URJ Social Media Boot Camp: Twitter 101Presentation Transcript
TWITTER 101Presented by Lisa Colton,Founder & President Darim OnlineLisa@darimonline.org434.977.1170
ESTABLISHING YOUR ACCOUNTUsername, image, description.
Personal vs. Brand
PERSONAL vs. BRAND Clear who it is. You’d do the same when you answer the phone, right? I statements feels personal. Human connection. Asking for help is personal and will get more responses.
BUILD YOUR COMMUNITYWHO TO FOLLOW?• Other synagogues• Your staff• Your members• Community orgs (Jewish, media, etc.)• Content you might want to RT (@URJ, @theRAC, @PBSparents, etc.)
SEARCHESSaved searches (including hashtags) you want to revisit.- Common terms - Conferences- Common misspelling of your (#urjbiennial, #ccar12) name (darim instead of @darimonline) - Conversations (#jed21)
HASHTAGSAnyone can make.Check first!Keep brief, and intuitive.Use in tweet, or add to end#URJbootcamp#whatrabbisdo#JED21#FF
Listeningon Twitter:MentionsWhen people are talking TOyou or ABOUT you.Based on your settings andtools, you’ll get a notificationwhen someone mentions you
Be Social. VS.
Find Your Voice
Your Their goals & goals &objectives objectives
Cross Platforms: Wrong Idea
Cross Platforms: Right Idea Know where you’re going, and that it’s a blog Know where you’re going, what’s there, and that it’s useful Empower others to share their engagement with you and to promote you!
Key Building Blocks for Success• Be social, not a bullhorn.• Be helpful, and people will help you.• Find your voice, and have personality.• What do you want to be known for? Build it.• Be a good listener, participate regularly.• Be part of the network, and use it.• Participate regularly.• Thank people!
Put It Together! Take a moment to craft a tweet (approx 140 characters, but we won’t count)• Adds value through content or being a platform for valuable conversation;• Hits the sweet spot in your Venn diagram – mission centric and really important to your intended audience;• Has a unique voice, personality, and will grab attention;• Reflects your personal and/or professional brand.
Twitter for iPhone & Blackberry
Coming Up….• Tuesday, March 27: The Art of Being a Networked Nonprofit, 1-2pm ET/ 12-1pm CT/ 10-11am PT• Monday, April 16: Open Office Hours 2-3pm ET/ 1-2pm CT/ 11-12pm PT• Wednesday, April 18: Blogging 101 2-3pm ET/ 1-2pm CT/ 11-12pm PT