      a PIONEER
      &
      a TORTOISE
      Source: Flickr user ucumari
      Source: Flickr user smitag4
      Is a
      FAST
      FOLLOWER
    • AJWS
      AJWS
      Red Cross receiving half of their donations by text msg.
      $27m by 1/19
      Source: mcommons.com/blog
    • Characteristics of Social Media
      The Term “Social Media” refers to online tools (web sites) that depend
      on user contributions and interactions between people to build shared
      meaning and value. It is:
      • Participatory: It blurs the line between producer and consumer, media and audience.
      • Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.
      • Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
      • Communal: Supports formation, growth and strength of communities around a particular shared interest.
      • Connected: Thrives on being connected, making use of links to other sites, resources and people, rather than being territorial and proprietary.
    • Empowered in Voice
    • Empowered in Choice
    • Power Shift
      Traditional Media
      Brand in control
      One way / Deliver msg
      Repeat message
      Focused on the brand
      Educating
      Org creates content
      Social Media
      Audience in control
      Two way / Conversation
      Adapt the message
      Focused on the audience
      Influencing, Involving
      User and co-created content
      How are you adapting?
    • RULES OF THE GAME ARE CHANGING
    • #1 Listening Is Paramount
      Source: Flickr user andyadontstop
    • Customer Service
    • Open
      Your
      Ears
      Temple Israel, Memphis Facebook Page
    • Open
      Your
      Ears
      Temple Sinai, Oakland, CA
    • #2 THIS IS AN ATTENTION ECONOMY
    • #3: ADD
      VALUE
    • Social Content is Social Capital
      Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.
      Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.
      1:12 ratio
    • #4: Be Human & Find Your Voice
    • Find Your Voice
    • # 5: Engage
      #1
      Social media is continuing to evolve.
      Fast.
    • Engage
      Find places where your target audience goes.
      Participate in the conversation. Add value, educate, include links.
      Use your “listening” to identify these places.
    • #6: BE REAL
    • #7: BE GENEROUS
    • #8: COLLABORATE
    • #9: Job Descriptions Must Evolve
    • #10: PLAN FOR THE CHANGING MARKET
      www.pewresearch.org/millennials
    • Source: Flickr user JYRO
    • Source: Flickr user Rick Neves
    • Source: Flickr user divemasterking2000
    • BREAKOUTS
      7:45-9:00pm
      Plotting Your Digital Strategy (Dan) Room X
      The Networked Nonprofit: Moving from a “Fortress” to “Transparent” (Lisa) Room Y